Being Social. Einfluss von Social Media auf Unternehmenskultur, Kommunikation und auf die...

7/31/2019 Being Social. Einfluss von Social Media auf Unternehmenskultur, Kommunikation und auf die Arbeitspltze der Zuk

1/17

Ficek Todcmg

Iceaytt qoe Todcmg Hilcm my Ye|iveinhietjyg|yv'Johhyecjm|coe yel my lci Mvfic|trg|pi liv Pyjye|

Meeigciti Fvic|eiv

Do(My|ovie0

Hcdnmig Km||iviliv

Hmv|ce(Nmeeit Kcitt{ice


2/17

Cenmg| =

6

4

[ci Ye|iveinhie lyvdn Todcmg Hilcm Ey|pie pcinie

Mvfic|trgm|p ==1[ci jvicivie Ye|iveinhie ice m||vmj|cqit Mvfic|tyhigl' lmt lci

kict|cki Hofcgc|| ye|ivt||p| yel icegl| tcdn py qivei|pie?

Ye|iveinhietjyg|yv >2

[igdnih [melig ye|ivgcikie Nyhme Vitoyvdit Hmemkihie| yelHc|mvfic|ivnvyek lyvdn Todcmg Hilcm?

Johhyecjm|coe 9

9

Cenmg|


4/17

[cv tcel `m ecdn| to

=Ch Lcmgok

hc| lih

Yecqivtyh


5/17

Mgto fgicf| hme myhivjtmh yel nv| py'

qivtydn| py iqmgycivie' of yel {ci lcitit

kvoi yel pyjye|tfit|chhieli \nihm cet

ickiei Ye|iveinhietjoepir| rmtt|


6/17

[cv fgicfie lvme' {cv qivogkie lci Picdnie liv Pic|' {ieekgicdn eodn myt

kifnvgcdniv Lct|mep% Hme nm| ice Onv v Giy|i' lci it qoe lie Ldnive

ricie nvie' mydn {iee hme tigft| ecdn| nv|' {mt tci nvie% @m' hme

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mfiv eodn ecdn| fi{citie tcel% Rvokeotie' Pyjye|tovtdnyek' \idneo(

gokcifi{iv|yekie' mggit liy|i| ce icei Vcdn|yek' {iee it yh Todcmg Hilcm

kin|0 emdn qove%

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Mekt| qov Kovfm|tdno{t [iv py tr| johh|' lie fit|vm| lmt Gifie%

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\nihm cet ickiei Ye|iveinhietjoepir| rmtt|% Hy|ck mggihmg' liee it

nmelig| tcdn p% F% fic Todcmg Hilcm(Rgm||ovhie yh i|{mt' qoe lih eodn

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{cvl% Amdifooj nm| fctgmek ecdn| fi{citie' {o lmt kvoi Kigl nivjoh(

hie {cvl yel nm| |vo|plih iceie meivjmee|ie Ye|iveinhiet{iv| qoe

=22 Hcggcmvlie Loggmv% Ceqit|ovie vy|tdnie my Jecie cet Tcgcdoe Qmggis yh

[cv tcel `m ecdn| to

Ch Lcmgokhc| lih

Yecqivtyh

=

>

= Ch Lcmgok hc| lih Yecqivtyh


7/17

Lci Hkgcdnjic| tcdn oegcei

iho|coemg mytlvdjie pyjeeie' onei tcdn i|{mckiv

Jvc|cj yehc||igfmv yel

rivtegcdn mytti|pie py

httie' ct| ice Tikie yel

ice ieovh {cdn|ckiv Tdnvc||

ce liv Iqogy|coe liv

Tceetydni

Ch Lcmgok hc| lih Yecqivtyh


9/17

tcdn icepyjmyie yel {iee tci Kgdj nmfie' fijohhie tci ice rmmv ice(

t|iggcki Rvopie|i% [cv tcel `m ecdn| to%

Myt Tcdn| liv Iho|coe ct| Todcmg Hilcm {ci ice ielgotiv Mhmpoemt'

tdne' myvikiel' chhiv eiy' mfiv mydn gifietkinvgcdn% Onei kifnv(

gcdnie Vitrij| kin| nciv ecdn|t% Lciti Gmeltdnm| ogk| cnvie ickieie Ki(ti|pie yel fct| ly lov|' hytt| ly tci fiogkie% Todcmg Hilcm jmee to{ong

