Next 5 years in Social Media / Naechsten 5 Jahre in Social Media (in German language)
Kommbranche
-
Upload
andreas-wiehrdt-marketing-communication -
Category
Business
-
view
382 -
download
0
description
Transcript of Kommbranche
Konzept und Vorlesung:Dipl. Kommunikationswirt Andreas Wiehrdt
ABOVE-THE-LINE-COMMUNICATION
Lehrveranstaltung
Wie man erfolgreiche Kommunikationskampagnen plant
ÜBERBLICKKOMMUNIKATIONS-
BRANCHE
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Die folgenden Folien und deren Inhalte sind geistiges Eigentum von Andreas Wiehrdt, München.
Die Nutzung wird ausdrücklich nur für private- beziehungsweise Bildungszwecke und nur auf Widerruf gestattet.
Die Vervielfältigung, Publizierung oder Weitergabe an Dritte, auch in Auszügen, ist ausdrücklich untersagt.
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Meine Ziele
1. Überblick über die Agenturlandschaft
2. Was sich verändert
3. Die Herausforderungen
4. Networks
5. Rankings
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Von „Mad Men“ zu „Digital natives“
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Das typische Agenturteam
Creative DirectorDon Draper
New Business DirectorRoger Sterling
Account ExecutiveKen Cosgrove
Account DirectorPete Campbell
Copy WriterPeggy Olson
Head of MediaHarry Crane
Director of Agency Operations
Joan Harris
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
was verdient man in der werbung?
Creative Director130.000,- €
New Business Director120.000,- €
Account Executive38.000,- €
Account Director60.000,- €
Copy Writer39.000,- €
Head of Media65.000 €
Director of Agency Operations
35.000,- €
QUELLE: www.gehalt.de | 2012
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
was verdient man in der werbung?
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
herausforderungen der kommunikationsbranche
• Sinkende Erlöse
• Mangel an qualifizierten Mitarbeitern
• Fragmentierung der Medien / Kanäle
• Emanzipation der Zielgruppen
• Intellektualisierung der Kommunikationstechnologien
• Wachsende Komplexität
• Internationalisierung der Märkte
• Entscheidungsdruck: Generalisten- versus Spezialistentum
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
inhabergeführte- versus network-Agenturen übung
Was spricht für – was gegen
Networkagenturen?
A
BWas spricht für –
was gegen inhabergeführte
Agenturen?
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
die grossen networksAGENCY FAMILY TREES 2010Primary holdings of the world’s top four agency companies by 2009 worldwide revenue
PUBLICIS GROUPE $6.29BNO. 3 WORLDWIDE REVENUE
This document (published Aprl 26, 2010), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.
HEADQUARTERS: NEW YORKMARKET CAP: $12.5 BILLION
HEADQUARTERS: DUBLINMARKET CAP: $13.7 BILLION
HEADQUARTERS: NEW YORKMARKET CAP: $4.4 BILLION
HEADQUARTERS: PARISMARKET CAP: $8.7 BILLION
AdAge.com/agencyfamilytrees2010Profiles of world’s top 50
agency firms, part ofpremium content
in AdAge.com’sDataCenter
U.S. REVENUE: $6.18 BILLIONWORLDWIDE EMPLOYEES: 63,000
WORLDWIDE REVENUE BY DISCIPLINE
Public relations$1.08 billion; 9.2%
Specialty communications$1.07 billion; 9.1%
Traditional mediaadvertising$5.20 billion; 44.3%
Customer relationshipmanagement$4.38 billion; 37.4%
U.S. REVENUE: $4.44 BILLIONWORLDWIDE EMPLOYEES: 98,759
WORLDWIDE REVENUE BY DISCIPLINE
Public relations &public affairs$1.25 billion; 9.2%
Branding & identity,healthcare & specialist communications$3.50 billion; 25.7%
Advertising, mediainvestmentmanagement$5.26 billion; 38.7%
Consumer insight$3.60 billion; 26.5%
U.S. REVENUE ESTIMATE: $2.72 BILLIONWORLDWIDE EMPLOYEES: 45,402
WORLDWIDE REVENUE BY DISCIPLINEMedia$1.32 billion; 21.0%
