Nadja Pracher: Mit der Kraft der Community
Transcript of Nadja Pracher: Mit der Kraft der Community
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MIT DER KRAFT DER COMMUNITY
2 5 . O K T O B E R 2 0 1 6
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WER VON IHNEN HAT SCHON EINMAL AUF EINE
SOCIAL MEDIA AD GEKLICKT?B I T T E H N D E H O C H !
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WER VON IHNEN HAT SCHON EINMAL ABSICHTLICH AUF EINE
SOCIAL MEDIA AD GEKLICKT?B I T T E H N D E H O C H !
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WER VON IHNEN BETREIBT ODER BEAUFTRAGT
REGELMSSIG SOCIAL MEDIA ADVERTISING?
B I T T E H N D E H O C H !
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NADJA PRACHER
H E A D O F M E D I A & A D O P E R AT I O N S
@ N A D S C H A P
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ANNA LANDHAUSER
3 3 J A H R E , G R A Z - G E B O R E N I N F R S T E N F E L D
In Partnerschaft, keine Kinder
Mode und Genuss
Freeletics
Schokolade und Wein
Regionalitt und Nachhaltigkeit
Event-Agentur
Facebook, Instagram, Twitter
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WHO THE FUCK IS ANNA?
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ANNA IST EINE PERSONA
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FRAU ANFANG 30
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ES GIBT NUR EINE ANNAF R D I E N C H S T E N 3 0 M I N U T E N
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WAS MACHT ANNA IM WEB?
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KOMMUNIZIEREN MIT FREUNDEN
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NACHRICHTEN LESEN
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ANMELDUNG ZUM YOGA-KURS
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SCHUHE KAUFEN
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S T R E E T W E A R M I T F O K U S A U F
S H O E S
N A C H H A LT I G E P R O D U K T I O N & M AT E R I A L I E N
F E AT U R E D J U N G D E S I G N E R
S I N C E 2 0 1 5 | O N L I N E S H O P 2 0 1 6
F I R M E N S I T Z & S H O P I N
S A L Z B U R G
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WO ERREICHEN SIE ANNA?
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WIE ERREICHEN SIE ANNA?
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TARGETINGD E M O G R A P H I S C H
I N PA R T N E R -S C H A F T
3 0 - 3 5 J A H R EG R A ZW E I B L I C H
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TARGETINGI N T E R E S S E N
S T Y L E & D I V. B R A N D S
R E D W I N E L O V E R
S P O R T & A U S G L E I C H
S C H O K O L A D E & G E N U S S
F A S H I O N & B E A U T Y
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TARGETINGW E R T E
N A C H H A LT I G K E I T
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VERKAUFEN MIT SOCIAL MEDIA ADS
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ZWEI MGLICHKEITENW I E M A N S O C I A L M E D I A A D S M A C H E N K A N N
C O N T E N T & C O M M U N I T Y
K E U L E
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MIT DER KRAFT DER COMMUNITY
2 5 . O K T O B E R 2 0 1 6
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ZWEI MGLICHKEITENW I E M A N S O C I A L M E D I A A D S M A C H E N K A N N
C O N T E N T & C O M M U N I T Y
K E U L E
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SOCIAL MEDIA ADS SIND CONTENT!
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SOCIAL MEDIA ADS SIND BRANDING!
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WAS SPRICHT ANNA AN?
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WAS LSST ANNAS DAUMEN STOPPEN?
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EMOTION
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INFORMATION
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ENTERTAINMENT
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INSTAGRAM CAROUSEL ADT E S C O
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INSTAGRAM CAROUSEL ADT E S C O
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FACEBOOK LINK ADS L A C K
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BESPASSER
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KLINKENPUTZER
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BALANCEAKT
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https://youtu.be/q4zMkChgQ64
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JETZT HOLEN SIE SICH ANNA!
