Systema(c  Inven(ve  Thinking  Systematic Inventive Thinking ©

SIT Systematic Inventive Thinking

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9-Punkte-Rätsel

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9-Punkte-Rätsel

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9-Punkte-Rätsel

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3-Ringe

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Kreativität

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Kreativität

“Crea(vity  is  a  divine  spark  that  may  not  be  dismantled  and  examined  by  use  of  scien(fic  

tools”    (Carl  Popper)    

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SIT Geschichte

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Kreativität

“I'll  be  more  enthusias(c  about  encouraging  thinking  outside  the  box  when  there's  

evidence  of  any  thinking  going  on  inside  it.”    (Terry  PratcheF)    

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Übung

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Film

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Dr. Ronald D. Finke, Ph.D.

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FFF

Current  Situa0on  Product,  Service,  Process,  

Communica(on,  System...etc  

Virtual  Situa0on  

Benefit/Market    Iden(fy  customer  needs  

Challenges  Technology,  Know-­‐How,  Ressources,  

etc…  

Adap0on    to  form  a  realis(c  idea  

SIT  Tools  Manipula(on  

Idea!  

”Mechanical  Process”  

FORM  

FUNC  T  I  ON  

Marke3ng  

Feasibility  

Reality  Filter  

Subtrac(on  Task  Unifica(on  Mul(plica(on  AFribute  Dependeny  Divison  

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Prof. Jacob Goldenberg

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SIT-Tools

The   crea(on/removal   of   symmetries   or   dependencies  between   exis(ng   product   proper(es   (e.g.   colour  changes  with  temperature,  etc.).  

AFribute  Dependency  

The   assignment   of   new   tasks   to   an   exis(ng   resource  (i.e.   any   element   of   the   product   or   its   vicinity   within  the  manufacturer’s  control).  

Unifica(on  

The   elimina(on   of   core   components   rather   than   an  addi(on  of  new  systems  and   func(ons   -­‐   “The  Path  of  Most  Resistance”.  

Subtrac(on  

A   mul(plica(on   (or   addi(on)   of   elements   already  exis(ng   in   the   product   along   with   a   required  adjustment  -­‐  “Qualita(ve  Change”.  

Mul(plica(on  

The   division   of   a   product   and/or   its   components  according   to   func(on   or   symmetry,   thus   adding  degrees  of  freedom.  

Division  

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SIT-Tools - Subtraction

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S I T!Deutschland!

DNA of successful innovation 1. SIT Tool - Subtraction

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SIT-Tools - Subtraction

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SIT Tools – Task Unification

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S I T!Deutschland!

Product examples for SIT Tool Task Unification

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SIT Tools – Task Unification

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SIT Tools – Task Unification

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SIT-Tools - Multiplication

© Copyright 2010, SIT

S I T!Deutschland!

Product examples for SIT Tool Multiplication

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SIT-Tools - Multiplication

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SIT-Tools – Division

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S I T!Deutschland!

Product examples for SIT Tool Division

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SIT-Tools – Division

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SIT-Tools – Attribute Dependency

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S I T!Deutschland!

Product examples for SIT Tool Attribute Dependency

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SIT-Tools – Attribute Dependency

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SIT-Tools – Attribute Dependency

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Market Awareness

“If  I  had  asked  my  customers  what  they  wanted,  they  would  have  said  faster  

horses.”  (Henry  Ford)  

•  Latent  need  •  Failure  of  market  surveys    

•  Crea(ve  &  novel  ideas  

•  Saturated  need  •  Fierce  

compe((on  

•  ”Me-­‐too”  products  

Market  Awareness  

Time  

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Innova0on  Sweet  Spot  

Near  Ideas  –  Small  changes  Ideas  too  close  should  be  brought  further  away  –  to  sweet  spot  

Far  Ideas  –  Too  resource  intensive.  Ideas  too  far  should  be  brought  closer  –  to  sweet  spot  

SIT  Principle:  ”Qualita(ve  Change”  -­‐  pushing  ideas  further  away  

SIT  Principle  ”Closed  World”  –  ensures  that  

ideas  are  not  too  far  away  

Focus  Star(ng  

point  

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The SIT Onion - Tools

Tools  

Subtrac(on  

Task Unifica(on  

AFribute  Dependency  

Mul(plica(on  

Division  

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The SIT Onion - Skills on different Levels

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3 Säulen der nachhaltigen Innovationskultur

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3 Säulen

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SIT Kunden

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Danke!

Dipl.-­‐Ing.  Philipp  Gasteiger  philipp@sitgermany.com