Social Media: Schweizer Detailhandel im Social Web
4
34.0 19.5 7.5 11.6 0.0 4.0 4.3 80.9 4. STEG Electronics 32.7 19.5 8.2 11.2 0.0 3.2 4.6 79.5 5. Brack Electronics 33.9 14.5 4.5 10.0 8.2 2.9 4.6 78.5 6. Coop 31.8 16.4 5.6 11.3 7.4 0.0 4.4 76.9 9. PKZ 33.2 13.6 7.9 11.5 0.0 4.3 4.6 75.1 10. Zalando 29.2 14.7 8.8 8.5 4.4 2.5 4.3 72.4 11. Conrad Electronic 33.8 15.9 1.7 11.6 8.2 0.0 0.0 71.1 12. Orell Füssli (books.ch) 32.1 9.2 8.5 6.7 5.3 4.2 4.6 70.7 13. Lidl 34.2 0.0 7.6 11.6 7.9 3.7 4.5 69.6 14. Thalia 31.5 17.0 0.0 10.7 0.0 4.0 3.9 67.2 18. Media Markt 29.6 18.6 0.0 9.8 0.0 0.0 3.7 61.7 19. Interio 27.8 11.7 2.9 9.7 0.0 4.2 4.6 60.9 20. C&A 30.6 10.8 8.4 10.0 0.0 0.0 0.0 59.7 21. Quelle 30.5 14.6 1.5 8.8 0.0 0.0 2.7 58.1 23. Schild 26.8 10.4 2.4 10.8 0.0 2.9 4.6 58.0 24. Tchibo 23.2 11.3 3.4 8.5 4.4 3.2 3.9 57.8 25. FNAC 32.6 8.6 4.1 7.9 0.0 4.2 0.0 57.3 26. Spar 31.1 0.0 0.0 11.0 10.1 0.0 4.5 56.7 27. Pfister 26.9 0.0 7.4 9.4 3.5 4.2 4.6 55.9 28. Esprit 33.0 7.6 0.0 9.1 6.3 0.0 0.0 55.9 28. Interdiscount 27.2 11.0 0.0 8.2 0.0 4.1 4.6 55.2 30. Tally Weijl 33.6 0.0 0.0 8.3 9.1 3.2 0.0 54.2 31. Denner 34.6 0.0 0.0 8.0 6.0 0.0 3.8 52.4 33. Manor 30.4 12.2 0.0 9.6 0.0 0.0 0.0 52.1 34. Vögele Shoes 27.6 0.0 0.0 6.8 5.0 4.2 3.8 47.4 35. OBI 23.7 11.6 0.0 8.2 0.0 0.0 3.3 46.8 36. Franz Carl Weber 17.4 8.9 4.8 7.7 0.0 2.5 4.3 45.6 37. Intersport 33.7 0.0 0.0 7.4 0.0 0.0 4.4 45.5 38. Ochnser Sport 22.5 11.6 0.0 8.4 0.0 0.0 1.9 44.4 39. Import Parfumerie 27.9 0.0 0.0 9.9 0.0 0.0 3.8 41.6 40. OTTO‘S 26.2 0.0 0.0 10.7 0.0 0.0 3.8 40.7 41. Doesenbach 2.1 0.0 0.0 6.8 7.6 4.2 0.0 20.6 44. Aldi 0.0 0.0 1.9 9.0 6.9 0.0 0.0 17.9 45. Sun Store 0.0 0.0 0.0 8.1 4.4 0.0 3.4 15.9 46. Fust 0.0 0.0 0.0 8.1 4.4 2.9 0.0 15.3 47. Globus 0.0 0.0 0.0 6.2 8.2 0.0 0.0 14.5 48. Jumbo 0.0 0.0 0.0 6.9 6.9 0.0 0.0 13.8 49. Landi 0.0 0.0 0.0 8.9 4.4 0.0 0.0 13.3 50. Volg 18.6 0.0 1.2 7.6 