How US, UK and German newspapers & magazines are using Twitter
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Newspapers, Magazines & Twitter Germany, UK, US - Facts & Figures - DSP-Partners I Darmstadt I June 2014 © DSP-Partners 2014 Bild Die Welt Die Zeit FAZ Focus Handelsblatt Spiegel Online Stern Süddeutsche Zeitung Wirtschaftswoche GER US UK The Guardian Business Insider Gigaom Inc New York Times Pando Daily Re/code Techcrunch Wallstreet Journal Europe
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A survey of 19 newspapers, magazines and digital publications from Germany, the US and the UK with regard to their use of Twitter shows the following - with over 12m Twitter followers, the New York Times is clearly ahead of Techcrunch with 3,5m followers - German magazines Stern, Spiegel and Tabloid Bild have gained a remarkable following in the 300-450,000 followers range - with a follower/following range of 50-100,000 Gigaom, Business Insider, New York Times are well ahead of the other publishers - with 140-160,000 Tweets, German magazine Focus and Business Insider are the most active Twitter accounts - Om Malik of Gigaom is the Journalist with most Twitter followers - Top Tweeters are Mathew Ingram from Gigaom and Joe Weisenthal from Business Insider - Apart from the UK, usually the Chief Editor is the most popular Journalist on Twitter - still, this is more dominant in Germany (in 6 out of 7 publications) than in the US (2 out of 5) Publications surveyed: Germany: Bild, Die Welt, Die Zeit, FAZ, Focus, Handelsblatt, Spiegel Online, Stern, Süddeutsche Zeitung, Wirtschaftswoche US: Business Insider, Gigaom, Inc, New York Times, Pando Daily, Re/code, Techcrunch, Wallstreet Journal Europe UK: The Guardian
Transcript of How US, UK and German newspapers & magazines are using Twitter
Newspapers, Magazines & Twitter
Germany, UK, US
- Facts & Figures -
DSP-Partners I Darmstadt I June 2014
© DSP-Partners 2014
Bild Die Welt Die Zeit FAZ Focus Handelsblatt Spiegel Online Stern Süddeutsche Zeitung Wirtschaftswoche
GER US UK
The Guardian Business Insider Gigaom Inc New York Times Pando Daily Re/code Techcrunch Wallstreet Journal Europe
36.300
67.600
69.300
73.500
82.400
106.000
108.000
122.000
211.000
235.000
257.000
330.000
344.000
439.000
565.000
888.000
2.260.000
3.560.000
12.000.000
0 2.000.000 4.000.000 6.000.000 8.000.000 10.000.000 12.000.000 14.000.000
Die Zeit
Re/code
Pando Daily
Wallstreet Journal Europe
Wirtschaftswoche
FAZ
Focus
Handelsblatt
Süddeutsche Zeitung
Gigaom
Die Welt
Spiegel Online
Bild
Stern
Business Insider
Inc
The Guardian
Techcrunch
New York Times
Number of Twitter-Followers of the Publications
Source: Main Twitter-Account of the respective publications, DSP-Partners Analysis 6/2014
Ratio Twitter Followers/Following per Publication
Source: Main Twitter-Account of the respective publications, DSP-Partners Analysis 6/2014
Gigaom Business Insider New York Times
low: <1,000
high: 5,000 to 10,000
very high: 10,000 to 50,000
medium: 1,000 to 5,000
top: 50,000 to 100,000
5%
21%
32%
26%
16%
Number of Tweets per Publication
Source: Twitter-Account of the respective publication, DSP-Partners Analysis 6/2014
0 20.000 40.000 60.000 80.000 100.000 120.000 140.000 160.000 180.000
Die Zeit
Re/code
Wirtschaftswoche
Handelsblatt
Pando Daily
Süddeutsche Zeitung
FAZ
Inc
Gigaom
Wallstreet Journal Europe
The Guardian
Spiegel Online
Stern
Techcrunch
Die Welt
Bild
New York Times
Focus
Business Insider
10 Journalists with most Twitter-Followers per Publication
Source: Twitter-Account of the respective publications‘ journalist with most Twitter followers, DSP-Partners Analysis 6/2014
Kai Diekmann I Bild
Frank Schmiechen I Die Welt
Frank Schirrmacher I FAZ
Sarah Lacy I Pando Daily
Henry Blodget I Business Insider
Alexia Tsotsis I Techchrunch
Raphael Honigstein I The Guardian
Jenna Wortham I New York Times
Kara Swisher I Re/code
Om Malik I Gigaom
Number of Tweets per Journalist
Source: Twitter-Account of the respective journalists, DSP-Partners Analysis 6/2014
0%
5%
10%
15%
20%
25%
30%
35%
40%
very low:<1,000 Tweets
low: 1,000 to5,000 Tweets
medium:5,000 to
10,000 Tweets
high: 10,000 to50,000 Tweets
very high:50,000 to100,000Tweets
top: >100,000Tweets
Mathew Ingram I Gigaom
Joe Weisenthal I Business Insider
Is Chief-Editor the most popular Twitterer per Publication?
Source: Twitter-Account of the respective publications journalists and Chief-Editors, DSP-Partners Analysis 6/2014
0
1
2
3
4
5
6
7
Germany UK US
Yes No
Contact
More Information http://bit.ly/Twitter-newspapers Stefan Behrendt Founder I Managing Partner DSP-Partners www.dsp-partners.com www.twitter.com/stbe
