Heidi van der Watt - RTD11 2015
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Transcript of Heidi van der Watt - RTD11 2015
Mapping the economic impact of marine adventure tourism in Gansbaai, South Africa
11th International Conference on Responsible Tourism in Destinations CTICC, Cape Town14 April 2015
Heidi van der Watt
Better Tourism Africa
International Marine Volunteer Centre
Great White House
Dyer Island Cruise
Marine Dynamics
Birkenhead Volunteer
Centre
Dyer Island Conservation
Trust
African Penguin and
Seabird Santuary
Great White House
Dyer Island CruiseS
Marine Dynamics
African Penguin and
Seabird Santuary
Process
Extracting administrative data
Staff interviews
Supplier interviews
Volunteer expenditure diaries
Guest survey
Outputs
Collective impact on local economy
Comparative marketing spend and reach
Conservation contribution
Collective economic impact
Employment impact: direct jobs, dependents Human resource expenditure: salaries, skills
development/training Household income related to employment and business
opportunities Procurement – local, provincial, national Preferential procurement from black-owned companies Marketing expenditure (incl trade show booths, directly
related, tourism association subscription fees) Maintenance & construction expenditure Capital formation Guest expenditure in local economy
Collective conservation/ CSI impact
Conservation expenditure (sponsored M and PhD students, research equipment, vessel launch fees, protective gear, conference fees, rescue of seabirds/mammals, environmental education)
Corporate Social Investment (contribution to teacher salaries, donations, directorships of charitable institutions)
Collective marketing impact
[email protected] +27 83 2632269
THANK YOU