Social Media Checkliste 2012

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 ]cmoki Fnbok aùz ^`rnz`ndfn` Woz bn`en` }cmoki 7 Rkgn#Wcmdn & www.wb}7.kr www.akmnjcce.mcf# aczj~}o`n}}n} OR&J~}o`n}} Bnqnicxfn`r GfjD ]nnxkze}rzk}}n =2#?#;4 :==; Qñ}n`bcza  K^]RZOK FCJOIN %2= $8/ 112 >22> 788 N&FKOI caaomnHwb}7.mcf WNJ ]ORN www.wb}7.kr Jicg< www.wb}7.kr#jicg www.akmnjcce.mcf#aczj~}o`n}}n} A@ :>=?>2f AG Won`nz @n~}rkbr ^OB<KR^ 1;;28:74 ZKOAANO]N@ JI\ - =::>8 Kmmr - ;2>8 47= OJK@< KR4? =::> 8888 8;2> 847= JOM< ZI@WKRWWGRB Bon ]cmoki Fnbok Mdnmeio}rn Bk} Ec`}~fqnzdkirn` dkr }omd gnâ`bnzr. Kiin}) wk} `kmd Wnzj~`g k~}}ondr) wozb no`akmd og`czonzr. Rn~zn Dcmdgik`|jzc}mdùzn` rzk~r fk` `omdr fndz. Bn` dn~rogn` Ek~an`r}mdnob~`gn` iongn` |~`ndfn`b bon Nfxandi~`gn` k`bnznz |~gz~`bn. Bkjno gnwo``n` bon }c|okin` Fnbon` ~`k~adkir}kf k` Jnbn~r~`g. Mcff~`oron}) Aczn`) Jicg}) Akmnjcce ! Mc. gnirn` ki} Znanzn`|gnjnz ~`b Fno`~`g}fkmdnz. Kiin} o}r dn~rn ’ioen‖ cbnz ’bo}ioen‖. Nfxandi~`gn` }o`b bnz Ek~ak~}iñ}nz @~ffnz no`}. ]cmoki Fnbok NO`}kr| wozb |~ @~ffnz ; o` ^`rnz`ndfn`) lnbcmd gojr n} Qonin} |~ jnbn`en`. Bon `kmdacign`bn Mdnmeio}rn n`rdâir :8 K~}}kgn` |~ bn` womdrog}rn` Nzacig}akerczn` bn} ]cmoki Fnbok No`}kr|n} o` ^`rnz`ndfn`) bon aùz bk} nogn`n ^`rnz`ndfn` for ‐Lk* cbnz ‐@no`n’ j|w. ‐eno`n Kd`~`g’ jnk`rwczrnr  wnzbn` eñ``n`. For lnbnz ‐@NO@’ K`rwczr }rnogr bk} Zo}oec) `omdr for ]cmoki Fnbok nzacigznomd |~ }no`. Wnzbn` ùjnz >8. bnz K~}}kgn` for ‐LK’ j|w. ‐Eno`n Kd`~`gjnk`rwczrnr) bk`` }ciirn` ]on bn` No`}kr| qc` ]cmoki Fnbok o` Odznf ^`rnz`ndfn` gzù`biomd ùjnzbn`en`. Bk} ek`` omd ki} ^`rnz`ndfn`}jnzkrnzo` aùz ]on r~`< ; @krk}mdk Il~jom jnzâr ]on of }rzkrngo}mdn` ~`b cxnzkroqn` No`}kr| qc` ]cmoki Fnbok : @krk}mdk Il~jom ao`bnr dnzk~}) cj }omd bnz No`}kr| qc` ]cmoki Fnbok aùz Odz ^`rnz`ndfn` icd`r =. @krk}mdk Il~jom doiar Od`n` jno bnz K~}kzjnor~`g Odznz ]cmoki Fnbok ]rzkrngon 2. @krk}mdk Il~jom jnginornr ]on jno ^f}nr|~`g Odznz ]cmoki Fnbok FkÓ`kdfn` Akii} ]on Azkgn` dkjn`) }rndn` woz Od`n` lnbnz|nor gnz`n |~z Qnzaùg~`g. Wn`` ]on fñmdrn`) bk`` }n`bn` ]on ~`} no`akmd Odzn Mdnmeio}rn k~}gnaùiir |~zùme ~`b omd gnjn Od`n` ec`eznrn Dk`bi~`g}nfxandi~`gn` Qonin` Bk`e aùz odz O`rnzn}}n+ For azn~`biomdn` GzùÓn`) Fkg. @krk}mdk Il~jom J]m Woz Bn`en` ]cmoki 7 Rkgn#Wcmdn  ” wb}7.kr ]cmoki Fnbok aùz ^`rnz`ndfn` N&Fkoi< @IHwb}7.mcf Rni.< 8112 >22> 788 Wnj}orn< www.wb}7.kr Jicg< www.wb}7.kr#jicg 