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Brand Awareness
Click to website
Desktop app engagement
Desktop app installs
Event responses
Lead generation
Local awareness
Mobile app engagement
Mobile app installs
Offer claims
Page likes
Page post engagement
Product catalog sales
Store visits
Video views
Website conversions
F A C E B O O K
Follower
Website-Klicks oder
Conversions
Tweet-Interaktionen
App-Installationen oder erneute Interaktion
Leads auf Twitter
Videoanzeigen
Brand Awareness
Click to website
Local awareness
Mobile app engagement
Mobile app installs
Page post engagement
Video views
Website conversions
I N S TA G R A M T W I T T E R
ZIELE FR ADS
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AD AD AD AD AD AD AD AD AD ADAD AD AD AD AD
CAMPAIGN SETUPF A C E B O O K & I N S TA G R A M : P R O C A M PA I G N M E H R E R E A D - S E T S | P R O A D - S E T M E H R E R E A D S
CAMPAIGN
AD-SETAD-SET AD-SET
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AD AD AD AD AD AD AD AD AD ADAD AD AD AD AD
CAMPAIGN SETUPF A C E B O O K & I N S TA G R A M : P R O C A M PA I G N M E H R E R E A D - S E T S | P R O A D - S E T M E H R E R E A D S
CAMPAIGN
AD-SETAD-SET AD-SET
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T W I T T E R S C R AT C H R E E L S
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I N S TA G R A M C A R O U S E L A D
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F A C E B O O K C A N VA S A D
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(UNTER)HALTEN SIE ANNA
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T W I T T E R C O N V E R S AT I O N A L A D
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T W I T T E R C O N V E R S AT I O N A L A D
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T W I T T E R C O N V E R S AT I O N A L A D
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CHECKLISTES O C I A L M E D I A A D S
PERSONA TARGETING
BEDRFNISSE WERBESUJET
PLATTFORMEN WERBEFORMATE
BUDGET BEGRENZT
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BUDGETOPTIMIERUNG
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ORGANISCHE REICHWEITE FTW!
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ANNA IST NICHT IMMER ONLINE
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BOOSTINGS OPTIMIEREN
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AUF DAS SCHNELLSTE PFERD SETZEN
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ANNA, JETZT KAUF ENDLICH!
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DYNAMIC PRODUCT ADS
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PRODUCT FEEDX M L , C S V, T S V | TA B S , B A L K E N , K O M M A , | U T F 8 O D E R I S O 8 8 5 9 1 F O R M AT
ID AVAILABILITY CONDITION DESCRIPTION IMAGE_LINK LINK TITLE PRICE BRAND
EINDEUTIGE ID ZUM PRODUKT
VORVERKAUF, AUF LAGER, ..
GEBRAUCHT, NEU,
MAX. 5.000 ZEICHEN
1.200X630 PIXEL, 1,9:1
ZIEL-URL DES PRODUKTS
MAX. 100 ZEICHEN
KOSTEN UND WHRUNG
NAME DER MARKE
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DYNAMIC PRODUCT ADSZ I E L E
C R O S S -S E L L I N G
U P - S E L L I N GI M W A R E N K O R B , A B E R N I C H T
G E K A U F T
A N G E S E H E N , A B E R N I C H T G E K A U F T
B E N U T Z E R -D E F I N I E R T E K O M B I N AT E
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CUSTOM AUDIENCEZ I E L G R U P P E
W A R E N K O R B -A B B R E C H E R
B E S U C H E R B E S T I M M T E R
S E I T E N
B E S U C H E R V O N G E S T E R N
B E S U C H E R D E R L E T Z T E N 3 0 TA G E
K U F E R
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ANNA HAT GEKAUFT!
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WERBEFORMENS O C I A L M E D I A A D S
I N S TA G R A M C A R O U S E L A D
F A C E B O O K C A N VA S A D
T W I T T E R S C R AT C H A D
D Y N A M I C P R O D U C T A D
C O N V E R S AT I O N A L T W I T T E R A D
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UNBOXINGF A C E B O O K V I D E O - P O S T I N G
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EMMA MCHTE SCHUHE KAUFEN
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ROUNDUP
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KENNE DEINE ANNA
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MACH WERBUNG ZUM ERLEBNIS
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LASS NICHT LOCKER
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SCHNAPP SIE DIR!
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WAS IST IHRE GRSSTE HERAUSFORDERUNG, IHRE
ANNA ZU IDENTIFIZIEREN UND ZU ERREICHEN?