0.0 0.0 0.0 27.4 43. Toptip 21.5 0.0 0.0 7.8 0.0 0.0 0.0 29.3 42. Amavita MOBILE APP WEB SITE TOTAL 1 3 PUNKTE 93.4 PUNKTE 81.5 PUNKTE 79.5 4 2 PUNKTE 80.9 PUNKTE 87.4 5 Schweizer Detailhandel 2012 Social-Media-Studie FIREGROUP.COM 35 20 12 12 11 5 5 100 MAXIMUM 34.4 19.5 9.2 11.8 10.3 3.6 4.6 93.4 1. Migros 1. BRANCHE BEKLEIDUNG 1. BRANCHE BUCH-/MEDIENHANDEL 1. LEBENSMITTEL BRANCHE 1. ONLINE-VERSAND BRANCHE 1. EINRICHTUNGEN BRANCHE Social-Media-Studie Detailhandel 2012 FIREGROUP.COM 34.1 19.2 5.8 10.0 9.6 4.2 4.5 87.4 2. Ikea 33.3 19.9 11.1 8.7 0.0 3.7 4.8 81.5 3. Digitec 25.9 15.3 7.4 10.9 9.7 4.2 4.6 78.1 7. H&M 32.5 19.9 0.0 11.0 10.3 0.0 4.2 77.9 8. Ex Libris 1. BRANCHE APOTHEKEN/DROGERIEN 1. BRANCHE ELEKTRONIK 1. BRANCHE SPIELZEUGE 1. BRANCHE SPORTARTIKEL 1. BRANCHE BAUMÄRKTE 29.3 17.2 7.2 11.0 0.0 0.0 4.3 69.1 15. Mobilezone 32.1 15.5 6.0 9.4 0.0 2.5 3.7 69.1 15. TopPharm 27.2 10.5 2.4 10.7 8.6 4.3 4.0 67.8 17. Toys R Us 31.1 17.4 0.0 8.0 0.0 2.5 0.0 58.9 22. Athleticum 16.7 13.6 3.6 6.6 6.0 3.6 4.2 54.2 31. Hornbach
-
Upload
facebook-marketing-bei-hutter-consult-gmbh-hutter-consultcom -
Category
Documents
-
view
1.948 -
download
0
description
1.BRANCHE LEBENSMITTEL1. BRANCHE EINRICHTUNGEN 1. BRANCHE ONLINE-VERSAND 1. BRANCHE BEKLEIDUNG 1. BRANCHE BUCH-/MEDIENHANDELFIREGROUP.COM FIREGROUP.COMMAXIMUMSocial-Media-Studie Detailhandel 2012 Social-Media-StudieSchweizer Detailhandel 201234.4 19.5 9.2 11.8 10.3 3.6 4.6 93.4 1. Migros 34.1 19.2 5.8 10.0 9.6 33.3 4.2 19.9 4.5 87.4 2. Ikea 34.0 11.1 8.7 19.5 0.0 32.7 7.5 3.7 33. 4.8 19.5 11.6 9 81.5 25 0.0 3. Digi 8.2 14. .9 tec 5 4.0 32 11.2 15 4.5 4.3 .3 31 .5 0.0 80.9 .8 19 10.
Transcript of Social Media: Schweizer Detailhandel im Social Web
34
.0
19.5
7.
5 11
.6
0.0
4.0
4.3
80.9
4.
STE
G
Ele
ctro
nics
32
.7
19.5
8.
2 11
.2
0.0
3.2
4.6
79.5
5.
Bra
ck
Ele
ctro
nics
33
.9
14.5
4.
5 10
.0
8.2
2.9
4.6
78.5
6.
