Post on 02-Nov-2014
description
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www.hq.de
Phänomen Social Media Begriffsklärungen, Einsatzbereiche, Nutzer/innen, Trends ...
Dr. Jochen Robes, HQ Interaktive Mediensysteme/ Weiterbildungsblog
HEM Focus Seminar „Social Media – Herausforderungen für das Hochschulmanagement“ Luzern, 18. Oktober 2012
Gee Ranasinha
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Einige (wenige) Grundprinzipien
Stephen Downes
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“Social learning isn’t a new trend. Guild and apprentice models of learning have long relied on social learning. …
What is new today is the scale at which we can be involved
in social learning. The web reduces many of the barriers learners faced in the past - such as time and geography.”
(George Siemens, 2011)
Einige (wenige) Grundprinzipien: Scale
Quelle
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Einige (wenige) Grundprinzipien: Participation & Sharing
„Eric Whitacres ‚Virtual Choir‘ war zu Beginn ein kleines Experiment mit den Möglichkeiten der sozialen Netzwerke.
An seinem neusten Video, welches im April 2011 veröffentlicht wurde, nahmen 2052 Menschen aus 58 Ländern teil.“
(http://www.virtualchoir.de)
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Einige (wenige) Grundprinzipien: Openness
„With the growth of open source software and other
related trends, a culture of openness is advancing from
the edges of society to the core of academic culture.”
(David Wiley, 2006)
Quelle
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Fünf aktuelle Beobachtungen
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1. MOOCs: Buzz, Durchbruch oder nur etwas für “big player”?
Missusdoubleyou
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MOOC: eine Definition
„As its name suggests, a massively open online course (MOOC) is a model for delivering learning content online to virtually any person - with no limit on attendance - who wants to take the course.” (EDUCAUSE, 2011)
Dave Cormier
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Sir John Daniel (former President & Chief Executive Officer
Commonwealth of Learning)
MOOCs: der Buzz
„MOOCs (Massive Open Online Courses) are the
educational buzzword of 2012.”
Quelle
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Die MOOC-Premiere: CCK08
Open Online Course on “Connectivism and Connective Knowledge” (CCK08) zwei Facilitators:
Stephen Downes, Georges Siemens 12 Wochen:
8. September – 30. November 2008 ca. 2.200 Teilnehmer (25 paid enrollments) Certificate:
Extended Education and Learning Technologies Centre, University of Manitoba
Quelle
Quelle
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CCK08: Kurs & Agenda
“This course will be a different type of learning
experience.”
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CCK08: Teilnehmer
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CCK08: Vernetzung durch Social Media
Matthias Melcher
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MOOCs: die Grundprinzipien
Grundprinzipien eines MOOC: offen kein verbindliches
Curriculum keine definierten Lernziele dezentrale Struktur „sharing by tagging“
Dave Cormier, 2010
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MOOCs: Stanford betritt das Feld
Introduction to Artificial Intelligence Facilitators: Sebastian Thrun,
Peter Norvig Oktober – Dezember 2011 Bausteine: Video Lessons,
Quizzes, Homework, Assignments, Exams, Forums/ Discussions
160.000 Teilnehmende (Webseite)
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Von cMOOCs und xMOOCs
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MOOCs & Higher Education
Nicholas Carr, Technology Review, 27. September 2012
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2. Peer – to – Peer Learning: Edupunks & DIY U
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Edupunks betreten die Bühne
“I don’t believe in technology, I believe in people. And that’s why I don’t think our struggle is over the future of technology, it is over the struggle for the future of our culture that is assailed from all corners by the vultures of capital. Corporations are selling us back our ideas, innovations, and visions for an exorbitant price. I want them all back, and I want them now!
Enter stage left: EDUPUNK!” (Jim Groom, 2008) Quelle
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Edupunks: eine Definition
Edupunk n. Avoiding mainstream teaching tools like Powerpoint and Blackboard, edupunks bring the rebellious attitude and DIY ethos of '70s bands like the Clash to the classroom.
Wired, 22. September 2008
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Edupunks & DIY U
“This open-teaching idea has
been spreading around the web.”
