MAY 2013 MAX SPORTS & FITNESS MAGAZINE

7/30/2019 MAY 2013 MAX SPORTS & FITNESS MAGAZINE

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5reasons

TO TRYTENNIS

WHYYOURBODYNEEDSPROTEIN

stengthen & Tone Muclespeed recovey TimeInceae Pefomance

MAY 2013 www.maxmuscle.com

WORK OUTHARDER

pg. 54

STUNNINGATHLETESOF CIRQUE

DU SOLEIL

'How I LosttHe Last

15 pounds'

BOOSTSPEED&AGILITY

pg. 34

pg. 22

pg. 28

Plus: Train Like One

MaxForm ChampReveals All

WITH THesenewWorkouT BanDs


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Available Exclusively at:

*Cannot be combined with Frequent Buyer Points or any other sales. Certain product

restrictions may apply. Talk to your Max Muscle Certified Nutrition Expert

for more details.

CENTRATED PRE-WORKOUT IGNITER!

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WWW.MAXMUSCLE.COM MAY 2013

MAY 2013 ISSUE 174CONTENTS

HEALTH18 Dangers of Performance-

Enhancing DrugsToo many athletes today are

risking their lives or a moment

o glory by taking perormance-

enhancing drugs. Here is a

look at the problem and some

potential natural solutions.

FITNESS22 Reasons To Try TennisI you've never been on a tennis

court, you've got to try it. This

sport is a ast-paced body-

toner and a calorie blaster.

24 Artists of CirqueSome o the top athletes in the

world perorm on stage and

under the big top or Cirque

du Soleil. Plus: Try this Cirque-

inspired workout!

18

24

22

28 Boost Speed & AgilityThese hot new workout bands

along with the special workout

created by a personal trainer will

help you become a better athlete

no matter what sport you play.

RESULTS36 Team Max Fighters

Max Muscle sponsored fghters

share how they train, what supple-ments they love and more.

IMAGE42 Top-Notch Performance

Suit up and uel up with these

great products designed to

improve your game!

44 Serve It Up!Everything you gals need to not

only look hot on the tennis court

but kick butt, too!

You' re de finitelygo ing to ACE itwith these cooltennis products!

44

28


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3MAY 2013WWW.MAXMUSCLE.COM

Photographer: James Patrick, JamesPatrick.comModel: Brooke StaceyAssistant/Stylist: Kim Miller, KimMillerStyle.comHair & Makeup: Amanda BlandApparel & Accessories Pulled By: Lisa MaioranaOn Model: New Balance's Impact Tunic and Bonita

Run Skirt; racquet: Wilson Blade 98

48

Max Muscle's FBXXX and FBX are

two products you have to try

if you're serious about getting a

great pump and a blast of energy

while working out. Train harder with

FBXXX and FBX. Find out how.

COLUMNS14 Forever Young

34 Max Champ

IN EVERY ISSUE4 Editors Note6 President's Point10 Contributors12 Feedback Buzz16 Health Beat60

Science News62What's Hot

ON THE COVER

For more information or to find the store nearest you, visit us online at

maxmuscle.com

AVAILABLE EXCLUSIVELY AT:

NITRICO

XIDEMO

DULATO

R

M A X

with

FREE! Cm pl imt f:

5reasonsTO TRYTENNIS

WHYYOURBODYNEEDSPROTEINstengthen& Tone Mucle

speed recoveyTime

Inceae Pefomance

MAY 2013 www.maxmuscle.com

WORKOUTHARDER

pg. 54

STUNNING

ATHLETESOFCIRQUE

DUSOLEIL

'HowI Lost

tHeLast

15pounds'

BOOSTSPEED&AGILITY

pg. 34

pg. 22

pg. 28

Plus: TrainLike One

MaxForm ChampReveals All

WITH THesenewWorkouT BanDs

NUTRITION46 5 Nutrients That

Strengthen & ToneFrom probiotics to carnitine, these

key nutrients will help your muscles

get stronger and healthier.

48 Hits the SpotThis recipe for cashew crusted

chicken with roasted sweet pota-

toes is just the fuel you need for

your demanding workouts!

50Why You Need ProteinProtein is vital for recovery, building

lean mass and blasting fat. Find out

how much you need and even

what to do if you are a vegetarian!

CUTTING EDGE54Work Out Harder!

50


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I wIll never

forget the rst timeI saw a Cirque

du Soleil show.

I was working

at a California

newspaper at

the time and was

assigned to do

a feature on the

latest Cirque show

coming to town: Varekai. I headed over to Los Angeles

where the-larger-than-life yellow and blue chapiteau was

pitched in the parking lot of the Staples Center. Inside,

athletes and artists from around the world gathered

nightly, sometimes twice a day, to wow the audience with

death-defying acts mixed with such incredible artistry

all of which took such great skill and training. I fell in love

with Cirque du Soleil and I was inspired by the athletes,

particularly the Atherton twins from England who had

created a special aerial act for the traveling show.

Last October, I was invited on a press trip to Las Vegas,

Nevada to see the new Cirque du Soleil show, Zarkana, at

the impressive ARIA Resort & Casino. I was able to meet

some of the athletes who perform in Zarkana and was

again impressed with their dedication and athleticism.

Find out more about these amazing performers on

pages 24-26. Plus, we've got a Cirque-inspired training

session for you. And if you've never seen a Cirque show,particularly if you're in Southern California with Las Vegas

and eight different Cirque shows to choose from at

your doorstep, do yourself a favor and GO! Get inspired.

This issue is dedicated to sports performance, so we've

got a ton of great information to help you become a

better athlete, from strengthening and toning muscles

with ve key nutrients (pgs. 46-47), to improving

your performance with protein (pgs. 50-52), to more

workouts, and a special health segment on the dangers of

performance-enhancing drugs (pgs. 18-20).

For those of you who are competing in Max Muscle's

annual MaxForm Life Challenge contest, don't miss 2012

MaxForm champ Amanda Freeseman's revealing column(pg. 34) on what she did to lose the last 15 pounds and

end up winning $25,000.

Our goal is to arm you with knowledge so you can be

the best you can be at whatever sport you play. If you're

not playing a sport, consider trying something new,

maybe even tennis. On page 22, we give you ve reasons

why you should try it.

Until next time,

LaRueNovick

EDITOR'SNOTE

LaRue Novick is Editor in Chiefand Creative Director of MS&F.


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8/66


As we BeGINMay, the temperature outhere in California isnt

the only thing heating

up. We are full swing

into our focus on sports

performance and Mays

promotion is buy one

FBXXX and get any MMSN

sports performance product at 50 percent off!Thats a pretty

awesome offer considering there are so many great and diverse

products in Max Muscle's sports performance category.

FBXXX has proven to be a very effective product for thoselooking for a pre-workout formula without the additional calories

and carbohydrates. FBXXX contains several ingredients that affect

energy, focus and intensity levels, which really help you dial in

and ramp up the intensity of your workouts.

There are several other products in the sports performance

category that you can stack with FBXXX to create incredible

synergy. Max Nitro 2 will help you increase your vascularity and

give you insane pumps in the gym. Max Anabol and Max Tribustak

are two great natural products that help boost testosterone. And,

CNS Black has proven to be a very effective night-time sleep aid

to really help you recover from your workouts. At Max Muscle,

we have something for everyone regardless of what your sport or

activity is.

Whateveryourgoalmaybe,ourCertifedFitnessNutrition

Coaches (CFNCs) have been trained to assist you in achieving

those goals by educating you not only on what to do, but how to

do it and then helping you along the way. This is something that

we all take great pride in.

We hear amazing stories every day from customers from all

overthecountrywhohavebeneftedbythepassionateand

dedicated CFNCs in Max Muscle stores. Whether its a mother of

three from Northern Florida losing 30 pounds and gaining her life

back or the 16-year-old high school athlete in Lincoln, Nebraska

who packed on 15 pounds of muscle for football season, the

stories always inspire and motivate us. They serve as a constantreminder of why we do what we do and how this role we have

taken on is rewarding in so many ways and on so many levels.

So, to all of our great and loyal Max Muscle customers out

there, thank you for the inspiration and keep up the hard work!

You are all AWESOME!!

Publshe Joe Wells Enterprises, Inc.

