WHAT WE DO AND HOW WE DO IT

“Consumers base their decisions on recommendations to a much greater extent than they do on objective features and characteristics. This is why reviews in online communities are more important than specialist sources.” ”Purchasing decisions: with help instead of alone?” (GfK, July 2013)

“The bottom line is that driving revenue and share in the hotel industry is no longer just about

competing on price. Consumers are clearly turning to user generated content to inform their

hotel purchase decisions“

Price, ratings and reviews,

 

HAPPINESS

BENEFIT: THE MOST RELEVANT DATA INSIGHTS

Understand your reputation

© TrustYou 2008 – 2013 // Confidential and proprietary

I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011

© TrustYou 2008 – 2013 // Confidential and proprietary

I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011

© TrustYou 2008 – 2013 // Confidential and proprietary

I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011

Je höher das Q-Label, desto höher der Score (positive Korrelation)

© TrustYou 2008 – 2013 // Confidential and proprietary

I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011

Je mehr Reviews pro Zimmer auf HolidayCheck, desto höher der Score (positive Korrelation)

© TrustYou 2008 – 2013 // Confidential and proprietary

Understand the semantics so you

can react and market your brand

Know exactly how you stack up to the

competition

Dig into the semantics and details

that drive your competition’s scores

Track your performance by

brand/region and stay ahead of trends

Drill down to identify and act on

over/under performers

Read what travelers read

prior to booking

Know what agents read prior to

booking

Be aware that reviews influence travel on a large

scale

BENEFIT: INCREASE CONVERSIONS ON YOURBRAND.COM

Scores analyzes all reviews across the web and boils them

down into one single, all-encompassing score.

Keep users on your site with

all-encompassing marketing widgets