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Die Social Media Checkliste 2012 für Unternehmen

Transcript of Social Media Checkliste 2012

Page 1: Social Media Checkliste 2012

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]cmoki Fnbok aùz ^`rnz`ndfn`Woz bn`en` }cmoki 7 Rkgn#Wcmdn & www.wb}7.kr

www.akmnjcce.mcf# aczj~}o`n}}n}

OR&J~}o`n}} Bnqnicxfn`r GfjD]nnxkze}rzk}}n =2#?#;4:==; Qñ}n`bcza 

 K^]RZOK 

FCJOIN %2= $8/ 112 >22> 788N&FKOI caaomnHwb}7.mcf

WNJ ]ORN  www.wb}7.kr Jicg< www.wb}7.kr#jicg

www.akmnjcce.mcf#aczj~}o`n}}n}

A@ :>=?>2f AG Won`nz @n~}rkbr ^OB<KR^ 1;;28:74

ZKOAANO]N@ JI\ - =::>8 Kmmr - ;2>8 47=

OJK@< KR4? =::> 8888 8;2> 847=

JOM< ZI@WKRWWGRB

Bon ]cmoki Fnbok Mdnmeio}rn

Bk} Ec`}~fqnzdkirn` dkr }omd gnâ`bnzr. Kiin}) wk} kmd Wnzj~`g k~}}ondr) wozb no`akmd og`czonzr. Rn~zn

Dcmdgik`|jzc}mdùzn` rzk~r fk` `omdr fndz. Bn` dn~rogn` Ek~an`r}mdnob~`gn` iongn` |~`ndfn`b bon

Nfxandi~`gn` k`bnznz |~gz~`bn. Bkjno gnwo``n` bon }c|okin` Fnbon` ~`k~adkir}kf k` Jnbn~r~`g.

Mcff~`oron}) Aczn`) Jicg}) Akmnjcce ! Mc. gnirn` ki} Znanzn`|gnjnz ~`b Fno`~`g}fkmdnz. Kiin} o}r

dn~rn ’ioen‖ cbnz ’bo}ioen‖. Nfxandi~`gn` }o`b bnz Ek~ak~}iñ}nz @~ffnz no`}. ]cmoki Fnbok NO`}kr|

wozb |~ @~ffnz ; o` ^`rnz`ndfn`) lnbcmd gojr n} Qonin} |~ jnbn`en`.

Bon `kmdacign`bn Mdnmeio}rn n`rdâir :8 K~}}kgn` |~ bn` womdrog}rn` Nzacig}akerczn` bn} ]cmoki Fnbok

No`}kr|n} o` ^`rnz`ndfn`) bon aùz bk} nogn`n ^`rnz`ndfn` for ‐Lk* cbnz ‐@no`n’ j|w. ‐eno`n Kd`~`g’

jnk`rwczrnr  wnzbn` eñ``n`. For lnbnz ‐@NO@’ K`rwczr }rnogr bk} Zo}oec) `omdr for ]cmoki Fnbok

nzacigznomd |~ }no`. Wnzbn` ùjnz >8. bnz K~}}kgn` for ‐LK’ j|w. ‐Eno`n Kd`~`g’ jnk`rwczrnr) bk``

}ciirn` ]on bn` No`}kr| qc` ]cmoki Fnbok o` Odznf ^`rnz`ndfn` gzù`biomd ùjnzbn`en`.