Eecuve Ed Sean GreeneEd--Chef/Ceve Dec

LaRue Novick

Pfede Tariq Ahmad

Max SPortS & FitnESS210 W. Taft Avenue

City of Orange, CA 92865

(714) 456-0700

www.maxsportsandftness.com

Max Sports & Fitness Magazine is published monthly

by Joe Wells Enterprises, Inc. and may not be repro-

duced without express written permission, all rights

reserved. No liability is assumed by Joe Wells Enter-

prises, Inc. or Max Muscle regarding any content inthis publication. It is vital that before implementing

anydietorexerciseroutines,youmustfrstconsult

withaqualifedphysician.

Max Muscle is not responsible for advertiser claims.

Joe Wells Enterprises, Inc. and Max Muscle do not

promote or endorse the use of steroids or other

illegal substances. For more information concerning

diet and nutrition, recalled products, steroids and

other related products and issues, please visit the

Federal Food and Drug Administrations Web site at

www.fda.gov.

We reserve the right to refuse advertising withoutexplanation.

Lisa Maiorana, Amanda Freeseman, Linda Hepler,

Abby Hoeffner, Susan Irby, Jessica Wyland,Dr. Phil Harvey, Joe Wells, Dana Robinson,

Alissa Carpio, Lisa Moretti, Shay Kostabi

James PatrickFrank Fontanilla

Joseph Llausas

advsy Bd

Cbug Wes

Cbug Phgphes

Rand McClain, DO; Ron Higuera, DC, MS,ART; Robert Goldman, DO, PhD;

Gary Brazina, MD, FACS; Charles Poliquin,BS, MS; Phil Harvey, PhD, RD, FACN

PRESIDENT'SPOINT

Sean Greene is President of Max Muscleand the Executive Editor of MS&F.


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If youre a Max Muscle customer already using the

CORE 4, weve got good news for you. The best

products well, they just keep getting better and

better. This past year we expanded our CORE 4

line by introducing Vit-Acell Energy and

Essential Omega, two products quickly

becoming staples in our customers

lives. Max Pro, Max Muscles best

selling protein supplement for more

than 20 years, is now available in

new flavors. And GlutaMatrix yes,

its still the best choice available for

quick delivery and absorption of

glutamine by your body.

The CORE 4 is the basis for any

sound nutritional program. It

includes daily focus on vitamin

and mineral supplementation,essential fatty acids, consuming

the right type and quantity of

protein, and re-fueling your

muscles with glutamine, an

amino acid. The CORE 4

will help to balance your

hormones, provide you with

energy, encourage healthy

eating habits, improve

cardiovascular health, optimize

recovery and immunity and ultimately

provide a sense of well-being and happiness.

Immunity, energy, performance and recovery all lead to

results in achieving optimal health. If one is missing,

you wont get the results youre looking for.

Incorporating the CORE 4 into your daily life is

the foundation that supports each piece of your

health and fitness program. Whether youre

getting back to the basics of health or juststarting out, visit your local Max Muscle today to

find out how the CORE 4 can change your life!


11/66Franchise Opportunities Available!




1

4

2

3

MAXPRO-Consuming enough protein eachday can be the difference between getting results and

not. MaxPro is comprised of a blend of whey protein

concentrate, whey protein isolate and casein protein.

Whey protein is an excellent source of glutamine,

glycine and the branched chain amino acids leucine,

isoleucine and valine. Whey protein transits the

stomach quickly for fast absorption by the intestines,

making it ideal to consume post-exercise to speed recovery. Rich

amounts of glutathione, a powerful antioxidant, are contained in wheyprotein. Glutathione is involved heavily in metabolic detoxification, and

levels of glutathione have been shown to decrease with exercise.

Peptides from whey protein have also shown to enhance the activity of

our immune system.

Recently, whey protein has received attention for being effective in

weight loss and reducing body fat. A newly published research study

had this to say about whey: Healthy, overweight and obese individuals

participated in the double-blind, randomized clinical trial ingesting a

whey protein shake twice daily for 23 weeks. Participants were provided

no dietary advice and continued to consume their free-choice diets

throughout the study period. At the end of the 23 weeks, subjects in the

whey protein group lost statistically significantly more body weight, fat

free mass and waist

circumference compared tothe other groups consuming

a similar soy protein or an

isoenergetic amount of

carbohydrate (placebo).

Casein protein comprises 80

percent of the protein found

in milk and does not clear

the stomach as fast as

whey protein. It is a slower

digesting protein, often

referred to as a time-

released protein, making

it a good choice to add towhey protein and to

consume prior to bedtime

when you will be in a

fasting state.

GLUTAMATRIX-Glutamatrix is formulated with three different sources of glutamine, each easyto use and providing individual benefits for our body. GlutaMatrix helps to speed recovery by enhancing

immunity, accelerating muscle repair and improving brain function. Here are some highlights:

L-glutamine is easily absorbed into the blood stream, allowing for quick absorption and

immune function Glutamine peptides are absorbed intact and trigger protein synthesis repairing and recovering

our muscles

N-Acetyl-L-Glutamine replenishes brain neurotransmitters after difficult workouts

GlutaMatrix also includes 16 grams of carbohydrates (8 of those coming from dextrose), which is

important for fast and optimal absorption.

VIT-ACELL ENERGY-Vitaminsand minerals play essential roles in most metabolic

processes in our body. They act as anti-oxidants,

co-enzymes and catalysts playing roles in a

number of chemical reactions. Vit-Acell Energy,

which comes in a delicious citrus flavor, is a natural

liquid nutrition supplement that provides 100

percent or more of 13 essential vitamins and

essential minerals. It also contains a natural juice blend

loaded with antioxidants, 100 mg of colloidal minerals andenergizing herbal extracts such as green tea, ginkgo bi loba,

grape seed extract, ginseng, citrus bioflavonoid extract, rutin

powder and herperidin extract. Vit-Acell Energy also provides

100 mg of caffeine coming from green coffee bean extract,

guarana extract, yerba mate extract and kola extract making

it a perfect choice for your morning multi-vitamin. Taking a

liquid vitamin offers even more benefits such as:

Better Absorption Super Concentrated

Easily to Swallow Better Utilization

ESSENTIAL OMEGA-Most ofus know by now how important it is to supplementwith essential fatty acids. Essential Omega is

simply the best way to do i t. Some of the features

and health benefits include the following:

400 IU of vitamin D

Pharmaceutical grade fish oil with no worry

about mercury, contaminants or fishy taste

Improved heart health

Immunity support

Joint support

Hormonal support

Skin health

Brain function

And the best part? The taste. You have to taste it to

believe that you can take fish oil without the

unpleasant fishy side effects weve all experienced.

Essential Omega is available in Lemon, Pina

Colada and Mango Peach flavors.


12/66

0 WWW.MAXMUSCLE.COM MAY 2013

Abby Hoeffnerhas been writing

since age 5. The itch to write wouldstrike so terribly that before she could

continue her current task, pen would

have meet paper. Countless journals were

lled with short stories, poems and her

innermost thoughts. An advertising degree

from Southern Methodist University and

several jobs later, shes now the editor

ofLiving Magazine, the largest regional

lifestyle publication in Texas, and is

blessed to make a living doing what she

loves: writing.

Phillip W. Harvey, PhD, RD,FACN, the Chief Scientic Ofcer for Max

Muscle, has been involved in education,

research and the nutritional industry for

more than 25 years. He is a registereddietitian, certied nutrition specialist

and an elected a Fellow of the American

College of Nutrition. He is also an active

member of numerous professional

organizations, including the American

Society for Nutrition, Institute of Food

Technologists and American Dietetic

Association.

Dana Robinson is new to MaxSports & Fitness. She is a Los Angeles-

based freelance writer. In addition

to covering tness, she also writes

about her other loves, including food,

relationships and fashion. When shesnot clicking away at her laptop to meet

a deadline, youll most likely nd her at

the gym. To learn more about her work,

please visit DanasWebPage.com or

follow her on Twitter @DanaRobinSays.

CONTRIBUTORS

Want to contribute to MS&F?Send story ideas/pitches to [email protected].

Alissa Carpiois a seasonedpersonal trainer, fgure and ftness

competitor and a national-level NPCftness competitor. She coaches

competitors and provides online

personal training services. She has a

bachelor's in sports management with

an emphasis in ftness and wellness.

Alissa lives in Northern Virginia with her

husband, Dave, and two children. Find

her online at Alissa.net.


maxmuscle.com

MAX CLEANSE & LEAN (MCL) offers a

solution to digestive issues as well as a way to

remove excess water and waste from the body.