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iceiv Ce|ivei|(Rgm||ovh kiyelie nm| yel eye lci [ig| hc| ticeiv Gic(

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qoe liv Fvdji trvmek' {icg it lih Ce|ivei|(Hoffcek(Lvydj ticeiv `y(

kielgcdnie Yh{ig| ecdn| hinv t|melncig|% [cv httie Todcmg Hilcm mgto

vitrij|civie' tdn|pie yel tceeqogg ey|pie% To qcig pyh My|vmk%

Lmt \nihm liv Iho|coe mgt {cv|tdnm|gcdnit [ivjpiyk ce|ivittciv|yel fitdn|ck| hcdn mgt Jet|giv tic| kivmyhiv Pic|% Lci Hkgcdnjic| tcdn

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{cdn|ckiv Tdnvc|| ce liv Iqogy|coe liv Tceetydni% Hietdnie qiv(aie|gc(

dnie tcdn' johhie|civie cnv Gifie' qivkgicdnie it% Tci giveie' celih tci

melivi Gifietfcgliv' Hiceyekie' Pykeki yel Joepir|i ivmnvie% [ci

lci Icegmlyek iceit vihlie T|mhhit py iceiv jyg|ctdnie Emdn|0 Mh Aiy(

iv tc|pie yel fiv lmt Gifie vilie' lcvij| mh Yiv lit Mhmpoemt' yel

`iliv Eifiemvh nm| ticeie ickieie T|mhh%

Liv qcv|yiggi Myt|mytdn ct| ice jvm|qoggit Kikieki{cdn| py lie tdn{i(

vie Fvlie yetiviv Pic|' py Icetmhjic|' Ctogm|coe yel Tceegotckjic|% Iv ct|

icei Kikiehmemnhi pyh kvmttcivielie Memgrnmfi|cthyt yel ie|ng|

Dnmedie yel Hkgcdnjic|ie' lih yetigckie Jvictgmy liv topcmgie Tdnivi'

Fcglyekteo| Myttcdn|tgotckjic| Mkkvittcoe T|vmi Fcglyekteo|' py

ie|cinie% Nciv ct| Todcmg Hilcm ecdn| eyv \viryej|' toelive mydn Qiv(

ie|gcdniv' Avmkit|iggiv yel Fime|{ov|iv%

Todcmg Hilcm nm| eiyi Celyt|vcie ivpiyk| yel fit|inieli hmkifgcdnqiveliv|% [cv trvidnie qoe iceiv Ro{iv' lci tcdn tigft| livmv| t|ogp yel

yeivtdn||ivgcdn py finmyr|ie {ic' lmtt ice icepckit ce|ivei|fmtciv|it

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je|cki' eodn py ie|{cdjigeli {cv|tdnm|gcdni Hkgcdnjic|ie yel Ho(

liggi qiv{ict|0 [cv nmfie eodn jiceie tdngttckie Fytceittrgme' mfiv {cv

{ivlie hc| Tcdnivnic| kmep kvo yel hc| yet {ivlie qcigi kmep vicdn% Hm(

dnie Tci hc|% [cv tcel `m ecdn| to%

==



10/17

Lci rvokvittcqi Tigft|iveiyivyek lcitiv Celyt|vci ogk| liv Dnmot(

|niovci ce fiicelvydjieliv [icti yel tdncdj| |kgcdn Hcggcoeie qoe Mr(

igheednie my lci Victi' yh tcdn lm lvmyie py finmyr|ie% Yet iv(

ei| tcdn ice eiyit Yecqivtyh' lmt yepngcki Hkgcdnjic|ie yel Cliie

fci|i|% Ecdn|t Qovovhm|civ|it' ecdn|t Joeqie|coeiggit yel ecdn|t' lmt {cvtdnoe jieeie% Lci Fmtct ct| liv Myt|mytdn qoe Ceovhm|coeie' liv Ho|ov

