August 2011 Max Magazine

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FREE! Compliments of:  AUGUST 2011 www.maxmuscle.com Ways To  Exercise  Safely in the Summer  Heat  pg. 16 6 ARE YOU SUFFERING FROM  ADRENAL FATIGUE? 5 OBSTACLES TO OVERCOME  JUST FOR MEN:  WHAT  ARE  YOUR NAILS SCULPT TONED CURVES GET MORE FROM YOUR WORKOUTS! pg. 58  WITHOUT THE DAIRY IN 7 MOVES SAYING ABOUT YOU? pg. 44 CALCIUM (Recipe inside!)  pg. 52 TAKE OUR QUIZ! ON THE ROAD TO FITNESS

Transcript of August 2011 Max Magazine

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FREE! Compliments of:

  AUGUST 2011 www.maxmuscle.com

Ways To Exercise Safely 

in the Summer 

Heat pg. 16

6

ARE YOU SUFFERING FROM

 ADRENALFATIGUE?

5OBSTACLESTO OVERCOME

 JUST FOR MEN:

 WHAT ARE

 YOURNAILS

SCULPTTONEDCURVES

GET MOREFROM YOUR

WORKOUTS!

pg. 58

 WITHOUTTHE DAIRY 

IN 7 MOVES

SAYINGABOUT YOU? pg. 44

CALCIUM

(Recipe inside!) pg. 52

TAKE OUR QUIZ!

ON THE ROAD TO FITNESS

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MAX MUSCLE Customers get results! Check out the 

2011 MaxFormation Top 25! 

See their stories and more online at 

maxmuscle.com!  With over 150 stores nationwide, it’s easy to find a store near you!

For more information, visit us online at:

www.maxmuscle.com

with a MAX MUSCLE Customized Nutrition Plan The gym is full of people who work out every single day

and are still not meeting their goals. The most

important part that is often overlooked

is proper nutrition.

A MAX MUSCLE customized nutrition

plan is the only proven way to get results

every time. A Certified Fitness Nutrition

Coach™ will tailor the right plan

specifically for you. At MAX MUSCLE, you will

be able to benefit from the knowledge of our team ofexperts. Visit a MAX MUSCLE store and get started

today. At MAX MUSCLE, our goal is getting you results.

Deanne lost 36 lbs! 

Charles lost 64 lbs! 

Erin lost 55 lbs! 

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time achieving your fitness

goals, here are some tips for

how to come out on top.

HEROES34  High Achievers

Inspiring Max Muscle customers

whose dedication to hard

work is really paying off.

IMAGE40  Better in Blue

If blue is your favorite color,

then you’re in luck. Check out

these blue beauties.

42   The Right StuffGet great hair, guys, with the

right gel for your hair type.

44   If Nails Could Talk�Your fingernails have a lot to say

about your health. Find out here.

 !5'534s)335%

28

CONTENTS

HEALTH16  Tired But Wired?�

Feeling exhausted and over-

whelmed? Many doctors miss

this diagnosis. Could you be

suffering from adrenal fatigue?

FITNESS24  Sexy & Symmetrical�

Mom and fitness model

Kim Dolan Leto shares a bandworkout to help you create

curves and symmetry.

28  Summer Safety�Just because it’s blazing hot

out there, doesn’t mean you

still can’t enjoy outdoor activi-

ties. Here are some tips for

protecting yourself.

32  Get in the Game�Guys, if you’re having a tough

16

    »

40

24Check out this and 

  other fun products in various shades

 of blue! 

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3 AUGUST 2011 ı WWW.MAXMUSCLE.COM

SPOTLIGHT46  Celebrating 20 Years  Max Muscle celebrates 20 years

this year. We asked some of the

Max Muscle franchisees to share

their thoughts on being part of the

Max Muscle legacy.

NUTRITION50   Got Grill?

Summer and fall are great times

of the year for grilling in the

backyard or for those tailgatingparties. Become a better grill

master with these tips.

52   Bikini Kitchen�Maybe you’re lactose intolerant or

maybe you just don’t like dairy, but

you still need calcium. Here’s how

to get it without the dairy.

CUTTING EDGE54   Get a Boost

Max Muscle’s 2TX is what you

need to feel young again. Boost

�COVER STORIES

Cover Photography: James Patrick www.portfoliopatrick.com 

Model: Kim Dolan Letowww.kimdolanleto.com 

Hair & Make-up:  Allison Pynnwww.allisonpynn.com

Apparel: Elisabetta Rogianiwww.rogiani.com

Check us out

online at

maxsportsandfitness.com 

5452

energy and testosterone with this

tested and safe product for men.

COLUMNS14   Forever Young

22   Jock Doc30   Better Life

36  Shape Yourself

58   Ask Dr. Harvey�

IN EVERY ISSUE4  

Editor’s Note8   President'sPoint 

10   Contributors

12   Feedback20   Health Update

62   Hot Picks

For more information or to find the store nearest you, visit us online at 

maxmuscle.com

with the Best in Concentrated 

Liquid Nutrition! 

VIT-ACELL™ Anti-Oxidant formula

gives you a high potency, great

tasting way to get your daily

nutrition. VIT-ACELL™ Anti-Oxidant

provides 100% or more of the

Daily Value of 13 essential vitamins

and over 60 major, trace and

ultra-trace minerals, beneficial

anti-oxidants and other keynutraceuticals. This formula provides

 you everything you need to support

athletic performance, muscle growth

and recovery, as well as great

overall health.

For that extra punch, VIT-ACELL™

Anti-Oxidant contains a combina-

tion of healthy fruit concentrates

and extracts with each fruitcontributing its own unique blend

of powerful anti-oxidants and

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FREE! Comp liments of:

 AUGUST  2011 w ww.ma xmuscle.com

W a y s  T o  E x e r c i s e  S a f e l y 

in t he  S u mme r 

H e a t pg. 16

6

AR E YO U  S U F F E R I N G F R O M ADREN AL F AT 

IGUE?

5OBST  ACLEST O OV ERCOME

 JUST FOR MEN:

W H AT   ARE Y OUR N AILS 

SCULPT T ONEDCURV ES

GET MOREFROM Y OURW ORK OUT S!

pg. 58

W IT HOUT T HE D AIRY 

IN7 MOV ES

SAY INGABOUT Y OU? pg. 44 C ALCIUM

(R ec ip e i ns id e!  ) pg. 52

TAKEOUR QUIZ!

ON T HE ROAD T O FITNESS

»

 Have a good h air  day every day with 

the right gel for  your ha ir.

42

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ONE OF THE

reasons I love my job

as Editor in Chief ofMax Sports & Fitness

so incredibly much is

all the great stories

we get to publish

about real people

who've experienced

real results. Their

dedication to losing

weight and living a fit

and healthy lifestyle,

which isn't always

easy, is truly inspiring. Consider this month's cover mod-

el, 42-year-old Kim Dolan Leto. After taking some time offfrom fitness competitions and modeling to give birth to a

darling daughter and be there for her exclusively, Kim is

back in phenomenal shape and is now a true role model

for moms everywhere. Hats off to you, Kim! And hats off

to our photographer, James Patrick, who captured Kim's

stunning beauty, not only for the cover but for her work-

out article on pages 24-26.

In addition to Kim, there are other success stories in

this magazine. Browse through our Feedback section

(pgs. 12-13) each month and you'll find inspiring letters

from Max Muscle customers who have changed their

lives for the better. Turn to our "Winner's Circle" article

(pgs. 34-35) to read about more Max Muscle customerswho are giving it all they've got to come out on top of

their sports and various competitions.

If you want to be like these people, there is no time like

the present. We always have relevant articles and helpful

information in MS&F to help you get there. Last month,

we featured common roadblocks women face and how

to overcome them. This month, we're featuring one for

the guys (pgs. 32-33). Be sure to check it out.

One important article not to miss in this issue is the

one on adrenal fatigue. Many doctors misdiagnose this

syndrome, and if you're living with it, then you know the

havoc it is wreaking in your life (pgs. 16-19). Take the

quiz on page 19 to see if you might be suffering fromadrenal fatigue.

One column you must absolutely read is Maria Kang's

Shape Yourself on page 30. She asks the all important

question: When will you get tired of being sick?

Until next time,

LaRue Novick is Editor in Chief and Creative Director

of MS&F Magazine . E-mail her at [email protected].

La  R u  e   N o  v i  c  k 

Are You Ready FOR YOUR CLOSE-UP?

Internationally published photographerMike Byerly specializing in ...

z Beautyz Fashionz Fitness

NOW BOOKING for commercial andportfolio photography projects

 www.mikebyerlyphoto.com

Mike ByerlyPhotography

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LEARN MORE. VISIT US ONLINE AT ATHLETESCHOICE.CO

 As an athlete, your body demands fuel to help you

perform your best. Pro 360 by Athlete’s Choice has been

formulated specifically for athletes to provide the ideal

balance of calories, proteins, carbohydrates and fats to

fuel your training, help build and maintain lean muscle

mass and accelerate overall muscle recovery. Pro 360 

tastes great, is banned substance free, meets all guide-

lines for scholastic and amateur sport and is the official

nutritional product of the National Football Academies™.

 Pro 360 is game time nutrition so When You're Ready 

to Win, Make the Right Choice, Athlete’s Choice!

AVAILABLE EXCLUSIVELY AT: 

 FOLLOW US ON:

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 With over 150 stores nationwide, it’s easy to find a store near you!

For more information, visit us online at:

www.maxmuscle.com

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MAX MUSCLE IS

CELEBRATING20 YEARS

OF HELPING YOU ACHIEVE YOUR

HEALTH AND FITNESS GOALS!Be one of the first 20 customers in July, August

or September to purchase any Max Muscle

product of $20.00 or more and get a "20 Years

Strong" Commemorative T-Shirt FREE! Be one

of the select few to proudly wear this special

edition T-Shirt and let people know why you are

MAX MUSCLE STRONG!

LOSE WEIGHT FAST WITHOUT STIMULANTS! CLEANSE & LEAN -DEFINING AGENT 

IN-STORE ONLY COUPON. EXPIRES SEPTEMBER 30, 2011

OFF MSRP 

 A BETTER WAY TO GET YOUR VITAMINS! VIT-ACELL -FAST ACTING LIQUID MULTI VITAMIN 

IN-STORE ONLY COUPON. EXPIRES SEPTEMBER 30, 2011

OFF MSRP 

 ATTENTION MEN OVER 40! 2TX -NATURAL TESTOSTERONE SOLUTION 

IN-STORE ONLY COUPON. EXPIRES SEPTEMBER 30, 2011

OFF MSRP 

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Sean Greene is president of Max Muscleand executive editor of Max Sports & Fitness Magazine .

E-mail him at [email protected]

Publisher Joe Wells Enterprises, Inc.

Executive Editor Sean Greene

Editor-in-Chief/Creative Director LaRue Novick 

Science Editor Phil Harvey, PhD, RD, FACN

Copy Proofreader Tariq Ahmad

Max Sports & Fitness Magazine 210 W. Taft Avenue

City of Orange, CA 92865

(714) 456-0700

www.maxsportsandfitness.com

Max Sports & Fitness Magazine is published monthly by Joe

Wells Enterprises, Inc. and may not be reproduced without express

written permission, all rights reserved. No liability is assumed by Joe

Wells Enterprises, Inc. or Max Muscle regarding any content in this

publication. It is vital that before implementing any diet or exercise

routines, you must first consult with a qualified physician.

Max Muscle is not responsible for advertiser claims. Joe Wells

Enterprises, Inc. and Max Muscle do not promote or endorse the

use of steroids or other illegal substances. For more information

concerning diet and nutrition, recalled products, steroids and other

related products and issues, please visit the Federal Food and Drug

 Administration’s Web site at www.fda.gov.

We reserve the right to refuse advertising without explanation.

Contributing Photographers

Lisa Maiorana Abby Hoeffner Maria Adelus

Linda Hepler Joe Wells Dr. Phil Harvey

Lisa Moretti Gina Ostarly Maria Kang

Joshua Dove Susan Irby Patrick Cunningham

James Patrick Frank Fontanilla Isaac Hinds

Gregg Evan

Advisory Board

Contributing Writers

Rand McClain, DO Ron Higuera, DC, MS, ART

John Platero, CPT, RTSM Robert Goldman, DO, PhD

Gary Brazina, MD, FACS Charles Poliquin, BS, MS

 WE DELIVER MORE 

In an industry that focusesmore on selling productsthan helping people achieveresults, Max Muscle Sports

Nutrition (MM) stores werethe first to offer CustomizedNutrition Planning. Tosupport customized nutritionplanning for MM customers,we also were the firstnutrition retailer to make thecommitment to educationand training by partneringwith the National ExerciseSports Trainers Association(NESTA) to create the Max

Muscle Certified Fitness Nutrition Coach (CFNC) program. It isnow a requirement that every Max Muscle franchisee becomea CFNC to ensure that every Max Muscle customer is given thevery best advice when it comes to achieving his or her healthand fitness goals.

We’ve always had a saying in our company that trickles downthrough our training programs: “We don’t sell, we educate.”We are firm believers in the theory that if you teach peoplethe right way to do something, they will understand why weare recommending certain products to them, and in the longrun they will get better results and succeed in achieving theirgoals. We also subscribe to the theory that you should be ableto try something before you buy it, so no matter what MM storeyou shop at, you can always try whatever MM product you areinterested in before you spend your money to buy it.

The passion that MM franchisees all share is another importantbenefit for our customers. Every MM franchisee lives the

lifestyle. Most weekends you will find MM franchisees runningmarathons, competing in fitness events, conducting nutritionseminars or doing some other fitness-related activity becausethey love it. This passion comes across in their stores whenthey are helping their customers. We are very proud of the factthat we practice what we preach and love what we do. It is thispassion and energy that translates through to our customers,and it’s that authenticity that keeps them coming back over andover again.

The final and probably most important part of the equation isthe quality of MM products. Without the focus and commitmentto the quality of each and every product, none of the otherthings we do would matter as much. Our commitment to qualityguarantee is at the front of every MM store counter and goes

into detail the process we go through, from purchasing our owningredients all the way through to where we have our productsmade. The Quality Ingredients Guarantee (QIG) seal is on everyMM product and is our commitment to you. This is why our MMfranchisees are so passionate and believe so strongly in whatthey do because they know they can feel confident in standingbehind the line of MM products. They know these products gettheir customers’ results.

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GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU! 

AVAILABLE EXCLUSIVELY AT: 

**See store for details. Cannot be combined with Frequent Buyer Points or any other offers.

Must present coupon at time of purchase.

Endurance athletes require effective

formulations based on sound science to

support exercise demands. EnduroMax,

by Max Muscle Sports Nutrition, is an

advanced endurance formula created to meet

those demands. EnduroMax is based on

strong scientific evidence and modeled after

the newest American College of Sports

Medicine (ACSM) guidelines for fluid and

electrolyte replacement during exercise.

EnduroMax provides the proper ratio of

electrolytes, amino acids, metabolic cofactors

and antioxidants that your body needs to

support optimal performance.

If you are a serious athlete that wants an

advantage over your competition, stop by

 your local Max Muscle store today for a

free sample before your next race or event.

SAVE

ON YOUR PURCHASE OF

ENDURO MAX 

THE ULTIMATE ENDURANCE SUPPLEMENT! 

**  

IN-STORE ONLY COUPON. EXPIRES AUGUST 31, 2011

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0 WWW.MAXMUSCLE.COM  ı AUGUST 2011

 Abby Hoeffner has been writing

since age 5. The “itch” to write would

strike so terribly that before she could

continue her current task, pen would

have meet paper. Countless journalswere filled with short stories, poems and

her innermost thoughts. An advertising

degree from Southern Methodist

University and several jobs later, she’s

now the editor of Living Magazine, the

largest regional lifestyle publication in

Texas, and is blessed to make a living

doing what she loves: writing.