Bk} ek`` omd ki} `rnz`ndfn`}jnzkrnzo` aùz ]on r~`<

;  @krk}mdk Il~jom jnzâr ]on of }rzkrngo}mdn` ~`b cxnzkroqn` No`}kr| qc` ]cmoki Fnbok

:  @krk}mdk Il~jom ao`bnr dnzk~}) cj }omd bnz No`}kr| qc` ]cmoki Fnbok aùz Odz ^`rnz`ndfn` icd`r

=.  @krk}mdk Il~jom doiar Od`n` jno bnz K~}kzjnor~`g Odznz ]cmoki Fnbok ]rzkrngon

2.  @krk}mdk Il~jom jnginornr ]on jno ^f}nr|~`g Odznz ]cmoki Fnbok FkÓ`kdfn`

Akii} ]on Azkgn` dkjn`) }rndn` woz Od`n` lnbnz|nor gnz`n |~z Qnzaùg~`g. Wn`` ]on fñmdrn`) bk``

}n`bn` ]on ~`} no`akmd Odzn Mdnmeio}rn k~}gnaùiir |~zùme ~`b omd gnjn Od`n` ec`eznrn

Dk`bi~`g}nfxandi~`gn` 

Qonin` Bk`e aùz odz O`rnzn}}n+

For azn~`biomdn` GzùÓn`)

Fkg. @krk}mdk Il~jom J]mWoz Bn`en` ]cmoki 7 Rkgn#Wcmdn  ” wb}7.kr]cmoki Fnbok aùz ^`rnz`ndfn`N&Fkoi< @IHwb}7.mcf 

Rni.< 8112 >22> 788Wnj}orn< www.wb}7.kr Jicg< www.wb}7.kr#jicg 

Page 2: Social Media Checkliste 2012

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]cmoki Fnbok aùz ^`rnz`ndfn`Woz bn`en` }cmoki 7 Rkgn#Wcmdn & www.wb}7.kr

www.akmnjcce.mcf# aczj~}o`n}}n}

OR&J~}o`n}} Bnqnicxfn`r GfjD]nnxkze}rzk}}n =2#?#;4:==; Qñ}n`bcza 

 K^]RZOK 

FCJOIN %2= $8/ 112 >22> 788N&FKOI caaomnHwb}7.mcf

WNJ ]ORN  www.wb}7.kr Jicg< www.wb}7.kr#jicg

www.akmnjcce.mcf#aczj~}o`n}}n}

A@ :>=?>2f AG Won`nz @n~}rkbr ^OB<KR^ 1;;28:74

ZKOAANO]N@ JI\ - =::>8 Kmmr - ;2>8 47=

OJK@< KR4? =::> 8888 8;2> 847=

JOM< ZI@WKRWWGRB

]CMOKI FNBOK MDNMEIO]R 

]cmoki Fnbok K~}}kgn` 

]cmoki Fnbok Mdnmeio}r Azkgn` Lk @no`Eno`n

Kd`~`g Ecffn`rkz

Woz fù}}n` for ~`}nzn` \onigz~xxn)E~`bn ) Xkzr`nz` |~eù`arogñaan`riomdn Bokicgn aùdzn`3

Woz dkjn` gn`k~ k`kiy}onzr) ùjnz wnimdn ]cmoki Fnbok Ek`âin woz ~`}nzn no`|ni`n` \onigz~xxn`

nzznomdn` wciin`.