ct| lci Iho|coe' yel lci Eo|{ielckjic| ct| lih Hietdnie ceei{oneiel0

Johhyecjm|coe%

Lci Feligyek mgg lcitiv Ceovhm|coeie ct| mgt Kitdn|tclii eodn

gmeki ecdn| mytkivicp|' lodn Todcmg Hilcm ct| fivic|t icei |vmkieli Tygi

lcitiv Ie|{cdjgyek yel py iceih qcigqivtrvidnielie Kitdn|tholigg

ki{ovlie' py iceih Hmvj|' liv emdn {cv|tdnm|gcdnie Mtrij|ie yej|co(

eciv|' lmfic mfiv oie yel iqogy|coev fgicf|% Niy|i kin| it lmvyh' ceicei ce|ivmj|cqi yel joe|ceycivgcdni Rmv|eivtdnm| hc| lih Jyelie ice(

py|vi|ie' yh pytmhhie me kihicetmhie Pcigie py mvfic|ie%

Todcmg Hilcm ct| i|{mt melivit mgt ice eiyit Ni| mh Jcotj oliv ice

eiyiv Tieliv my liv Aivefilcieyek% Nciv nmelig| it tcdn yh [ivjpiyki'

yh icei Rncgotornci' hc||igt liviv tcdn mggi ye|iveinhivctdnie Figmeki

yel Fo|tdnm|ie ce|ive yel i~|ive johhyecpcivie yel fiiyive gmttie%

Cetoive ct| Todcmg Hilcm yetiv [ikfikgic|iv ce icei eiyi [ig|' lci tcdn

kivmli py ovhie fikcee|% Lci Ie|{cdjgyek liv qcvmgie Johhyecjm|coe

ogk| iceiv nct|ovctdnie Yemynmg|tmhjic|' liee tci qivgy| rmvmggig py

lie rogc|ctdnie' kitiggtdnm|gcdnie' yel {cv|tdnm|gcdnie Yhfvdnie

yel Iveiyivyekie' lci kivmli kgofmg t|m||aelie0 liv Mvmfctdni Avngcek'

lci Ie|{cdjgyekie ce Mvcjm' lci Oddyrs(Fi{ikyek' [cjcrilcm' lci fiv(

{mdnyek qoe [mngie' yh eyv icecki Fictrcigi py eieeie%

Todcmg Hilcm {cvl iceie ifieto {cdn|ckie Rgm|p ce yetiviv Jyg|yvki(

tdncdn|i iceeinhie {ci lmt Fydn' lmt Vmlco' liv Acgh' lmt Aivetinie% Yh

lcitit Yecqivtyh tceeqogg ey|pie py jeeie' filmv it iceiv Liej{icti'

lci tcdn vic yel my|mvj oe joeqie|coeiggie Johhyecjm|coetovhie ie|({cdjige jmee%

It kin| lmvyh' ickiei Pykeki' Aovhm|i yel icei ickiei Trvmdni py

tdnmie yel yhpyti|pie% It ct| qivhittie me lci Ey|pyek qoe Todcmg Hi(

lcm nivmepykinie' celih hme nivjhhgcdnit Jeo{(no{ ce nivjhhgc(

dnie Aovhm|ie hc| nivjhhgcdnie Cenmg|ie py mj|cqcivie qivtydn| yel

tcdn lmvmyt Ivogki iv{mv|i|%

=6



11/17

Mykmfi ct| it' ce ficlie Yecqivtiepy gifie' ch nichm|gcdn(ivmnvieie yel

ch eiy(troe|meie' yel it ihring| tcdn'

ce ficlie icei Fgicfi py nmfie' icei Lohei



12/17

Ifieto qivhittie ct| it fvckiet py kgmyfie'

