Mapping the economic impact of marine adventure tourism in Gansbaai, South Africa

11th International Conference on Responsible Tourism in Destinations CTICC, Cape Town14 April 2015

Heidi van der Watt

Better Tourism Africa

International Marine Volunteer Centre

Great White House

Dyer Island Cruise

Marine Dynamics

Birkenhead Volunteer

Centre

Dyer Island Conservation

Trust

African Penguin and

Seabird Santuary

Great White House

Dyer Island CruiseS

Marine Dynamics

African Penguin and

Seabird Santuary

Process

Extracting administrative data

Staff interviews

Supplier interviews

Volunteer expenditure diaries

Guest survey

Outputs

Collective impact on local economy

Comparative marketing spend and reach

Conservation contribution

Collective economic impact

Employment impact: direct jobs, dependents Human resource expenditure: salaries, skills

development/training Household income related to employment and business

opportunities Procurement – local, provincial, national Preferential procurement from black-owned companies Marketing expenditure (incl trade show booths, directly

related, tourism association subscription fees) Maintenance & construction expenditure Capital formation Guest expenditure in local economy

Collective conservation/ CSI impact

Conservation expenditure (sponsored M and PhD students, research equipment, vessel launch fees, protective gear, conference fees, rescue of seabirds/mammals, environmental education)

Corporate Social Investment (contribution to teacher salaries, donations, directorships of charitable institutions)

Collective marketing impact

heidi@bettertourismafrica.org +27 83 2632269

THANK YOU