Studie BRICplus Österreichs technologische und ökonomische ... · - 2 - Finale Auslandsauswertung...

- 1 - Finale Auslandsauswertung Studie BRICplus © AAI/Fortner (Nov. 2015)

Studie BRICplus

Österreichs technologische und

ökonomische Potentiale in neuen

Märkten der Luftfahrtindustrie

Aviation Forum Austria 2015

Mag. Raoul Fortner (AAI)


Studie BRICplus

I – Allgemeines

(Ziele, Methodik)


Studie BRICplusZiel: Identifikation ökonomisch-technologischer Potentiale

österreichischer Luftfahrtzulieferer in den BRICplus-Staaten

BRIC Brasilien, Russland, Indien, China

„plus“ Arabische Staaten (VAE), Israel, Türkei, Ukraine

AuftraggeberBMVIT – Abteilung III/I4 – DI (FH) Ingrid Kernstock

Öffentliche Ausschreibung im Rahmen von „Take off“ 2012

Projektstart: April 2013


Auftragnehmer des BMVIT

Austrian Aeronautics Industries Group (AAI)

Mag. Raoul Fortner & Team (Hrachowitz, Ritzinger, Schreckensperger)

Interessensgemeinschaft der öst. Luftfahrt/zuliefer/industrie

(NPO, ca. 35 Mitglieder, vertritt ca. 90% des LFZ-Umsatzes AT)

Subauftragnehmer der AAI bei der Studie BRICplus

AWO (Außenwirtschaft Austria der WKO)

DI (FH) Mag. Rafael Rasinger & Team (AC)

Dr. Horst Schmidt-Bischoffshausen (SBH)

kcm-consulting (Heinz-Jürgen Kumpf)


Wesentliche Ziele der Studie BRICplus

Identifikation österreichischer (ziviler) Markteintritts- und

Technologiekooperationspotentiale in den BRICplus Staaten

Umfassende Vor-Ort-Erhebungen in BRIC-Ländern 103 Interviews

(ca. 2/3 Industrie – ca. 1/3 Behörden, Institutionen, Forschung usw.)

Luftfahrtindustrie-Dossier zu jedem BRICplus-Land

Erste Outputs: AWO-Branchenreports Luftfahrt für China, Russland

Branchenexpertise bei BMVIT sowie AAI & AWO für Beratung

Konkrete Empfehlungen für Technologienischen mit denen AT in

den BRICplus-Staaten reüssieren könnte („Forschungsagenda“)

Neue Geschäftskontakte und Technologiekooperationen

österreichischer Unternehmen und Forschungseinrichtungen


Methodik & Status

Bisher:

- Umfassende Vorrecherchen und Interviewdesign (Inland, Ausland)

- Kick-Off-Workshop (12. Juni 2014), Testbefragungen (z.B. FACC)

- Recherchereisen BRIC-Staaten 103 Interviews

- Abschlussworkshop mit AT-Firmen (8. Juli 2015) AT-Erfahrungen

- Nachbefragungen international & Auswertung der 103 int. Interviews

- Nachrecherchen BRIC und „plus“-Staaten

Ongoing:

- Nachbefragungen national (360°-Feedback Tel., persönlich, online)

- Zukunftsreisen (AWO): China (Nov.), Brasilien (Dez.), ev. Israel (2016)

- Abschluss der Studie und des Projektendberichtes (AAI)

- Veröffentlichung Studie (BMVIT) – „Side Letter“


Impressionen Kick-Off-WS (2014) & Abschluss-WS (2015)


Studie BRICplus

II – Auslandsauswertung

Wesentlichste Ergebnisse


Recherchereisen der AAI in den vier BRIC-Staaten

CHINA (24. November 2014 – 11. Dezember 2014) – 25 Interviews (24 Firmen)

AAI (Fortner), WKO (Kahl, Yu & KollegInnen), SBH

Großes Land: Große Chancen (Volumen) – Große Risken (IPR)

INDIEN (19. Jänner 2015 – 4. Februar 2015) – 27 Interviews (26 Firmen)

kcm (Kumpf), tw. WKO (Moritz & KollegInnen)

Realisation des vorhanden Potentiales nur sehr langfristig, Defence

RUSSLAND (19. Februar 2015 – 7. März 2015) – 21 Interviews (19 Firmen)

kcm (Kumpf), WKO (Tchernei), tw. Ritzinger (MAKS)

Großes Interesse an AT aber dzt. tw. schwierig wegen des politischen Umfeldes

BRASILIEN (8. – 24. April 2015) – 30 Interviews (28 Firmen)