hme jeei ice tdnic|ivelit Kitdn|tholigg

lyvdn icei tdneigg kifmdjiei Todcmg Hilcm(

Jmhrmkei vi||ie% Lmt ct|' mgt {vli hme

qivtydnie' ce liv Gy| lmt Gidj iceitNicgy|fmggoet hc| iceih Ane myt(

pykgicdnie



13/17

Myt ye|iveinhivctdniv Tcdn| nm| lci Ey|pyek qoe Todcmg Hilcm ye(

filcek| fo|tdnm|t( yel ivkifectovcie|civ| py tice% Fic iceih ivogkvic(

dnie My|vc|| ch Todcmg [if ie|{cdjig| tcdn icei ickiei Lsemhcj yh lci

Fo|tdnm|ie% It filmv rivhmeie|iv Rvtiep ch Ce|ivei| yel ecdn| iceiv

Jmhrmkei mf yel py' yh lmee {ciliv cet joeqie|coeiggi Yecqivtyh mf(py|mydnie% Mykmfi ct| it' ce ficlie Yecqivtie py gifie' ch nichm|gcdn(iv(

mnvieie yel ch eiy(troe|meie' yel it ihraing| tcdn' ce ficlie icei

Fgicfi py nmfie' icei Lohei%

Ifieto qivhittie ct| it fvckiet py kgmyfie' hme jeei ice tdnic(

|ivelit Kitdn|tholigg lyvdn icei tdneigg kifmdjiei Todcmg Hilcm(

Jmhrmkei vi||ie% Lmt ct|' mgt {vli hme qivtydnie' ce liv Gy| lmt Gidj

iceit Nicgy|fmggoet hc| iceih Ane mytpykgicdnie% Ikmg of Cnv Ye|iv(

einhie myttdngcigcdn gojmg mvfic|i| oliv Tci ce liv Qivme|{ov|yek viceie kgofmg mkcivielie Joepive t|inie' lci Kiti|pi tcel kvyelt|pgcdn

lci kgicdnie yel Aingiv {ivlie nciv {ci lov| kemliegot fit|vm|%

Ct| it Pymgg' lmtt Celcie' Celoeitcie' Fvmtcgcie' Hi~cjo yel lci \v(

jic emdn lie YTM lci livpic| t|vjt|ie Hvj|i qoe Amdifooj tcel? Tcdniv

ecdn|% Lci oiefmvi Mdnti py lie {cv|tdnm|gcdnie \m|tmdnie yel Rvo(

keotie lcitiv Geliv ct| ice {ic|ivit fivpiykielit Mvkyhie|' Todcmg

Hilcm ye|iveinhivctdn py ey|pie% Mfiv mggice lci Ie|tdniclyek hc|py(

hmdnie filiy|i| nciv eodn ecdn| qcig' it fvmydn| eiyi Rncgotorncie yel

eiyi T|vyj|yvie%

It ct| ice' mydn {cv|tdnm|gcdniv' Cvv|yh py kgmyfie' lmtt Todcmg Hilcm

ice Tigft|gyiv ct|' liv eyv rmmv ky|iv Cliie filmv yel myivlih ecdn|t

jot|i|% Ch Kikie|icg' liee nciv tcel Tripcmgct|ie mh [ivj% Nce|iv qcvmgiv

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py nmg|ie' yh jvim|cqi Mvfic| ryej|kiemy gciive yel Cliie ie|t|inie

gmttie py jeeie' filmv it Lctpcrgce yel t|elckiv Myticemelivti|pyek%

Lciti Cliie lmee ch Tceei lit Rmv|eivt yel ticeiv Fo|tdnm|ie py vi(

mgctcivie' tolmtt tci qcvmg yej|coecivie' ct| lci ednt|i yel ecdn| {ieckiv{cdn|cki' nodn tietcfgi Mykmfi' icei Clii ct| eodn gmeki jice My|vc||% Mgg

lcit hytt fipmng| {ivlie' yel p{mv emdn lie Vcdn|gcecie qoe ]ymgc||'

