Frederic Herzberg

8/11/2019 Frederic Herzberg

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NITESH KUMAR SAH

Frederic Herzbergs motivation -

hygiene Theory

PREPARED BY :

NITESH KUMAR SAH


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What is Motivation ?

Motivationrefers to the individual forces

that account for the intensity, direction, &

persistence of a persons effort

expended at work.

Intensity- the amount of effort a person puts

forth.

Direction - an individuals choice when

presented with a number of passible

alternatives.

Persistence- the length of time a person sticks

with a given action


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Content Theories

Developed by Frederick Herzberg.

Also known as Herzberg's motivation-

hygiene theory and dual-factor theory

Stated two different factor :- Hygiene Factors &

Motivator Factors

Both as the primary cause of jobdissatisfaction and job satisfaction.


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Two Factor Theory Of Motivation ?

Frederick Herzberg extended

Maslows need hierarchy theory of

motivation.

Since it was first proposed, it has had a

dramatic effect on both theoretical and

practical attitude towards management

The study consisted of intensive

analysis of critical incidence written

by 230 American accountants &

engineers in nine different companies

in Pittsburg area, USA.


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Contrasting Views of satisfaction

& Dissatisfaction

TRADITIONAL VIEW

HERZBERGS VIEW

Satisfied Dissatisfied

Satisfaction No satisfaction No Satisfaction Dissatisfaction

Motivators Hygiene factor


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HYGIENE & MOTIVATION FACTOR

Motivation Factors

Promotion opportunity

Opportunities for personalgrowth

Recognition

Responsibility

Achievement

Hygiene Factors

Quality of supervision

Pay

Company Policies

Physical working condition

Relations with others

Job security

Low High

High Low

Job Satisfaction

Job Dissatisfaction


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Factor Leading to

Dissatisfaction(Hygiene)

Company Policy

Supervision Relation with Boss

Work Condition

Salary

Relationship with

Peers

Factor Leading to

Satisfaction(Motivation)

Achievement

Recognition Work Itself

Responsibility

Advancement

Growth

Ideal Situation where employees are highlymotivated and have few complaints:

Mediocre situation where employees havefew complaints but are not highly motivated:

Mediocre situation where employees are

motivated but have a lot of complaints:

Worst situation where employee are not

motivated and have a lot of complaints:

Highhygiene

IdealSituation

HighMotivation

LowHygiene

HighMotivation

ComplaintsMotivation

Highhygiene

LowMotivation

Lowhygiene

LowMotivation

WorstSituation

ComplaintsMotivation


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THANK YOU

Frederic Herzberg

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