SAMS (SpecializedAgencies andMarketing Services)$2.77 billion; 44.0%
Advertising$2.20 billion; 35.0%
U.S. REVENUE: $3.37 BILLIONWORLDWIDE EMPLOYEES: 40,000
WORLDWIDE REVENUE BY DISCIPLINE
Healthcare$328 million; 5.4%
Constituency ManagementGroup1
$915 million; 15.2%
Marketingservices(excluding CMG)$646 million; 10.7%
Advertising & media$4.14 billion; 68.7%
GLOBAL NETWORKS
DDB WORLDWIDECOMMUNICATIONS GROUP $2.22BILLION
DDB Worldwide $1.11 BILLIONNETWORK LEAD AGENCY
Interbrand $195 MILLIONBRANDING CONSULTANCY
Tribal DDB $188 MILLIONDIGITAL AGENCY
TracyLocke $104 MILLIONPROMOTION AGENCY
Alma DDB $17 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 74%
Rodgers Townsend $13 MILLIONAD AGENCY
Roberts & Langer DDB $8 MILLIONAD AGENCY
Spike DDB $3 MILLIONAFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
RAPP $588 MILLIONMARKETING SERVICES AGENCY AND NETWORK
Kern Organization $18 MILLIONMARKETING SERVICES AGENCY. PART OP RAPP NETWORK
BBDO WORLDWIDE $1.67BILLION
BBDO Worldwide $1.14 BILLIONNETWORK LEAD AGENCY
Proximity Worldwide $395 MILLIONDIGITAL AGENCY
Organic $136 MILLIONDIGITAL AGENCY
TBWA WORLDWIDE $1.52BILLION
TBWA Worldwide $1.02 BILLIONNETWORK LEAD AGENCY
Zimmerman Advertising $134 MILLIONAD AGENCY
Integer Group $127 MILLIONPROMOTION AGENCY
Tequila $110 MILLIONMARKETING SERVICES AGENCY
TBWA/WorldHealth $70 MILLIONHEALTHCARE AGENCY
Agency.com $47 MILLIONDIGITAL AGENCY
OTHER AGENCIES 180 Amsterdam/180 LA $40 MILLIONAD AGENCY. OMNICOM OWNS 51%
Agency Rx $24 MILLIONHEALTHCARE AGENCY
Alcone Marketing Group $37 MILLIONPROMOTION AGENCY
Arnell Group $16 MILLIONAD AND BRANDING AGENCY
Beanstalk Group $12 MILLIONBRANDING CONSULTANCY
Bernard Hodes Group $57 MILLIONRECRUITMENT AGENCY
C2 Creative $12 MILLIONEVENT MARKETING. PART OF RADIATE GROUP
GLOBAL NETWORKS
YOUNG & RUBICAMBRANDS $2.65 BILLION
Y&R $932 MILLIONNETWORK LEAD AGENCY
Sudler & Hennessey $126 MILLIONHEALTHCARE AGENCY
Landor Associates $121 MILLIONBRANDING CONSULTANCY
Cohn & Wolfe $117 MILLIONPR AGENCY
VML $91 MILLIONDIGITAL AGENCY
Bravo Group $29 MILLIONHISPANIC AD AGENCY
Kang & Lee Advertising $16 MILLIONASIAN-AMERICAN AD AGENCY
SicolaMartin $7 MILLIONAD AGENCY
Robinson Lerer & Montgomery NAPR AGENCY
WUNDERMAN $828 MILLIONMARKETING SERVICES AGENCY AND NETWORK
Blast Radius $55 MILLIONVANCOUVER-BASED DIGITAL AGENCY.IN WUNDERMAN NETWORK
Zaaz $25 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK
RTC Relationship Marketing $25 MILLIONDIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK
Designkitchen $11 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK
BURSON-MARSTELLER $385 MILLIONPR AGENCY AND NETWORK
Proof $12 MILLIONAD AGENCY. PART OF BURSON-MARSTELLER NETWORK
OGILVY & MATHER $1.75 BILLION
OgilvyOne Worldwide $683 MILLIONMARKETING SERVICES AGENCY
Ogilvy & Mather Advertising $585 MILLIONNETWORK LEAD AGENCY
Bates 141 $126 MILLIONHONG KONG-BASED MARKETING COMMS. NETWORK
OgilvyPublic Relations Worldwide $122 MILLIONPR AGENCY
Neo@Ogilvy $103 MILLIONDIGITAL MEDIA AGENCY
Ogilvy Healthworld $90 MILLIONHEALTHCARE AGENCY
OgilvyAction $45 MILLIONMARKETING SERVICES AGENCY
JWT $1.12 BILLION
JWT $1.07 BILLIONNETWORK LEAD AGENCY
JWT Specialized Comms. $36 MILLIONRECRUITMENT AND OTHER SERVICES
Malone Advertising $18 MILLIONMARKETING SERVICES AGENCY
OTHER AGENCIES Cline Davis & Mann $147 MILLIONHEALTHCARE AGENCY
Corbett AccelHealthcare Group $61 MILLIONHEALTHCARE AGENCY
Critical Mass $75 MILLIONDIGITAL AGENCY. OMNICOM OWNS 54%
Dieste $39 MILLIONHISPANIC AD AGENCY
Direct Partners $17 MILLIONDIRECT MARKETING AGENCY
Doremus $39 MILLIONBUSINESS-TO-BUSINESS AGENCY
Element 79 $24 MILLIONAD AGENCY
Footsteps $8 MILLIONMULTICULTURAL AD AGENCY. OMNICOM OWNS 49%
GMR Marketing $78 MILLIONEVENT MARKETING AGENCY.