You work out hard to stay fit and you want to

see the results every day, thats what MCL can

help do. MCL addresses the water and

bloating that many of us hold just under our

skin, in our hips, abs, legs and feet. MCL helps

naturally release this excess fluid and flush it

from the system to help drop weight quickly

and lean up. MCL also helps promote

regularity, which is essential to health.

If youre backed up, MCL will get you back on

track and in the process help you to lose

unwanted pounds!


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ATTENTION! GLUTA-TRI TRIPLE FUSION TECHNOLOGY

MAX GLUTA-MATRIX is an advanced form of

glutamine delivery developed by the Research and Development

Team at Max Muscle Sports Nutrition. Gluta-Matrix's proprietary

Gluta-Tri Triple Fusion technology surpasses what regular

glutamine can do by combining three unique forms of glutamine to

enhance the uptake and absorption of glutamine into the body for

optimal muscle recovery and repair.

The specialized glutamine peptides in Gluta-Matrix have been shown

in studies to be more than 2 times as effective as regular glutamine.*

Gluta-Matrix is flavorless and can be added to any protein drink or

sports beverage to ensure that your body is getting what it needs to

maximize performance.

Gluta-Matrix is turbocharged glutamine!

EXCLUSIVELY AT:

L E A R N M O R E A T M A X M U S C L E . C O MLIKE US FOR A CHANCE TO WIN FREE PRODUCT!

1. Wang Y, Jiang ZM, Nolan MT, et al. The impact of glutamine dipeptide-supplementation parenteral nutrition on outcomes of surgical patients:a meta-analysis of randomized clinical trials. JP EN J Parenter Enteral Nutr. 2010;34:521-9.

2. Cruzat VF, Tirapegui J. Effects of oral supplementation with glutamine and alanyl-glutamine on glutamine, glutamate, and glutathione status intrained rats and subjected to long-duration exercise. Nutrition. 2009;25:42 8-35.

3. Asprer JM, Llido LO, Sinamban R, et al. Effect on immune indices of preoperative intravenous glutamine dipeptide supplementation inmalnourished abdominal surgery patients in the preoperative and postoperative periods. Nutrition. 2009;25 :920-5.

*


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STRONG MANWe recently signed David Zyski of Stockton,

CA as a sponsored athlete. He competed inthe Power Lifting portion at the L.A. FitnessExpo and won gold and Best Lifter. Davidis a member of the USPA (United StatedPowerlifting Associaton) and competes inthe 275 lbs. Raw Weight Class. His liftswere 677 lbs. Squat, 474 lbs. Bench, 716lbs. Deadlift (for a 1868 lbs. total). Davidcould have easily gone heavier on somelifts but had already won gold.

David has been a faithful customer ofMax Muscle Stockton, CA and is a nutritionclient of Matt Lazaro. Believe it or not,

Matt is currently helping David gain 10solid pounds as he came in 10 lbs. lightfor this competition. David, 27, currentlyworks for the San Joaquin County Sheriff'sDepartment in Stockton, CA. We are verypleased to have David on board and willcontinue to support him and follow hisfuture success!

Mark Sarale, MMSN Regional Director, NorCal

FEEDBACKBUZZ

FREE! Compl iments of :

FITMOMSROCK!

BounceBack Ater BabyMake Healthy On-the-GoSnacks

Eat &Supplementor Two

MARCH2013 www.maxmuscle.com

POWERPRODUCTS

pg. 56

DON'T MISS:

THETOPTEN

QUESTIONS

MOMS ASK

MAXMUSCLE

Mother o ThreeFitness Proessional

Founder o Non-Proft

MARIA KANG

MOMS GETRESULTS

LEARNHOWTO

PROTEINPACKEDTREATS

+

TRYTHIS:

pg. 54

pg. 38

DOUBLEDUTY

FITNESSWEAR

it's all aboutthe SUPPS!I could not have reached my goal without the

support of Max Muscle Fair Oaks, CA. From the

day I walked through the doors, my life was

changed. Franchisee Brandon Brockway was sokind to share all of his knowledge with me on

the perfect supplements such as MaxPro protein,

Pro BCAA, Vit-Acell, Max Glutamine and Nitro

2 and he set me up with an amazing nutrition

plan to help me reach my goal to compete. On

July 14, 2012, I competed in California Natural

Muscle Mayhem and took home a 2nd place

trophy in Masters Figure. Not only did Brandon

help me reach my goal, but he came out and

supported me at the competition. Thank you so

much Max Muscle Fair Oaks for all your time and

support. "It's all about the supps!"

Chandrena Perazzo, 38, via email

PRouD eMeRGe FaNI just wanted to send you a note to thank

you or the opportunity to be in the JanuaryAND February editions o Max Sports& Fitnessendorsing Emerge! I was evenexcited when I picked up the copy oFitness Rxto see the add in there as well!

I went in to my local Max Muscletonight to pick up the new magazine, but

more importantly because I knew theywere expecting a shipment o two newEmerge avors. While I did not get to tastethe Blossom White Tea, I went ahead andpurchased the Minty Mojito ater all, youjust can't go wrong with a name like that!Anyway, I just fnished a serving o themojito and LOVED IT!!! It is hands downamazing! Another check PLUS PLUS orMax Muscle!

Stephanie Lewis-Vance, via email

FliPPiNG thRouGhThis Zoey Carrio fipping through the magazine.She is 7 months old and the daughter o AshleyCarrio and Jason Carrio, owners o HammerFistKrav Maga in Wesley Chapel, Florida.

Fernando Salas, MMSN Franchisee Wesley Chapel

MOMS LOVED MaRCh CoVeRI just wanted to say AWESOME job with this month's cover!

I have had more compliments from customers not only in the

store, but at the gym about how they love the fact that you can

see Maria's stomach and evidence of having children. All of the

compliments have been from women.

One woman's exact phrase was: "Tank you for showing an

attainable body that is more realistic for any other woman with

children." We get people commenting more than you know on

the magazines. And this month's issue has by far been the most

complimented. Tanks!!

Dominic Current, MMSN Franchisee in Oregon, via email

SPOTTED ON

FACEBOOK


15/66


TALK

TO US

We want to hear from you! Send comments, photos,

questions, likes, dislikes to [email protected].

I wanted to pass this on because I thought it was veryawesome or Max Muscle to be apart o. My atherand I recently went to a neighboring city close to Tustinwhere Los Angeles Police Ofcers were protectingellow ofcers who were on the Christopher DornerManiesto. They allowed us to breach their tacticalcommand post and on behal o my Max Muscle storein Tustin, we were able to pass out "care packages" toofcers who were working sixteen-hour days protectingone another at this command center.

The packages contained copies o our Max Sports& Fitness magazine, Max Emerge and Max 2TX inocards, Max Muscle Shaker Cups, Max FBX samples

SUPPORTING THOSE WHO SUPPORT USinside the cup as well as Max High 5 samples.

I took a picture o my ather with Ofcer Rene Bragaand a ellow ofcer who was one o the many ofcerswho received one o our packages and was kind enoughto send us an email o his appreciation. It really mademy ather's day to snap a picture with these fne men inblue. My ather is a retired Motor Lieutenant with the LosAngeles Police Department and a Medal o Valor recipient.My ather was able to chat with these ofcers about manypast situations that he had been involved with includingthe Watt's riot and The Patty Hearst (SymbioneseLiberation Army) S. LA shoot out.

Thomas Rogers, MMSN Franchisee, Tustin, CA

STILL STRIVING

Here is a photo rom the 32nd annual running o the B-rrry Scurry in Clinton, Iowa held at my Alma Mater, Clinton CommunityCollege. Notice the two magazines, one being the newest issue and the original one I held up a year prior with the words "Be Great"on the cover! Still working toward that. Then, once I'm great, I'll continue to strive or greater! At least there is about 25 poundsless o me in the new picture! Duane Franzen Jr., Iowa, via email

I HEART MAX MUSCLEI entered this year's MaxForm Life Challenge

and I just LOVE my supplements: High 5,

Emerge, Quadra Cuts Night-Time, Cleanse &

Lean and Max LiquiCarn. Many thanks to both

Sam and Jay from Max Muscle in Edinburg, TX,

for helping me choose the right "stack" for me

and for always letting me know about all the

new products that Max Muscle has to offer. Not

just are they knowledgeable on all products,

but Sam, as manager, assures that all his staff

are knowledgeable and are there to help the

clients and always answer their questions.

They really make me feel at "home" every time

I enter their store.