James Patrick earned hisbachelor’s in journalism from the

University of Arizona and has been

a contributing photographer and

writer for multiple fitness publications

throughout the United States, Canada

and internationally. He has received

multiple ADDY Awards from the

 American Advertising Federation for

color photography. His photography

work and regular writings appear on his

website at www.portfoliopatrick.com

Patrick Cunningham, CFNS,

CPT is a certified sports nutritionist and

certified personal trainer who specializes

in the healthy integration of nutrition and

exercise. He is the store manager and

certified fitness nutrition coach at the

Pearl District Max Muscle in Portland,

Oregon. He is an active member of the

National Strength and Conditioning

 Association, a writer, motivational speaker

and fitness expert. For more information,

visit www.maxmusclepearl.com.

For more information or to find the store nearest you, visit us online at 

maxmuscle.com

Max Muscle Sports Nutrition (MMSN), is«�i>Ãi`ÊÌ�Ê��ÌÀ�`ÕViÊU/"8Êv�ÀÊ>`Õ�ÌÃÊÌ�Ê�i�«Ê

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«À�ÌiVÌ�ÛiÊv>VÌ�ÀðÊU/"8ÊV��Ì>��ÃÊÓäÊëiV�v�VÊ

>�`Ê��}��ÞÊV��Vi�ÌÀ>Ìi`Ê�iÀLÃÊ>�`Ê�ÕÌÀ>ViÕÌ�Vals

Ì�Ê��`Õ�>ÌiÊÌ�iÊÌÜ�Ê�>��Ê`iÌ�Ý�v�V>Ì���Ê

i�âÞ�iÊÃÞÃÌi�ÃÊ��ÊÌ�iÊ��ÛiÀ]Ê���Ü�Ê>ÃÊÌ�iÊ

*�>ÃiÊÊ>�`Ê*�>ÃiÊÊ«>Ì�Ü>ÞðÊU/"8Ê>�Ã�Ê

contains important liver antioxidants and

�ÕÌÀ�i�ÌÃÊÌ�Ê��ÕÀ�Ã�ÊÌ�iÊ��ÛiÀÊv�ÀÊ�«Ì��>�ÊvÕ�VÌ���°

KEY FEATURES

UÊÊ *À���ÌiÃÊ�ÛiÀÊ*�>ÃiÊÊ>�`Ê*�>ÃiÊÊ

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Lisa Moretti took the leap of faith

and left her oh-so-glamorous (NOT!)

career as a TV producer to do whatshe loves: write about health, fitness,

natural remedies, travel, food and dogs

ò sometimes all at once! Five years in

and it’s working out pretty well, but she

cautions that “hitting the reset button on

life” is not for the faint of heart. She is

known as the “Martha Stewart of dogs”

and her dogs are quite sure she is the

best dog chef in the world.

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FREE! Compliments of :

  JULY 2011 www.maxmuscle. com

FUEL YOUR

WORKOUTS!

pg.58

G E T B R O N Z E W I T H O U T T H E  G U I LT  p g . 4 0 

IN THE WINNER’S 

CIRCLE MAX MUSCLE

CUSTOMERS GETREAL RESULTS 

TONETHATTUSH!IN 5 MOVES

‘BESTGLUTES’Winner ShowsHowTo

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FOOD FOCUS:

pg. 50

pg.36

BANISH BACK PAIN

BECOME A

FITNESSMODEL 

Tips from the Pros  (  (

Max Muscle Celebrates 20 Years!  pg. 44

If I may say this, I like

that Max Sports & Fitness 

is not afraid to diversify

its covers and fitness

 professionals. I was already

a fan of Natalie (Minh), but

now I’m a Frank Jones fan.

Seriously, those abs of his

are just sick!

Jimmy SmithGarland, Texas

Thank you Max Muscle forshowing me the way to ahappier and healthier life! Iwalked into my local store inBettendorf, Iowa (owned byScott Herkes and his wife) in

September 2010 weighing190.5 pounds with 41percent body fat. I walkedout today (June 29) weighing135.5 pounds with 17.2percent body fat. Not only didthe Herkes show me how toeat properly, but they were myfriends along the way. Neveronce did I feel pressured to buyproducts that I did not need. This is what sets Max Muscle apart from the other supplementstores in my area. I thank you from the bottom of my heart for adding years to my life!

Erin Keith, 32Bettendorf, Iowa

FINALLY GOT IT RIGHT!

I LOST 55POUNDS!

I spent many years being obese, chronically depressed and unhealthy. Istarted to gain weight when I was 16 years old. By the time I got marriedat age 22, I weighed 200 pounds. As a result of my obesity, I sufferedmany miscarriages that contributed to even more weight gain and chronicdepression. By the time I was 26, I finally gave birth to my first child andgained an additional 40 pounds in the process. I had two more children andblossomed up to 265 pounds after the birth of my third child.

I had tried almost every diet out there. I would sometimes lose about 30

to 40 pounds only to fall off of the wagon and gain more weight back than Istarted with. I was so discouraged. Finally, in 2007, I decided oncemore to try my luck at losing weight. But this time, I decidedto do something completely different. I did not “diet” per se.Instead, I adopted new lifestyle changes and started eatingclean combined with doing resistance training. I startedsupplementing my nutrition with protein and other preand post workout supplements.

In my first year, I lost 70 pounds. The followingyear I lost the remainder. I lost a total of 126 poundsnaturally without the use of pills, potions, surgeriesor gimmick diets. My personal journey inspired me tobecome a personal trainer and fitness nutritionist sothat I may help others like me. I maintain my ownprivate fitness studio as well as contract with Snap

Fitness. I have helped many people achieve theirweight loss and health goals in my profession.Max Muscle in Longmont, Colorado has been

an invaluable resource to me and my clients. Theowner, Scott Hinsch, and his employees are veryknowledgeable and have been an asset to mybusiness by assisting me and my clients duringour purchases of needed supplements. They arealways available to answer any questions andare very good about recommending new productsand offering samples to me so that I can pass theinformation along to my clients. I am proud to bea Max Muscle Preferred Trainer for this area.

Shelly Porcaro, 38

Firestone, Colorado

Photo by Isaac Hinds - 

Lift Studios/HARDBODY.com 

Before After

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GOT SOMETHING TO SHARE?

Send all comments, photos and/or testimonials to: [email protected]

2010 MAXFORMATION CONTESTANT

STILL GOING STRONGI just wanted to update you all on my progress since being a contestant in the2010 MaxFormation contest. I continued to train and still use my favorite IsoExtremeprotein. I have competed in three figure competitions: NPC Border States (9th inmasters 35+, 11th in open), NPC San Diego Championships (3rd in open, 5th inmasters) and most recently, last Saturday I entered the NPC Southern California and

Armed Forces contests. I took home an overall win and a sword! I won 1st place inthe open class and overall in the Armed Forces and I also won 1st place in the openclass in the NPC Southern California as well as a 2nd place in the masters 35+.This Saturday I will be competing in the NPC West Coast Classic. I just wantedto share this great news with you. I am so grateful that I participated in the 2010MaxFormation contest because it really gave me the foundation to be able to moveforward and start competing.

During the MaxFormation contest I learned how to eat ‘clean’ and I also learnedhow to manage my time so that I could maintain a consistent workout schedule.I also learned how important it is to use good quality supplements. I have beenworking with a professional nutrition coach since January with very specific mealand workout plans. I still use my Max Muscle proteins. In fact, I will be stopping bythe La Jolla, California store soon to stock up.

It took me a couple of years before I had the courage to enter the MaxFormationcontest. Then when I finally decided to go ahead and enter, I was ashamed to postmy ‘before’ pictures. I browsed through the myMaxMuscle site and discovered thatthere were other members on the site who also had some reservations about postingtheir pictures. I went ahead and posted them and it was at that moment that I knewthere was no turning back. I was determined to get in shape and finish strong. Itwas great meeting other members from the site and I still keep in touch with some ofthem. Throughout the contest we gave each other advice and much needed support.I will be forever grateful to Max Muscle for changing my life. I know that if I hadn’tentered the MaxFormation contest last year, I would never be where I am at today.And I’m still training and eating clean with no intentions of ever turning back.

May Strickland, 44

Chula Vista, California

For more information or to find the store nearest you, visit us online at 

maxmuscle.com

 Q

 U A D R A   C 

 U T  S   C 

 O

 M

P E T I  T I   O

 N

R AP I  D

R E  S P  ON S E 

WE I   GHT R E D U C T I   ON F  OR M UL 

A

Before After

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By Joe Wells, Max Muscle Founder

and CEO

For more information or to find the store nearest you, visit us online at 

maxmuscle.com

ESSENTIAL FATTY ACID COMPLEX 

RICH IN OMEGA 3, 6 AND 9

SLOW DOWN THEAGING PROCESS

wi th    o m   e    g a  - 3Omega 3 fatty acids (a.k.a. fish oil)

have numerous health benefits.

Certain fish, such as salmon,

are high in omega 3s, more specifically

known as eicosapentaenoic acid (EPA)

and decosahexaenoic acid (DHA). We

all want to enjoy the benefits, but many

of us are hesitant to try fish oil because,

who wants to have fish breath all day?

Please rest assured that you can enjoy the

benefits of omega 3s and not have every

cat in town following you around. Before

we go into your options, let’s explore

more of the great benefits these amazingnutrients have to offer.

Recently we have seen many studies

and reports detailing

the benefits of DHA/ 

EPA. These omega

3s are found in large

concentrations within

the brain and retina of

kids as well as adults.

Studies have shown

that getting adequate

amounts can improve

brain developmentand can even help

with Attention Deficit

Disorder (ADD). Any

time we can help

nourish the brain, it is

beneficial as we age.

The brain wants to

slow down, just like

the rest of our bodies.

So as we nourish our

bodies, we need to nourish our brain and

omega 3s are a great brain supplement.

Omega 3s have also been provento lower bad cholesterol. To many of

us middle-aged individuals, this is a

huge benefit. When we have high bad

cholesterol, heart arteries form plaque and

this can lead to heart disease, stroke, poor

circulation and eventually death. Taking

care of our arteries is extremely important

to our overall health. Blood is the fuel for

the entire body and we need to make sure

the pathways that deliver this fuel are

well maintained. In my opinion, omega 3s

should be taken by everyone ages 40 and

older.

Did you know that inflammation is one

of the leading symptoms to most diseases

and eventually death? Omega 3s also help

reduce inflammation within our bodies.

Heart disease, cancer, autoimmune

diseases, psoriasis and Alzheimer’s have

a common side effect of pro-inflammatory

markers. And let’s not forget the old aging

culprit called arthritis. Omega 3s minimize

the inflammation associated with arthritis.

  A couple of good side effects happen

when you reduce inflammation associatedwith arthritis, an increase of joint mobility

and the reduction of pain. Omega 3s help

reduce inflammation

by preventing the

production of pro-

inflammatory-signaling

molecules. This may

help to prevent serious

illness associated with

inflammation. Anytime

we can control or reduce

inflammation within our

bodies, we are assistingour bodies in preventing

disease and, of course,

living longer.

I’m pretty sure most

people don’t want to

eat salmon three times

a day. The good news

is fish oil capsules

and liquid products

are getting better and

better. There are many fish oil softgels on

the market that are odorless and easy to

swallow. Max Muscle recently introducedEssential Omega, a peach mango

smoothie that tastes incredible. Most kids

don’t like swallowing tablets or capsules,

but a teaspoon of a delicious smoothie

flavored fish oil product is literally an easy

pill for them to swallow. I simply squeeze

a little bit of Max Muscle Essential Omega

into my shake every morning. It makes it

taste awesome and better yet, I know I’m

doing something very healthy for my body!

Stop by your local Max Muscle store and

make an investment in your future health!

MS&F

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GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU! 

s$ELIVERSMGOFESSENTIALOMEGAFATTYACIDSPERSERVING 

s0ROVIDES$AILY6ALUEOF

6ITAMIN$PERSERVING 

s0HARMACEUTICALGRADEFISHOIL 

WITHOUTTHEWORRYOFMERCURYCONTAMINANTSORFISHYTASTE 

s'LUTENFREE3UGARFREE 

s!LLNATURALFRUITFLAVOR 

s'REATTASTING0EACH-ANGO

3MOOTHIETASTEANDTEXTURE 

 AVAILABLE EXCLUSIVELY AT:

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6 WWW.MAXMUSCLE.COM  ı AUGUST 2011

Stress – It’s Killer!

We all know life these days is stressful – that’s a given. But didyou know that there are many stressors in your life you probably

don’t even identify as contributing to your overload? A little bit

of stress is healthy for our bodies, our immune systems and

even our skeletal systems. But the stress level most of us live

with daily is totally over the top! Consider some of these things

when you are taking a quick inventory of your stress level:

�Do you have lots of physical stress? This includes things like

overwork, lack of sleep and athletic over-training.

�Do you have chemical stress? There’s all that stuff in the

environment, but this also includes allergies, foods that cause

an inflammatory response, processed sugar and carbs, chemical

calories, food additives, food substitutes (like Splenda and

Equal), caffeine and energy drinks along with “naturally occurring”

TIREDBUT

WIRED?

OOne of the most common but often

undiagnosed health problems in America

leaves more than 85 percent of us feeling 

exhausted, overwhelmed and over-

medicated. Today’s doctors miss this

syndrome, but chances are you haven’t 

overlooked the havoc it is wreaking in

 your life. It’s time to take a serious look

at adrenal fatigue and exhaustion! 

By Lisa Moretti

Are you suffering from

  ADRENAL FATIGUE?

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chemical imbalances in the endocrine system, and

alternating bouts of mild constipation and diarrhea.

�Is your body exposed to thermal stress? Are you

regularly over-heating and/or over-chilling your body?

� How much emotional and mental stress do you have? 

This is a relatively new perspective for people beyondthe regular marriage/divorce/job change/moving stuff.

Watching too much news on the television, being in

the presence of loud people and even unspoken family

tensions all contribute to your stress.

Stress activates an adrenal gland response. Your

adrenal glands sit just above your kidneys; they secrete

more than 50 kinds of hormones necessary for life,

energy production, fat storage and fluid balance. In the

1880s, adrenal stress was recognized as a problem and

in the 1930s doctors had an effective treatment for it.

Today, it’s up to you to get smart!

It’s A Slippery SlopeWhen we are chronically stressed, we set the stage

for stress-related illnesses that have three stages

as identified by Dr. Hans Selye called GAS (General

 Adaptation Syndrome). First, we have an alarm reaction

in our body, which alerts the brain and nervous system,

triggers the release of certain hormones and increases

adrenal activity. The adrenals are working overtime in

case you need to respond with fight/flight/freeze. Once

the initial alarm stage is over, your body goes through

a temporary recovery phase of 24-48 hours. You’ll feel

tired, listless and less able to respond to other stresses

effectively. Your body will secrete less cortisol, which

is unhealthy.

 WELL THAT’S ODD! Adrenal fatigue can often cause

 paradoxical reactions, odd responses

out of the norm of the expected.

 Again, these are red flags signaling 

 you to pay attention and get help! 

�You get tired instead of calm

when taking steroids

�You have sudden anxiety attacks

and feelings of impending doom

while at rest

�You have erratic heart palpitations

even though your cardiac function

is normal

�You experience dizziness and

lightheadedness while at rest when

you’re under extreme stress, or

when you eat certain foods like

carbohydrates

�Your blood pressure is al l over the

place

�You feel “beaten up” for days

after vigorous exercise

�You wake up in the wee hours

for no good reason and cannot get

back to sleep

�High losses of vitamin C or

magnesium make you constipated

�You become far more emotionally

fragile than usual and find yourself

crying for no apparent reason�You feel good after taking your

supplements but crash shortly after

GET MORE INFO:�Dr. James Wilson has a great

book called Adrenal Fatigue:

the 21 st Century Stress Syndrome; 

find more at www.adrenalfatigue.org

�Dr. Michael Lam is also an

authority. His website is

www.lammd.com 

�Mary Shomon offers her readers

volumes of information on her

website www.thyroid-info.com and

on her channel at www.about.com 

�Dr. Bruce Perry offers extensive

insight into the effects of stress

on early infant and child

development via his website:

www.childtraumaacademy.com

� Information about magnesium

oil can be found at:

www.productsknowledge.info

AT A GLANCEYour adrenal glands sit just

above your kidneys. They

secrete more than 50 kinds

of hormones necessary for

life, energy production, fat

storage and fluid balance.