Goodby, Silverstein& Partners $105 MILLIONAD AGENCY
Grizzard Communications Group $32 MILLIONDIRECT MARKETING AGENCY
GSD&M Idea City $65 MILLIONAD AGENCY
Harrison & Star $55 MILLIONHEALTHCARE AGENCY
Javelin $46 MILLIONDIRECT MARKETING AGENCY
LatinWorks $20 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 49%
LyonHeart $30 MILLIONHEALTHCARE AGENCY
Marketing Arm $102 MILLIONMARKETING SERVICES AGENCY GROUP
Martin Williams Advertising $37 MILLIONAD AGENCY
Merkley & Partners $43 MILLIONAD AGENCY
Russ Reid Co. $26 MILLIONDIRECT MARKETING AGENCY
Siegel & Gale $37 MILLIONBRANDING CONSULTANCY
Targetbase $82 MILLIONMARKETING SERVICES AGENCY
Unit 7 $22 MILLIONDIRECT MARKETING AGENCY
MEDIA AGENCIES
OMNICOM MEDIA GROUP $1.33BILLION
OMD Worldwide $730 MILLIONMEDIA AGENCY
PHD $138 MILLIONMEDIA AGENCY
Resolution Media $14 MILLIONSEARCH MARKETING AGENCY
Novus Print Media Network NAMEDIA AGENCY
PUBLIC RELATIONS
PUBLIC RELATIONS $1.08BILLION
FLEISHMAN-HILLARD $405 MILLIONPR AGENCY AND NETWORK
GMMB $30 MILLIONPOLITICAL AD AGENCY. PART OF FLEISHMAN-HILLARD NETWORK
Ketchum $218 MILLIONPR AGENCY
Porter Novelli $196 MILLIONPR AGENCY
Brodeur Partners $76 MILLIONPR AGENCY
Cone $10 MILLIONPR AGENCY
GREY GROUP $912MILLION
Grey $505 MILLIONNETWORK LEAD AGENCY
G2 $280 MILLIONMARKETING SERVICES AGENCY
GHG $110 MILLIONHEALTHCARE AGENCY
Batey $8 MILLIONSINGAPORE-BASED AGENCY NETWORK
Wing $8 MILLIONHISPANIC AD AGENCY
UNITED GROUP $86 MILLION
Berlin Cameron United $15 MILLIONAD AGENCY
Cole & Weber United $11 MILLIONAD AGENCY
OTHER AGENCIES Hill & Knowlton $330 MILLIONPR AGENCY
CommonHealth $156 MILLIONHEALTHCARE AGENCY
Tapsa $30 MILLIONMADRID-BASED AD AGENCY
Brand Union $13 MILLIONAD AGENCY
WPP DIGITAL $221MILLION
24/7 Real Media $110 MILLIONDIGITAL AD NETWORK
Bridge Worldwide $49 MILLIONDIGITAL AGENCY
Schematic $40 MILLIONDIGITAL AGENCY
Blue Interactive Marketing $11 MILLIONSINGAPORE-BASED DIGITAL AGENCY
HeathWallace $8 MILLIONU.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%
Quasar Media $4 MILLIONINDIA-BASED DIGITAL AGENCY. WPP OWNS 75%
MEDIA AGENCIES
GROUP M $2.06 BILLION
Mindshare Worldwide $713 MILLIONMEDIA AGENCY
MEC $595 MILLIONMEDIA AGENCY
MediaCom $570 MILLIONMEDIA AGENCY
Group M Search $90 MILLIONSEARCH MARKETING AGENCY
Maxus $90 MILLIONMEDIA AGENCY
Kinetic NAOUT-OF-HOME MEDIA AGENCY
WPP INVESTMENTS Asatsu-DK $451 MILLIONTOKYO-BASED AD AGENCY. WPP OWNS 24%
BPG Group (Bates PanGulf) $50 MILLIONDUBAI-BASED AGENCY NETWORK. WPP OWNS 40%
Brierley & Partners $24 MILLIONCRM AGENCY. WPP OWNS 20%
Chime Communications $193 MILLIONLONDON-BASED AGENCY COMPANY. WPP OWNS 16%
HighCo $96 MILLIONFRANCE-BASED MARKETING SERVICES FIRM. WPP OWNS 34.1%