Coo
p
31.8
16.4
5.6
11.3
7.4
0.0
4.4
76.9
9. PK
Z
33.2 13.6
7.9 11.5
0.0 4.3
4.6 75.1
10. Zala
ndo
29.2 14.7
8.8 8.5
4.4 2.5
4.3 72.4
11. Conrad
Electr
onic
33.8 15.9
1.7 11.6
8.2 0.0
0.0 71.1
12. Orell Füssli
(books.ch
)
32.1 9.2
8.5 6.7
5.3 4.2
4.6 70.7 13. Lidl
34.2 0.0 7.6 11.6 7.9 3.7 4.5 69.6 14. Thalia
31.5 17.0 0.0 10.7 0.0 4.0 3.9 67.2 18. Media Markt 29.6 18.6 0.0 9.8 0.0 0.0 3.7 61.7 19. Interio
27.8 11.7 2.9 9.7 0.0 4.2 4.6 60.9 20. C&A
30.6 10.8 8.4 10.0 0.0 0.0 0.0 59.7 21. Quelle
30.5 14.6 1.5
8.8 0.0
0.0 2.7
58.1 23. Schild
26.8 10.4
2.4 10.8
0.0 2.9
4.6 58.0
24. Tchibo
23.2 11.3
3.4 8.5
4.4 3.2
3.9 57.8
25. FNAC
32.6 8.6
4.1 7.9
0.0 4.2
0.0 57.3
26. Spar
31.1 0.0
0.0 11.0
10.1 0.0
4.5 56.7
27. Pfister
26.9 0.0
7.4 9.4
3.5 4.2
4.6 55.9
28. Esprit
33.0
7.6 0.0
9.1 6.3
0.0 0.0
55.9 28. Interdiscount
27.2
11.0 0.0
8.2 0.0
4.1 4.6
55.2 30. Tally W
eijl
33.6
0.0 0.0
8.3 9.1
3.2 0.0
54.2 31. D
enner
34.6
0.0 0.0
8.0 6.0
0.0 3.8
52.4 33. M
anor
30.4
12.2 0.0
9.6 0.0
0.0 0.0
52.1 34. Vögele
Shoes
27.6
0.0 0.0
6.8 5.0
4.2 3.8
47.4 35. O
BI
23.7 11.6
0.0 8.2
0.0 0.0
3.3 46.8
36. Franz Carl
W
eber
17.4
8.9 4.8
7.7 0.0
2.5 4.3
45.6 37. Intersport
33.7
0.0 0.0
7.4 0.0
0.0 4.4
45.5 38. O
chnser
Sport
22.5
11.6 0.0
8.4 0.0
0.0 1.9
44.4 39. Im
port
Parfum
erie
27.9 0.0
0.0 9.9
0.0 0.0
3.8 41.6
40. OTTO‘S
26.2 0.0
0.0 10.7
0.0 0.0
3.8 40.7
41. Doesenbach
2.1 0.0
0.0 6.8
7.6 4.2
0.0 20.6
44. Aldi
0.0 0.0
1.9 9.0
6.9 0.0
0.0 17.9
45. Sun Store
0.0
0.0 0.0
8.1 4.4
0.0 3.4
15.9 46. Fust
0.0
0.0 0.0
8.1 4.4
2.9 0.0
15.3 47. Globus
0.0 0.0 0.0 6.2 8.2 0.0 0.0 14.5 48. Jumbo
0.0 0.0 0.0 6.9 6.9 0.0 0.0 13.8 49. Landi
0.0 0.0 0.0 8.9 4.4 0.0 0.0 13.3 50. Volg
18.6 0.0
1.2 7.6
0.0 0.0
0.0 27.4
43. Toptip
21.5 0.0
0.0 7.8
0.0 0.0
0.0 29.3
42. Amavita
MO
BILE
APP
WEB
SITE
TOTA
L1
3PUNKTE 93.4 PUNKTE 81.5 PUNKTE 79.5
42
PUNKTE 80.9 PUNKTE 87.4
5
Schweizer Detailhandel 2012
Social-Media-Studie
FIRE
GRO
UP.
COM
35
20
12
12
11
5
5
10
0 M
AXI
MU
M
34
.4
19.5
9.
2 11
.8
10.3
3.
6 4.
6 93
.4
1. M
igro
s
1. BRANCHEBEKLEIDUNG
1. BRANCHEBUCH-/MEDIENHANDEL
1. LEBENSMITTELBRANCHE
1. ONLINE-VERSANDBRANCHE
1. EINRICHTUNGENBRANCHE
Social-Media-Studie Detailhandel 2012
FIRE
GRO
UP.
COM
34
.1
19.2
5.
8 10
.0
9.6
4.2
4.5
87.4
2.
Ikea
33
.3
19.9
11
.1
8.7
0.0
3.7
4.8
81.5
3.
Dig
itec
25.9
15
.3
7.4
10.9
9.
7 4.
2 4.
