Post on 22-Jul-2015
Erfolgsfaktoren für Ihr Marketing: So erreichen Sie Ihre Kunden mit personalisierten Inhalten!
WEBINAR 27.02.2015
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• Introduction & logistics • Introduction Nefos • Introduction Webinar topic • Marketing Cloud Demonstration • Questions & Answers • Next Steps
AGENDA
Awards Platinum Cloud Alliance Partner in D-A-CH
Integration Award for exceptional Salesforce-SAP integration at CWS-boco
Salesforce AppExchange Partner
Alliances
Company Profile
• Focused on Salesforce and associated solutions from the Salesforce partner eco-system
• Capabilities to deliver the most challenging and complex Salesforce projects including bespoke development
• Provides services to deliver Salesforce projects end-to-end, including value proposition, transformation blueprint and design, Cloud configuration,legacy system integration and data migration, user training, communication, project management and global roll-out and ongoing support
Nefos employs 40 consultants
Posi/oning Offices
Transforma4on of Customer/Partner Experience
Strategy & Business Value Plan
Cloud Design and Implementa4on
Integra4on and Migra4on Design and Implementa4on
Enhancement Design and Implementa4on
End-‐User Training
&
Roll-‐Out
Project Management
Service Portfolio
Support
• Nefos Rapid Integration Template Approach (RITA)
• Fast & reliable integration of Salesforce & SAP
Integration is a Nefos core competence
Specially designed for iPad & iPhone
Nefos Mobile • Salesforce App for Offline • PlaMorm for custom solu4ons
Mobiles solutions are a Nefos core competence
SNA Terminal
Mainframe LAN / WAN
Client
Server
LAN / WAN
Client
Server
LTE
Mobile
Cloud
Thousands customer interactions
connected things Billions Trillions Millions
Connect With Your Customers and Devices
Services Consumer Goods Media
Manufacturing Telco / High-‐Tech Medical
Customer References
Marketing projects realised in B2B, B2B2C, B2C Mobile/’Things' projects realised with Nefos Mobile, Salesforce1, Driver Handheld, SMS, even Soap Dispensers…
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• Introduction & logistics • Introduction Nefos • Introduction Webinar topic • Marketing Cloud Demonstration • Questions & Answers • Next Steps
AGENDA
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THE MARKETING (R)EVOLUTION IM Email Events Direct Mail Telephone
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2 0 1 4 Customer first – UX isn’t just for websites anymore
Mobile – it’s over, mobile won
Customer journey / lifecycle mapping
Experience design
Data – actually using it
Content marketing / native advertising
Making sense of digital – back to the purchase funnel?
Connected Customers
Web Store Community Email Social Mobile Product Stadium
Connected Partners
Connected Employees
Connected Experiences