Contributing factors to

adrenal fatigue can include:�Elevated levels of cortisol

due to stress

�Persistent use of

stimulants found in energy

drinks, caffeine and fat

burners

�Diets abundant in sugars

and processed carbs

�Too much chemical stress

from food substitutes

� Above normal amounts of

emotional or mental stress

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The second phase is called resistance.

With chronic, severe and on-going

stress, the adrenal glands try to adapt

and rebuild themselves. In some cases,

they even increase in size. This sets

off a roller-coaster of adrenal response

imbalance. It starts with hyperadrenia

then turns to hypoadrenia then back

into hyperadrenia and finally leaves us

in total hypoadrenia (a.k.a. total adrenalexhaustion). The resistance phase during

which our bodies try to accommodate

increased stress can last decades. On

the way to total adrenal exhaustion, the

adrenal glands hemorrhage, the thymus

gland atrophies, which decreases our

immune strength, and we no longer have

the ability to cope (much less function)

in our day-to-day lives. Some of us seek

help at this point, but because adrenal

fatigue is so common most of us brush

it off. We tell ourselves, “Everyone deals

with stuff, I just need to get it together.”Wrong!

The third stage is adrenal exhaustion

– we lose the ability to adapt to stress

at all. Our bodies literally give up. Some

people totally collapse while others see

specific organ systems stop functioning

well. We cannot produce energy at the

cellular level, insulin levels increase,

cortisol no longer exists to help burn

glucose, we lose sodium and retain

potassium. All of our in-born anti-stress

mechanisms break down and we have

used up our reserve potential that wenormally could fall back on.

Our adrenal glands no longer provide

protective stress responses and

they cannot produce the important

hormones that influence almost all of

the major physiological processes in

our bodies. These hormones affect how

we use carbs and fats, how we convert

fats and proteins to energy, how fat is

distributed across our bodies, our blood

sugar balance, gastrointestinal function

and heart rate. For women, in mid-life

especially, this can mean no sex drive,weight gain, we catch every little cold or

flu bug and we need longer to bounce

back from every setback. By stage

three, most people drag themselves to

the doctor’s office and it’s not pretty!

Tired Adrenals Can Be A Pain in

the Butt – Literally

  An interesting new wrinkle in the

detection of adrenal fatigue and

exhaustion is muscular and joint pain.

Five skeletal muscles are related to

adrenal gland function: sartorius,

gracilis, posterior tibialis, gastrocnemius

and soleus. You will have weakness in

one or more of these muscles when

the adrenal glands are malfunctioning.

Because of the muscle attachments in

the low body, you can have sacroiliac,

low back and pelvic area pain. In the

lower extremities, sartorius and gracilis

can lead to knee problems and ligament

destabilization as well as foot and ankleproblems from tibialis, gastrocnemius

and soleus.

Some people will have problems in

  just one area while others will have a

combination or all of these muscle/joint

problems. In any case, if you have knee

pain, low-back and pelvic pain, sore

and tired feet, fallen arches or ankles

that constantly sprain – you NEED to

have your adrenal function checked!

How Do I Know?

Mary Shomon is a nationally recognizedpatient advocate and a 10-time New York 

Times best-selling author who speaks

frequently about adrenal and thyroid

issues. She often asks audiences if they

feel “tired but wired” and like they have

their gas pedal on the floor and just can’t

stop. Usually there is a sea of nodding

heads in the room. She points out many

of the symptoms of adrenal fatigue that

are often dismissed or overlooked by

the medical community, “Do you find

you have a harder time recovering from

 jet lag? Does the seasonal time-changemess you up for weeks? Are you craving

salty foods and meat? Do you suddenly

want to eat black licorice? Does your

regular exercise program leave you

wasted for hours or days after? Is your

tolerance for BS from other people at

an all-time low? Do you feel completely

overwhelmed by even the most simple

tasks in life?” Other conditions Shomon

brings up are extreme sensitivity to cold

and bizarrely low blood pressure. All of

these, she says, are red flags!

Your doctor is probably in the darkand you’ve got a lot of check marks

on that list – what do you do? Shomon

says the “gold standard” of testing is

a 24-hour cortisol (your adrenal stress

hormone) saliva test, which requires

that you spit into 4 or 5 vials at pre-

determined times of the day. This gives

a clear picture of your cortisol cycle.

Other tests that are used are basically

ineffective. These include a blood test,

which only gives a snap-shot moment

in time, or a 24-hour urine test where

you pee in one cup, which only gives an

often misleading generic cortisol level.

Shomon explains that most people with

adrenal issues have a backward cortisol

cycle as do people who do shift work

like graveyard or swing shift.

Cortisol Gets a Bad Rap!

Cortisol isn’t really the bad guy the

media makes it out to be. In truth,

cortisol is actually a life sustainingadrenal hormone dedicated to creating

balance. It’s called “the stress hormone”

because it influences, regulates or

modulates many of the changes that

occur in the body in response to stress.

But it also helps balance blood sugar,

metabolism (gluconeogenesis), immune

response, inflammatory responses,

blood pressure, heart contractions,

blood vessel tone and messages from

your central nervous system.

Too much cortisol leads to impaired

cognitive abilities, compromised thyroidfunction, hyperglycemia, decreased

bone density, decreased muscle mass,

slow wound healing and increased ab-

dominal fat which can lead to strokes

and heart attacks. Too little cortisol as

a result of adrenal exhaustion shows up

as brain fog and depression, low thy-

roid function, hypoglycemia, morning

fatigue, poor sleep, low blood pressure

and increased inflammation.

If you have resulting adrenal fatigue

you will have a distinct energy pattern.

You will feel very fatigued in the morningand not really in your body until 10 a.m.

You won’t feel really awake until after

lunch. Next you’ll hit a low around 2

to 4 p.m. (do you get that 3 p.m. sugar

craving?). After 6 p.m., you start “firing

on all eight,” but you’ll hit a sleepy low

between 9 and 11 p.m. If you push

through it, you’ll be doing “your best

work” between midnight and 3 a.m. If

this is your pattern, you need to readjust

your cortisol cycle immediately.

The next proactive step you can take

immediately, Shomon explains, is todetoxify your life. This means getting

rid of foods that cause inflammation

or interrupt your hormone balance,

but it also means cleaning up your

environment, she says. Research has

shown that reading the news or listening

to it on the radio is less stress-inducing

than watching it on TV. And removing

stressors from your life may also mean

you need to let go of some toxic people

or reduce your interactions with them.

“You need to reduce the things that are

pushing your stress buttons!”

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ADRENAL FATIGUE/STRESS SIGNS ANDSYMPTOMS CHECKLIST

�You are continuing to have symptoms after being prescribed thyroid

hormones

�You feel excessively fatigued

�You have non-refreshing sleep (you get sufficient hours of sleep,

but wake fatigued)

�You feel overwhelmed by or unable to cope with stress

� After a stressful physical or emotional experience, you feel run-down

and especially exhausted

�You feel exhausted after exercise, you’re slow to recover after exercise

�You have poor resistance to respiratory infections, you tend to catch

everything going around

�You have difficulty recuperating from illness

�You are slow to recover from injury

�You have difficulty recuperating from jet lag

�You generally feel rundown or overwhelmed

�You have cravings for salty foods

�You have excess mood responses after eating carbs

�You feel most energetic in the evening

�You have difficulty concentrating, brain fog

�You have particularly low blood pressure

�You feel momentarily light-headed after standing up

�You are extremely sensitive to cold

�You have chronic food or environmental allergies

�You feel “tired but wired”

�You have cystic breasts

�You have a history of mononucleosis and/or Epstein Barr Virus

reactivation

�You have a history of chronic fatigue syndrome

�You are post-menopausal

Note: If you checked more than half, it's time to see an expert! 

There are also other things you can

do to support your body and actively

manage your stress levels. Slow gentle

movement like Tai Chi, stretching forms

of yoga, walking a labyrinth and stroll-

ing through a park are all good options.

Walking on the treadmill does not qualify!

Contemplative activities like breath work,

guided visualization and meditation also

help. Shomon also notes that repetitivehand movement activities like whittling,

knitting, crochet and gardening (if you

like it) are all great for lowering stress.

She also points out that some things we

do to self-soothe like biting our nails are

actually negative attempts to do what

our bodies know we need. Whatever you

choose to do, Shomon says, “Research

shows that 20 minutes should pass with-

out you realizing it.”

We also need to reduce our over-

stimulation with foods. If you are drinking

six to eight cups of coffee, having anenergy drink, getting those extra shots

of espresso at Starbucks – those are

warning signs! If you are craving salt

all the time, pay attention. Drinks like

Gatorade, which have potassium in

them, are the worst choice for hydration

for someone with adrenal problems. Try

adding a little salt to your water and see

if you feel better. And if you are suddenly

craving black licorice, your body is trying

to tell you something. Licorice actually

can be a treatment – along with salt –

for adrenal fatigue. “If we don’t start tomake changes,” notes Shomon, “we are

literally getting beat up every day from

the inside out!”

It Gets Better

There are a variety of supplements

you can use to improve your adrenal

health, but these should be in addition

to revamping your life. To rebuild the

depleted levels in your body, try adding

2,000 to 4,000 mg of vitamin C, 800

IUs of vitamin E, 125-150 mg of niacin,

1,200-1,500 mg of pantothenic acid,and an elevated dose of vitamin D of

5,000 to 10,000 IUs. You may want to

add trace minerals to your protein shake

and SAMe, a natural anti-depressant,

to supplement your regimen if you are

feeling depressed. You can also improve

your magnesium levels without risking

the runs by soaking in magnesium oil.

Do not take raw glandulars without

the supervision of a medical/healing

professional. Your hormones are a finely

tuned system that needs a velvet hand

in making adjustments. Your goal is to

find balance, not create a whole new set

of problems. There are also wonderful

herbal formulations for adrenal fatigue

but they are very powerful. Only use

herbal formulations with the supervision

of a skilled professional as well.

Dr. Michael Lam offers a great adrenal

diet on his website. He also explains

that many people who have adrenal

fatigue also have other imbalances likesub-clinical hypothyroidism, insulin

resistance and estrogen dominance.

These all need to be brought back into

balance. The journey back to health

is guaranteed to be long, full of hills

and valleys and you’ll probably get

frustrated and disappointed at times.

That’s normal.

Dr. James Wilson gives some good

basic time frames for recovery if you

take your treatment plan seriously. You

can expect adrenal fatigue to heal in:

�6 to 9 months for minor adrenal

fatigue

�12 to 18 months for moderate fatigue

�Up to 24 months for severe adrenal

fatigue

If you are all the way into stage 3adrenal exhaustion, you need to hit the

reset button on your life and get healthy

NOW! The final stage of full exhaustion

is Addison’s Disease and recovery is

difficult at best. Remember, you didn’t

get here overnight. And you can get

back to feeling great. Just don’t stress

about it!MS&F

TAKE THE QUIZ Mary Shomon has provided a quick quiz for you to make an initial determination

of your adrenal health. You can read more at www.thyroidcoaching.com.

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By Linda Hepler, BSN, RN

MYPLATE IN, MYPYRAMID OUTSo you’ve finally mastered the complexities of the

government food pyramid, right down to food groups

and serving sizes? Well, it’s time to reset your thinking.

Early in June, the Obama administration replaced the

Food Pyramid, which was designed to educate people

about healthy food choices, with a “MyPlate” icon. The

new icon is a plate half filled with fruits and vegetables

(heavy on the veggies). The other half plate is for grains

and proteins, and a smaller plate represents dairy.

MyPlate was designed to be a simpler approach to

making wise food choices at mealtimes, both at home

and in school. Instead of spending a lot of time navigating

the maze of food labels, people are encouraged to get

back to basics by devoting half of each meal plate to

produce and a quarter to proteins such as meat, poultry,

seafood, eggs, soy and beans. The last quarter is for

whole grains like rice, bread and cereal, with a small

plate of dairy to round things out. Learn more about

MyPlate at www.choosemyplate.gov.

BUILDING MUSCLE WITH SLEEPListen up guys! You know how important sleep is for

repairing and rejuvenating muscle cells. But did you

know that you need enough zzz’s to maintain adequate

testosterone levels – critical for building muscle mass and

strength? A study published recently in the Journal of 

the American Medical Association found that even short

 periods of skipping sleep (5 hours or less a night) reduces

a young man’s testosterone levels by the same amount as

aging 10 to 15 years. It’s a well known fact that testosterone

levels in men decline with age. But why push it? Aim for 7

to 9 hours of sleep each and every night.

Cell Phones and Cancer RiskIf you’re not sold on using a cellphone earpiece for your safety – atleast while driving – consider this: the WHO/International Agencyfor Research on Cancer (IARC) says that cell phone use may increasethe long-term risk for brain cancer.

Wireless phones emit low levels of radio frequencies through thephone’s antenna. When used as a hand held device, the head isexposed to the radio frequency electromagnetic field. An IARC workinggroup recently discussed and evaluated the available literature on thistype of exposure, including wireless phones and microwaves. Theevidence, while preliminary, supports the finding that there is a linkbetween wireless phone use and glioma, which is a malignant typeof brain cancer. In fact, one study of past wireless phone use actually

showed a 40 percent increased risk for gliomas in heavy phone users(about 30 minutes daily over a 10-year period).

OK, don’t panic yet. The conclusion was classified as “limitedevidence of carcinogenicity,” meaning that a positive association hasbeen observed between exposure to an agent and cancer. But theassociation may be muddied by “confounding factors,” meaning thatthere may be other factors involved that researchers didn’t consider.While further studies on cell phone emissions are necessary beforedrawing any hard and fast conclusions, it’s wise to use an earpiecewhenever possible.

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GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU! 

 AVAILABLE EXCLUSIVELY AT:

FROM THE SEED TO THE BOTTLE.

MOTHER NATURE GOT IT RIGHT!

We purchase 100% Organic Flax Seeds from

certified growers. We buy only 100% North

 American Organic Seed where the climate, growing

conditions and practices are closely regulated.

We only cold press our oil and never use super

heat. We never ever filter the oil and we never

process the oil. Max Flax Oil is pure, unrefined,

unfiltered and unbleached. We smash the seed

and put it directly the bottle and deliver it. We do

not carry any flaxseed oil in inventory. We feel

mother nature has it right... from the seed to the

bottle - PERIOD! Max Flax Oil is 100% USDA

Certified Organic, Certified Organic by QAI and

Certified Kosher.

 Why is MAX FLAX OIL betterthan the flax oil you are using?

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By Gary Brazina, MD, FACS

THE ELITE LEVEL

athlete 

For more information or to find the store nearest you, visit us online at 

maxmuscle.com

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s #OMPREHENSIVE'REENSAND

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JOCK DOC

I recently had the opportunity to spend

a week at the Olympic Training Cen-ter (OTC) in Chula Vista, California,

volunteering and helping the full-time

training staff treat Olympic athletes and

Paralympians. I have come away with a

new respect not only for the dedication of

the athletes, who train six days a week,

but for the training staff who are vital to

keeping these elite level athletes at the

top of their game. The staff includes ATC

certified athletic trainers, physical thera-

pists, chiropractors and acupuncturists,

most of whom have advance degrees in

kinesiology and biomechanics. For me,

this was a tremendous learning experi-

ence and will help me treat my patients.

The athletes must not only deal with

the rigors of training

but the requirements

of United States and

International Drug

Testing Authorities that

mandate that all elite

athletes must check in

daily and be available

for drug testing within

an hour’s notice.

From a sports medi-

cine perspective, these

athletes are so attuned

to their bodies that the

problems they face are

often subtle and due

to the repetitive move-

ments of their sport.