STW Group $213 MILLIONSYDNEY-BASED AGENCY COMPANY. WPP OWNS 20.6%
UniWorld Group $22 MILLIONMULTICULTURAL AGENCY. WPP OWNS 49%
MARKET RESEARCH Kantar $3.60 BILLIONMARKET RESEARCH GROUP
GLOBAL NETWORKS
MCCANN WORLDGROUP $2.67BILLION
McCann Erickson Worldwide $1.42 BILLIONNETWORK LEAD AGENCY
Weber Shandwick $360 MILLIONPR AGENCY. ALIGNED WITH MCCANN WORLDGROUP
MRM Worldwide $260 MILLIONDIGITAL AND DIRECT MARKETING AGENCY
Momentum Worldwide $175 MILLIONMARKETING SERVICES AGENCY
McCann HealthcareWorldwide $138 MILLIONHEALTHCARE AGENCY
Martin Agency $112 MILLIONAD AGENCY
FutureBrand $56 MILLIONBRANDING CONSULTANCY. ALIGNED WITHMCCANN WORLDGROUP
Campbell Mithun $53 MILLIONAD AGENCY
TM Advertising $34 MILLIONAD AGENCY
Avrett Free Ginsberg $19 MILLIONAD AGENCY
Fitzgerald & Co. $18 MILLIONAD AGENCY
Gotham $17 MILLIONAD AGENCY
Casanova Pendrill $10 MILLIONHISPANIC AD AGENCY
DRAFTFCB $1.18BILLION
DraftFCB $885 MILLIONNETWORK LEAD AGENCY
R/GA $132 MILLIONDIGITAL AGENCY
DraftFCB Healthcare $112 MILLIONHEALTHCARE AGENCY
Hacker Group $32 MILLIONDIRECT MARKETING AGENCY
Rivet $14 MILLIONPROMOTION AGENCY
LOWE & PARTNERS $543 MILLION
Lowe & Partners $253 MILLIONAD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA
Deutsch $177 MILLIONAD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK
Lowe Healthcare Worldwide $80 MILLIONHEALTHCARE AGENCY. REPORTS INTO DEUTSCH
Huge $33 MILLIONDIGITAL AGENCY. 51% OWNED BY INTERPUBLIC
OTHER AGENCIES Accentmarketing $11 MILLIONHISPANIC AGENCY. INTERPUBLIC OWNS 49%
Campbell-Ewald $161 MILLIONAD AGENCY
Carmichael Lynch $41 MILLIONAD AGENCY
Cubocc NAADVERTISING AND MARKETING SERVICES AGENCY BASED INBRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010
Dailey $24 MILLIONAD AGENCY
DeVries Public Relations $18 MILLIONPR AGENCY
GolinHarris $109 MILLIONPR AGENCY
Hill Holliday $160 MILLIONAD AGENCY
IW Group $11 MILLIONASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49%
Jack Morton Worldwide $95 MILLIONEVENT MARKETING AGENCY
Mullen $83 MILLIONAD AGENCY
MWW Group $36 MILLIONPR AGENCY
Octagon $121 MILLIONSPORTS AND ENTERTAINMENT MARKETING AGENCY
Siboney USA $5 MILLIONHISPANIC AGENCY. INTERPUBLIC OWNS 49%
Tierney Communications $11 MILLIONAD AGENCY
Translation Consulting& Brand Imaging $6 MILLIONAD AND BRANDING AGENCY. INTERPUBLIC OWNS 60%
MEDIA AGENCIES
MEDIABRANDS $686MILLION
UM $368 MILLIONMEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Initiative $248 MILLIONMEDIA AGENCY. ALIGNED WITH DRAFTFCB
Wahlstrom Group $20 MILLIONDIRECTORY AGENCY. PART OF GEOMENTUM
Reprise Media $14 MILLIONSEARCH MARKETING AGENCY
Magna NAMEDIA NEGOTIATION AND RESEARCH UNIT
GLOBAL NETWORKS
PUBLICIS $1.06BILLION
Publicis $875 MILLIONNETWORK LEAD AGENCY
