Wer die Digitalisierung verschläft, erleidet Schiffbruch.

Ohne Digitalisierung keine Zukunft! - Martin Fuchs, Caritas Digital

Business Procedure Modelling

and Digitization Toolbox

Kamalika Dutta

Master Thesis

Supervisors: Prof. Dr. Wolfgang Prinz

Prof. Dr. Thomas Rose

Overview

o Introduction and Motivation

o Research Goals

o Related Work

o Concept

o Implementation

o Demo

o Evaluation

o Conclusion

o Outlook

3

Introductionand

Motivation

4

Digitization

Courtesy: Alle-reden-von-Digitalisierung-wir-machen-das, einfach-online-arbeiten.de 5

Digitization, aka. Digitalization is the use of digital

technologies to enhance a business model and provide new

revenue and value-producing opportunities; it is the process

of moving a business from the physical to the digital world.

(Gartner, Inc., 2012)

Disruptive Technologies

Brian Solis, Altimeter Digital Transformation report Fred Wilson, The Golden Triangle 6

Business Procedure Model

7

A business procedure model is a flow diagram, that provides step by

step procedural description of one operational instance of an

enterprise’s business model.

Research Goals

8

Aim

To develop and evaluate a business procedure

modelling tool that supports the association and

mapping of business procedure elements to digital

services to enable digitization.

9

Research Questions

1. How can a platform be developed for the conversion of traditional

business procedure models into models enhanced by digital

services?

2. How can a tool be developed that supports the mapping of

business procedure elements to digital services?

3. Can the gap between technology providers and business model

designers be bridged effectively by providing one platform for

both?

10

Related Work

11

Related Work > Sources

12

Conference

Proceedings

Academic

Research

reports,

dissertations

Journals,

Articles,

Books

Corporate

Reports,

White Paper

Digital Media,

Tech Blogs,

Internet

Technology and

Business

Magazines

Related Work > Categories

13

Examples of

Digitally Enhanced

Business

Procedure Models

Business Model

Diagramming Tools

Business

Procedure

Modelling

Techniques

Related Work >

Conclusions

14

— Missing actionable approaches: Extant literature does not provide

actionable approaches for business models in inter-connected IoT-

enabled business environments.

— Missing Methods/Tools for conversion of existing traditional business

procedure models into digital business procedure models.

— Missing platform for digital service providers to make their services

available for business modelling.

Concept

15

Target Users

16

Business Procedure Modelling

17

Digital Services Management

18

19

Use-Case ScenarioOn-demand Healthcare

Courtesy: Shutterstock 20

Immediate attention

Minimises avoidable

tests

Simplifies scheduling

appointments

Better health monitoring

On-demand Healthcare

Courtesy: Freepik 21

Business Procedure Model

22

Proposal of Digital Services

23

Selection of services

24

Digitization

25

Implementation

26

Low Fidelity Paper Prototypes

27

Medium Fidelity PrototypesUI Mockups

28

Web Application

29

System Architecture

30

Modules

31

Technologies and Frameworks

• Software Package Management: NPM, Bower

• Front-end:

• Technologies: HTML/HTML5, CSS, JavaScript

• MV Framework: AngularJS

• Authorization: Passport

• Back-end:

• Technology: Node.JS

• Framework: Express

• Architecture: REST

• Scaffolding tool: Yeoman

• Build tools: Gulp.js, Uglify.js, Browserify

• Testing: Karma, Jasmine, Protractor, PhantomJS,

• Database: NoSQL: MongoDB

32

Technologies and

FrameworksFront-end

Business Logic

Database

33

Prototyping

Diagramming

Performance

Testing

User Interface

Components

34

User Interface

Dashboard

35

User Interface

Navigation

36

User Interface

Projects

37

User Interface

Business Procedure Modelling

38

User Interface

Digitization

39

User Interface

Activities

40

User Interface

Create/Edit Activity

41

User InterfaceServices | Create/Edit Service

42

43

Demo

Evaluation

44

Overview of Evaluation Methods

45

User Study

User Study

46

Workshop - BPM Digitized by Target User

- Accommodation Renting and Lodging

47

Workshop - BPM Digitized by Target User

- Moving on-demand

48

Workshop - BPM Digitized by Target User

- Borrowing/Lending Items

49

50

Workshop - BPM Digitized by Target User

- Emergency Healthcare

User Study Feedback

51

Feedback Questionnaire with Likert-scale responses.

𝑚𝑒𝑎𝑛 = ((# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 1) ∗ (𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 1) + (# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 2) ∗(𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 2)… (# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 𝑛) ∗ (𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 𝑛)])/(𝑡𝑜𝑡𝑎𝑙 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑝𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑛𝑡𝑠)

Total Participants: 10

6 General Users

4 Target Users

Feedback Likert-Scale Data

52

Strongly disagree(1)

Disagree(2)

Neutral(3)

Agree(4)

Strongly agree(5)

The App allowed you to create a Business Procedure Model easily?

#

%

mean

0 0 2 3 5

0% 0% 20% 30% 50%

4.3

You were able to successfully digitize your BPM?

#

%

mean

0 0 1 4 5

0% 0% 10% 40% 50%

4.4

You were satisfied with the proposed digital services.

#

%

mean

1 1 3 3 2

10% 10% 30% 30% 20%

3.4

Would you recommend this App to others?

#

%

mean

0 0 0 6 4

0% 0% 0% 60% 40%

4.4

The App was easy to navigate and user-friendly.

#

%

mean

0 0 0 3 7

0% 0% 0% 30% 70%

4.7

Overall Rating. #

%

mean

0 0 0 7 3

10% 10% 30% 30% 20%

4.3

User feedback > Functionality

53

User feedback > Usability

54

User feedback > Suggestions

55

Conclusion

A business procedure modelling and digitization tool called Digitizer

developed to digitize existing BPMs.

Digitizer evaluated to prove that it achieves all the research goals

set by this thesis.

Bridged the gap between businesses and the digital technology

providers.

56

Outlook > Functionalities

57

• Domain-based Matching:– Domains: Logistics | Health | Education | Travel & Hotel | E-Commerce

– When tag-based matching generates no matching services, prompt user to match by Domain to find better results.

• Request Service:– Let user ‘Request for service’ when expected services is missing.

– Maintain list of requested services.

– Digital Service Providers refer to ‘Requested Service’ and add services.

• User behavior comments:– User selects a service that was not suggested by the system or not

generated as a result of the tag-based mapping, ‘ask user to comment on his actions’

– Prompt user to update tags.

• Allowing reordering of activities

Outlook > Functionalities

58

• Record Usage Statistics and provide recommendations to user

during service selection.

• Gamify the adding of activities and services to improve quality of

tagging.

• Visualize the mapping of activities and services via tags.

• Improve Services view to an explorer like interface.

Outlook > Concepts

59

• Taxonomy for activity creation

• BPMs as services

• BPMs as Pedagogical models

Important Links

• App Demo:

https://digitizer-test.herokuapp.com/

• Code Repository:

https://github.com/Kamalika1912/Digitizer-v1.0

60

Thank you!