Woz dkjn` eno`n Xzcjinfn bkfor)~`} for Ezoroenz` ñaan`riomdk~}no`k`bnz |~ }nr|n`.

^`}nz Ekrkicg bnz Qcz& ~`b @kmdrnoinñaan`riomdnz Bokicgn of Wnj :.8 wno}rbn~riomdn Qczrnoin aùz ~`}nz ^`rnz`ndfn` k~}.

Woz dkjn` |kdiznomdnDk`bi~`g}anibnz obn`roao|onzr) wc woz 

b~zmd ]cmoki Fnbok bn~riomd fndz ~`b jn}}nzn Nzgnj`o}}n nzznomdn`eñ``n`) ki} for bn` eik}}o}mdn`Fkzenro`g O`}rz~fn rn`

Woz dkjn` kiin ]cmoki Fnbok Ek`âin~`rnz}~mdr ~`b bon Jn}rn` aùz ~`}nz ^`rnz`ndfn` k`dk`b qc` Akern`k~}gnwâdir

Bon \onin aùz bn` No`}kr| qc` ]cmokiFnbok }o`b {~kiorkroq ~`b {~k`rorkroqgn`k~ bnao`onzr

Woz dkjn` no`n` gn`k~n` ]cmokiFnbok Xik`) wc gn`k~ bnao`onzrw~zbn for wnimdn` Fn`}mdn` woz ùjnz wnimdn Rdnfn` }xznmdn`wciin` ~`b woz wo}}n`) bk}} }omdbon}n Fn`}mdn` k~md aùz ~`}nznO`dkirn o`rnzn}}onzn`

Woz dkjn` bon nzaczbnziomdn`xnz}c`niin` ~`b ao`k`|oniin`Zn}}c~zmn` aùz bn` No`}kr| qc`]cmoki Fnbok gn`k~ an}rgningr

Page 3: Social Media Checkliste 2012

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]cmoki Fnbok aùz ^`rnz`ndfn`Woz bn`en` }cmoki 7 Rkgn#Wcmdn & www.wb}7.kr

www.akmnjcce.mcf# aczj~}o`n}}n}

OR&J~}o`n}} Bnqnicxfn`r GfjD]nnxkze}rzk}}n =2#?#;4:==; Qñ}n`bcza 

 K^]RZOK 

FCJOIN %2= $8/ 112 >22> 788N&FKOI caaomnHwb}7.mcf

WNJ ]ORN  www.wb}7.kr Jicg< www.wb}7.kr#jicg

www.akmnjcce.mcf#aczj~}o`n}}n}

A@ :>=?>2f AG Won`nz @n~}rkbr ^OB<KR^ 1;;28:74

ZKOAANO]N@ JI\ - =::>8 Kmmr - ;2>8 47=

OJK@< KR4? =::> 8888 8;2> 847=

JOM< ZI@WKRWWGRB

Woz }o`b ~`} }omdnz) bk}} bnz  K~awk`b aùz bn` No`}kr| qc` ]cmokiFnbok b~zmd ^f}kr|& ~`bNzrzkg}wkmd}r~f wonbnz kfczro}onzr

wozb ~`b dkjn` bon} o` no`nz Xik`znmd`~`g jnznmd`nr

]c|okin Fnbon` dkjn` o` ~`}nznf^`rnz`ndfn` no`n nogn`n K~ajk~czgk o}kroc` for no`bn~roggnzngnirn` \~}râ`bogenorn` ~`bQnzk`rwczr~`g}jnznomdn`

Bon Forkzjnornz) bn` bn` No`}kr| qc`]cmoki Fnbok o` ~`}nznf^`rnz`ndfn` jnrzn~n` wnzbn` cbnz }o`b }xn|onii gn}md~ir jnrznaan`b bnz 

`crwn`bogn` ]F [~kioaoekroc`n`

Woz dkjn` aùz kiin Forkzjnornz no`n`}xn|oniin` Inoakbn` aùz bn` ^fgk`gfor }c|okin` Fnbon` k~}gnkzjnornr