For example, archers

have very specific

problems with scapular motion due to

the unilateral repetitive stress across the

back as they pull the bow, hold and re-

lease, shooting 400 hundred arrows per

practice session. Rowers face rib and

upper back repetitive motion injuries, and

subtle foot or toe disorders can hobble

a sprinter. When the difference between

the first place and the last is measured

in hundredths of a second, treatment is

vital and requires an analysis and under-

standing of the specific movements of

an individual sport.

The dedicated professionals who

treat these elite level athletes use vari-

ous modalities. The most important is

their diagnostic skill. They center their

treatment on a conservative, hands-on

approach of joint mobilizations, mas-

sage and muscle release. They design

specific exercise programs to correct

muscle imbalances. The staff’s diagnos-

tic and treatment skills are further put to

the test when treating Paralympians. The

time they spend listening, analyzing and

examining an athlete would put most

physicians to shame.

The psychological aspects of sport

is also addressed at the OTC by sportspsychologists. Research, such as motion

studies measuring hip rotation and injury

patterns, and studies measuring brain

waves to determine

the difference between

when an archer must

focus or meditate are

two examples of on-

going work. The study

of motion, perfor-

mance and psychol-

ogy is a major factor in

why world records areconstantly falling. The

athletes use a combi-

nation of sport specific

training and cross-fit

training routinely. As

I did my work out in

the weight room with

these “perfect speci-

mens” I can tell you I

felt like a “slug!” The

work and effort they put into every rou-

tine inspired me to push harder.

The environment at the OTC of ath-letes, coaches and trainers from differ-

ent sports, working together in an at-

mosphere of camaraderie, dedication

and focus to the Olympic goal of Citius,

 Altius, Fortius (Faster, Higher, Stronger)

makes this a very special place.

I want to especially thank Richard

Quincy, Associate Medical Director;

Reiko Takahashi, ATC; and the entire

staff at the Chula Vista Olympic Training

Center for the opportunity to participate

in their work and in making me feel wel-

come.MS&F

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4 WWW.MAXMUSCLE.COM  ı AUGUST 2011

 WORKOUT

Photos by James Patrick, portfoliopatrick.com sKim’s outfit by Elisabetta Rogiani, rogiani.com

Height: 5-foot-7Weight: 128-130 poundsResidence: Scottsdale, ArizonaOccupation: Mother, business owner,

fitness model, writer and competitor Years training: 11On getting in shape and becominga fitness model: At 32, I was out ofshape and unhealthy and happenedto catch a fitness competition onESPN. For some reason, completelyunfounded in reality, I thought, “I cando that!” I started gymnastics as anadult and researched training andnutrition and went to work. Fitnessmodeling has been an excellentplatform to share my very atypicalfitness journey and hopefully inspireother people that it’s never too late tobe in the best shape of your life!Mantra: Head up, shoulders back,smile! Make someone’s else’s day!Supplement Regimen: MaxComplete, Omega 3s, B-Stress,Acidophilus, Max Glutamine, Calciumand Glucosamine.Favorite diet food: Bison Burger

Favorite cheat food: Chips & Salsa

Kim Dolan Leto , 42 

I f you work out regularly and still

feel your hips are “too big” or thatyour body would look better with

some toned curves, try adding in this

workout at least once a week. Spot

training for weight loss is impossible,

but it is possible to create symmetry

and curves with resistance training. For

women who are battling hips that won’t

quit, adding a bit of muscle to your

shoulders and back will help negate

that “hippy” appearance and put the

focus on your waist. Or, if you feel like

you need curves, there’s nothing like

adding a little roundness to your glutes

to reshape your backside.

Sculpt 

Sexy Curves  IN 7 MOVES

Get curvaceous and create symmetryby adding lean muscle tone! By Kim Dolan Leto

1. SQUATS  Stand on resistance band with feet shoulder-width apart,

keeping tension on the band by holding a mid-bicep curl. Slowly bend the

knees and lower your hips toward the floor as though you were sitting in a

chair. Keep your abs pulled in tight, knees behind your toes and pull on bands

to add tension. Do not go lower than 90 degrees. Repeat for reps.

Muscles worked: quads, hamstrings and glutes

a

b

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25 AUGUST 2011 ı WWW.MAXMUSCLE.COM

2. LUNGES Stand with right leg forward, left leg back and a resistance band

positioned under your right foot. Keeping tension on the band by bending your

elbows, lower into a lunge until both knees are at 90 degrees, front knees behind

the toes. Complete reps and switch legs.

Muscles worked: quads, hamstrings and glutes

3. BUTT BLASTERS Get on your hands and knees and wrap a resistance band around

your right foot. Hold the handles in each hand and begin to move with the right knee

bent, flexing the foot as you extend the right leg straight back, squeezing the glutes.

Don’t arch your back and keep the neck straight. Repeat for reps before switching sides.

Muscles worked: glutes

4. CALVES  Grab a resistance band and

stand on it with your toes. While holding

the handles of the band, raise your arms

to the sides of your head as if you were

getting ready to perform a shoulder press.

The palms should be facing forward with

the elbows bent at 90-degree angles out

to your sides. This movement will create

tension on the band. Keeping your handsby your shoulders, stand up on your toes as

you exhale and contract the calves hard at

the top of the movement. Repeat for reps.

Muscles worked: calves

This workout can be done with bands or weights and is meant to be incorporated

 into your current training program. Combine a proper nutrition program and a regular 

cardiovascular program to achieve optimal results. Do three sets of 12-15 reps per 

exercise. The last few reps should be difficult. Make sure your form is perfect.

a

a

b

b

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6 WWW.MAXMUSCLE.COM  ı AUGUST 2011

5. REAR DELT FLY  Step on a resistance band with your left foot, both knees bent. Your

right foot should be behind your left foot about 1 to 2 feet. Shape your arms as if you

are hugging a stability ball. Pull your elbows towards the ceiling with your arms rounded.

Pause with elbows at shoulder height, then lower to starting position. Repeat for reps.

Muscles worked: rear deltoids

7. LAT PULLS With arms straight

overhead, holding the resistance band

toward the middle, contract the back and

pull the band out and down while bringingthe elbows toward your rib cage. Increase

tension by putting hands closer together.

Raise back up and repeat.

Muscles worked: Lats

6. OVERHEAD PRESS Stand with feet hip-width apart, knees slightly bent. Using a

resistance band, grab a handle in each hand and step on the middle of the band with

both feet. Start with both hands raised next to your head, with your elbows bent and

upper arms parallel to the floor. Next, simply perform a shoulder press, extending your

arms straight up as to try and touch the ceiling. Slowly return to the start position and

repeat for the desired amount of repetitions. Repeat for reps.

Muscles worked: front and side deltoids

a

b

a b

a

b

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A network of thousands are online now sharing

their passion for living a healthy lifestyle on our

new social network, myMaxMuscle. There’s no

cost to join! Get connected with fitness minded

people just like you… today!

Create your profile now at www.maxmuscle.com by clicking on myMaxMuscle

With Fitness Minded People

Just Like You!

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8 WWW.MAXMUSCLE.COM  ı AUGUST 2011

KEEP ACTIVE

The sun beats down relentlessly. Temperatures have

hovered near “oven” territory for weeks. Some

days, even the AC struggles to draw a cool breath.

But rain or shine (and it’s usually shine!), you’re

outside hoofing it on your daily walk or run. If you can relate,

Thomas B. Gilliam, Ph.D., has two things to say to you: one,

congrats on your willpower, and two, whatever you do, make

sure you stay safe this summer! “Whether you walk, run,

hike, bike or pursue some other form of physical activity,you must take safety precautions during the hottest part of

summer,” asserts Gilliam, co-author (along with Jane Neill,

R.D., L.D.) of Move It. Lose It. Live Healthy. – The Simple

Truth About Achieving & Maintaining a Healthy Body Weight.

“Most people know intellectually that they need to drink more

water, for example, but you’d be surprised how few of them

are really doing all they need to do.”

The American College of Sports Medicine (ACSM) issued

a position statement on Exercise and Fluid Replacement in

its February 2007 journal, Medicine and Science in Sports

and Exercise. This 14-page document goes into great detail

about the proper rehydration of the body during extreme

heat conditions while performing physical activity. “Whilethe ACSM piece is mostly geared to the athlete in training,

its advice applies to anyone who exercises in the summer,

including casual walkers, kids who play on summer softball

teams and anyone who does physically demanding work

outdoors,” Gilliam points out. “It’s better to take too many

precautions than too few.”

He offers the following insights and tips – some of them

inspired by the ACSM position statement – for anyone who

exercises in the heat:

Know the frightening facts about dehydration. “Anyone can get dehydrated, but children, women and

older and overweight individuals are particularly susceptible,”

says Gilliam. “When we exercise, we sweat, and sweat is

the loss of fluid and many electrolytes critical to normal

physiological function: potassium, sodium, calcium and

chloride, for instance. “Dehydration is extremely dangerous,”

he adds. “The worst-case scenario is heat stroke. If left

untreated, heat stroke can lead to death. But there are other

concerns, too, such as muscle cramping and the breakdown

of muscle tissue.”

2 Do regular “hydration checks.” Don’t just assumeyou’re hydrated enough simply because you aren’t feeling

particularly thirsty. It is quite possible to be dehydrated and

have no discernible thirst. Gilliam suggests you regularly

monitor your hydration status (and that of your kids) in the

following ways:

�Urine assessment: If the volume of urine is diminished and

is a deep yellow, you are either dehydrated or becoming

dehydrated.

�Weight check: During extreme temperatures, weigh yourself

daily, advises Gilliam. A loss of more than 2 percent of your

body weight following an exercise routine is a loss of fluid.

(Yes, you may be trying to lose weight, but it takes time to

lose “fat weight.” It will happen gradually, not suddenly, even

Hot weather workouts come with their own

challenges, but they are soooo worth the

effort, says fitness expert Thomas B. Gilliam,

Ph.D. He explains how to stay safe while

 you’re sweating through the summer.

Beat 

the Heat6 ways to safely workout when the mercury rises

...and rises...and rises.

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29 AUGUST 2011 ı WWW.MAXMUSCLE.COM

in the heat of summer.) If the “fluid weight” is not replenished

before your next exercise routine, you are more susceptible

to dehydration. Therefore, don’t return to the exercise routine

until your body weight returns to the pre-exercise level.

“This is extremely important for young athletes participating

in fall sports with summer drills and pre-season games,” says

Gilliam. “Weigh your child each morning. If a weight loss is

occurring immediately following a workout, your child is

becoming dehydrated, and you should keep him or her out of

the activity until the weight returns.”

3Drink up! Drink plenty of fluids before, during and after

your exercise routine. If you are training in extreme heat, a

sports drink might be appropriate because of the electrolytes

it contains. “If you do elect to consume a sports drink, dilute

it with one part water to one part sports drink,” suggests

Gilliam. “The reason is the sugar in the sports drink may slow

the reabsorption of fluid back into the digestive tract.”

If you are a casual walker, just drink water. There are

calories in a sports drink and it is conceivable the amount

of calories expended in your walk could be less than the

calories consumed from the sports drink.

So, how much fluid do you need? “It is recommended that

�Want more helpful

tips like these? Go to

moveitloseitlivehealthy.com

you drink about 16 ounces of fluid just prior to your workout,

then drink small quantities during your workout, then another

16 ounces after your workout,” says Gilliam. “Remember that

your body does not monitor thirst very well, which is why it’s

important to consume the fluids even if you are not thirsty.”

4Lay off the caffeine and alcohol. You may be tempted

to drink several cups of coffee to get revved up for your

morning run, or maybe enjoy a few icy beers when you’re

painting your house in the heat of August. Avoid temptation,says Gilliam. “Caffeine and alcohol may have a negative

effect on fluid retention or rehydration,” he says. “It’s best to

avoid drinks and foods containing these substances when

you’re working out – or just plain working – in the heat.”

5Be careful not to over-hydrate. Believe it or not, it is

possible to drink too much water. Endurance athletes in

particular need to be careful about over hydrating. They’re

susceptible to a disorder called hyponatremia, which is a

severe dilution of the sodium in your body that can lead to

death. This does not occur very often, but it illustrates why

you don’t want to go to extremes with fluid replacement.

6Don’t soak up too many rays. Give careful thought to

what you wear during your exercise routine in extreme

heat. On one hand, you want to expose as much skin as

possible (and decent) to accelerate heat loss. On the other,

you don’t want to get too many harmful UVA and UVB rays.

“Choose white or light-colored clothing because it repels the

heat,” suggests Gilliam. “And be sure to protect your skin with

sunblock and your eyes with a good pair of sunglasses.”

Don’t let all of these precautions scare you away from

summer exercise. All the hot-weather worries in the world

pale in comparison to the health benefits you’re reaping from

regular physical activity. “Regular exercise not only keepsyour weight at a healthy level, it helps you prevent high blood

pressure, heart disease and a myriad of other serious health

issues,” he notes. “But you have to make

it a part of your everyday lifestyle.”

That means you don’t get summers off!

So even if you have to alter your routine

– moving indoors to a fitness center or

even joining the mall walkers in their air-

conditioned comfort – do it. “Once you

lose momentum, it’s very hard to get it

back,” says Gillian.MS&F

The 3 R’s(Repair, Rehydrate, Recover)Pro Drive is the perfect pre, duringand post workout drink formulatedwith a superior blend of wheyisolate protein and electrolytesincluding potassium, calciumand magnesium in four cooland refreshing flavors. For moreinformation, visit on the web at

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0 WWW.MAXMUSCLE.COM  ı AUGUST 2011

I’ve been dealing with a debilitatingback injury for the past two months.

I believe my pain resulted from a

combination of dancing in heels

and performing wide-leg squats

the following day. After weeks of

complaining and a consistent supply of

Tylenol, I decided to get a deep tissue

massage. As my favorite massage

therapist, Sue, worked on my shoulder

and lower back, I began contemplating

how much pain I was in. After all, I

suffer from the same injury at least

once a month. As I shrieked at every

knot she kneaded, I thought how much

longer was I willing to “keep doing

what I’m doing” so I continue “getting

what I’m getting” – which in this case,

is a sore back.

A few years ago

I discovered I was

lactose intolerant.

Growing up I enjoyed

dairy products,

especially a pint of

Ben & Jerry’s cookie

dough ice cream

during a “cheat day.”  After months of

abdominal pain and

bloating, I finally gave

up consuming dairy

products. It wasn’t

easy of course.

Every time I craved

a cold, silky bite of

ice cream, I had to

remind myself of the

instant pain I would be in once the

lactose hit my intestines. It took a lot of

mental discipline to override my short-

term satisfaction by focusing on the

long-term consequence.

I’ve done the same thing with eating

too much sugar, drinking energy drinks

and consuming sugar-free products

including gum, syrups and candy

bars. All those things cause an instant,

uncomfortable reaction in my body.

Some people have recommended I

take products, such as Lactaid, so I

can consume lactose without negative

effects. But I’ve always declined that

notion because if my body is telling me

WHEN WILL YOUGET TIRED OF

b   e i n    g  si ck  ?  something – then I need to listen to it.I don’t think we credit the intelligence

of our bodies enough. If lactose makes

me bloated, then I shouldn’t consume

lactose. If sugar makes my pancreas go

on overdrive, then I shouldn’t eat sugar.

If salt makes my heart beat faster, then I

should avoid salt. As a society, we rely on

medications such as Lactaid, insulin and

blood pressure pills to control what we

are doing to our bodies – when in truth,

if we stop putting trash in our engine, we

wouldn’t be dealing with a dirty exhaust

system.

So as I lay on the massage table, I

asked myself: when am I going to stop

trashing my system? I live a fairly healthy

lifestyle, but there is so much I’ve aspired

to change in the last

few months. I want to

start meditating every

morning and clearing

my mind. I want

to start stretching

more and take a

yoga class. I want to

start consuming an

80 percent raw fooddiet and become a

good cook. I want to

live a more holistic

life where I am more

in tune with my body,

my mind and my

spirit.

A famous Chinese

philosopher, Lao Tzu,

once said, “A person

will get well when they are tired of being

sick.” It took months for me to avoid

buying Skittles, sugar free Red Bulls and

Orbit chewing gum. It’s taken me years to

see a massage therapist about my injury

… and I wonder how long it would take

me to finally incorporate preventative

measures so that it will happen less

frequently?