Publicis Modem & Dialog $170 MILLIONMARKETING SERVICES AGENCY
Publicis & Hal Riney $17 MILLIONAD AGENCY
LEO BURNETTWORLDWIDE $1.10BILLION
Leo Burnett Worldwide $777 MILLIONNETWORK LEAD AGENCY
Arc Worldwide $247 MILLIONMARKETING SERVICES AGENCY
Beacon Communications $61 MILLIONJAPANESE AD AGENCY. PUBLICIS OWNS 66%;DENTSU OWNS 34%
Lapiz Hispanic Marketing $6 MILLIONHISPANIC AD AGENCY
Vigilante $4 MILLIONMULTICULTURAL AD AGENCY
SAATCHI & SAATCHI $759MILLION
Saatchi & Saatchi $650 MILLIONNETWORK LEAD AGENCY
Team One $50 MILLIONAD AGENCY
Saatchi & Saatchi X $41 MILLIONPROMOTION AGENCY
Conill $18 MILLIONHISPANIC AD AGENCY
OTHER AGENCIES
Bartle Bogle Hegarty $155 MILLIONLONDON-BASED AD AGENCY. PUBLICIS OWNS 49%
Fallon Worldwide $68 MILLIONAD AGENCY
Kaplan Thaler Group $65 MILLIONAD AGENCY
BurrellCommunications Group $22 MILLIONAFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%
Bromley Communications $16 MILLIONHISPANIC AD AGENCY. PUBLICIS OWNS 49%
Amazon Advertising $4 MILLIONAD AGENCY. PUBLICIS OWNS 35%
MEDIA & DIGITAL AGENCIES: VIVAKI
ZENITHOPTIMEDIA $779MILLION
ZenithOptimedia $673 MILLIONMEDIA AGENCY. INCLUDES ZENITH MEDIA USA ANDOPTIMEDIA INTERNATIONAL U.S.
Moxie Interactive $60 MILLIONDIGITAL AGENCY
Performics $31 MILLIONSEARCH MARKETING AGENCY
Ninah $15 MILLIONECONOMETRIC MODELING
STARCOM MEDIAVESTGROUP $809 MILLION
Starcom MediaVest Group $749 MILLIONMEDIA AGENCY
SMG PERFORMANCE MARKETING $31 MILLIONMARKETING SERVICES AGENCY GROUP
SMG Search $14 MILLIONSEARCH MARKETING. PART OF PERFORMANCE MARKETING
Spark Communications $13 MILLIONMEDIA AGENCY
Tapestry $11 MILLIONSTARCOM’S MULTICULTURAL MEDIA AGENCY
MV42 $6 MILLIONMEDIAVEST’S MULTICULTURAL MEDIA AGENCY
DIGITAS $550 MILLION
Digitas $443 MILLIONDIGITAL AGENCY
Digitas Health $107 MILLIONDIGITAL HEALTHCARE AGENCY
OTHER VIVAKI NA
Razorfish $409 MILLIONDIGITAL AGENCY
Medias & Regies Europe $84 MILLIONOUT-OF-HOME ADVERTISING
Denuo $6 MILLIONCONSULTANCY. PART OF VIVAKI
Phonevalley NAMOBILE-MARKETING AGENCY
HEALTHCARE AGENCIES
PUBLICIS HEALTHCARE COMMUNICATIONS GROUP $452MILLION
Medicus Lifebrands/Publicis Lifebrands $111 MILLIONPART OF PUBLICIS HEALTHCARE
Saatchi & SaatchiHealthcare Advertising $47 MILLIONPART OF PUBLICIS HEALTHCARE
Saatchi & Saatchi Wellness $27 MILLIONPART OF PUBLICIS HEALTHCARE
Williams Labadie $15 MILLIONPART OF PUBLICIS HEALTHCARE
Saatchi & SaatchiHealthcare Innovations $11 MILLIONPART OF PUBLICIS HEALTHCARE
PUBLIC RELATIONS & EVENTS
MS&L GROUP $488MILLION
MS&L $237 MILLIONPR AGENCY
Kekst & Co. $39 MILLIONPR AGENCY
Relay $16 MILLIONEVENT MARKETING AGENCY
PERCENT OF 2009 WORLDWIDE REVENUE BY REGIONOMNICOM PUBLICIS INTERPUBLIC
WPP1 GROUP GROUPE2 GROUP OF COS.