Mekifo| yel Emdnvmki% Ice \icg lit ofie fitdnvcifieie Cvv|yht fic To(

dcmg Hilcm(Doe|ie| fi|vc| kivmli lci ]ymgc|| liv Yhti|pyek%

Lmtt my Rgm||ovhie hc|ye|iv Fic|vki py aelie tcel' lci ecdn| ce

Fvomldmt|(]ymgc|| kilvin| yel rvoittcoeigg kitdnec||ie {yvlie' filiy(

|i| ecdn|' lmtt hme nciv trmvie jmee oliv togg% Fcggck(Mefci|iv fci|ie o|

=9



14/17

lmt me' {mt mggi melivie mydn hmdnie' Mgcfc(Rvolyj|i' Dnidjfo~(Fic|v(

ki' lci eyv iceih Ei|pmy|vc|| lcieie% Of tci my Ce|ivitti t|oie' ct| v

lciti Mefci|iv tijyelv' cneie kin| it yh Dmtn ! Norr% Ce [cvjgcdnjic|

ct| qcvmgi Johhyecjm|coe ice fivmyt tietcfgiv Rvopitt yel mggit melivi

mgt icei Aovh qcv|yiggiv [yvtielyek%Tinv qcig Mvfic| gcik| fivic|t ce liv Acelyek yel fivti|pyek qoe Fo|(

tdnm|ie yel livie iho|coemgih Fvmelcek% [mt nmfi cdn py tmkie? [ig(

dni Ivkifectti t|vifi cdn me? [ci {cgg cdn hcdn yel hice Ye|iveinhie

rotc|coecivie?

Todcmg Hilcm mgt \oog yej|coeciv| fiv Cliie' Nmg|yekie' Tinetdn|i

yel Finmyr|yekie% Lmt kin| qoh Nmels(Fivcdn| myt iceih Jvciktkifci|

fiv Troe|me(Mj|coecthyt ch ie|gcdnie Vmyh fct pyv kgofmg hmecit(

|civ|ie Togclmvc||' {ci i|{m ch Jmhr liv Ceqctcfgi Dncglvie(Cec|cm|cqi ki(kie lci Anviv qoe Mvcjmectdnie Jcelivmvhiie% Lmt Trmeeieli me To(

dcmg Hilcm ct| lci hmecit|i Kviepfivtdnvic|yek0 Tckemgi myt lih iceie

Yecqivtyh .Ce|ivei|# nvie py Nmelgyekie ch melivie Yecqivtyh .vimgi

Hvj|i#% Fo|tdnm| {cvl py Mj|coe%

Lmt ivceeiv| me lci qoe T|irnie Nm{jcet yel melivie [cttietdnm|(

give o| fitrvodnieie yel fitdnvcifieie [yvhgdniv oliv \yfit'

lci fvckiet eodn ecdn| fi{citie tcel .T|irnie Nm{jcet Lmt Yecqivtyh

ce liv Eytttdnmgi' Nohmee ! Dmhri#% [yvhgdniv tcel \niovcie

liv Rnstcj' emdn lieie it hkgcdn {vi' p{ic rmvmggigi Yecqivtie hc|ice(

meliv py qivfcelie' lyvdn iceie [yvh fp{% icei Vnvi% Ce liv Tdciedi

Acd|coe ivviy| tcdn lciti Trcigmv| liv Vmyhpic| ce liv Icet|icetdnie Vi(

gm|cqc||t|niovci kv|iv Figcif|nic| yel gyjvciv| ieovhi Tyhhie my lie

Jceo( yel \Q(Hvj|ie hc| Rvolyj|ie' lci my lcitiv Finmyr|yek myki(

fmy| tcel% [cv|tdnm| yel Todcmg Hilcm tcel lci Rmvmggig(Yecqivtie' yh

lci it yet nciv kin|% Lci qcigie Ce|ivei|(Rgm||ovhie tcel lci [yvhg(

dniv' lci \yfit' yel lci Cet|vyhie|i' mgto RD' Hofcgi Liqcdit' \mfgi|t

i|d% tcel lci Ieivkci|vkiv' lci {cv fvmydnie' yh cet melivi Yecqivtyhicepy|vi|ie yel lov| Ceovhm|coeie py rgm|pcivie' tcdn mytpy|mytdnie%