Also, with the help from Max Muscle, my

family and I entered and completed the 31st

Annual All America City 10K run. I was PROUD

to wear a Max Muscle jersey and show my

LOVE and appreciation.

I LOVE Max Muscle!!! Four months [at the

time she wrote the email] left for the challenge

and I know that with the continued support

from Max Muscle, I will accomplish my GOAL!!!

Sonia Reyes, Texas, via email


16/66


Iwas very sad to hear the news

tness icon Joe Weider's passing.

He died of heart failure on

March 23 at the age of 93. He is

survived by his wife, Betty Weider.If youre 45 or older, then you

probably know about the great

Weider Empire. Its hard to believe,

but at the young age of 14, Joe

Weider published his rst magazine,

Your Physique. This was only the

beginning as Joe went on to publish

dozens of magazines including

some of the most popular tness

publications on the newsstands today.

Shape, Muscle & Fitness, Flexand

several others are the fruits of Joe's

labor.

Joe was considered by manyto be the forefather of modernbodybuilding. He and his brother,Ben, were the founders of theInternational Federation ofBodybuilding (IFBB). The federationthen created several platforms ofachievement for bodybuilding andtness. The Mr. Olympia, The MastersOlympia, Mrs. Olympia and severalother contests were formed andsanctioned by the IFBB.

FOREVERYOUNG

Joe takes much of the credit for

discovering a talented teenager from

Austria named Arnold Schwarzenegger.

Joe helped him move to the United

States and take up residency in

California. An eager and driven Arnoldwelcomed the opportunity to be the

poster boy for the Weider Empire.

Arnold graced the cover of dozens, if not

hundreds, of Weider publications. Arnold

and many other top bodybuilders Joe

mentored can attest to Joe's generosity.

As a young businessman back in 1988,

I found myself face to face with the

"Master Blaster" (a coined nickname for

Joe). Before we all carried cell phones, I

was booking some ads in Flexmagazine

at the Weider ofces in Southern

California. I asked my advertising rep if I

could use a phone. All the phones were

being used, but she offered Joe's ofce

and said he wouldnt be back until the

afternoon, so I should sit at his desk and

make my call.

About ve minutes later, the legend

walked in. I immediately hung up the

phone, apologized and began to excuse

myself. I was surprised to see that Joe

was not at all annoyed by my presence.

In fact, he insisted that I stay and

chat about business. We talked for an

hour or more and he asked me dozens

of questions. In the end, he gave mesome great business advice and shook

my hand. It was a very enlightening

experience for a young businessman.

So now when youre checking out at

the supermarket, you have a little more

information as you pass the magazine

racks lled with Joe's publications.

Joe Weider was great man who was

driven to do great things,s and the

bodybuilding and tness world will miss

him.MS&F

By Joe Wells, Max Muscle Founder and CEO

Joe Wells is the founder and CEO of Max Muscle Sports Nutrition.

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By Linda Hepler, BSN, RNHEALTHBEAT

STAYING MENTALLY SHARPWITH A MEDITERRANEAN DIETMost o us realize that going Mediterranean is heart healthy. And in act, its not even sucha hard diet to ollow or the long term. Whats not to like about ruits and veggies, legumes,olive oil, fsh, whole grains and especially red wine?

But evidence is piling up that eating Mediterranean may help your brain stay young, too.A recent study comparing almost 4,000 older people rom Chicago ound that those whoadhered most closely to the Mediterranean style o eating had better cognitive perormance.Study authors rom Rush University Medical Center in Chicago would even say that theirbrains unctioned as i they were several years younger, based upon every three-year testingusing measures such as word recollection and arithmetic skills.

Previous studies have suggested that oods containing monounsaturated atty acids, likeavocados, nuts, olives and olive oil, oer a high level o protection against age-relatedcognitive decline.

GOT HEALTH PROBLEMS?POSTING ONLINE MAYHELP OTHERSThese days, more than 60 percent of Internet

users go online for health information, checking out

health websites and then social media sites to read

about user experiences with medications, physicians

and diseases. But despite our tendency to post

every intimate detail of our lives on social media

sites like Facebook what we eat, where we went,whos our latest squeeze only 15 percent of us

post information, questions or experiences related

to health, according to a study recently published in

the Journal of Medical Internet Research.

And that may be to our disadvantage, say study

authors, who believe that the social part of social

media should include discussion about issues that

we could learn from others about. Imagine suffering

a side effect from a medication and hearing from

dozens of people that they had the same experience

and its not just your imagination. Or learning

more about your recently diagnosed high bloodpressure from those whom have been there. You

could even gather information from others about

local doctors so that you can make an informed

decision when searching for a medical provider.

While the researchers admit that social media

discussions will never replace traditional health care

providers as a primary source of information, they

could be valuable for sharing health information

youve learned online and sharing your own health

experiences with others in order to learn more.

So, about that headache behind your left eye

thats lasted for three days now...

SHHH...THE BABY'S LISTENINGThink your little one is too young to understand that heated

argument you and hubby are having? After all, he cant even roll

over yet! Well, think again. Researchers from the University of

Oregon found that babies who are exposed to repeated conict

in their homes showed greater reaction to angry voice tones

than those who have a calmer environment.

How was the study done? Twenty infants, ranging from ages

6 to 12 months, were brought into a lab for fMRI (functional

magnetic resonance imaging) during their regular bedtime.

The radiation-free scanner images brain activity by detectingchanges in blood ow. In other words, the part of the brain that

is in use at the moment lights up with blood.

Researchers waited until the infants were asleep, then

presented them with nonsense sentences spoken in various

voice tones by a male speaker, ranging from neutral to very

angry. Those who came from high conict homes showed

greater blood ow to areas of the brain linked with stress and

emotion regulation when exposed to an angry voice.

Why is this important? Infant mental health experts say that

the highly plastic infant brain that allows them to develop in

response to environment and encounters also makes them very

vulnerable to stress which when encountered regularly results

in a signicant and negative impact on child development.


19/66



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HEALTHMATTERS By Lisa Moretti

SELLINGOUT A

LIFETIME

OF HEALTHFOR ONE MINUTE OF GLORY

The lure of performance enhanc-

ing drugs (PEDs) is seductive;everyone wants to fnd that

special something that givesthem the competitive edge. But thatminute of glory can come at a huge

price. Weve seen athletes like LanceArmstrong, Marion Jones and Roger

Clemens publicly shamed and strippedof their glory for their use of PEDs. But

the darker side of drugs and doping isthat those secret sauces are devastat-

ing to the body and some are even lifethreatening.

uCATCHING BOdIES dOwNSTrEAMWe are astounded when athletes (bothprofessional and amateur) die young

from diseases like kidney or heart failureor liver atrophy. Few people connect

the dots to realize that PEDs overtaxthe body to the point where it gives out

early. For those who dont die, they canbe left lingering in a lifetime of dialysis,

cancers, pain and bodily breakdown.Along with the physical devastation,

we see athletes like pro wrestler ChrisBenoit take his own life and his familys

because of the mental effects of extremePED use.

Many medical professionals spendtheir days catching bodies downstream.

People who skirted the medical systemor went underground to get drugs end up

needing medical help and its often crisiscare. In 2008, the American Academy

of Orthopaedic Surgeons estimated that15 million people in the United States

were using PEDs with about 3 millionof those people admitting to steroid

usage. Disturbingly, the number ofyoung people using PEDs has become

a fast-growing sector. Because it is sohush-hush, instead of being able to

help people avoid the dangers of PEDs,doctors are left trying to help people

put their lives and bodies back togetherafter PEDs have stolen them.

Dr. John Martinez is a primary care

physician for Kaiser Permanente inSan Diego, California, who volunteers

for the USA Triathlon and the IronmanTriathlon World Championship, and isthe Medical Director for OmegaWave

ITU Triathlon in San Diego and forthe San Diego Rock N Roll Marathon.

He is gravely concerned by athletesusing higher dosages of substances

like anabolic steroids than would everbe recommended. This can lead to

liver failure. Other substances likeerythropoietin (EPO), often used by

cyclists, create more red blood cells forgreater endurance but also can cause

blood thickening and clotting. Whenused above recommended dosages, it

can trigger a stroke or heart failure.Dr. Martinez also worries about the

risk of infection with injectables. Hesaid, People put themselves at risk

for everything from skin abscessesto Hepatitis B or C, which is easier to

Every day in gyms,

ice rinks, playing

felds and tracks

around the country,

people are making

the choice to try

to cheat Mother

Nature or small

gains today but at

the huge price o

their tomorrows.