6 78
.1
7. H
&M
32.5
19
.9
0.0
11.0
10
.3
0.0
4.2
77.9
8.
Ex Li
bris
1. BRANCHEAPOTHEKEN/DROGERIEN
1. BRANCHEELEKTRONIK
1. BRANCHESPIELZEUGE
1. BRANCHESPORTARTIKEL
1. BRANCHEBAUMÄRKTE
29.3 17.2 7.2 11.0 0.0 0.0 4.3 69.1 15. Mobilezone
32.1 15.5 6.0 9.4 0.0 2.5 3.7 69.1 15. TopPharm
27.2 10.5 2.4 10.7 8.6 4.3 4.0 67.8 17. Toys R Us
31.1 17.4 0.0
8.0 0.0
2.5 0.0
58.9 22. Athleticum
16.7
13.6 3.6
6.6 6.0
3.6 4.2
54.2 31. H
ornbach
Deu
tsch
e Ba
nk
Van
guar
d
No
rdea
1
2
34
5
654
7 8 9 10
Migros IkeaDigitec
STEGElectronics Brack
Electronics CoopH&M
Ex LibrisPKZ
Zalando
34.4 34.1
19.2
5.8 11.17.5
8.2
4.5
7.4
11.0
10.3
4.24.6
4.2
9.7
10.9
8.2
4.6
2.93.2
4.6
11.2
10.0
11.6
4.3
4.03.7
4.8
8.710.0
9.6
4.5
4.2
7.9
11.5
4.6
4.3
5.6
11.3
7.4
4.4
19.9 19.519.5
14.5
15.3
19.9
16.413.6
33.334.0
32.733.9
25.932.5 31.8
33.2
19.5
9.2
11.8
10.3
4.6
3.6
FIREGROUP.COM SOCIAL-MEDIA-STUDIE 2012
TOP 10 IM SCHWEIZER DETAILHANDEL
WEBSITE
MOBILEAPP
100 35 20 12 12 11 5 5
Online-Versand 74.9 32.1 16.4 8.7 10.3 0.7 2.9 3.8
Buch-/Medienhandel 69.1 30.9 11.8 3.2 10.7 7.7 1.7 3.1
Bekleidung 62.5 28.6 11.6 3.5 9.7 2.9 2.4 3.7
Spielzeuge 57.3 25.4 11.1 1.2 9.5 4.3 2.1 3.7
Elektronik 52.0 23.5 10.5 1.8 9.7 2.7 1.0 2.9
Lebensmittel 51.4 23.0 6.2 2.9 8.7 5.5 2.8 2.2
Einrichtungen 48.2 23.5 6.3 1.2 9.1 4.6 0.7 2.8
Sportartikel 47.7 27.1 6.6 1.2 8.4 0.0 1.3 3.1
Apotheken/Drogerien 40.2 19.0 6.8 2.0 8.7 1.7 0.6 1.4
Baumärkte 38.5 14.8 4.5 1.2 6.8 6.0 2.6 2.7
MOBILEAPP
WEBSITED
URC
HSC
HN
ITT
DER
BRA
NCH
ENPR
O P
LATT
FORM
MAX
Quelle: FIREGROUP.COM SOCIAL-MEDIA-STUDIE SCHWEIZER DETAILHANDEL 2012
1
2
3
4
5
6
7
8
9
10
100 35 20 12 12 11 5 5
Migros 93.4 34.4 19.5 9.2 11.8 10.3 3.6 4.6
Ikea 87.4 34.1 19.2 5.8 10.0 9.6 4.2 4.5
Digitec 81.5 33.3 19.9 11.1 8.7 0.0 3.7 4.8
STEG Electronics 80.9 34.0 19.5 7.5 11.6 0.0 4.0 4.3
Brack Electronics 79.5 32.7 19.5 8.2 11.2 0.0 3.2 4.6
Coop 78.5 33.9 14.5 4.5 10.0 8.2 2.9 4.6
H&M 78.1 25.9 15.3 7.4 10.9 9.7 4.2 4.6
Ex Libris 77.9 32.5 19.9 0.0 11.0 10.3 0.0 4.2
PKZ 76.9 31.8 16.4 5.6 11.3 7.4 0.0 4.4