Anya Kamenetz
Quelle
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Beispiel: Peer – to – Peer University (P2PU)
“The Peer 2 Peer University is a grassroots open education project that organizes learning outside of institutional walls and gives learners recognition for their achievements. P2PU
creates a model for lifelong learning alongside traditional formal higher education.“
P2PU (seit 2009)
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3. Learning Analytics: Messen, Auswerten und Verbessern
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Learning Analytics: eine Definition
„Learning analytics is the use of intelligent data, learner – produced data, and analysis models to discover information and social connections, and to predict and advise on learning.” (Siemens, 2010)
Quelle
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Learning Analytics: auf dem Trendradar
Horizon Report, 2012
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Learning Analytics: erste Konferenzen
LAK 12
MOOC on Learning Analytics, 2012
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Learning Analytics: Strukturierungen
Rebecca Ferguson, 2012
Big Data
Social Media
Online Learning
Political Concerns
Educatio-nal Data Mining
Learning Analytics
Social
Learning Analytics
Academic Analytics
Data Visua- lization
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Studien ...
Emotive Vocabulary in MOOCs: Context & Participant Retention „This emotive vocabulary, when present, was examined to determine whether it could serve as a mechanism for predicting future and continued participation in the MOOC. ... The results indicated that emotive vocabulary usage did not significantly predict or impact participation retention in MobiMOOC.”
Koutropoulos u.a., 2012
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Tools ...
SNAPP (Social Networks Adapting Pedagogical Practice) “SNAPP is a software tool that allows users to visualize the network of interactions resulting from discussion forum posts and replies.”
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4. Enterprise 2.0: Die vernetzte Organisation
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Von Social Media zu Enterprise 2.0
“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” (Andrew McAfee, 2006)
Quelle
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Enterprise 2.0: Early Adopter ...
Frank Roebers, Synaxon (2007)
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... Zweifler
„That Enterprise 2.0 technologies produce too much content for their own good. Blogs in particular [...] take too much time and attention to read, so inevitably most of them will be wasted on the world.” (Thomas Davenport, 2007)
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Back/ Gronau/ Tochtermann, 2012
Enterprise 2.0 als Forschungsgegenstand
e20cases
McKinsey, 2007-2011
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Enterprise 2.0 in der Praxis (1)
Allianz, 29.02.2012
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Enterprise 2.0 in der Praxis (2)
BASF
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Enterprise 2.0 in der Praxis (3)
Adidas (KnowTech 2011)
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http://learningcommunitymanager.com
„An Enterprise Learning Community Manager is someone who encourages social connections and fosters a sense of belonging to an community of learners - for the purpose of supporting and improving performance in the workplace.”
Eine Konsequenz: The Learning Community Manager
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Enterprise 2.0 in der Praxis (4)
“Let’s collaborate! We are at the very beginning of founding such an adidas Group Corporate University, and it will take some time to achieve all of our goals. ... We would now like to take this one step further and include as much external knowledge and experience as possible by inviting you, the readers of this blog, to share your opinions and link your thoughts on this topic by posting your comments and blogs in a so-called ‘Blog Carnival’.”
Adidas Blog Carnival
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5. Social Media – Tools for Learning: (Unverzichtbare) Werkzeuge für Wissensarbeiter
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Tools for Learning: Working Smarter
“The future of learning is working smarter”
Jane Hart
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Top 100 Tools for Learning 2011
“What is a “learning tool”? This could be a tool you use to create or deliver learning content/solutions for others, or a
tool you use for your own personal learning.” (Hart, 2011)
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Top 100 Tools for Learning 2012
Jane Hart, 2012
“In terms of tool trends, this year’s list has seen an increase in the popularity of curation tools and social magazines for the iPad (like Scoopit, Flipboard and Zite). We also see the appearance of visual, virtual pinboards on the list - and Pinterest is in fact the highest new entrant (in at #36) - with Learnist also making a late appearance. There is therefore a clear trend this year in using tools to “organize” digital resources, ...”
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Die App: Zite
“Zite is a free personalized magazine for your phone that automatically learns what you like and gets smarter every time you use it.”
Zite
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Zusammenfassung
Phänomen “Social Media” in der Hochschulpraxis:
Scale: mit neuen Lehr-/ Lernkonzepten neue Zielgruppen ansprechen
Sharing & Participation: Lehrende und Studierende zur aktiven Teilnahme an diesen Konzepten motivieren
Openness: die Hochschulen nach innen und aussen für das lebenslange Lernen öffnen
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Kontakt: Dr. Jochen Robes
HQ Interaktive Mediensysteme GmbH, Wilhelmstr. 34, 65183 Wiesbaden, 0611 – 99 212-0, jr@hq.de
Weiterbildungsblog: www.weiterbildungsblog.de
Slideshare: http://www.slideshare.net/jrobes
Twitter: http://twitter.com/jrobes
Scribd: http://www.scribd.com/jochen_robes
Facebook: http://www.facebook.com/jochen.robes
Herzlichen Dank!