Creation first begins with an intention

– and as I write, I know this will initiate

my internal engine towards a more

holistic destination. As I sit here with a

sore shoulder, a tight neck and an aching

back, I know right now, that I am tired of

being sick.MS&F

By Maria Kang, founder of

www.fitnesswithoutborders.org

SHAPE YOURSELF

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GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU! 

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“My Max Muscle endurance stack helps me

dominate opponents. While conquering you

and the single track on my mountain bike,

ENDURO MAX keeps me properly fueled and

hydrated through tough terrain and many

many miles. ARM helps me leave you in the

dust and while you’re in pain the next day, I

am back at it, recovered and feeling amazing.

When you walk onto my dirt realm, you betterstep back because using XTINGUISHER 

gets me jacked to take opponents off

my track.

If you really think you can beat me, bring it.

I know who's got my back:

MAX MUSCLE.”

-Laurel Darren Extreme Athlete,

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2 WWW.MAXMUSCLE.COM  ı AUGUST 2011

1

You want to get on track,

attack your fitness goals,

and finally stick with them

right? But how many times

have you told yourself, “This coming

Monday, I’m going to get started!”

only to find yourself postponing it

again and again and again? Why is it

you think you have fallen short thus

far? Could it be that you are too busy,

too tired, or just plain don’t have the

motivation you once had? There issomething keeping you from taking

the first steps. Let’s analyze some

common excuses we guys often use

and see if we can find a way to kick

them.

“I want to but can’t find themotivation to take the leap.”

We guys can take an otherwise

achievable goal and turn it into what

seems to be an insurmountable

undertaking. Think baby steps, myfriend. You don’t have to jump into

fitness and nutrition with the “hit the

ground running” mentality because for

some, it is better to start slow.

Expecting too much from yourself

can be extremely overwhelming: so

much so you may decide to scrap the

idea altogether. Getting fit is a process

that takes time. Just remember, all

you need to do is begin, no matter

how small the step. It can be as easy

as stretching in the morning, taking

the stairs, or parking farther away

GO ON,

TAKE THEPLUNGE

Tips for overcoming 5 commonobstacles men typically face when

trying to live a fit & healthylifestyle. By Patrick Cunningham, CFNS, CPT

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33 AUGUST 2011 ı WWW.MAXMUSCLE.COM

2 4

5

3

so you must walk. Try turning even

these small, simple actions into daily

routines and you will be surprised at

how much further you are willing to

go. Point is, once you begin sticking

to the little things and seeing results,

chances are, you are going to slowly

begin to add to your fitness plan and

before you know it, you are completing

a full-blown wellness regiment.

“It’s too late in the gamefor me to start.”

Too late in the game? It is never too

late to start feeling better. You have

to remember, this is your body we are

talking about! We’re not talking about

that rusted out Jeep you’ve always

wanted to restore. If you are still alive

and kicking, it is not too late to start

improving your health. Whether you

are 16 or 76, if you start using nutritionand exercise properly, you are going to

improve the quality of your life. Period.

You can’t let the feeling that you are

behind the ball stop you from beginning

the healthy regimen you want. You

may find that you’re surprised to see

how quickly your body can rally when

called to action.

“I start but never seem to stickto it, so why bother?”

Try to keep in mind that just startingsomething is typically the hardest part

of the process. So, now that you’ve

started, you’ve already overcome an

enormous obstacle. Now it is time to

formulate a strategy that will help keep

you on track. A common mistake for

us guys is that we tend to search for

and find what we consider to be a

“hardcore” workout and begin using it

as the template for our new regimen.

The problem with this is that if you

are just starting out, or even starting

over, chances are, you are not ashardcore as your shiny new workout

would demand, which means you’ll

end up lasting all of maybe two weeks

on it if you’re lucky.

Instead, set yourself up with a

beginner workout that can be easily

adhered to for the beginning stages

of this quest then slowly add to it as

you progress. If you need some help

with that, consider speaking with a

team member at your nearest Max

Muscle Sports Nutrition store. Many

of them are certified personal trainers

themselves or have connections with

local gyms and would be happy to steer

you in the right direction. Remember,

surrounding yourself with positive

influences is crucial for your success,

so use every tool you can get your

hands on. Max Muscle also offers many

free tools available for its customers,

such as myMaxMuscle.com, which is a

community of fitness enthusiasts, prosand newbies alike, ready and awaiting

your participation.

“I just don’t have the time.”

We are all guilty of this one but let’s

be honest: using today as an example,

what have you made time for that really

should not have taken precedence

over your health and well-being? Did

you really HAVE to go get that cool

new accessory for your decked-out

truck or sit down and play Call of Duty for an hour or two? Probably not.

Isn’t it funny how, when we make

something a priority, we suddenly

have the time for it? Even if it is a tight

squeeze, your nutrition and fitness

will fit if you want them to. But until

you make it a priority, it will fall by the

wayside and you’ll find yourself saying,

“Well, I just can’t find the time for it,”

yet again. Not to mention, when you

take care of your body, you’ll notice

a boost in energy and stamina that is

crucial, especially if you actually dohave a hectic schedule.

“I’ve tried it several times andnever saw any real results.”

So you’ve tried to get into fitness

before but didn’t see the kind of results

you wanted? Unfortunately, it could be

aspects of the fitness industry itself

to blame. Often we can get into this

  journey with flawed expectations due

largely to misleading advertising and

unrealistic promises. Take one look atthe fitness magazine racks and you are

sure to see such beguiling phrases as,

“Three Month Get Big Plan,” “Six Pack

  Abs in 6 Weeks” and “Instant Image

Upgrade.” These all make it sound

as though in a very short period of

time you can go from couch potato to

Ryan Reynolds, and when this doesn’t

happen, you quit and blame it on

genetics.

Sound familiar? Truth is, the road to

physique-enhancement can be a long,

bumpy and even frustrating one. But if

it were easy to be lean and mean, then

everyone would be!

It is going to take discipline. Start

fresh. Make a four-week plan with

tangible goals, stick to it as closely as

you can and, more importantly, forgive

yourself and move on when you fall

short or fall off the wagon. Sooner or

later your body will cry “UNCLE!” and

begin to change for the better.

There will always be a mountain of

seemingly fit excuses for why you just

can’t make something happen. Quite

frankly, ‘CAN’T’ is another four letter

word that should be scrapped from

your vocabulary as soon as possible.

‘CAN’T’ is always the easy way out

and unfortunately, the easy way out

rarely ever produces the results we

men are searching for. Stop saying,

“One day I’m going to…” and try using

“Today, I’m going to….” You’ll find ittastes sweeter leaving the lips than the

former.MS&F

Tips for Using ProfessionalServicesWe don’t like to admit it, but many

of us guys have problems seeking

help. Learn to kick that ego

aside and you’ll begin to reap thebenefits of others’ research. Using

professional services may very

well prove to be the light you’ve

been waiting to see. Stop doing

the same workout and nutrition

plan your high school coach made

up for you. There are so many free

introductory services available

nowadays that it would be

foolish not to capitalize on some

of them. Many gyms offer free

personal training sessions for new

members. Use this service and

don’t be afraid to ask questions

and take notes. Then head to Max

Muscle and get a nutrition plan

to accompany your workouts and

watch your body composition

begin to improve much quicker

than just doing one or the other.

Remember: you get strong at the

gym; you get abs in the kitchen.

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4 WWW.MAXMUSCLE.COM  ı AUGUST 2011

WENDI RUSSO, 44, of Eden Prairie,

Minnesota is a television host on the

Shop NBC Home Shopping channel that

specializes in fashion, jewelry and beauty.

She competes in pageants and was

crowned Mrs. Minnesota United States in

2010, and she recently placed first runner

up at the nationals United States pageant

in Las Vegas. A working wife and the

mother of a 6-year-old daughter, Wendi

spends much of her free time volunteering

with the children’s charities Make-a-

Wish Foundation and Kinship of Greater

Minneapolis as a speaker, mentor and

advocate. She is also working with Love

146 as the head of the Minnesota Task

Force to help eliminate child sex trafficking

around the world. Her next competition will

be Mrs. Galaxy International, to be held in

Illinois on August 5 and 6.

Wendi found out about Max Muscle

through Paul Sonnenburg (franchisee of

two stores in Minnesota) who judged a

fitness and bikini competition with her. “He

helped me to realize I needed to add more protein to my diet,”she said.

When asked about his thoughts on Wendi, Paul said, “She is

the ultimate high-energy person. She makes everyone around

her feel motivated to do something positive for others and for

themselves.”

Here is some more insight into this blonde beauty from

Minnesota:

What were you like growing up? I was in honor classes

in high school and was involved in a lot of extracurricular

activities, but I wasn't coordinated in sports. In school I was

talkative so I was voted Most Outgoing and Class Clown.

What supplements do you take? Glutamine, Max

LiquiCarn, calcium, a women’s multivitamin, High 5 andOmega 3

What is your mantra? The price of success is hard work,dedication to the job at hand, and the determination that

whether we win or lose, we have applied the best of ourselves

to the task at hand.

What is your advice to others who want to “be” like you? Be focused on your goals and start taking steps towards

your vision, eventually you will find yourself looking back at

your “vision board” and realizing you achieved your previous

goal!

What motivates you? The desire to be the best I can be

and of course to beat the odds and win!

What are your goals? I have a dream of owning my own

business, writing a best-selling book, becoming a millionaire,

living in California closer to the beach and I would love to buymy husband a Ferrari one day!

“I love bucking the common belief that women over 40 cannot compete in beauty pageants against women intheir 20s and 30s.” – Wendi Russo, 44

IN THE

winner’sCIRCLE Meet a handful of Max Muscle customers

who are at the top of their games

thanks to their hard work, dedication

to training and key Max Muscle supplements.

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35 AUGUST 2011 ı WWW.MAXMUSCLE.COM

VELLORE CABALLERO, 34, of Denver, Colorado is

a passionate contender competing in mixed martial arts

(MMA) and Brazilian Jiu-Jitsu (BJJ). After a few tough

fights, Vellore began to get discouraged. Then he found

his local Max Muscle store and things

began to change for the better.

In only six months of working with

Bryan Cash and Gary Connell at Max

Muscle Highlands Ranch/Lone Tree and

following the proper nutrition regimenthey set up for him, which included

MaxPro, ARM, Xtinguisher and Pro

BCAAs, Vellore was able to medal at two

of the largest BJJ tournaments in the

world. And in his first MMA fight since

working with Max Muscle, Vellore was

able to get the “KO” in dramatic fashion.

He said he attributes these wins to the

confidence he feels from knowing he’s

got all the right fuel going in. “It affects

the training, which affects the outcome,”

he explained.

When asked to share his thoughtson Vellore, Bryan said, “Vellore is a

tremendous athlete and instructor. He

knows what it takes to be a champion on

the mat in the octagon and in life. He’s a

great person to have in your corner.”

Here is a deeper look into this fighting champion who

also is an instructor at the Easton Brazilian Jiu-Jitsu,

Littleton/Highlands Ranch location.

What has been your greatest challenge and how did youovercome it? Myself. I know it’s cliche, but I went through

a period of time where I was my worst enemy. I would

psyche myself out before and during the competition.

This made me perform below my level and lose fights Ibelieve I should have won. I realized that it was the lack

of confidence that I had in my overall training that was

causing the lack of confidence, so I plugged the leaks. I

worked on my cardio to the point that I

KNEW without a shadow of a doubt that

I had three hard rounds in me. I got with

Max Muscle Highlands Ranch/Lone

Tree and got my diet and supplement

regiment together. And I did some

mental training. The combined effects

have been amazing!

What motivates you? My students. I

compete now for the experience so

I can share it with the students. I love

to teach/coach and it is definitely my

passion!

What do you like most about winning?When I win, I get to thank the people

who make it possible for me, such as

sponsors and mentors.

What is your advice to others whowant to “be” like you? Find the best

place to train that you can and spend as

much time there as possible. Practice,

practice, practice. He who does it most,

does it best!

GARY CHAMPAGNE, 27, of Tiburon, California is not

only the proud owner of Champagne Fitness – a company

he founded before graduating from UC Berkeley in 2006

– but he is also a champion rower who has been invited

to train for the 2012 Summer Olympic

Games in London.

Gary attributes much of his success

as a muscular endurance athlete to being

an avid user of Max Muscle products for

several years now. His pre-race nutritionincludes two scoops of Full Blown Extreme

along with 5 grams of creatine. Post race,

he takes 40 grams of Iso-Extreme along

with 5 grams of GlutaMatrix.

Gary is as dedicated to his nutrition as

he is to his training, and it shows. This

past April, he was part of an eight-man

shell that won a gold medal and the

“Wells Fargo Cup” at the San Diego Crew

Classic, which was televised on ESPNU.

He and his team set a course record

for that event. “Gary’s commitment and

dedication to fitness and nutrition isunparalleled by anyone else I have ever

met,” said David Mulligan, who owns

the Max Muscle in San Rafael, California,

where Gary shops.

We asked Gary some important ques-

tions and here is what he had to say:

What motivates you? As narcissistic as it sounds, I have to

admit I feed off of my own success and accomplishments,

whether they are beating another rowing team by several

seconds or out-lifting myself by a few reps from the

previous year.

What has been your greatest challenge and how did you

overcome it? My greatest challenge was without a doubtmaking the U.S. national team in 2001 and then again in

2002. The workouts were by far the hardest thing I have ever

done. Having to wake up at 4:45 a.m. and have your heart

rate at 190 beats a minute by 5:30 in

the rigid cold and pitch black was a true

test to our audacity and commitment to

the sport.

Favorite workout? For rowing, it would

have to be the rowing machine 2000

meter Ergometer test. It is 6 minutes

of intense cardiovascular and muscular

endurance pain. For land, nothing

competes to the feeling of a good chestworkout with dumbbells paired up with

some good skull crushers to finish it

off.

What do you like most aboutcompeting? The least? As Charlie

Sheen would say, Duh! Winning. There

is nothing more gratifying than winning

a 6-minute race after months of grueling

hours of practice. The thing I like least

is surely the injuries that come with

a training cycle as intense as rowing

training.MS&FGary Champagne (right) attributes much of his 

success as a muscular endurance athlete to 

being an avid user of Max Muscle products.

Vellore Caballero’s favorite mantra is 

‘Remember that great love and great 

achievements involve great risk.’ 

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6 WWW.MAXMUSCLE.COM  ı AUGUST 2011

For more information or to find the store nearest you, visit us online at 

maxmuscle.com

Specially Formulated Weight Control& Hormone Balance For HER.

By Maria Adelus, MaxFormation

Champion 2010

II remember the first week Istarted training for the MaxForm

2010 challenge. I dragged my

overweight body and poor self-

image to a 5 a.m. boot camp class

every morning. One time, as I was

huffing and puffing up a mountain trail

at dawn, my instructor turned to me

and asked what it was that I wanted

to change. I said that I just wanted

to lose weight. She asked if that was

all. I thought about it and replied,

“competing in a figure competition

was something I always wanted todo but it is just too far-fetched for me

right now.”

She looked at me with a smile

and said, “Maria,

  just like you climb

up this hill with

me every morning

before sunrise, I

want you to practice

something in

addition. I want you

to imagine yourself

walking out on thatstage looking and

feeling better than

ever before. I want

you to start training

your mind.”

From that day

forward, I began to

do just that – and as

a result – six months

later and almost

50 pounds lighter, I won second

place in my figure class at my first

competition that happened to be a

national qualifier.

Is there something you want to

believe, something you have always

wanted to be capable of achieving,

but thought the improbability of it

made it impossible? Most limitations

that we imagine are self-imposed

and completely illusionary. The body

does what the mind thinks. If you

think you are ugly, you are ugly. If you

think you will always be overweight,

you will always be overweight.