AAI (Fortner), WKO (Kurz, Lochschmidt), SBH

Großes Interesse an AT-Technologie, aber bürokratische Hemmnisse / Hürden


Recherchereisen in den vier BRIC-Staaten – Impressionen


Studie BRICplus


Teil A

Firmenstammdaten

Response: ~ 90%


30,1%18,4%

14,6%9,7%

2,9%

18,4%17,5%

11,7%0,0%

19,4%14,6%14,6%14,6%

13,6%10,7%

6,8%5,8%

29,1%23,3%

17,5%7,8%

2,9%

Material-Related CompetenciesAircraft (OEM) – incl. General Aviation & UAS

Structural Components & Materials (Aero Structures)Engines

Interiors – incl. VIP and Ambulance Interiors (EMS)Others (Standard Parts, Propellers)

Specialised in …Composites and Plastics

Metal and Metal ProcessingManufacturing Technology

Others

Material-Unrelated CompetenciesElectronics, Avionics & Communication – incl. ATM, Simulator

Software - incl. Information SystemsMaintenance (MRO)

Airport, Test & Ground Support Equipment (GSE)Machining, Tooling & Manufacturing Equipment

Electrics & HydraulicsOthers (Distributor, Import/Export, Lamps, Space)

Other Equipment (incl. Infotainment)

Supporting CompetenciesResearch & Development

Engineering & Consulting (incl. Certification)Industrial Associations & Institutions (incl. Holdings)

Others (Airshow, Trainings, Publications)Supporting Services (incl. Freight & Flight Missions)

(A.1.) In which of the following fields of competence are you active?BRIC: n=103 (nmax=103)


6,9%

4,9%

5,9%

6,9%

8,8%

9,8%

9,8%

13,7%

13,7%

13,7%

16,7%

22,5%

0% 5% 10% 15% 20% 25%

Others (Organizational, Consulting, (After) Sales Representatives)

MRO

Software / IT

Composites / Material Related

Engineering Services

Aero Structures

Holding / Association / Industrial Zone

Engine (Parts)

Research

Electrical Equipment / ATM / Simulators / Radar

Defence & Space

Aircraft (Plane / Helicopter)

(A.3a.) Which products and/or services do you CURRENTLY offer in the aeronautics domain? BRIC: n=102 (nmax=103)


To the Domestic Market28,2%

Internationally34,0%

Both37,9%

(A.4.) Do you deliver your products or services:BRIC: n=103 (nmax=103)

Yes85,4%

No5,8%

Not yet, but planned

8,7%

(A.5.) Do you currently work with international suppliers or partners (companies, research institutions)?

BRIC: n=103 (nmax=103)


2,9%

1,9%

2,9%

2,9%

2,9%

3,9%

3,9%

8,7%

11,7%

18,4%

22,3%

28,2%

35,0%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Others (Air Show, Publications, Not yet in Aero)

MRO

Consulting

Engineering Services

(After) Sales Representative

Trader / Importer

Industrial Zone

Holding / Association

Supplier - Others

Supplier - Tier2

Research / Education / Training

OEM / Aircraft Construction

Supplier - Tier1

(A.6.) Which position do you have in the supply chain of the aeronautics industry?BRIC: n=103 (nmax=103)


China: dezentral

Brasilien:

stark lokale Clusterung


9,5%

15,8%

10,5% 10,5%

18,9%

9,5%

14,7%

10,5%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

≤10 11-100 101-500 501-1.000 1.001-5.000 5.001-10.000 10.001-50.000 >50.000

(A.8.) How many employees do you have?BRIC: n=95 (nmax=103)

BR: Ein „Großer“

CN: Einige „Große“

RUS: Viele „Große“


Studie BRICplus


Teil B

Response: ~ 75%


Yes (40)38,8%

No (63)61,2%

(B.1.) Do you already have experiences with Austrian partners – companies or

research institutions?BRIC: n=103 (nmax=103)

Yes40,0%

No60,0%

CHINA: n=25 (nmax=25)


Studie BRICplus


Teil B: „Yes“ (40)

Erfahrungen mit Österreich


24,3%

2,7%

2,7%

8,1%

8,1%

10,8%

13,5%

16,2%

16,2%

51,4%

0% 10% 20% 30% 40% 50% 60%

Other Relations (Initial Buiness Contact, Joint Design /Production, Representation, Technology Transfer)

Indirect Supply TO Austria (e.g. via Subcontracting, Trader)

Consulting

Exchange of People (e.g. Staff, Students)

Licenced Production FOR Austria

Direct Supply TO Austria (You Supply to Austria)

Indirect Supply FROM Austria (e.g. via Subcontracting, Trader)

R&T-Cooperation

Joint Venture

Direct Supply FROM Austria (Austrian Supplier)

(B.2.) What kind of relations have you already established with Austrian partners?BRIC: n=37 (nmax=103)


2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

2,7%

5,4%

5,4%

5,4%

10,8%

10,8%

35,1%

45,9%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Zoerkler

TTTech

Test Fuchs

Steyr

Schiebel

Heid

GFM

Frequentis

Fill

BRP Rotax

AVL

Any Tooling Company

Airborne Technologies

WFL

F.List

AAT

University

Böhler

Diamond

FACC

(B.3.) With which specific companies or research institutions from Austria do you already have experiences or relations?