Woz dkjn` o` ~`}nznFkzenro`g}rzkrngon no`n~`rnz`ndfn`}}xn|oao}mdn ]rzkrngonaùz C`io`n Keroqorârn` o`rngzonzr

Woz dkjn` gn`k~ k`kiy}onzr) wnimdn}N`gkgnfn`r ~`}nzn Forjnwnzjnz jno

]cmoki Fnbok }nr|n`

Woz dkjn` ~`}nzn ]cmoki FnbokFkÓ`kdfn` forrni} fn}}jkzn`Xnzaczfk`mn O`boekrczn` $EXO/an}rgningr

Woz dkjn` no`n` Znbkeroc`}xik` forkiin` zninqk`rn` O`dkirn` ~`bRdnfn`) bon aùz ~`}nzn \onigz~xxn`no`n` nmdrn` Fndzwnzr ionanz`k~}gnkzjnornr.

Woz dkjn` no`n` FkÓ`kdfn`xik`k~}gnkzjnornr) won woz of Akiin no`nz Ezo}n znkgonzn`) for Qnzk`rwczriomdn`~`b no`nf \norxik` aùz Znkeroc`n`

Woz dkjn` bon Ezornzon` aùz bk} ]cmokiFnbok Fc`orczo`g ~`b bk} Znxczro`go` no`nf Xzc|n}} jn}mdzonjn`

Woz dkjn` gnnog`nrn ]cmoki FnbokFc`orczo`g Wnze|n~gn k`dk`b~`}nznz Akerczn` k~}gnwâdir ~`bofxinfn`ronzr

Page 4: Social Media Checkliste 2012

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]cmoki Fnbok aùz ^`rnz`ndfn`Woz bn`en` }cmoki 7 Rkgn#Wcmdn & www.wb}7.kr

www.akmnjcce.mcf# aczj~}o`n}}n}

OR&J~}o`n}} Bnqnicxfn`r GfjD]nnxkze}rzk}}n =2#?#;4:==; Qñ}n`bcza 

 K^]RZOK 

FCJOIN %2= $8/ 112 >22> 788N&FKOI caaomnHwb}7.mcf

WNJ ]ORN  www.wb}7.kr Jicg< www.wb}7.kr#jicg

www.akmnjcce.mcf#aczj~}o`n}}n}

A@ :>=?>2f AG Won`nz @n~}rkbr ^OB<KR^ 1;;28:74

ZKOAANO]N@ JI\ - =::>8 Kmmr - ;2>8 47=

OJK@< KR4? =::> 8888 8;2> 847=

JOM< ZI@WKRWWGRB

Woz en``n` bon ?8&?&; Zngni qc`Lkmcj @oni}c` ~`b woz }o`b ~`} ùjnz bon Ec`}n{~n`|n` bkzk~}) b~zmdk~}jnw~}}r

Woz xaingn` no`n ]cmoki Fnbok E~ir~z bnz Caan`dnor) Rzk`}xkzn`|)Xnz}ñ`iomdnQnzk`rwczr~`g}ùjnz`kdfn

Woz dkjn` no`n` Ezo}n`xik` ~`b }o`b~`} jnw~}}r) bk}} n} k~md~`nzwkzrnrn ]|n`kzon` gnjn` ek``)k~a) bon woz znkgonzn` eñ``n`

Jno O`rnzn}}n |~ no`nz ec}rn`aznon` :&}rù`bogn` ]cmoki Fnbok Jnzkr~`g o` Won`) azn~n omd fomd ùjnz no`nEc`rkerk~a`kdfn qok www.wb}7.kr#ec`rker cbnz jn}~mdn` ]on fno`n` fc`kriomdn` ec}rn`aznon` C`io`n Fkzenro`g

Wcze}dcx of Acz~f NX^ bnz WEC Won` wec.kr#won`#nx~