SURPASSING

 L  i m  i ts! But if you think you are beautiful, you

are beautiful. And if you think you can,

you can. It is a common act for people

to lie in the pit that they and others have

created for themselves while defending

their own wretchedness in order to

keep from rising. I want to challenge

you today to free your mind from self-

imposed limits that bind you so that

you can seize that which you dream.During my weight-loss transfor-

mation, there were many nights that

I doubted myself, many times that I

broke down in tears

during a workout.

During those times,

I had to realign my

thoughts. I had

to decide which

thoughts I was go-

ing to listen to and

which I was going

to cast aside. I wasat a place where I

had nothing to lose

– where pushing

past my perceived

limits was all that I

began to live for. My

diet was hard to fol-

low, my training was

rigorous, but the joy

that came with each

triumph was greater than the entire

struggle.

Keep a close watch on those thoughtsthat tell you that you “can’t.” Evict your

inner doubts. Because the truth of the

matter is: you will only achieve what you

believe. If your thoughts are thoughts

of self doubt, then those thoughts

and those thoughts alone are the only

things holding you back. Allow yourself

to believe in the impossible and act to

make it happen. Permit yourself to grab

hold of the power that exists inside and

all around you. And sanction yourself

to use it. MS&F

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Max Muscle’s Preferred Trainer Program will get your clients

better results and help you build your business. As a Max

Muscle Preferred Trainer, you and your client will benefit from:

UÊÊ�V�ÕÃ���Ê��ÊÌ�iÊ>ÝÊÕÃV�iÊ�>Ì���>�ÊÊ �����iÊÌÀ>��iÀÊ �ÀiVÌ�ÀÞ 

UÊÊV��«���i�Ì>ÀÞÊ�ÕÌÀ�Ì���Ê

Ê V��ÃÕ�Ì>Ì���Êv�ÀÊÞ�ÕÀÊV��i�ÌÊÊ

Ê LÞÊ>ÊiÀÌ�v�i`Ê�Ì�iÃÃÊÕÌÀ�Ì���Ê�>V� ™ 

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Ê «ÕÀV�>ÃiÃÊv�ÀÊÞ�ÕÊ>� ÊÞ�ÕÀÊV��i�Ì 

INTRODUCING THE MAX MUSCLE PREFERRED TRAINER PROGRAM

FOR MORE INFORMATION, VISIT US ONLINE AT

MAXMUSCLETRAINERS.COM

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I AM THE ONE

MAX MUSCLE WIL L GET ME THERE.

For more information on how to build a custom nutrition stack, visit us online at maxmuscle.com!

BODYBUILD ING CHAMPION,

MEN’S PHYS IQUE COMPET ITOR.

NOT EASY TO DO BOTH IN A SPAN OF A S INGLE WEEK.

AND THOSE A RE NOT MY DAY JOBS.

I TAKE MY BODY TO IT ’S L IMI TS BECAUSE

—Brandan Fokken, Certified Trainer, Executive 

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0 WWW.MAXMUSCLE.COM  ı AUGUST 2011

    persuasion CRYSTAL

BLUE

Let the beach be your backdrop for thesebeautiful blue-hued, fun-in-the--sun items.By Lisa Maiorana

>>SEXY SCENT

Give off the scent of rose, water lily and vanilla

orchid with Blue Glow by J Lo. Wistful like the

ocean breeze, this perfume will not overpower.

 $36.19 at fragrancenet.com

>> BEACH CRUISER

Go for a run on the beach in the Revive

running shoe designed by Kelly Ripa for

Ryka. The breathable fabrics allow for

comfort and ease while the larger heel

allows for a sturdy strike on the pavement.

 $70 at ryka.com

>>WATCH ME NOW

Catch waves while wearing the newest line of 

Baby G watches by Casio. The exquisite design

gives comfort for every twist and turn on your

board while the tide graph shows what’s coming

up next. $89 at casio.com

>> STORMY SEAS

Have fun with OPI’s

shatter nail polish in

Blue Shatter. Just one

layer over your favorite

nail polish will give

a feisty twist to any

polished manicure.

 $7 at opi.com

>> BEACH BUNNY

Show off your toned shoulders and abs

with the Puerto Rico Reversible Halter and

Hipster by Hurley.  $47 for top; $41 for 

 bottoms at hurley.com

>>NAMASTE

Create tranquility during your morning yoga

class with this biodegradable yoga mat by

Natural Fitness. The mat is made with natural

rubber so you won’t slip while you slide into

warrior pose. $42.99 at naturalfitnessinc.com

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EXCLUSIVELY AT:

LEARN MORE AT MAXMUSCLE.COM

 NA T 

 U R A L  L  Y  S L  I   M

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2 WWW.MAXMUSCLE.COM  ı AUGUST 2011

1

THIN HAIR: FAT HAIR THICKENING CRÈME

– Seeing a little more skin on top than you’dlike? Here’s an easy fix: this lightweight crème

penetrates each strand of hair, “fattening” it up and

giving you an overall fuller, thicker head of hair.

 $9 at Ulta stores 

2NORMAL HAIR: PAUL MITCHELL TEA

TREE SHAPING CREAM – We’re not saying

all those other guys out there have “abnormal”

hair – but if you’re one of the lucky dudes with

a low-maintenance cut, this all-around shaping

cream takes just seconds to work in and keeps

you looking neat until day’s end. $17 at salons and

www.PaulMitchell.com

3TEXTURED HAIR: REDKEN FOR MEN

DISHEVEL FIBER CREAM – For that did-he-fix-

it-did-he-not sexy, rumpled look, rub a small amount

of this texturizing cream between your palms and

work into your hair. Note: this style works best on

cuts designed to be disheveled. Otherwise, you

might just look unkempt. $16 at Target 

4FLAKEY HAIR: JOE GROOMING

MAXIMUM HOLD GEL – Keep your style

firmly in place while taming annoying flakes. This

high-shine gel boasts an alcohol-free formula to help

prevent dryness and is enhanced with flax seed oil

to boost shine and moisturize the scalp.

 $17 at www.JoeGrooming.com

5CURLY HAIR: AMERICAN CREW MEDIUM

HOLD WITH HIGH SHINE POMADE – Got

curl? Don’t fight them! This pomade works equally

well on fashion-forward or executive styles. Use a

lot for maximum control or just a dab to tame that

unruly cowlick. $12 at drug stores and salons

THE

RIGHTSTUFFGuys need good hair days, too!

Get them the easy way with the rightproduct for your hair type. By Abby Hoeffner

1

4

5

2

3

GUY PICKS

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4 WWW.MAXMUSCLE.COM  ı AUGUST 2011

FUN FINGERNAIL FACTS�Fingernails, just like horse hooves and animal claws, are made from aprotein called keratin.

�It doesn’t hurt to cut your fingernails because the nail is dead.�Nails grow about 0.1 mm daily. If torn off, It would take about 6 monthsfor a fingernail to regrow completely.�Fingernails grow about twice as fast as toenails. They grow faster in warmweather than cold weather and faster on the dominant hand.�In ancient times, long fingernails were a sign of wealth and status; itproved that you did not need to work hard.�In 2008, Lee Redmond, a woman from Salt Lake City, held the GuinnessWorld Record for the longest fingernails on a woman, with a total lengthof over 28 feet. Her right thumbnail was the longest, measuring 2 feet 11inches. In 2009, Redmond sustained severe injuries in a car crash. Shelived, but her nails had broken off.�Contrary to popular belief, nails do not continue to grow after death. Thisis just an illusion, caused by the shrinkage of tissue around the nails, making

the nails appear longer.

By Linda Hepler, BSN, RN

A s early as the fifth century BC,

Hippocrates, a Greek physician

who is widely considered to be

the father of Western medicine, taught his

students the importance of examining the

patient’s fingernails. He wasn’t just looking for

lapses in hygiene – Hippocrates believed that

the fingernails reflect the condition of the inner

body. He had discovered that abnormalities

of the nails can provide clues about health

conditions, both simple and more serious.

In fact, he found that a certain deformity of

the nail called “clubbing,” a.k.a. drumstick

fingers, indicated inadequate oxygen in the

blood, a sign of respiratory disorders. So

important was this discovery that doctors,

even today, often refer to clubbed fingernails

as “Hippocratic fingers.”

WHAT DO

YOUR NAILSsay about you? 

BODY BASICS

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HARMLESSconditionsIf you’re skeptical that fingernail

abnormalities could be an early

sign of poor health, you have good

reason to be, says Ramzi Saad, MD,

a board-certified dermatologist at

South Shore Skin Center and Spa in

Massachusetts. Routine exams and

lab testing might very well detect

signs of illness prior to nail changes,

but this is only if you visit the doctor.“If a person gets regular health care,

this can show problems,” he explains.

“But many people don’t go to the

doctor regularly, so nails can be a

good indicator of health conditions.

Nails are at the end of your visual

pathway. You can see your nails, but

you can’t see your liver or kidneys.”

Why do fingernails reflect health

problems? It’s not entirely understood,

says Charles E. Crutchfield, III, MD, a

board certified dermatologist pract-

icing in the Minneapolis, Minnesotaarea. “However, in generalized inflam-

matory diseases, there is inflammation

in the nail matrix (where the nail is being

formed), and that can cause a weak-

ness and pitting. And abnormalities in

electrolytes and/or proteins in the blood

can cause discoloration.”

If you examine your unpolished nails

under a good light, you can get a good

look at their color, shape and texture.

Healthy nails are typically smooth,

without ridges or dents. The area under

the nail should be a uniform light pink

without spots or discoloration. What

nail symptoms might indicate health

problems? Dermatologists weigh in

on nail changes that might indicate a

need for medical attention:

� TERRY’S NAILS is a condition where

the nail plate turns white and the

lunula (the half moon at the base of

the nail) disappears. It can occur in

one or more fingers and is associated

with hepatic (liver) disease.

�HALF AND HALF NAILS, or Lindsay’s

Nails, are characterized by the distal

edge of the nail turning brown, dark red

or pink. This is specific for underlying

kidney disease. In more severe cases

of kidney disease, the proximal part of

the nail turns white.

�BEAU’S LINES may have been an

olden day palm reader’s best friend.

“When there’s a real bad systemic

illness, shock, surgery or accident, the

nail matrix will temporarily shut down

and not produce nail,” Crutchfield

explains. “Once it resumes, there’s a

horizontal ridge that grows out with

the nail called a Beau’s line. Because

fingernails take six months to grow

out, if the line on your fingernail

is halfway down, you could tell

the person, ‘Something very, very

traumatic must have happened to youthree months ago.’ And the person will

say, ‘Absolutely. How did you know?’

‘Well, because you can see that in the

fingernail.’”

�SPLINTER HEMORRHAGES are thin

red or brown longitudinal lines that

occur beneath the nail plate. They

occur due to a clotting phenomena in

the capillaries below the nail bed. While

the hemorrhages or leaks may be due

to nail trauma or other problems, they

are a classic sign of endocarditis, aninflammation of the inner layer of the

heart, especially when coupled with

other signs of endocarditis, such as

fever and chills.

�OIL DROP SIGN is a translucent

yellow-red discoloration in the nail bed

beneath the nail plate that resembles a

drop of oil. “Once I see that, I need to

know nothing else to know the patient

has psoriasis,” says Crutchfield.

�CLUBBING is a change in the angle

of the nail, a rounding of the nail

bed. It can indicate a problem with

oxygenation through the lungs, such

as seen with smoking or chronic lung

diseases, such as asthma, or chronic

obstructive pulmonary disease. It can

also be a sign of lung cancer.

� THICKENED, ROUGH NAILS with

crumbly debris under the tip of the

nail usually indicates a fungal

infection. While this canoccur in people with

normal immune systems,

it may indicate an im-

munodeficiency, such as

occurs with HIV.

If you see any of these or other

unusual nail changes, don’t

panic – but do visit your

physician for a check

up. Fingernails usually

are just one piece of the

puzzle. MS&F

Not every nail abnormality isserious. Here are some commonnail problems and suggested

remedies:

NAIL LIFTING: This is whenthe nail lifts from the nailplate. It usually occurs in longfingernails that are traumatizedby keyboarding, acrylic nails, orsome other active daily process.

REMEDY: Trim nails short. It maytake 2 to 3 months to reattach.

DISCOLORATION OR STAINING: May be the resultof aggressive nail treatment,especially dark polishes or frequentuse of acrylic nails.

REMEDY: Rub lemon juice daily onthe affected area. Usually takes 10to 14 days to subside.

NAIL RIDGING: This ischaracterized by longitudinal

ridges from the base to the tipof the nail. It is fairly common,especially with age. It is notrelated to nutritional deficiency.

REMEDY: A manicurist can filedown the ridges, or you can do it yourself. Apply commercial ridgefiller if desired.

PEELING OR SPLIT NAILS : Occurs with everyday use of soapand water and alcohol-basedcleansers. Nails often appearfrayed.

REMEDY: Avoid harsh cleansers,keep nails trim and use a nailmoisturizer.

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6 WWW.MAXMUSCLE.COM  ı AUGUST 2011

Max Muscle sure has come a long

way since that first store opened

in Tustin, California in 1991. Last

month we interviewed the founders

of Max Muscle, which has sincegrown to more than 150 stores

nationwide. This month, we’re

talking to some of the Max Muscle

franchisees who are proud to be a

part of the Max Muscle Legacy.

STRONG

PIERRE & BRENDA GOUDIE

MM Franchisees, Brentwood/Antioch, California After years of being loyal Max Muscle customers, Pierre and Brenda Goudie

decided to make a career change and expand their passion for living healthy

and helping others. That career change was opening a Max Muscle store in

Brentwood/Antioch, California. Their favorite part about being Max Muscle

franchisees is witnessing their customers’ lives and bodies completely

change for the better.

What is your favorite memory so far of owning/working at Max

Muscle?  The best memory was when a local firefighter came in to our

store and showed us this new firefighter ID card. He explained how he had

been so tired, overweight and expected not to pass his physical portion of

the firefighter test. After visiting our store and getting a pre-workout stack,

he was able to complete his course with plenty of energy and time to

spare. He was not only thrilled that we were able to help him in his career

but also encouraged him to recover his body.What has been your greatest challenge and how did you overcome it?

Our greatest challenge has been maintaining our store in an economy

that has taken a serious downturn. From the closing of Mervyns to other

various mortgage centers, our shopping center has had its fair share of

empty spaces. Through our dedication to the Max Muscle brand and to our

customers, we have been able to continue our love of helping others.

What is your mantra? “Live life to the MAX!”

What kind of community outreach programs are you involved in? We

perform nutrition workshops for our local Antioch Police Activities League,

local schools and sports team, and we train a running team for a local 10k

run during the holidays.

What are your thoughts about the Max Muscle brand? The Max Muscle

brand is true to its devotion to quality. We love the fact that the productsare light and not overwhelming in taste and the variety is awesome.

20 years

(L-R) Kari Boyens, Rebecca Meyer, Joey Boyens, Dakota Boyens and Daniel Wright

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47 AUGUST 2011 ı WWW.MAXMUSCLE.COM

Joey & Kari BoyensMM Franchisees, Clive, Iowa

Joey and Kari Boyens wanted to become Max Muscle franchisees after Joey

had achieved dramatic results through taking Max Muscle products as a

customer. “I had tried every product on the market and was amazed at the

incredible gains that I made with my appearance and in the gym as well,”

Joey said. He and his wife opened their store nearly three years ago and

they’re still going strong.

What has been one of your greatest challenges and how did you

overcome it? Our greatest challenge was getting our community to realize

that Max Muscle is not a store full of bodybuilders and professional athletes.

There is something for everyone at MMSN. From children to grandparents,

men or women, we have products and services that can help everyone live

a healthier lifestyle. Through education and great customer service we havebroken that stereotype and become the leader of our industry in Des Moines.

What are your thoughts about the Max Muscle brand? That’s easy.This

brand stands for quality and purity. With our Quality Ingredient Guarantee

and Good Manufacturing Practices, we are more than a step ahead of the

competition. When a customer leaves the store with Max Muscle products

in their hands, I’m confident that they just purchased the best supplements

on the market today that has the science and research to back them 100

percent.