21/66


transmit than HIV. U.S. pharmaceuticalgrade substances are expensive, so

people often opt for black marketmedications. But many of these drugs

are contaminated or counterfeit. Dr.Martinez is also alarmed by the number

of people who make dangerous mistakesusing injectables improperly, which can

be life-threatening and, most people

dont recognize the side effects thatwould alert a physician to an impendingcrisis.

Retired addictionologist and phar-macologist Dr. Peter Glassman also has

serious concerns. Dr. Glassman is onstaff at two treatment centers in San

Antonio, Texas. He worries about theimpact of PEDs on bodily functions.

For example, he explained, Stimu-lants from caffeine to amphetamines

enhance energy, but in doing so theycause elevated blood pressure and el-

evated blood sugar. Of course, large/abusive doses can be a problem. But

for those with unrecognized or evendiagnosed heart disease, a small dosecan be life-threatening. Stimulants

can be a formula for disaster in theform of heart attacks, heart failure or

strokes, he continued. And over thelong term, the kidneys can fail, too.

Steroids, Dr. Glassman notes, increase

a sense of euphoria, raise blood sugar,give muscle bulk and strength, but it all

has a cost. If youre diabetic, youre in

trouble with the sugar elevation, saysGlassman. Blood pressure also be-comes elevated because of weight gain,

not only from increased muscle massbut also from uid retention. And, be-

cause steroid use can overtax the bodysimmune system function, every infec-tion has the potential to be devastating

because the body just doesnt have theoomph to ght back.

uLike A TeenAger AgAinMany athletes are turning to Human

Growth Hormone (HGH; illegal in manyprofessional sports) for that extra kick.

It does have its proper purpose as notedby Dr. Scott Brandt (thrivemdvail.com)

in Vail, Colorado. Dr. Brandt specializesin bio-identical hormone replacementtherapy. He points out that after 40,

decreasing testosterone levels can leadto weight gain, increased body fat, loss

of muscle strength, loss of stamina anddecreased aerobic activity. He uses HGH

to help people reverse these conditionsin his anti-aging practice.

Complications arise when people

try to bamboozle Mother Nature andtrigger increased testosterone effects

long before they have grown old. And,Dr. Glassman pointed out that thosewho use HGH before natural age-

related decline, usually combine it withanabolic steroids to promote muscle

mass and performance. If any cancercells are present, with the bodys

immune response compromised, cancercells can overcome rejection. If you

have a history of cancer in your family,you could be at extraordinary risk!

uWhAT Are You Thinking?Working with athletes and their addictions

keeps Cali Estes (theaddictionscoach.

com) busy on both sides of the country.She looks at the use of PEDs from a

mental health angle. In her work, Estes

has found that many people dismiss thechoice to use PEDs as just part of therisk of winning. As a country, we send

a conicting message. For instance inbodybuilding, enhancement drugs are

used and even welcomed. In somesports, athletes know that their [career]time is limited and they must maximize

their value before their ability to play(as they age) changes and they lose

their jobs, she said.

The addiction, Estes explained,is not only physical, but mental.

Once an athlete starts winning andsucceeding, the need to take more

drugs to produce a faster, better resultkicks in and the cycle continues, shesaid. In her practice, Estes said helping

athletes come back from PED usemeans dealing with depression, mood

swings, uncontrollable weight gain andsometimes even suicide attempts.

Its important to get a handle onwhat really is a competitive edge.

Bryan Cash of Max Muscle HighlandsRanch/Lone Tree in Colorado points out

that using PEDs is really about vanity,

cutting corners and short-lived results.That kind of edge can disappear in a

snap. Working with his customers (whoinclude two Olympic athletes and manyhigh schoolers), he helps them focus on

achieving health both physically andmentally. He also fnds that PED users

are actually setting themselves up forinjury. Cash said, If youre not scared

of a little hard work and discipline, thendoing it the right way will get you long-

term results! You have to be willing todo things others are not sleep, train to

failure, take time for recovery and useproper nutrition. Then, the gains stick

with you, both mentally and physically!

uFrom The TrenchesDerek Williams is a former competitive

bodybuilder, powerlifter, wrestler andkarate competitor who is now an acu-puncturist and certifed strength and

conditioning specialist in Wilkesboro,NC. He believes that because fans and

money-making sports industries craveperformances or looks for which the

body is not naturally designed, athletesturn to drugs and put themselves indanger to keep the spotlight. He listed

some of the main PEDs being used inthe bodybuilding arena: diuretics to

lose water and look more ripped, Syn-

thol injected into the muscles to makethem swell, Dinitrophenol (DNP) to burnmassive amounts of fat fast (which can

quickly raise your body temperature todeadly levels of 110 degrees or higher)

and Clenbuterol (an asthma medicationfrom Mexico) to speed up metabolism.

Competitive shooters use beta block-ers to slow their heart rate way down

so they can fre their weapon betweenheart beats for greater accuracy.

Banned and legal drugs are all soldon the sly. Unfortunately, black market

drugs dont come with warning labels

comPeTing WiTh heArTNew York City-based personal trainer Scott Schmindel (www.specifc-training.com)spent his childhood obese and bullied. As a teenager, he put himsel on a ftnessroutine, made huge health strides and became a top athlete at his school. One daywalking home rom practice, he was hit by a car and hospitalized or two months.Undaunted, he worked his way back and became a competitive bodybuilder.

Because o his smaller physique and his challenges/setbacks, Schmindelcould have easily talked himsel into using PEDs to gain an edge. But, he said,Perormance-enhancing drugs may improve your strength, size, speed and more, butthey dont necessarily make you a winner. A winner is a winner rom the inside out,rom the heart. PEDs wont give you more heart!


22/66


Dont take our

WorD for It. Look at

the research!We have lots of slang terms for the sideeffects of PEDs (like roid rage andjuiced) that give us some hints abouttheir effects. But, the aftermath of using

PEDs is no laughing matter. For example,researchers have found:uAnabolic Steroids can cause negativechanges in cardiovascular and mentalhealth (reference 1, 2 and 3).uErythropoietin (EPO) can lead todepression and increased risk of heartattacks (references 4 and 5).uHuman Growth Hormone (HGH) canincrease hypertension, cardiac diseaseand overgrowth of hands, feet and face(reference 6).

With all the designer combinations

and experimental substances out there,researchers can barely keep up with theside effects and contraindications. It paysto stay informed! The Endocrine Societyswebsite (www.endo-society.org) has goodinformation to start off your research.

If the science doesnt convince you,take a moment to read and watch thetestimonials at http://taylorhooton.org/stories/. Don Hooton created the siteafter his son Taylor, a promising baseballplayer, committed suicide when coming offsteroids.

Oh, and that stuff about what steroid use

can do to the family jewels? Yeah, thatstrue, too (reference 7)!

references1. Gruber, A. J., & Pope, H. G. (2000). Psychiatric and

medical effects of anabolic - androgenic steroid use inwomen. Psychotherapy and Psychosomatics, 69(1),19-26.

2. Haller, C. A., & Benowitz, N. L. (2000). Adversecardiovascular and central nervous system eventsassociated with dietary supplements containing ephedraalkaloids. New England Journal of Medicine, 343(25),1833-1838.

3. Parssinen, M., & Seppala, T. (2002). Steroid use andlong term health risks in former athletes. Sports Medicine,32(2), 83-94

4. Singbartl, G. (1994). Adverse events of erythropoietin inlong-term and in acute or short-term treatment. ClinicalInvestigation, 72, 536-543.

5. Sullivan, M. L., Martinez, C. M., Gennis, P., & Gallagher,E. J. (1998). The cardiac toxicity of anabolic steroids.Progress in Cardiovascular Diseases, 41(1), 1-15

6. McHugh, C. M., Park, R. T., Sonksen, P. H., & Holt, R.I. (2005). Challenges in detecting the abuse of growthhormone in sport.Clinical Chemistry, 51(9), 1587-1593

7. The truth about anabolic steroids. Medical News Today.

MediLexicon, Intl., 17 Jan. 2004.

or lengthy inserts alerting you to theireffects when misused or abused.

Williams also worries about a newunderground trend called gene doping.

Basement chemists implant geneticmaterial into a virus that turns off the

myostatin gene, the gene that limitsmuscle growth. Once the body is

infected with the virus, it runs rampant

and the body can create an unlimitedamount of muscle. Unfortunately,the body isnt designed to nourish

an unlimited amount of muscle, soeventually the heart just gives out.

