Online Ad SUmmit 2014 La Place Media & StickyADS.tv

Veranstalter Sponsoren Partner

PROGRAMMATIC VIDEO: Warum wir Private Marktplätze als Swimming Pools bezeichnen!

Mit einer Case Study von La Place Media


STICKYADS.TV Video Advertising Technologie für Publisher

• 5 Jahre Erfahrung in Video Ad Technology

• 50 Mitarbeiter europaweit

• 2 Millarden Impressions pro Monat in 40+PMPs in Europa

• Unabhängig und mit eigener Technologie

L

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d

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Von einem Screen zu Multi-Screen


Budgets follow Eyeballs

70 %Der Werbetreibenden & Agenturen verlagern Budgets von TV zu Digital Video

Source : IAB Digital Content Newfronts 2013 Attendee Survey“In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital video?”


Programmatic Video: Ver-5-fachung bis 2017

0

500

1000

1500

2000

2012 2013 2014 2015 2016 2017

Video advertising revenue in European Big 5 (€m) Source : IHS 2013

€ 35.9 m

(4.6 %)

€ 119.6 m

(12.2 %)

€ 225.5 m

(18.7 %)

€ 368.8 m

(25.8 %)

€ 503.0 m

(30.3 %)

€ 626.5 m

(33.2 %)

Non-programmaticvideo

Programmaticvideo


Wie es geht?


PMP = DER Private Marktplatzfür volle Kontrolle & Transparenz


HANDELN NACH IHREN EIGENEN REGELN

• Definieren Sie wer Zugriffauf das Inventar erhält

• Und unter welchenBedingungen

• Vertrauen zwischen den Verkäufern und Einkäufern


Erfolgsfaktoren für einen Video SSP Einsatz

• Direkte Verbindung zu Einkäufern

• Kontroll- und Deal-Granularität

• Datentransparenz in Echtzeit

• Geschwindigkeit der Plattform

• Formate & technische Standards

• Deal-ID und Passback

• Multiscreen und Multiroll

• API und Daten-Integrationen

• Service und Flexibilität


Wie es geht?


LA PLACE MEDIA & STICKYADS.TV

LPM PRESENTATION FOCUS ON THE VIDEO MARKETPLACE


PREMIUM PUBLISHER CO-OP28 well known media groups (+200 media brands)


LA PLACE MEDIA: PREMIUM AT SCALE

DESKTOP

VIDEO

MOBILE APPMasked*

Premium Brand & Placement

Wide Reach

Advanced Audience targeting

* Masked URLs / App Names


COMPLEMENTARITYLa Place Media & Publisher Sales Houses

TARGETING

Site / Brand Manual

Audience Programmatic

WORKFLOWTYPE OF DEMAND

Agencies / Advertisers

Trading Desks

PUBLISHIER SALES HOUSES

LA PLACE MEDIA


LA PLACE MEDIA: 3 Offers, 3 Platforms

DESKTOP VIDEO MOBILE APP

SSP SSP SSP


LA PLACE MEDIA: Focus on Video

DESKTOP VIDEO MOBILE APP

SSP


LA PLACE MEDIA VIDEOOffers: Pre roll & Pushdown

PRE ROLL

PUSHDOWN

Very High View Through Rate

(VTR)

Wide Reach

Advanced Audience Targeting

Premium Placement


DATA TARGETINGMeasured and infered Data

SOCIO DEMO INTENT TO BUY KEYWORD

Example:------------- users qualified as -------------

High Income male over 50

Example:------------- users visited-------------

pricecomparison.com/camera

Example:---users who visited pages including the keyword-----

iPhone6


LA PLACE MEDIA & STICKYADS.TV

KEYS TO SUCCESS & FIRST RESULTS


LA PLACE MEDIA – VIDEOWhy StickyADS.tv to power our marketplace?

Strong technology Connected to all major DSPs Innovative European SSP

- Innovative formats- Deal IDs- DMPs integration- Several pricing strategies- Adserving feature- Full control & transparency- Reporting & API

- DoubleClick- Tubemogul- Turn- AdapTV- Videology- MediaMath- And others...

- 6 offices across Europe- Strong services & support- R&D in France- Innovations business oriented


LA PLACE MEDIA – VIDEOVideo: Year-to-date figures

High CPM Strong Demand density Premium brands

Average eCPM-------- is above -----------

Nb of advertisers-------- is above -----------

Share of Kantar Media top 50 FR advertisers---having invested in La Place is------


LA PLACE MEDIA + STICKYADS.TVA successful partnership !


THANK YOU !

Jean-Yves HOURCADE

Operations Director LPM

[email protected]

Marco Dohmen

Country Manager StickyADS.tv

[email protected]

mailto:[email protected]

Online Ad SUmmit 2014 La Place Media & StickyADS.tv

Marketing

Transcript of Online Ad SUmmit 2014 La Place Media & StickyADS.tv