3,2%

3,2%

3,2%

6,5%

6,5%

6,5%

9,7%

9,7%

12,9%

22,6%

25,8%

0% 5% 10% 15% 20% 25% 30%

Small Aeroplane

Test Equipment

Investments

Engine / Powertrain

Research

Electrical Equipment / ATM

Manufacturing- / Processing- Technologies

Know How (Factory Setup, Composites)

Aerostructures

Interiors / EMS

Composite Parts

(B.4.) Which kind of products or services do you get FROM Austria?BRIC: n=31 (nmax=103)


6,9%

44,8%48,3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Very Bad

2 3 4 5Very Good

(B.6.) How satisfied are you with the RELIABILITY of Austrian partners?BRIC: n=29 (nmax=103) BRIC AVRG.

4.4


28,6%

71,4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Very Bad

2 3 4 5Very Good

(B.7.) How satisfied are you with the QUALITY of Austrian products or services?BRIC: n=28 (nmax=103) BRIC AVRG.

4.7


3,6%

50,0%

35,7%

10,7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Very Bad

2 3 4 5Very Good

(B.8.) How satisfied are you with the PRICE of Austrian products or services?BRIC: n=28 (nmax=103)

Indien: ~ 3,0

Russland: ~ 4,0

BRIC AVRG.3.4


Good Partnership (Professional / Supportive /

Reliable)36,7%

Excellent Product / Technology

30,0%Good Communication10,0%

Costumer Support 6,7%

Internationally Successful6,7%

Learned a Lot From AT3,3%

Flexible3,3%

Good Handling of Local Bureaucracy

3,3%

(B.12a.) What are your POSITIVE experiences with business partners or research institutions in Austria?



Price / Not Competitive / No Price Escalation Caps

33,3%

More Flexibility20,8%

Aeroplane Too Small

8,3%

Trust / Exchange of Information

8,3%

Delays / Investment Cancelled

8,3%

Mindset / Learn Local Business Culture

8,3%

Representatives Too Low Rank

4,2%

Level of English4,2%

More Practical Cooperations4,2%

(B.12b.) What are your NEGATIVE experiences with business partners or research institutions in Austria?



Studie BRICplus


Teil B: „No“ (62)

Erwartungen an Österreich


4,7%

1,6%

3,1%

3,1%

6,3%

6,3%

7,8%

7,8%

14,1%

14,1%

17,2%

17,2%

20,3%

23,4%

25,0%

28,1%

0% 5% 10% 15% 20% 25% 30%

Others (Space, Not Sure Yet, Media Report)

MRO

Consulting

Investment / Local Production

Aero Structures

Exchange of People

Test Equipment

Standard Parts / LRU

Engine (Parts) / Drivetrain

Software / IT

Interiors / EMS

Aeroplane / UAS

Electrical Equipment / ATM / Simulator

Manufacturing- / Processing- Technologies

Research

Material Related / Composites

(B.15.) In which field of technology do you see possibilities for cooperation with Austria?BRIC: n=64 (nmax=103)


Studie BRICplus


Teil C

Kooperationspotentiale

Response: ~ 70%


28,9%

7,8%

12,2%

18,9%

21,1%

20,0%

21,1%

26,7%

34,4%

51,1%

Other Relations (Offset, Exchange, MRO, Eng. Services,Cooperation, Technology Transfer, Investment, Air Show)

Indirect Supply TO Austria (e.g. via Subcontracting,Trader)

Indirect Supply FROM Austria (e.g. via Subcontracting, Trader)

Consulting

Direct Supply TO Austria (You Supply to Austria)

Licenced Production FOR Austria

Exchange of People (e.g. Staff, Students)

Joint Venture

Direct Supply FROM Austria (Austrian Supplier)

R&T-Cooperation

(C.1.) What kind of relations do you consider with foreign partners (in general)?BRIC: n=90 (nmax=103)