Williams has seen many of his fellowcompetitors and some of his heroes notonly wasted by PEDs but some have

also died from the complications of PEDuse. Mohammed Benaziza, Andreas

Munzer and Nasser El Sonbaty are threeguys who died very young, Williams

said, noting that all three were using awide variety of PEDs. Williams was out

to dinner when he ran across someonewho he just couldnt place. Later he

realized it was of the biggest and mostrespected amateur bodybuilders in the

area. However, when I saw him, helooked emaciated, Williams said. He

looked as if he had lost nearly 100pounds of muscle and aged 30 years in

only 10. A friend told Williams the manwas in kidney failure due to PED use.

uthere Is a Better Way!Jamie Free from Max Muscle Cool

Springs, TN said, The problem withPEDs is that people believe they willmake them better athletes. All they do

is inate who you think you are. Theywont make you a better athlete. If you

dont have what it takes, then PEDswont get you there either!

Scott Herkes, franchisee of MaxMuscle Bettendorf, Iowa and Moline,

Illinois stores, agrees. Herkes workswith world class male and female

athletes on a regular basis who aredrug-free and extremely focused on

their training and nutrition. We help

them to devise a supplementation plan

to speed up their recovery times, whichallows them to train longer and harder,

Herkes said. When you see all of thesuccess from people who do it naturally,

there just isnt any justication for takingthe risks associated with synthetic

drugs.Theres nothing wrong with wanting

to be your personal best; but beingyour best shouldnt cost you your life

or your health. Scott Schmindel teacheshis clients how to use foods and healthy

eating to create a lean physique that is

healthy. Cali Estes uses yoga, Pilatesand nutritional coaching to help people

recover from the ravages of drug usealong with her counseling work. Derek

Williams uses acupuncture to help hisclients and has just published a new

book about using applied kinesiology toimprove athletic performance.

The certied tness nutrition coaches

at Max Muscle stores nationwide usesensible nutritional planning to helptheir athletes be the best they can

be. Herkes recommends many of theproducts in the Max Muscle line: Max

ARM for recovery, Max Vit-Acell for anall-around multi-vitamin/multi-mineral,

and performance enhancers like MaxCX3, Xtinguisher for endurance athletes,

and Pro BCAA. Cash suggests a numberof products to his customers to help

them reach and maintain a competitiveedge no matter what sport theyre in.

He recommends 2TX, CLA, Omega 3s,CNS Black, CX3, MaxPro Natural Vanilla,IsoXtreme and ACM. Free is big on

recovery as well, stating that Max ARMis his favorite product for recovery. The

faster you recover, the better you are,he said.

Max Muscles knowledgeable staffmembers can help you design a safe

and effective plan for achieving yourgoals and reaching your potential for

a lifetime of health and tness, not a

eeting a second of fame. Find a store

near you via MaxMuscle.com.MS&F

When you see aLL of the success frompeopLe Who Do It naturaLLy, there just Isnt

any justIfIcatIon for takIng the rIsks

assocIateD WIth synthetIc Drugs.SCOTT HERKES, MAX MUSCLE FRANCHISEE


23/66


2012 REMAX World Long Drive Champion Ryan Winther usesCx3 to increase his strength and power. Theres a reason Ryan

holds the world record in club-head speed and ball speed andhits a golf ball farther than anyone else on the planet.

Cx3 is the world's first scientifically engineered creatinefeaturing the proprietary Cx3 Triple Blend a multi-sourceCreatine including two patented forms of creatine plus creatinepyruvate. Peak ATP and other key synergistic ingredientscomplete a technologically advanced formula that supportsenergy production and muscle growth, increases musclestrength, endurance and improves performance.

So whether you want to smash a golf ball over 400 yds likeRyan or just improve your strength, power and endurance,

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FITFOCUS Photo by JamesPatrick.comBy Staff Writer

TOp 5Reasons

TENNIS

uTennis players scored higher in vigor, optimism and self-

esteem while scoring lower in depression, anger, confusion,

anxiety and tension than other athletes and nonathletes,

according to Dr. Joan Finn and colleagues at Southern

Connecticut State University.

GET YOUR CARdiO: Tennis will help you burn at,sizzle calories (up to 600 in 45 minutes) and improve yourcardiovascular ftness through the use o all the movements

you have to incorporate to play the game.

HiiT ME BABY OnE MORE TiME: Tennis

easily alls into the category o High Intensity Interval Training(HIIT) with its short, intense bursts o activity ollowed by

quick rests over a 30-minute practice session. This type o traininghelps your muscles process oxygen efciently and helps boost your

energy and endurance levels.

GREAT CROSSOvER TOOl: Because o the

total-body workout you get and the physical demands it callsor, tennis is great or cross training athletes who specialize in

other areas. A lot o the movements in tennis mimics other sports aswell. For example, lateral movements on the tennis court are similar

to the ones used in basketball.

iMpROvE OTHER SkillS: The cons tant acti vityo judging the timing between the oncoming ball and propercontact point, then deciding what to do upon contact sharpens

fne motor skills as well as hand/eye coordination. This combined withhaving to stop, start and change directions can happen up to 5-6 times

within 10 seconds i n a typical point played.

SUn And OTHER BEnEFiTS: Tennis is mostlyplayed outdoors so getting some sunshine and the resultingvitamin D is a bonus. Plus tennis is defnitely a great social

outlet. Join a local club and meet new people every time you go outto play. Tennis also is a sport you can play or a lietime. The humanbody can be trained and improved through any stage in lie, so it isnever too late to pick up this thoroughly enjoyable game!


25/66

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26/66


INSPIREDFITNESS By Dana Robinson

A

s children, many of us dreamtof becoming actors, acrobats

or professional athletes. Wethen settled on occupations

that were, well, a bit better suited toour strengths. There is, however, aselect group of people who managedto take not only one, but all three ofthose career paths at once. And, luckyfor us, they share their talents on stagesaround the world every single night.

the showsPart athlete, part entertainer and allshowmen, the performers of Cirquedu Soleil have been wowing spectatorssince 1984. At press time, there were19 Cirque du Soleil productions runningaround the world. Performancessuch as Totem, OVO and Quidam aretouring shows, while others, includingO, K and Zumanity, have homes onthe Las Vegas Strip. La Nouba is theorganizations resident show in Orlando.

Themes range from a celebration ofyouth to the legacy of Michael Jacksonto the evolution of humanity. And thoselucky enough to score tickets bare wit-ness to an incredibly diverse range of

Witness the magic, the artistry and the incredibleathleticism yourself! Find tickets to a Cirque du Soleil

show by visitingCirqueDuSoleil.Com.

ftness underthe big top

Some of the best athletes

in the world perform at

Cirque du Soleil shows

across the globe. Find outhow these artists stay in tip

top shape. PLUS: Try this

Cirque-inspired workout!

The Spider Lady in a trapeze act in Zarkana at ARIA Resort & Casino in Las Vegas, Nevada. Photo by Lance Staedler


27/66


performers who seem to have limit-less talent and boundless energy. We

hire artists from a vast array of athleticbackgrounds, including artistic gymnas-

tics, synchronized swimming, martialarts, acrobatic gymnastics, BMX, diving

and skipping to name a few, says LisaJones, principal talent scout for resident

shows. The casting team gets an aver-

age of one thousand applications everymonth.

making the cutPerformers are selected from every

corner of the world, but once you makeit onto the roster, staying in Cirque du

Soleil-caliber shape is just another partof the job. Aerialists and acrobats who

throw, catch, y, swing and support eachother simply couldnt do their jobs if they

werent in peak physical condition. Wedont mandate that every artist is on a

Cirque du Soleil conditioning program,but they obviously have to maintain a

high level of performance, says BryanBurnstein, strength and conditioning

supervisor. We make sure that theycan do their jobs safely and effectively,and often times it does involve some

type of ongoing conditioning program.Lot of times well focus on core stability,

rotational control, and then specic keyphysical demands related to whether

they have to catch somebody or throwsomebody.