U.S. 34.7% 52.7% 43.3% 55.9%
EUROPE 38.7 30.7 34.9 22.9
REST OF WORLD 26.7 16.6 21.8 21.1
ASIA PACIFIC NA NA 11.0 9.5
LATIN AMERICA NA NA 4.8 5.1
ALL OTHER MARKETS NA NA 6.0 6.5
Source: Public documents. 1) Rest of world includes Central and Eastern Europe. 2) U.S. total isAd Age DataCenter estimate.
OMNICOM GROUP $11.72BNO. 2 WORLDWIDE REVENUE
WPP $13.60BNO. 1 WORLDWIDE REVENUE
INTERPUBLIC GROUP OF COS. $6.03BNO. 4 WORLDWIDE REVENUE
1. Interpublic discipline percentages are Ad Age estimates exceptfor Constituency Management Group, which is actual. CMGhouses PR agencies, Jack Morton Worldwide, Octagon,FutureBrand and certain other marketing services.Dentsu owns 15% of Publicis Groupe
Publicis owns 1% of Interpublic Group
ABOUT AGENCY FAMILY TREES 2010PUBLISHED APRIL 26, 2010. ORDER AD AGE’S AGENCY ISSUE,INCLUDING THE AGENCY FAMILY TREES POSTER: 1-888-288-5900.
The poster shows 2009 revenue for key agency networks andagencies (advertising, marketing services, media and publicrelations) owned by the world’s Big 4 agency companies. Agencynetworks are in orange; agencies are in black. Not all units areshown; network listings not comprehensive. Ad Age DataCenterestimated revenue for networks and agencies. Figures are rounded.
Total revenue for agency companies is from publicdocuments. Revenue is worldwide except where indicated.Market-cap figures are as of April 16, 2010.
Advertising Age’s DataCenter produced this poster and apremium subscriber database, including details on holdings of theworld’s top 50 agency companies, as part of Agency Report 2010.
See more detail, including agency descriptions, links and relatedAd Age articles, in the Agency Family Trees 2010 database:AAddAAggee..ccoomm//aaggeennccyyffaammiillyyttrreeeess22001100
See rankings of more than 800 agencies by U.S. revenue anddisciplines such as digital, direct marketing and public relations:AAddAAggee..ccoomm//aaggeennccyyrreeppoorrtt22001100
agencyfamilytrees2010 v17.qxp 4/19/2010 5:12 PM Page 1
QUELLE: AdvertisingAge‘s Agency Family Trees 2010
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
inhabergeführte Agenturen
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Die kreativsten köpfe
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Die Werbefachpresse
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Dies ist nur ein Auszug aus den kompletten Trainingsunterlagen zum Thema.
Wenn Sie das Thema interessiert beziehungsweise Sie Ihre Mitarbeiter in diesem oder einem anderen Job-relevanten Thema von didaktisch versierten
Branchen-Insider trainieren lassen möchten, freue ich mich auf Ihre Kontaktaufnahme
Andreas WiehrdtKontakterschule
Cheftrainer
www.kontakterschule.de+49. (0)1 51. 50 67 67 92
Kontakter-Schule | © 2012 | Andreas Wiehrdt, München | www.kontakterschule.de
Mein Profil
„Andreas Wiehrdt ist Werber aus Leidenschaft; Berater, Trainer, Coach und Dozent. Erfahrung aus über 20 Jahren in der Marketing- und Werbewelt als Berater und Stratege in internationalen Full-Service-Agenturen für Blue-Chip-Marken fließen in seine Workshops und Keynotes für viele relevante Themen rund um Marketing und Werbung ein.
Er arbeitet lieber als kreativer Wissensvermittler, Katalysator und Moderator denn als Dozent. Konsequenterweise wird das Wissen in seinen Workshops gemeinsam erarbeitet und durch anregende Übungen gefestigt.“
schreibt DESIGNERDOCK München, die Personalberatung für die Kreativindustrie www.designerdock.de
Andreas WiehrdtEhrengutstr. 1980469 München
01 51.50 67 67 [email protected]
www.wiehrdt.dewww.kontakterschule.de