Name someone whose life you changed and how you helped changeit. We have helped so many people in so many different ways it’s hardto narrow it down. We’ve helped people get off of their prescriptionmedications, bariatric patients in their weight loss journey, athletespreforming at their peak levels – the list goes on and on. That is why this job

is so rewarding everyday!

 Artie Quaranta MM Franchisee, Wilmington, NC

 After 35 years in corporate America, Artie Quaranta

decided he wanted to open a business that allowed him to

follow his passion for sports and nutrition. He also wanted

to do something that made a difference in people’s lives.

Max Muscle makes this difference in the customers he

serves.

What is the best part about owning a Max Muscle

store? The best part is the work we do with so many

different types of people. We have helped elite level

athletes to families trying to improve their lifestyles through

nutrition and exercise. It is very fulfilling to have people

come back into the store and share their success and give

us some credit for helping them achieve their goals.

What is your favorite Max Muscle supplement? MaxPro

Natural Vanilla. What a great product! Pure protein and no

artificial sweeteners.

Name someone whose life you helped change and

how you helped change it. Jonathan Uzcategui, owner of

 All Rules MMA and Boxing Academy, says we changed his

life from one of constant pain to one of feeling strong and

healthy all the time. He says that before the Max Musclemeal plans and supplement regimen we gave him, he was

using heating pads and was extremely sore every day.

Now he does not use those pads and is training harder

than ever.

What do you think about the Max Muscle brand? The

strength and quality of the Max Muscle brand is what

convinced me to choose Max Muscle as my business. I

think we have the best supplements on the market and

the best business strategy.

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I AM THE ONE

MAX MUSCLE WIL L GET ME THERE.

For more information on how to build a custom nutrition stack, visit us online at maxmuscle.com!

40 YEARS OLD, FATHER OF TWO .

EVEN AT MY AGE, A LOT OF FOLKS WOULD

LOVE TO HAVE MY PHYS IQUE

I TRULY ENJOY HELP ING T HEM GET ON THEIR WAY.

I REDEF INE PEOPLE ’S L IVES BECAUSE

—Harry Wilson, Max Muscle Franchisee, Spokane, WA

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0 WWW.MAXMUSCLE.COM  ı AUGUST 2011

August isn’t known as a month for no-

table holidays, unless you cel-

ebrate National Mustard Day or

National Fresh Breath Day.

“For real?” you ask. Yes, those are

recognized holidays in August. Which

makes August pretty dull, right?

Wrong!

The month highlights the first

scheduled pre-season National

Football League games. Memorial

Day may officially mark the startof summertime fun and “grilling

season,” but for football fanatics

such as myself, the “grilling

season” has just begun. So

whether you follow high school,

college or the pros, let’s light ‘er

up, and let the tailgating begin!

Has your summertime been

lacking the backyard festivities

that get your grilling game in

gear? If you’ve been cooped

up in the air conditioning this

month, let me help you set theoutdoor stage.

 

GOT GRILL?

Does size matter? Well, now that I have all of the male

readers wide-eyed and paying attention, read on.

You probably have a grill at home, but are not set up

to move that monster to the stadium. Perhaps shop for

something that’s a little more portable. This is a good

time to buy grills because most stores discount them

as the summer season winds down.

Unless you’re feeding a big crowd, a gargantuan

grill is just a pain to lug back and forth. Its all about the

griller, not the grill. If you do have access to a pick-

  GRILLING

SEASONIS HERE...are you ready?

Tips to help you become a grill master

for those tailgating parties and

backyard grilling sessions. By Gina Ostarly

ON THE WEBFor some delectable grilling

recipes, visit these sites:

� www.grilling.com

� www.grilling-recipes.com

� www.mccormick.com

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51 AUGUST 2011 ı WWW.MAXMUSCLE.COM

To avoid burgers from sticking:�Preheat grill for 15-20 minutes�Oil grates

To keep steak form turning to leather:�Grill with lid down to seal in juices How to make sure meat iscooked properly:�Use high heat to sear, then lower

temp to finish cooking

�Use a meat thermometer

To add flavor and tenderness:�Use an acidic marinade made

with vinegar, lemon juice or wine To avoid grill flare ups:� Don’t overcrowd the cooking

surface; keep 40 percent of thegrate surface empty

�If fattier foods like salmon doflare, move them to a coolersection of the grate

GRILLING 101

Here are some tips to help you

side-step grilling mistakes.

up truck then load up! Bigger grill, bigger

grate, bigger party! So, to answer the

question. Yes, bigger is better – when it

comes to tailgate grilling parties. Here are

some tips for making a good purchase:

�Grate: Look for quality stainless steel and

porcelain-coated metal grates. Heavier

grates will sear meat better and hold

in more flavor. A cheap grill will die in a

season or two.�Finish: Grade 304 stainless steel is the

standard for grills. Consumer Reports

recommends taking a magnet to the store

and using it to gauge the quality of steel

used to contain the heat. If the magnet

sticks, it’s likely a cheaper grade that will

rust easier. Porcelain-enamel finishes are

also rugged and come in attractive colors.

�Heat output: BTUs (British thermal units)

are the standard measurement used to

state the amount of energy that a fuel has

as well as the amount of output of heat.

One hundred BTUs per square inch ofcooking area is about right.

USE THE RIGHT TOOLSThe car mechanic needs the right

tools to fix the car, the barber to cut

hair and the construction worker to

build the house. Why would it be

any different for the griller to grill?

Its not! The griller needs tools that

can flip, snatch and baste.

Sets consisting of a carrying

case make for easy storage.

The set should include a roundbasting mop, which has a heat-

proof silicone head; fork, tongs

and the all-important spatula.

Tools are generally made of

stainless steel and are 17 to 18

inches in length. Your tools are

indispensable to grilling so

splurge a little and go for the

Rolls Royce versions.

C’MON BABY, LIGHT MY FIRE!Gas or charcoal? Charcoal or gas? It’s a

timeless and often heated debate

among tailgaters. This abiding question

for grillers everywhere is really a trick

question. It’s like asking whether Drew

Brees or LeBron James is the better

athlete. Different rules, different skills and

different games.

Of course the gas grillers will tell youtheir way is the only way. Hank Hill is a

propane loyalist on the popular “King

of The Hill” television syndication. He

boasts, “The only woman I’m pimping is

sweet lady propane! And I’m tricking her

out all over this town.”

  Time Magazine food columnist Josh

Ozersky, on the other hand, went so far

in a recent column as to characterize

gas grills as, “Pabulum, Soylent Green, a

medium for medicating hunger and killing

time ... nihilism in a tank.”

It’s a debate that fuels a whole otherstory. And with any debate comes the

pros and cons. Decide for yourself.

Gas grills are known for their versatility

and easy cleanup. With the twist of a

valve, they light and heat up quickly. Your

bank roll will, however, take a beating

because the more complex gas grills

cost more up front and also require costly

replacement parts during their life span.

Charcoal grills are not for the hasty,

but good things generally come to those

who wait. Gas grills may have that quick

heat, but even the best flavor bars stillcan’t replicate the smoke and radiant

heat provided by hot coals. Unless you

are buying a charcoal grill made from

titanium, it’s going to cost less than a gas

grill of comparable size and quality.

 

HEALTH BENEFITSFire-cooked meat also helps lower the

overall fat content of beef and pork

because some of the fat drips away during

cooking. Some very health-conscious

people worry about heterocyclic amines,

sometimes referred to as HCA’s, and

polycyclic aromatic hydrocarbon residues

being produced by the process.

You probably won’t worry much about

either as you wipe the juices off your chin,

but just know that the American Institute

for Cancer research says that marinatingmeat before cooking can reduce hetero-

cylic amines by 90 percent.

 

TAILGATE TRIVIAIf you wish to consider yourself a master

of fiery meat preparation, back up your

expertise by knowing the difference

between “grill” and “bar-b-q” or

“barbecue” or even “barbeque.” Take a

firm stand on how to spell that word and

you’ll get another debate. But, yes, there

is a difference in the cooking methods.

The simplest explanation is thatbarbecue is low and slow, while grilling is

hot and fast. Grilling is applying the meat

directly to the heat and flame of the grill.

Barbecue (or smoking) is to place the meat

off to the side of the heat source, letting

the smoke and heat cook the meat. The

term “smoking” is also commonly used

when referring to barbecue.

Some, especially those on the

competition barbecue circuit, are quite

passionate about evangelizing this

distinction. You would be too, if you spent

upwards of 12 hours or more to create amasterpiece only to be categorized with

an average backyard Joe who spent 45

minutes with a gas grill.

You think, “how hard can it be to grill?”

 Any master griller will tell you, it’s an art.

  A combination of grilling temperature,

grilling time and proximity are more

important than what you are throwing on

there!MS&F 

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INGREDIENTS

For vinaigrette:

¼ cup extra virgin olive oils

3 tablespoons balsamic vinegars

Pinch of sea salts

Pinch of black peppers

Fine zest of ¼ lemons

Pinch of fine zest of oranges

Pinch of dried thymes

Pinch of dried marjorams

Pinch of dried savorys

For salad:

4 to 6 cups fresh arugula greenss

4 tablespoons toasted wholes

almonds

3 fresh whole strawberries,s

sliced

12 fresh parmesan cheeses

shavings*

Y ou’ve most likely spent

much of your life with

someone advising you

to drink milk, eat lots of

dairy foods like yogurt and cheese soyou’ll live a long healthy calcium-filled

life. While it is true that dairy products

are a good source of calcium, it is

important to understand the calcium

is evident in a variety of foods, which

is great news for those who are dairy

intolerant. First let’s examine the key

role calcium plays in our bodies.

Calcium is not just about strong

bones and teeth. Calcium enhances

brain function, the nervous system,

helps keep a strong beating heart,

can help lower high blood pressure

and the “bad” LDL cholesterol,

as well as promote calm, restful

sleep. Health enthusiasts usually

suggest taking calcium supplements

in the form or tablets, powders

and capsules to achieve the

recommended daily dosage of

1,000 mg for the average adult. Yet,

advocates of calcium supplements

beware. Calcium supplements can

actually hinder the absorption of

other key minerals and vitamins and

they are often not well absorbed into

the body.

Instead, consume delicious

nutritious foods high in calcium

for a balanced diet and a satisfied

palate. Enjoy fresh, grilled or sautéed

carrots and broccoli, enhance dishes

like calcium-rich kale, arugula and

other dark leafy greens with calcium

friendly add-ons including almonds,

Brazil nuts, sesame seeds, flax

seeds, and turnip, mustard, dandelion

and collard greens. A pinch or two ofcalcium-rich dried herbs also create

delicious flavor for your vinaigrettes,

soups and stews. Dried herbs such

as savory, thyme, dill, marjoram and

rosemary are natural compliments to

your end-of-summer dry rubs for the

grill.

Calcium can easily, naturally and

deliciously be a part of your daily

food consumption. If you have a

question about the amount of calcium

needed for your body, consult your

physician or nutritionist.MS&F

Susan Irby, the Bikini Chef, is a radio host for Bikini Lifestyles on 790 KABC, an author and specialist in

 healthy “bikini” cuisine. Follow her at twitter.com/thebikinichef or visit her website at www.thebikinichef.com.

Copyright Susan Irby, the Bikini Chef ™ 2011

FROM MORE THAN DAIRY

Arugula Salad with Almonds,Herb Vinaigrette and Fresh Parmesan (Serves 4)

BIKINI KITCHEN

DIRECTIONS

1. Vinaigrette preparation: in a large

mixing bowl, whisk together oil,

vinegar, salt, pepper, lemon, orange,

thyme, marjoram and savory. Whisk

until well blended.

2. Add in arugula, almonds,

strawberries and toss to coat.

3. Place on serving plates and finish

with 3 to 4 fresh parmesan* shavings.

*Parmesan cheese is one of the

cheeses highest in calcium. If you

don't mind a little dairy, add it. For 

dairy intolerant diets, parmesan

cheese is optional.

"Y3USAN)RBYTHE"IKINI#HEFs0HOTOBY'REGG%VAN0HOTOGRAPHY

Calcium:

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THE BAR HAS

BEEN SET! AND WITH A FLAVOR SO GOOD, YOU’D SWEAR IT WAS MUSCLE CANDY.

PRO DRIVE is pleased to introduce the Pro Drive Sports Bar, a protein energy bar enhanced with GanedenBC30® probiotics.

We engineered the Pro Drive Sports Bar to satisfy your cravings for a delicious candy bar, yet deliver the benefits of

proteins from multiple sources along with the functional benefits of probiotics. The key features of the Pro Drive Sports 

Bar are:

s(IGH1UALITY0ROTEIN%NERGY"AR

s0OWEREDBY'ANEDEN"# 30® 0ROBIOTICS

s3UPPORTS)MMUNEAND$IGESTIVE(EALTHAS0ARTOFA

"ALANCED$IETAND(EALTHY,IFESTYLE † 

s0ROMOTES%NHANCED0ROTEIN!SSIMILATION † 

SPORTS BAR

www.drinkprodrive.com 

PRO-DRIVE BAR GOES GREAT WITH 

02/$2)6%30/243&5%, ! 

4 FLAVORS TO CHOOSE FROM! 

AVAILABLE AT: 

AND OTHER FINE RETAILERS NEAR YOU.

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4 WWW.MAXMUSCLE.COM  ı AUGUST 2011

S

mart, powerful anabolic formulas do exist,

and Max Muscle Sports Nutrition has

strategically designed a testosterone amplifierand age-related hormonal support called 2TX

that will peak even the most hardcore lifter’s

interest. This latest weapon to our arsenal is not a synthetic drug

and will not cause the negative effects often seen by other anabolic

compounds. It is safe for professional athletes and those who must

 pass drug tests for jobs, competitions, fights, etc. 2TX’s innovative

formula promotes powerful natural testosterone production to

increase muscle growth, strength and recovery while blocking

unwanted estrogen production. In fact, the key ingredients

optimizing 2TX flew off the charts in human clinical trials

increasing free testosterone by 98 percent! Train hard and smart,

do away with harmful pro-hormones and address your anabolic

needs with 2TX, available exclusively at Max Muscle.

 Testosterone Modulator ComplexTestosterone levels decline with age, including steeper

declines in unbound or free testosterone and is the only formof the hormone that binds androgen receptors. This results inboth anabolic and androgenic effects. Androgen binding then

activates a cascade of biological mechanisms from protein

synthesis, tissue growth, increased bone density and musclestrength. Recently, an alarming published study showed that

testosterone levels have dropped at an accelerated rate in

males – about 1.2 percent per year, or about 17 percent overall

from 1987 to 2004 – as compared to previous periods. Recentstudies have also shown that Sex Hormone Binding Globulin

(SBGH) levels have increased in adult males, which further

exacerbates the situation. This increase in SBGH would bindup more of the free testosterone making the active form of the

hormone less available.

  About 98 percent of testosterone circulating in the

GET

BACKIN THEGAMEMax Muscle Sports Nutrition’s

quality testosterone booster, 2TX,helps increase muscle growth and strength.

Find it at a local Max Musclestore near you! By Joshua Dove

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5555   B

   O   O   S   T   Y   O   U   R    T

   E   S

   T   O   S   T   E   R

   O   N   E

   S   A

   F   E   L   Y

bloodstream is bound to proteins, with about 65 percent transported on

the protein SHBG and 33 percent to the protein albumin. The remaining 2

percent is the free testosterone fraction and the only form of the hormonethat can bind to androgen receptors for activation. The testosterone

modulator complex is specifically designed to support maximum free and

bio-available testosterone for maximum effects.

Max Muscle’s 2TX combines three synergistically composed complexescreating the premier, legal testosterone amplifier. First, Testafuranol is a

unique extract derived from a proprietary process of the Tribulus Alatus

plant standardized to contain high concentrations of the bioactive beta-

sitosterol (minimum 47.5 percent) and furastonolic saponins (minimum 50percent). Research has demonstrated that these special sitosterols and

saponins directly stimulate the luteinizing hormone (LH) from the pituitary

gland production thereby increasing testosterone levels in the testes.Testafuraniol may also significantly elevate free testosterone levels; thus

it may help to support enhanced protein anabolism.