The acts can range from aerial hoopsand trapeze to contortion, synchronized

swimming and high diving. And withsuch a variation of talent, its necessary

to create a variety of workout strategies.What we try to do with our programs is

provide movements that are not alwaysthe same as what they do in their

shows, continues Burnstein. We try toget away from the repetitive movements

and nd other ways to stress the body.

working it outBeyond the well-structured guidance ofBurnstein and his staff, Cirque du Soleil

performers nd lots of ways to stayin shape on their own. I do a lot of

yoga, says Briana Rossi, a performer atZarkana at the ARIA Resort & Casino inLas Vegas. I teach one class at Zarkana

and I teach one other class at a studioduring the week. I also practice pretty

much every day. Rossis responsibilitieson stage include playing a variety of

different characters and acting as thebackup for one of the principal singers,

which involves singing upside down.

cirque-inspired workoutThe ollowing exercises rom Bryan Burnstein, Cirque du Soleils strength andconditioning supervisor, can help you get a Cirque-style body at home.

uoverhead squat Stand upright holding a bar or the end o workout bands overhead with yourarms extended, using a wide grip and your eet shoulder-width apart. Lower your body toward the foor, bending at the hips and knees and keepingthe arms directly overhead. Push up to return to the start position, keeping your back neutral/fat and thearms overhead throughout.Sets/Reps = 1-3 sets of 10-15 reps

upush-up Support your body on your toes and hands with your elbows bent and yourchest nearly touching the foor. Push up to a straight-arm position. Lower your body back to the start position and repeat. Keep your back fat and your hips in line with your shoulders throughout.Sets/Reps = 1-3 sets of 10-15

ukettlebell swing Squat holding a Kettlebell in both hands between your legs with your armsstraight. Thrust your hips orward swinging the Kettlebell out and up to just over

shoulder height with your arms straight. Allow the Kettlebell to all orward, guiding it back down along the same pathand repeat.Sets/Reps = 1-3 sets of 20 reps

uplank Lie ace down on the foor with your legs straight and arms tucked in byyour sides. Raise your body o the foor, resting on your toes and orearms. Try to maintain your body in a straight line and keep your back neutral/fat. Hold briefy, then lower yoursel back to the foor and repeat.Sets/Reps = Start with 1-3 sets of 15-30-second holds and try to get up to a60-second hold.

Hand balancing act in Zarkana. Photo by John Davis


28/66


Since joining Cirque du Soleil, Rossinow runs marathons, jumps rope and

nds that high intensity interval training(HIIT) is the best way to burn the most

calories in the shortest amount of time.Ill do two minutes of jumping rope

and then a minute of push-ups, and aminute of abs. Its an easy way to get

your heart rate up really fast. She evenuses down time during performances

to squeeze in a few squats, lunges andpush-ups.

looking goodIf the thought of having to balanceyourself upside down during a vo-

cal performance or catch and throw aco-worker 50 feet above a stage isnt

enough to get you to stick to a rigorous

workout schedule, then the costumesthat Cirque performers often wearshould be. These masterfully crafted

designs are typically body hugging,occasionally chest-baring and are no

doubt a big inspiration to keep every-thing tight and toned.

Basically, Im wearing shorts only onstage, says Valeriy Simonenko, a per-

former in Zumanity at New York-NewYork Hotel and Casino in Las Vegas.You have to look good, so thats why

right now Im working on building a

more aesthetic look and more symme-

try in my body. Heperforms a sensual

hand-to-hand rou-tine with his partner,

whos shows just asmuch skin as he

does. Im holdingmy partner in my

hands sometimes

with one arm, con-tinues Simonenko.There are also

some tricks where Ithrow her in the air

and I have to catchher. So, basically

my legs and myshoulders, also my

core are the areasthat I really have to

work on and keepstrong.

To ensure that hispartner is always in

good hands, Sim-onenko hits the gymabout four or ve

times per week andoften focuses on

different body parts on different days.He also gets in a quick mini-workout

during his 25-minute partner warm upbefore each show. They use the time

to review acrobatic techniques, practicetricks from the show, and we just have

fun, says Simonenko.

indulgencesTaking time to stop and enjoy a

piece of chocolate is another crucialcomponent of living like a Cirque

du Soleil performer. Both Rossi andSimonenko have a deep appreciation

for sweets that range from chocolateto cake to ice cream. But the key tostaying t seems to be the same as the

key to walking a tightrope: maintainingbalance. I eat pretty clean, but every

once in a while, I eat some cake, saysSimonenko.

Just as all work and no play makespeople a bit ... miserable, so does

unwavering adherence to a super strictdiet and tness routine. Having a t and

healthy body doesnt really do you toomuch good if youre always miserable,

exhausted and thinking about the foodthat you cant eat. If there wasnt

[room in my life for cupcakes] lifewould not be very much fun, says

Rossi. And theres very little point inliving a life without fun.MS&F


maxmuscle.com

Hand-to-hand act in Zumanity at New York-New York Hotel and Casino. Photo by Giuliano Bekor


29/66

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aerobic ATP production. Using XTINGUISHERwill allow youto train harder and longer before muscle fatigue sets in.

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DELAYS ONSET OF MUSCLE FATIGUE!ATTENTION ATHLETES!


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By Shay KostabiMAXWORKOUT

You train hard to be at the top

of your game. But are you

training smart?

With the newly developed Moore-

Trainer (M-T) resistance bands,

not only can you cut your training

time in half and accelerate your results, but

incorporating them into your drills and cir-

cuits will enhance your stamina, power and

speed and increase your agility and quick-

ness skills. Training with these bands will

take you and your game to the next level,

giving you the edge you need to smoke the

competition.M-T resistance bands boast unique

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attachment site for the durable elasticity

bands, so you'll be able to move in any

direction with condence knowing the

bands won't slip, snap, roll or break. With

M-T bands you can run, sprint and jump

while you train. And ultimately, training

with M-T bands will help you shave seconds

off your sprint, add inches to your vertical

and add power to your play.

I have been working with the Moore-Trainer resistance bands for approximately

one year measuring the differences in

all types of people from athletes to non-

athletes, all age groups, all demographics,

and nd that this is the most amazing

product, said Barbara Graffeo, co-

developer of the M-T bands. "I am proud

to be getting this to market.

M-T bands come in four different re-

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Master Trainer Shay Kostabi of New York designed a

special sports-performance circuit training workout using

the bands for MS&Freaders. After the warm-up, put on the

M-T bands. You want to do each exercise for one minute

with 30 seconds or less of rest in between. Do the circuit 3

to 5 times.

WARM UP:Start with at least fve minutes o a dynamicwarm-up, such as jogging in place, jumping jacks, some squatsand lateral lunches.

1LAteRAL shUffLes into sUMo

sqUAts:Shue sideways to the right our times,engaging in a step-together-step motion, keepingknees sotly bent. Stop and do our sumo squat jumps,making sure your fngers touch the oor with chest up

and hamstrings parallel to the oor each time. Repeat to the let.Do as many sets as you can in 1 minute, keeping a steady pace.

uWorks core, glutes, medius, quads, hamstrings and calves.

2high Knees:Running in place as quickly aspossible, pull knees up toward chest, keeping theupper body erect. Stay light on the toes and pumparms hard, keeping them at 90-degree angles, closeto the body. Imagine your hands are like blades slicing

the air orward and back at your sides.uWorks core, glutes, quads and calves.

3PoWeR CURtsy LUnge:This is not your

little sister's curtsy. Start by crossing the right ootbehind the let, similar to a lunge, but inner thighsshould be touching. Bend down, knees at 90 degreesand touch the oor with your right hand. Push o both

eet and jump, bringing the right knee up towards chest as you litand raise the right arm up, bicep by the ear. Careully land, backinto your curtsy lunge position. Do 30 seconds on each side.uWorks, core, obliques, quads, hamstrings, glutes and inner thighs.

4

inteRvAL PLAnK into PUsh-UPs:

Start in a high plank position with shoulders over wristsand eet together. Step or jump both eet apart, wider

than hips-distance apart, so you eel tension on theband, then step or hop eet back together. Keep thehips low and upper body steady. Alternate in and out or 20seconds, then do as many pushups as you can in 10 secondswith the eet spread wide apart. Repeat.uWorks chest, delts, core, outer thighs and hamstrings.

5sqUAt KiCKbACKs:Starting in a squatposition, bend knees to a 90-degree angle keeping

your weight in your heels. As you rise up back tostanding, pick up the right leg and kick it straightback with the oot exed and your upper body erect.

Alternate between let and right oot or 1 minute.uWorks core, hamstrings, glutes, thighs and lower back.