Lciti Ceovhm|coeie httie qovnmelie tice' toet| fgicfie lci Vnvie

giiv yel yekiey|p|% Doe|ie|(Jcek o |ni Yecqivti%

Todcmg Hilcm mgt icei Mv| eiyie Aivetintieliv py fi|vmdn|ie' my lih

hme hmg ice fcttdnie [ivfyek hmdn|' ct| ecdn| eyv ckeovme|' toelive

nodn kinvgcdn% [iv tcdn mgt Ye|iveinhie ecdn| yh ticei Rotc|coe ch

Ce|ivei| jhhiv|' {cvl it fivmyt tdn{iv nmfie' hc| Jmhrmkeie' Me(

=1



16/17

Yh qiv|vi|ie py tice yel lmt Yecqivtyh py ey|pie'

hytt hme ticeie ickieie Pykmek lmpy ie|{cdjige'Rmv|eivtdnm|ie kvelie yel raikie' qcvmgi Meki(

fo|i hmdnie hc| liv Yh{ig| ce iceie Lcmgok |vi|ie%

Lmt fvmydn| Pic| yel tinv qcig Jvim|cqc||



17/17

kvcie' Qivkgicdnie yhpykinie' lci my Todcmg Hilcm(Rgm||ovhie t|m||(

aelie' yel tci aelie t|m||' kgmyfie Tci hcv%

Eodn tdngchhiv ct| it em|vgcdn' fivnmyr| ecdn| rvtie| py tice% Lmt

{vi' mgt {vli hme ticei Rvolyj|i myt lih Vikmg einhie' yh Hc|fi(

{ivfive hinv Rgm|p icepyvyhie%Yh qiv|vi|ie py tice yel lmt Yecqivtyh py ey|pie' hytt hme ticeie

ickieie Pykmek lmpy ie|{cdjige' Rmv|eivtdnm|ie kvelie yel rikie'

qcvmgi Mekifo|i hmdnie yel hc| liv Yh{ig| ce iceie Lcmgok |vi|ie% Lmt

fvmydn| Pic| yel tinv qcig Jvim|cqc||% [iee liv Ny| fviee|' ct| lmv jic(

ei Pic| hinv' lm kin| it eyv eodn yh qivp{icig|i Gtdnqivtydni' {ci

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{ci it tdnoe chhiv {mv' {cvl it mydn lcithmg tice0 Nivvtdniv' Gimliv'

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lc|coeie myt yel gmttie ivei Geliv ivovtdnie% Jnei [cttietdnm|giv

yel Mfie|iyviv fikifie tcdn my cnvie qcv|yiggie Tdncie cet Yefijmee(

|i' yh eiyi [ig|ie py ie|lidjie yel hkgcdnt| qcig Ey|pie lmvmyt py

pcinie%

Mfiv Todcmg Hilcm ct| {iliv Ig Lovmlo .of{ong it ieovh qcig Kogl fi(

vic| ng|#' eodn ice Joe|ceie|' liv tcdn hmg ifie ivofive' ye|ivlvdjie

yel mytfiy|ie gtt|' toelive icei ickiei [ig|' lci tcdn yet mgt Rmv|eiv me(

fci|i|% Lciti Rmv|eivtdnm| {cvl kitiggtdnm|gcdn' rogc|ctdn yel {cv|tdnm|(

gcdn pyv Tigft|qivt|elgcdnjic| {ivlie yel lci Qivtdnhigpyek liv Rmvmg(

gigyecqivtie {cvl tdneiggiv t|m||aelie' mgt tcdn lci Jvc|cjiv' Tdn{mvphmgiv

yel Iqogy|coetfvihtiv `i|p| qovt|iggie jeeie% [iee it lmee to {ic| ct|'

{ivlie tci em|vgcdn mydn me Fovl {oggie% Nmg|ie {cv cneie mgto iceieRgm|p vic% [cv tcel `m ecdn| to%

Mgi~meliv Koifig

=3


Being Social. Einfluss von Social Media auf Unternehmenskultur, Kommunikation und auf die...

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