Zalando 75.1 33.2 13.6 7.9 11.5 0.0 4.3 4.6
Conrad Electronic 72.4 29.2 14.7 8.8 8.5 4.4 2.5 4.3
Orell Füssli (books.ch) 71.1 33.8 15.9 1.7 11.6 8.2 0.0 0.0
Lidl 70.7 32.1 9.2 8.5 6.7 5.3 4.2 4.6
Thalia 69.6 34.2 0.0 7.6 11.6 7.9 3.7 4.5
Mobilezone 69.1 29.3 17.2 7.2 11.0 0.0 0.0 4.3
TopPharm 69.1 32.1 15.5 6.0 9.4 0.0 2.5 3.7
Toys R Us 67.8 27.2 10.5 2.4 10.7 8.6 4.3 4.0
Media Markt 67.2 31.5 17.0 0.0 10.7 0.0 4.0 3.9
Interio 61.7 29.6 18.6 0.0 9.8 0.0 0.0 3.7
C&A 60.9 27.8 11.7 2.9 9.7 0.0 4.2 4.6
Quelle 59.7 30.6 10.8 8.4 10.0 0.0 0.0 0.0
Athleticum 58.9 31.1 17.4 0.0 8.0 0.0 2.5 0.0
Schild 58.1 30.5 14.6 1.5 8.8 0.0 0.0 2.7
Tchibo 58.0 26.8 10.4 2.4 10.8 0.0 2.9 4.6
FNAC 57.8 23.2 11.3 3.4 8.5 4.4 3.2 3.9
Spar 57.3 32.6 8.6 4.1 7.9 0.0 4.2 0.0
Pfister 56.7 31.1 0.0 0.0 11.0 10.1 0.0 4.5
Esprit 55.9 26.9 0.0 7.4 9.4 3.5 4.2 4.6
Interdiscount 55.9 33.0 7.6 0.0 9.1 6.3 0.0 0.0
Tally Weijl 55.2 27.2 11.0 0.0 8.2 0.0 4.1 4.6
Denner 54.2 33.6 0.0 0.0 8.3 9.1 3.2 0.0
Hornbach 54.2 16.7 13.6 3.6 6.6 6.0 3.6 4.2
Manor 52.4 34.6 0.0 0.0 8.0 6.0 0.0 3.8
Vögele Shoes 52.1 30.4 12.2 0.0 9.6 0.0 0.0 0.0
OBI 47.4 27.6 0.0 0.0 6.8 5.0 4.2 3.8
Franz Carl Weber 46.8 23.7 11.6 0.0 8.2 0.0 0.0 3.3
Intersport 45.6 17.4 8.9 4.8 7.7 0.0 2.5 4.3
Ochsner Sport 45.5 33.7 0.0 0.0 7.4 0.0 0.0 4.4
Import Parfumerie 44.4 22.5 11.6 0.0 8.4 0.0 0.0 1.9
OTTO'S 41.6 27.9 0.0 0.0 9.9 0.0 0.0 3.8
Dosenbach 40.7 26.2 0.0 0.0 10.7 0.0 0.0 3.8
Amavita 29.3 21.5 0.0 0.0 7.8 0.0 0.0 0.0
Toptip 27.4 18.6 0.0 1.2 7.6 0.0 0.0 0.0
Aldi 20.6 2.1 0.0 0.0 6.8 7.6 4.2 0.0
Sun Store 17.9 0.0 0.0 1.9 9.0 6.9 0.0 0.0
Fust 15.9 0.0 0.0 0.0 8.1 4.4 0.0 3.4
Globus 15.3 0.0 0.0 0.0 8.1 4.4 2.9 0.0
Jumbo 14.5 0.0 0.0 0.0 6.2 8.2 0.0 0.0
Landi 13.8 0.0 0.0 0.0 6.9 6.9 0.0 0.0
Volg 13.3 0.0 0.0 0.0 8.9 4.4 0.0 0.0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
15
17
18
19
20
21
22
23
24
25
26
27
28
28
30
31
31
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
MOBILEAPP
WEBSITE
TOTAL
MAX
Social-Media-Studie Detailhandel 2012
FIRE
GRO
UP.
COM