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32/66

0 WWW.MAXMUSCLE.COM MARCH 2013

SPECIAL ADVERTISEMENT

PhotosCourtesyofLindseyBanks


33/66

31MARCH 2013WWW.MAXMUSCLE.COM

In todays world, we are conditioned to believe that beauty

should be based upon how we look. But how can you look

beautiful if you dont feel it? Max Muscle is proud to dispel this

myth through two revolutionary products, emerge and

Max EFA, that will help you achieve overall beauty from the

inside out!

Just ask Jen Stevens, who in 2011, found herself in the worst

shape of her life. Years of yo-yo dieting and obsessing over her

weight resulted in poor body image and a lack of self-

confidence. With the help of some very special people and her

local Max Muscle store, not only did Jen find the help she

needed, she also discovered these two revolutionary products

that helped her reach her fitness goals and achieve

all-over beauty!

Getting the Skinny on emergeEvery year, people make New Years resolutions to finally lose

weight. But somehow, inconsistency and lack of motivation

due to not being able to see results often get in the way of ever

realizing this goal. But Max Muscle has your best weapon yet:

emerge, a great-tasting powder that mixes with water to

provide a powerful fat loss and body composition slenderizing

system specially formulated to inhibit appetite, promote the

release of fat from stored fat cells and accelerate the burning

of fat for fuel.

emerge contains clinically proven weight loss ingredients to

suppress appetite, provide maximum calorie burning specifically

from fat, increase energy and elevate the bodys metabolism.

The combination of selected ingredients promotes a metabolic

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Jen Stevens Lost Over 20 LBS., Got in the Best Shape of Her Life and

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2 WWW.MAXMUSCLE.COM MARCH 2013

Armed with an arsenal of results-driven good-

ness, emerge also contains a patented ingre-

dient called Advantra Z which is an extract of a

citrus fruit and has been shown to be effective in

fat breakdown, thermogenesis, appetite control

and ultimately, in increasing the ratio of lean

muscle to total body mass. While this ingredient

increases the metabolic rate, helping to burn

more calories, it does this without increasing

heart rate or raising blood pressure. Amazingly,

Advantra Z has also been shown to improve

athletic performance.

Jen Stevens of Walnut Creek, Calif. is a believer

after losing 20 pounds using emerge.

I stopped working out completely, she says

after landing her dream job in the beauty indus-

try. My job left me with little time to eat decent

meals and I often turned to fast food out of

convenience. It didnt take long to see how much

weight I had gained and that took a toll on my self-esteem. Im only 52, so

20 pounds is pretty noticeable! Shed tried several fad diets, diet pills and

powders in the past that left her feeling horrible and moody and knew that

she needed help from an expert.

Stevens was on a mission and, not only hired a personal trainer to get back into

shape, but also turned to her local Max Muscle store in Walnut Creek to enlist the help

of owner, Kenny Tali, to help with her weight loss goals. Tali evaluated her diet, made

suggestions and quickly recommended

emerge to assist Stevens in losing

the unwanted weight. She used one

scoop in the morning, another scoop

mid-day, and then half a scoop in the

afternoon, Monday through Friday, for

eight weeks. She could see her body

changing dramatically as she became

more toned. The results were motivat-ing and gave Stevens the encourage-

ment to get to the gym daily.

Amazed by the transformation,

Stevens personal trainer, Chris

Lavado, suggested that she try bikini

competitions. In June 2012, Stevens

stepped on stage for the first time and

placed seventh in a deep field of

competitors. Since then, she has

competed in a total of four bikini

contests, including a national-level

show, and now has aspirations toearn a pro card in the near future.

Stevens credits emerge for not

only helping her lose 20 unwanted

pounds, but for helping her get into

competition shape. I couldnt have

lost the weight without it, she says. I

love how it tastes and that I can take it

without feeling moody or jittery or

crash from it. I have a major sweet

tooth and emerge saves me from

binging on bad foods and keeps me

on track!

BEFORE

AFTER

Key Features of emerge FASTER METABOLISM Combined with a

regular exercise plan, emerge is designed

to speed up your metabolism through

ingredients such as caffeine, green tea extract

and Advantra Z

INCREASED FAT BURNING -emerge

promotes fat breakdown, transport, and fat

burning with the ingredients: caffeine, green

tea extract, L-carnitine, L-taurine, yohimbine,octopamine, NADH, adenosine, vinpocetine

and evodiamine.

POWERFUL APPETITE CONTROL emerge

contains hoodia gordinii, yohimbine and

Advantra Z which helps to suppress

the appetite.

MOTIVATION The best way to stay motivated

on your plan is to see results. emerge

includes a healthy dose of fiber in each serving.

Fiber will help remove the bloat and flatten out

your stomach, delivering quick results and

providing the motivation you need to keep going.

emerge comes in 15 great tasting flavorsincluding the new Minty Mojito and White

Blossom Tea!

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PhotoCourtesyofIsaacHinds


35/66




Max EFA Get Your Fat On!Not all fat is bad for you. There is the bad fat that collects on your

body and clogs the arteries and then there is the good fat, also

known as Essential Fatty Acids (EFAs), which your body needs to

function properly.

EFAs are specific fats that are critical to the proper function of your

body. Your body is not able to produce these fatty acids on its own, so

its necessary that you eat a diet rich in these crucial building blocks to

maintain a healthy body. Unfortunately, most people dont eat the righttypes of foods that meet the minimum recommended daily allowances

of EFAs. But, Max Muscle makes this easy to attain with Max EFA,

an easy-to-consume supplement in softgel form.

Max EFA contains flaxseed oil, wheat germ oil, conjugated linoleic

acid (CLA) oil and borage seed oil, all essential fatty acids that will help

you to achieve improved overall health. Essential Fatty Acids have a

ton of benefits on your body and its cells. They help with cellular devel-

opment, the formation of healthy cell membranes and regulate blood

pressure, immune responses and liver function. EFAs also help with

blood clotting and breaking down cholesterol and, the oils from EFAs

also lubricate the body from the inside out, instantly supporting the

new growth of hair, skin and nails.

When Stevens decided to try her hand at bikini competitions, Tali not

only recommended emerge for weight loss, but Max EFA for

overall health. I like my athletes and customers to use it because of

all the healthy, good fats found in the product, he explains. The

omegas make the hair and skin look so healthy and in turn, feel good

about their appearance as well. Stevens took two softgel capsules of

Max EFA twice a day, every day. After only 10 days, she noticed a

big improvement in her complexion, hair and nails. The results were

amazing! says Stevens. Almost immediately, I could see the change,

but to have other people notice, too, thats how I knew it worked. Ive

never gotten so many compliments about my skin and hair until I

started using Max EFA. And, when shes not competing, she

continues to use the product daily. Why wouldnt I? Stevens says.

Its made such a difference! I honestly look and feel more beautiful.


EFAs - Did You Know?Regular supplementation of Omega-3 and

Omega-6, both key components inMax EFA,

have been shown to provide the following benefits:

Burn fat

Prevent heart disease Relieve arthritis pain and inflammation

Calm digestive disorders

Fight cancerous growths

Reduce symptoms of PMS and menopause

Block symptoms of migraine headaches

Supports the new growth of hair, skin,

and nails

Key Features of Max EFA Maintains healthy hormone levels

Supports healthy immune function

Rich in Omega 3, 6, & 9 fatty acids

Promotes health metabolic functionMy hair is shiny, vibrant and glowing and my

nails grow so fast and are much stronger!

My skin has never looked this good and the

only thing I changed in my daily regiment was

adding two Max EFA every morning and two

every night before I go to bed. I used other

products before and did not have these

noticeable results. I highly recommend

Max EFA! You will love your shiny hair and

glowing, vibrant skin!

THE JEN STEVENS SYSTEM


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During May of last year, nearing the end

of my MaxFormation in the MaxForm

Life Challenge, it became time to ignite

my turbo-boost power and lose those

pesky last 15 pounds. Failure was not an

option for me, so I pulled out all the tips

and tricks I had learned to transform

my dream into a reality. Sticking with

the regimen I chose was one of the

hardest tasks I have ever done,

but also one of the most

rewarding.

First, I began carb

cycling. I followed tness

model Jamie Easons advice

and ate four low-carbdays per week consisting

of only 20 percent

carbohydrates broken

up by two high carb

days. While carb

cycling I had zero

cheat meals

and made sure

the majority of

my consumed

carbs were

vegetables. All

condiments and

sugar substitutes

were eliminated.

Carb cycling

is denitely not

f

MAY 2013 MAX SPORTS & FITNESS MAGAZINE

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Transcript of MAY 2013 MAX SPORTS & FITNESS MAGAZINE