MagCloud overview

©2009 HP Confidential template rev. 12.10.091 ©2010 Hewlett Packard Company1

PUTTING A NEW FACE ON MAGAZINE PUBLISHING


did you know ?


3.8 billion magazines were delivered to newsstands in

the US last year Source: “The Magazine Retail Sales Experience 2008” – Harrington

Associates, LLC


62% of these were returned to the publisher


that’s over

2.3B wasted magazines


placed end to end…

that’s enough magazines to circle the Earth 16 times

PHOTO © WARNER BROS. ENTERTAINMENT INC.


what if…


magazines only get printed when they are

purchased?


Unique web service platform for self publishing Jun '08: private alpha (by invitation) Feb '09: public beta (US, Canada, UK)


PRINT IS STILL RELEVANT

– People still love printed magazines– Advertisers still love printed

magazines

“There’s just something about holding a

magazine, or a book, or anything printed really, in your hands. There’s some

sort of magic that happens between print

and fingertips.”All Things Girl


Traditional WorkflowMAGAZINE PRODUCTION & FULFILLMENT

Receive Unsold

Magazines

Discard Unwanted Magazines

Obtain Price Quote

SchedulePrint Run

Submit Digital Files

Approve Color Proofs

Receive Printed

MagazinesFind PSPs Pay PSP

Ship to Bookstores

Find Bookstores

Get paid by Bookstores

Ship to Subscriber

s

Find Subscriber

sGet paid

by Subscribers

Several Months!

High startup costs, high risk Long print runs –> storage & waste


MagCloud WorkflowMAGAZINE PRODUCTION & FULFILLMENT

Upload PDF Preview PDF on screen

Order Proof(optional)

Publish Magazine

Get paid by MagCloud!

Several Minutes!

Zero cost to publish a magazine (just upload a PDF file)

Magazines are printed on demand –> Zero waste


Ford Model T assembly line, 1913STREAMLINING PRODUCTION

“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford

Photo Source: Detroit Public Library


MagCloud production line, 2009STREAMLINING PRODUCTION

“Any customer can publish any type of magazine he wants so long as it’s 8.5"x11” – MagCloud

Photo Source: Negaunee Public Library

Photo Source: Negaunee Public Library


THE LONG TAIL

Oct '04: Chris Anderson introduces term in Wired article

Refers to the large volume of niche products available

““What's really amazing about the What's really amazing about the Long Tail is the sheer size of it. Long Tail is the sheer size of it.

Combine enough nonhits on the Long Combine enough nonhits on the Long Tail and you've got a market bigger Tail and you've got a market bigger

than the hits.”than the hits.”


who ispublishin

g ?


Early Adopters: Artists & Photographers

WHO IS PUBLISHING?


Religious GroupsReligious Groups

WHO IS PUBLISHING?

Special InterestInterest Groups

SchoolsSchools

Non-profit Non-profit OrganizationsOrganizations

ProgrammersProgrammers

Political GroupsPolitical Groups

BusinessesBusinesses


how is itbeing used ?


Special Editions

Back Issues

HOW IS IT BEING USED?


Oct ‘09: MagCloud teamed up with Wikia to provide free plugin for creating custom magazines using their favorite articles

Mashup Example: wikiaHOW IS IT BEING USED?


Sept 23, 2009 - the biggest dust storm in 70 years blew through AustraliaCASE STUDY – STRANGE LIGHT

The magazine has received international acclaim from media outlets including TIME and SmartCompany and has become a social media phenomenon.

1.5 days1 magazine40 pages54 photographs34 photographers


Jan 12, 2010 – 7.0 earthquake hits HaitiCASE STUDY – ONE RESPE

Jan 15, 2010 – magazine published on MagCloud All proceeds go to the American Red Cross International Response Fund for Haiti relief http://www.magcloud.com/browse/Issue/57597

Photographs by:Chet GordonKari HartmannMary Ellen MarkPeter PereiraLindsay Stark


WORD IS GETTING AROUND…• A Photographic Benefit for Haiti | MagCloud - George Dearing dot com

via magcloud.com. "All proceeds go to the American Red Cross International Response Fund for Haiti relief." Loading mentions Retweet. Posted January 18, 2010. Got an account with one of these? Login here, or just enter your comment ...George Dearing dot com - http://georgedearing.com/

• thinking about it: Magazine Onè Respe | MagCloudBy stephen mallon photographs Magazine Onè Respe | MagCloud · Haiti Earthquake - 12 January 2010 · Brace for Impact, The Salvage of flight 1549 One y... Resource magazine and Milk Gallery presents a LOT ... ► 2009 (62). ► December (1). Art Basil and VERGE! ...thinking about it - http://stephenmallonphoto.blogspot.com/

• Photographers Launch Fundraising Magazine to Aid Haiti Quake VictimsBy editor SAN FRANCISCO, Jan 15 -- Professional photographers are offering a special edition fundraising magazine through the Magcloud print-on-demand service to benefit victims of the recent earthquake in Haiti. The magazine features work from ...PR News Aggregation - http://aggregator.in/

http://www.google.com/url?sa=X&q=http://georgedearing.com/a-photographic-benefit-for-haiti-magcloud&ct=ga&cd=eIBLPPzVh0g&usg=AFQjCNEjn3i58j_WgU3YxUUk2N92LvPS9A



http://www.google.com/url?sa=X&q=http://stephenmallonphoto.blogspot.com/2010/01/magazine-one-respe-magcloud.html&ct=ga&cd=eIBLPPzVh0g&usg=AFQjCNE8OQgMG8uJsscLzA6SZ9WuWSWksg







WORD IS GETTING AROUND…• MOO.com | Help Haiti. (It's not hard)

By Denise It was designed by Derek Powazek of Magcloud and it's already available to preview and purchase at http://magcloud.com/browse/Magazine/57585. Looking through the magazine at the images showing the daily lives of those living in Haiti ...

MOO - http://www.moo.com/blog/

• Photographers Organize Fundraising Mag for Haiti Quake Aid - Grids ...A group of photographers have created a fundraising magazine through Magcloud to help generate aid for Haiti earthquake victims. Organized by San Francisco photojournalist Lane Hartwell, the magazine, titled One Respe, is a collection ...

Grids - http://www.spd.org/


thank you!For more information

Mark Giordono: [email protected]

MagCloud overview

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