37,6%34,1%

30,6%23,5%

2,4%

45,9%37,6%

22,4%0,0%

37,6%23,5%

22,4%20,0%

17,6%14,1%

8,2%7,1%

40,0%22,4%

9,4%2,4%2,4%

Material-related CompetenciesInteriors – incl. VIP and Ambulance Interiors (EMS)

Structural Components & Materials (Aero Structures)Aircraft (OEM) – incl. General Aviation & UAS

EnginesOthers (Standard Parts, Local Production)

Specialised in …Composites and Plastics

Metal and Metal ProcessingManufacturing Technology

Others

Material-unrelated CompetenciesElectronics, Avionics & Communication – incl. ATM, Simulator

Maintenance (MRO)Machining, Tooling & Manufacturing Equipment

Airport, Test & Ground Support Equipment (GSE)Software - incl. Information Systems

Electrics & HydraulicsOthers (Life Assurance Systems, Rapid Prototyping, Cyber Defence, Design)

Other Equipment (incl. Infotainment)

Supporting CompetenciesResearch & Development

Engineering & Consulting (incl. Certification)Industrial Associations & Institutions

Supporting Services (incl. Freight & Flight Missions)Others (Air Show, Student Exchange)

(C.2.) In which of the following fields of competence are you considering foreign partners?BRIC: n=85 (nmax=103)


1,8%

1,8%

3,5%

3,5%

7,0%

8,8%

10,5%

12,3%

19,3%

21,1%

26,3%

26,3%

36,8%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Travel Restrictions

Delays

Balance Between Quality & Costs

Secrecy, Transparency

Political Issues / Sanctions

Financing / Exchange Rate

Intercultural Issues

Distance (e.g. for Transport, Communication)

Language Barriers

Regulations (e.g. Export Control)

Additional Costs (e.g. Customs Duty, Taxes, Customs Regime)

No Issues for Civil Projects

Administration / Bureaucracy

(C.4.) Are there any legal or practical issues in your country that hinder or delay cooperation with foreign partners (especially from Austria)?



3,5%

2,3%

2,3%

2,3%

3,5%

3,5%

5,8%

7,0%

8,1%

9,3%

10,5%

14,0%

54,7%

0% 10% 20% 30% 40% 50% 60%

Others (Be Competitive, No Offset, Import/Export of Parts)

Direct Contact with Austrian Partners (Not via Dealers)

Need More Information about Austrian Products

Risk Sharing

Bring Innovative Product / Depends on Technology

Not Decided Yet

Improve Own Portfolio

Depends on Regulation / Company Policy

Research Cooperations / Technology Transfer

Partnerships / Joint Venture

Offset

Domestic Value Creation / Sourcing

International Cooperation

(C.7.) What will be your sourcing strategy in this future development? Will there be more need for international cooperation?



Buy Domestic Policy27,0%

Support InternationalCooperation

68,9%

(C.10.) Does your domestic environment (e.g. authorities, trade organisations, business developers, funding bodies for research funding) support cooperation with foreign partners

or is there a “buy domestic” policy?BRIC: n=74 (nmax=103)

Buy Domestic

Policy5,3%

Support International Cooperation

94,7%

CHINA: n=19 (nmax=25)


2,0%

2,0%

2,0%

4,0%

6,0%

6,0%

6,0%

12,0%

10,0%

10,0%

10,0%

12,0%

14,0%

20,0%

0% 5% 10% 15% 20% 25%

Technology Transfer

Individual…

Government Bodies

Support by Government (Military)

Bilateral Agreements & Cooperations

Free Trade Policy

Offset

Fundings (incl. Research Foundations) / Financial Support

Depending on Products / Services

Holdings / Associations

Infrastructure / Land / Ressources for Foreign Investors

(Governmental) Investments

Conferences / Trade Fairs / Airshows / Further Promotion

Trade Missions

(C.11.) With which instruments or supporting services does your domestic environment stimulate or intensify international cooperation (e.g. funding, trade missions)?



Studie BRICplus

III – Ausblick

Detaillierte (aber anonymisierte) Ergebnisse der BRIC-

Auslandsauswertung ab nun online (224 Grafiken)

Finale Feedbackrunde mit AT-Firmen (360°-Feedback)

Publikation als Bericht samt Analyse Anfang 2016


Für weitere Fragen …

AAI – Austrian Aeronautics Industries Group

Kramergasse 1/3

A-1010 Wien+43 (0)1 – 533 09 73 – 0

www.aaig.at – [email protected]

Mag. Raoul Fortner (Projektleiter BRICplus)

Stv. Generalsekretär+43 (0)1 – 533 09 73 – 14

[email protected]

Studie BRICplus Österreichs technologische und ökonomische ... · - 2 - Finale Auslandsauswertung...

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