Testofen is a clinically proven ingredient shown to increase muscle mass,

increase levels of free testosterone, increase libido, reduce abdominal fatand increase energy levels as a special fenugreek extract standardized

to contain at least 50 percent fenusides. Testofen has shown remarkable

results in both animal and double blind, randomized, placebo controlledhuman clinical studies of 60 subjects on the positive effects of elevating

free testosterone levels.

Maslinic acid (2-alpha,3-beta-dihydroxyyolean-12-en-28-oic acid),included in 2TX, has a chemical structure similar to steroid hormones and

a proposed mechanism of action in cells signaling comparable to thatof testosterone. Studies have shown that maslinic acid has a powerful

effect by increasing the whole body growth rate, increasing liver protein

synthesis and nitrogen retention. The combined force of Testafuranol,Testofen and maslinic acid jolt the bodies’ anabolic effect into a weapon

of mass development.

 Androgen Receptor Response ComplexThe androgen receptor (AR), located within the target tissue cells, is

the primary binding complex for free testosterone and functions as a

DNA binding transcription factor causing direct up-regulation of geneexpression and protein synthesis, increases in lean muscle mass and

skeletal muscle strength. Several studies have now shown that L-Carnitine-L-Tartate (LCLT) may up-regulate the AR and plays an important role as

2TX: TRIED & TRUEI came in the other day with my lovely

wife and bought the testoterone

booster product, 2TX – three bottles

of it. Just wanted to give you some

feedback. The stuff ROCKS! It KICKS!I’m doing three in the morning on an

empty stomach. The first day there

was a noticeable difference, and the

second day, I was ROCKIN’ man! Just

kickin! I’d be happy to recommend it

 to anybody who was having a lack of

energy like I was.

Fred Eichel, 56

Modesto, California

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6 WWW.MAXMUSCLE.COM  ı AUGUST 2011

an enhancer of testosterone response in muscle cells. LCLT is

combined with Alpha Lipoic Acid, a universal antioxidant shown

to be an effective cytoprotectant for testosterone and ARs, knownfor being an effective cytoprotectant of testosterone and ARs.

SHBG and Anti-Aromatase ComplexIt’s a simple fact that some testosterone in males gets convertedinto estrogen. 2TX addresses this concern by using three natural

ingredients all aimed at decreasing the conversion of testosterone

to estrogen (anti-aromatase) and the effects of estrogen at thereceptor sites. These include chrysin, divanillytetraydrofuran,

white button mushroom and green tea leaf extract.

 

Superior Product2TX stands alone as the top alternative to unsafe pro-hormones.

Safe doesn’t have to mean weak and 2TX proves it. The science

proves it. The research and clinical trials prove it. Max Muscle’sreputation for designing superior quality supplements proves it.

What guy doesn’t want increased testosterone, increased protein

synthesis, higher energy levels and faster recovery?

“We developed 2TX with safety and efficacy in mind," says Dr.Phil Harvey, chief scientific officer and head of product research

and development at Max Muscle. “Testofen and Testafuranol are

both patented and standardized ingredients to deliver maximumpotency. All of the other ingredients in the formula are supportedby published scientific evidence. We believe 2TX will be the

smartest formula available for male testosterone support.”

Take 2TX for eight weeks, twice a day and feel the difference inthe gym and bedroom.MS&F

OTHER MAX MUSCLE

PRODUCTS JUST FOR MEN

Max Anabol supports the body’s natural production of Lutenizing

Hormone (LH), a hormone that demands your body to produce more

testosterone. The three proprietary complexes found in Max Anabol

stimulate production of the LH, pushing your body to naturally “ramp-up” production of testosterone to support endurance and sexual

performance while blocking unwanted estrogen.

Max Anabol EXT is a powerful muscle and strength formula delivering

maximum anabolic and androgenic effects by infusing patented and

clinically proven ingredients for increased muscle size, strength and

repair. Max Anabol EXT is a powerhouse in a bottle for any athlete

or male demanding natural hormone support that exceeds all

expectations.

Max Tribustak  is a high potency, comprehensive Tribulus formula

that enhances libido and sexual performance through normalization

of testosterone production. The unique combination of Tribulus

(500mg) plus the added effects of DHEA (25mg) and a proprietary

blend supporting the nourishment of the male reproductive organs,

Max Tribustak will have you noticing results in the gym, the mirror and

the bedroom.

 Anabol Cuts 2 is the next generation of advanced lean muscle builders

for men. Anabol Cuts 2 blends the potency of natural testosterone-

enhancing Testofen and Tribulus with metabolism-revving EGCG and

caffeine to produce a high octane, fat burning, testosterone boosting

matrix sure to amp up your workouts and your lean gains.

Max ZMA combines researched and tested ingredients to increase

muscle size and reduce muscle soreness from intense workouts. The

precise ratios of minerals in Max ZMA work synergistically to create

an effective anabolic state while boosting insulin-like growth factor

Type 1 levels for increase strength and endurance.

Add These to Your Arsenal.

 Available Exclusively at Max Muscle Sports Nutrition 

Max Muscle has a complete line specifically engineered

for the optimum in men’s health. Visit your local Max

Muscle store and speak to a Certified Fitness Nutrition

Coach for more information on our extensive nutraceutical

product collection.

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GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU! 

AVAILABLE EXCLUSIVELY AT: 

2Tx’s innovative and science-

based formula is strategically

designed to promote the powerful

natural testosterone mechanisms

within the male body, releasingtestosterone from binding

transport proteins, optimizing

steroid receptor binding capacity,

and blocking unwanted

estrogen production.

 Are you sufering rom:

r-PX&OFSHZ

r-PX4FMG&TUFFN 

r-PX4FY%SJWF

r$POTUBOU'BUJHVF 

DON’TResort to Drugs!

 ATTENTION

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8 WWW.MAXMUSCLE.COM  ı AUGUST 2011

 ASK DR.HARVEY 

By Phil Harvey, PhD, RD, FACN

GO THE DISTANCEWITH

EnduroMax was developed for the

athlete participating in strenuous

and prolonged exercise lasting for 1

to 2 hours and longer. Enduromax is

based on scientific evidence and modeled

after the newest American College of

Sports Medicine (ACSM) guidelines for

fluid and electrolyte replacement during

exercise. There is nothing like it on the

market. EnduroMax was formulated

to support critical biochemical and

physiological demands of prolonged

exercise by providing the necessary fluid,

energy fuel, electrolytes, amino acids,

metabolic cofactors and antioxidants your

body needs during

exercise to support

optimal performance.

During exercise,

your body can lose up

to 2 liters (4.4 pounds)

of water through sweat

per hour under extreme

conditions such as high

temperatures, high

humidity, bright sun

and exercise intensity.

Loss of body water,

called dehydration,

leads to a decrease in

athletic performance

especially in older

individuals (ages 65

years and older). The

thirst mechanism is in delayed response

mode and thirsty athletes can already be

significantly dehydrated. The goal is not

to incur body weight losses of greater

than 2 percent. Greater than 2 percent

weight loss from sweat can result in

significant physiological changes to the

body including inhibited thirst mechanism,

weakness, muscle cramps and other

signs and symptoms affecting exercise

performance.

EnduroMax gives you the fuel you need

for endurance exercise by providing multi-

molecular weight carbohydrates including

maltodextrin, sucrose and dextrose

(glucose) in the recommended ratios.

Maltodextrin is a glucose polymer and

has the highest molecular weight of the

carbohydrate ingredients. Maltodextrin is

an easily digested short chain of 3 to 20

glucose units in length and a convenient

source of intermediate energy. Both

sucrose and dextrose provides sources of

rapid energy to spare glycogen and delay

fatigue.

EnduroMax contains L-glutamine and

the branched-chain amino acids (BCAAs)

L-leucine, L-valine and L-isoleucine.

L-Glutamine supports muscle recovery and

functions as an anti-catabolic amino acid.

BCAAs help maintain a positive nitrogen

balance, provide an additional fuel source

for high intensity exercise and enhance

recovery.

EnduroMax contains

energizing cofactors

like quercetin, N-acetyl

cysteine, alpha lipoic

acid, CoQ10 and L-car-

nitine to maintain energy

production in the cell mi-

tochondria and promote

efficient fat metabolism.

Caffeine (75 mg per serv-

ing) has been added as

a proven energy ergo-

genic and further aids

in supporting fat utiliza-

tion during prolonged

exercise. Vitamin C has

been included to pro-

tect muscles from free

radicals that may be generated during ex-

ercise and to enhance tissue recovery. En-

duroMax also provides ALL of the essential

electrolytes including sodium, potassium,

chloride, calcium and magnesium that may

be lost during exercise.

Make sure to mix EnduroMax, in its

quick-dissolving and refreshing all natural

Lemon Lime flavor, in a clean shaker

cup or water bottle. Ideally, mix it up just

before use and keep it as cold as possible.

  Although a complete formula, it can be

mixed with other Max Muscle products

like Xtinguisher, ACM or Cx3. EnduroMax

provides exactly what you need during

endurance exercise, nothing more and

nothing less. It’s the ultimate endurance

supplement.†  MS&F

† These statements have not been evaluated by the U.S. Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Always consult your 

healthcare practitioner before using this product.

For more information or to find the store nearest you, visit us online at 

maxmuscle.com

 AVAILABLE EXCLUSIVELY AT: 

Enduromax 

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The old adage there are no short cuts isn't entirely true when it comes to optimizing

results from your training. Elite trainers are always searching for an edge for their

athletes. Several of them have found what they consider "the true secret for results"

with high doses of BCAA's pre and post workout. They have concluded that

dosage is critical in terms of creating true efficacy with Branched Chain Amino

Acid supplementation. By using 10 grams pre-workout and 10 grams immediately

post-workout, they have reduced recovery time significantly in these athletes.

They've also found that it prevented them from getting nauseous during intense

training sessions, a common side-effect when athletes push themselves past failure.

PRO BCAA , MMSN's new Advanced Branched Chain Amino Acid dual action

formula was created specifically to support proper dosing requirements (pre and

post exercise) to facilitate efficacy in a great-tasting, easy to use drink mix. This

highly advanced branched chain amino acid formula provides the body with high

potency branched-chain amino acids in the ideal 2:1:1 ratio of leucine, isoleucine,

and valine. Finally, a true professional grade, field tested formula designed to give

 you the competitive advantage.†

GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU! 

AVAILABLE IN STORES THIS SUMMER.

AVAILABLE EXCLUSIVELY AT: 

INTRODUCING

TANGERINE 

WATERMELON 

ALSO AVAILABLE IN: 

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40”

30”

20”

10”

MAX GOURMET

High Protein, Low Carb

w/ a milkshake taste

MAXPRO

The SUPER Protein Blend

w/ whey protein concentrate,

whey protein isolate andpotassium caseinate.

TRIPLE WHEY 

The Threefold Threat

w/ TriPro Complex™

 W H E N  S E AR  C H I  N G F OR   T H E  AB S OL U T E B E S T  I  N PR  O T E

 I  N S,  Y O U  C A N  C O U N

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40”

30”

20”

10”

AX LEAN PROTEIN

The High Protein Fiber Blend

perfect for weight management

HIGH 55 Synergistic Proteins for the

active lifestyle

ISO EXTREME

The highest concentrated percentage

of whey polypeptides available

(over 90% pure).

 M A X M U S CL E  T O R  O U ND  UP

T H I S  N OT OR I OU S  LI N E -U P  I S ON LY   AV  AI L AB LE   AT :

GO  T O  M  A X M U SC LE .C O M  T O  F I N D   A  ST O R E  N E  A R  Y O U !

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2 WWW.MAXMUSCLE.COM  ı AUGUST 2011

BOOST ME UP

Coming soon to a Max Muscle near

you is Max Vit-Acell Energy, a super-

concentrated and highly potentliquid nutrition supplement providing

natual energy you can feel for

hours. Vit-Acell Energy is all about

energy, delivering all the essential

B-Complex vitamins necessary to

produce energy in the body along

with whole food nutrition, energizing

herbs, natural sugars and natural

caffeine. www.maxmuscle.com

SUSPENSION

TRAINING

Forget going to the gym. Bring

the gym home with the Jungle

Gym XT. Its “unstable” design

forces you to fight your own

body weight so that you can

adapt and stabilize yourself,

challenging you to use your

core muscles. Work out your

shoulders, chest, back and

more. www.lifelineusa.com

RELAXATION IN A CAN

With 7 essential vitamins and

minerals, gingko, ginseng and

L-Theanine (100 mg per serving),

Just Chill boasts being the only drink

on the market to combat stress.

Next time life has you stressed out

to the max, reach for an ice cold can

of this refreshingly tropical flavored

beverage. With only 50 calories,

you won’t have to feel like you’re

wrecking your diet! Drink up!

www.drinkjustchill.com

DELECTABLE DIET

Who says you can’t have wine,

dark chocolate or other goodies

in your diet? The New Sonoma

Diet is an alternative for people

who don’t want to have to countcalories, weigh or measure food

and want the occasional glass

of wine. Recipes are inspired by

the Mediterranean and Coastal

California. www.sonomadiet.com

Included:

POTENT DETOX

Coming soon to a Max Muscle near you

is Cleanse & Lean Advanced with its

powerful body composition slenderizing

formula designed for quick and effective

weight loss. Cleanse & Lean Advanced

specifically addresses the areas of 

healthy elimination, appetite suppression

and thermogenesis along with water loss

using high quality ingredients supportedby published scientific studies. 

www.maxmuscle.com

WORKOUT COMPANION

Max ARM (Anabolic Recovery Matrix)

from Max Muscle was created to be

the ultimate post-workout formula,

providing the necessary nutrients

to support maximum musclemass activation, restore fluids and

electrolytes, replenish glycogen, and

accelerate overall muscle recovery

and repair. You won’t want to work

out without it! Now in Watermelon

Flavor!! www.maxmuscle.com

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AVAILABLE EXCLUSIVELY AT: **See store for details. Cannot be combined with Frequent Buyer Points or 

any other offers. Must present coupon at time of purchase.

 All coupons expire August 31, 2011.

2TX-Natural Testosterone Amplifier,MAX TRIBUSTAK-Male Hormone Support

DHEA-Science Based Nutrition

ESSENTIAL OMEGA-Peach Mango Smoothie-Pharmaceutical Grade Fish Oil,

FLAX OIL-Omega 3-6-9 Supplement, 

VITAMIN D-For Healthy Bones

PAIN & INFLAMMATION BLEND, ST. JOHN’S WORT-1.35mg Hypercins per Serving

MELATONIN-Supports Restful Sleep FEMME LEAN & BALANCE-Weight Loss For Women, CLEANSE & LEAN-Defining Agent

WOMEN’S MULTI-Comprehensive Formula

GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU! 

THE AUGUST 

WOMEN’S FIT & TRIM 

TONING DE-STRESS 

ULTIMATE HEALTH  MEN’S POWER 

** 

** 

BUY ESSENTIAL OMEGA & MAX FLAX OIL,

GET VITAMIN D 1000IUBUY 2TX & MAX TRIBUSTAK,

GET DHEA

** ** 

& ST. JOHN’S WORT,BUY PAIN & INFLAMMATION BLEND

& ST. JOHN’S WORT,

GET MELATONIN& MAX CLEANSE & LEAN,

BUY FEMME LEAN & BALANCE& MAX CLEANSE & LEAN,

GET WOMEN’S MULTI

** 

Page 68: August 2011 Max Magazine

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Turn Your Passion Into Your Profession 

The Max Muscle Sports Nutrition store ownership program

includes a simple turnkey operating system, exclusive

 territories, high quality proprietary products, multiple

revenue streams, innovative business development

 tools, comprehensive training and nationwide

support programs and is available to qualified

individuals for single unit, multi-unit and master

franchise opportunities throughout

 the United States.

Mary RomanoFRANCHISEE,

Charlotte, NC

John HagamanFRANCHISEE,

Rockwall, TX

Dianne CarlosFRANCHISEE,

Sacramento, CA