Usability-Scoring auf Basis multiattributer ... · Usability-Scoring auf Basis multiattributer...

Usability-Scoring auf Basis

multiattributer Entscheidungsverfahren

Die Gewichtung von Aspekten der software-ergonomischen

Qualität

vorgelegt von

Diplom-Psychologin

Kristin Pataki

von der Fakultät V – Verkehrs- und Maschinensystemeder Technischen Universität Berlin

zur Erlangung des akademischen Grades

Doktorin der Philosophie - Dr. phil. -

genehmigte Dissertation

Promotionsausschuss:

Vorsitzender: Prof. Dr. D. Manzey

Berichter: Prof. Dr. M. Thüring

Berichterin: Prof. Dr. K. Fischer

Tag der wissenschaftlichen Aussprache: 24. April 2009

Berlin 2009

D 83

Meinen Großeltern gewidmet.

Inhaltsverzeichnis

1 Theoretische Grundlagen……………………………………………...... 1

1.1 Gegenstand der Arbeit………………………………………………....... 1

1.1.2 Ansätze der nutzerzentrierten Evaluation………………………………….. 1

1.1.3 Das Potenzial meinungsbasierter Evaluationsverfahren………………...... 7

1.2 Multiattribute Entscheidungsverfahren……………………………....... 12

1.2.1 Klassifikation Mehrkriterieller Bewertungsverfahren…………………….. 12

1.2.2 Das Prinzip Mehrkiterieller Bewertungsverfahren……………………...... 13

1.2.3 Ausblick auf eine Usability Scoring Procedere………………………....... 21

1.3 Usability Scoring Procedere………………………………………………. 25

1.3.1 Gewichtung von ISONORM 9241/10-Aspekten mit AHP……………....... 25

1.3.2 Aggregationsstufen………………………………………………………… 34

1.4 Reflexionen über Ergebnisse eines Usability

Scorings……………………………………………………………………. 39

1.4.1 Der Einfluss dimensionsspezifischer Gewichte auf die Identifikation

wichtiger itemspezifischer Usability-Aspekte……………………………...

39

1.4.2 Universelle Gewichte…………………………………………………........ 42

1.4.3 Umgang mit Präferenzunabhängigkeit und Redundanzfreiheit………....... 42

1.5 Aspekte empirischer Studien ……………………………………………. 45

1.5.1 Abhängigkeit von Wert- und Wichtigkeitsurteile…………………………. 47

1.5.2 Determinanten der Gewichtung von Usability-Aspekten………………….. 48

2 Empirische Studien………………………………………………………. 50

2.1 Prüfung der faktoriellen Validität des ISONORM 9241/10 ……………. 50

2.1.1 Inhalte der ersten Studie………………………………………………....... 50

2.1.2 Methode……………………………………………………………………. 50

2.1.3 Ergebnisse………………………………………………………………….. 52

2.1.4 Diskussion der Ergebnisse…………………………………………………. 55

2.2 Determinanten der Gewichtung ……………………………………........ 58

2.2.1 Forschungsfragen…………………………………………………………... 58

2.2.2 Methode……………………………………………………………………. 59

2.2.3 Dimensionsspezifische Gewichte………………………………………….. 69

2.2.4 Itemspezifische Gewichte………………………………………………….. 71

2.2.5 Zusammenhang zwischen Wert- und Wichtigkeitsurteilen………………... 77

2.2.6 Usability Scoring Procedere………………………………………………. 77

2.2.7 Forschungsfragenbezogene Diskussion der Ergebnisse…………………… 79

2.2.8 Fortführende Fragen……………………………………………………….. 82

2.3 Alternative Gewichtung 84

2.3.2 Methode……………………………………………………………………. 84

2.3.3 Dimensionsspezifische Gewichte………………………………………….. 89

2.3.4 Itemspezifische Gewichte…………………………………………………. 90

2.3.5 Zusammenhang zwischen Wert- und Wichtigkeitsurteilen……………….. 95

2.3.6 Usability Scoring Procedere………………………………………………. 95

2.3.7 Forschungsfragenbezogene Diskussion der Ergebnisse…………………… 97

2.4 Vergleich der Gewichtungsergebnisse…………………………………... 98

2.4.1 Einfluss des Erhebungszeitpunktes und der Werturteile 99

2.4.2 Domänenspezifische Gewichte 99

2.4.3 Dimensions- und itemspezifische Gewichte 100

2.5 Abschließende Diskussion der Ergebnisse……………………………… 103

2.5.1 Beurteilung der software-ergonomischen Qualität………………………… 103

2.5.2 Gewichtung von Aspekten der software-ergonomischen Qualität………… 107

2.5.3 Reihenfolge der Bewertung und Gewichten von Aspekten der software-

ergonomischen Qualität…………………………………………………….

110

2.5.4 Verknüpfung von Wert- und Wichtigkeitsurteilen 110

Literaturverzeichnis 115

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ST((+(?"

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122

Anhang A Untersuchungsmaterialien

! Anhang A1 Fragebogen ISONORM 9241/10

MOD

! Anhang A2 Instruktionen zu den Studien 2 und 3

A1

Anhang A1- ISONORM 9241/10MOD

______________________________________________________________________

Aufgabenangemessenheit

Unterstützt die Anwendung die Erledigung Ihrer Arbeitsaufgaben, ohne Sie als Benutzer unnötig zu

belasten?

Die Anwendung ...

--- -- - -/+ + ++ +++

ist kompliziert zu bedienen. !"! ! ! ! ! ! ist unkompliziert zu bedienen.

bietet nicht alle Funktionen, um die anfallenden Aufgaben effizient zu bewältigen.

! ! ! ! ! ! !

bietet alle Funktionen, um die anfallenden Aufgaben effizient zu bewältigen.

bietet schlechte Möglichkeiten, sich häufig wiederholende Bearbeitungsvorgänge zu automatisieren.

! ! ! ! ! ! !

bietet gute Möglichkeiten, sich häufig wiederholende Bearbeitungsvorgänge zu automatisieren.

erfordert überflüssige Eingaben.

! ! ! ! ! ! ! erfordert keine überflüssigen Eingaben.

ist schlecht auf die Anforderungen der Arbeit zugeschnitten.

! ! ! ! ! ! !

ist gut auf die Anforderungen der Arbeit zugeschnitten.

Selbstbeschreibungsfähigkeit

Gibt Ihnen die Anwendung genügend Erläuterungen und ist sie in ausreichendem Maße verständlich?

Die Anwendung ...

--- -- - -/+ + ++ +++

bietet einen schlechten Überblick über ihr Funktionsangebot

!"! ! ! ! ! !

bietet einen guten Überblick über ihr Funktionsangebot

verwendet schlecht verständliche Begriffe, Bezeichnungen, Abkürzungen oder Symbole in Masken.

! ! ! ! ! ! !

verwendet gut verständlicheBegriffe, Bezeichnungen, Abkürzungen oder Symbole in Masken.

liefert in unzureichendem Maße Informationen darüber, welche Eingaben zulässig oder nötig sind.

! ! ! ! ! ! !

liefert in zureichendem Maße Informationen darüber, welche Eingaben zulässig oder nötig sind.

bietet auf Verlangen keine situationsspezifischen Erklärungen, die konkret weiterhelfen.

! ! ! ! ! ! !

bietet auf Verlangen situationsspezifische Erklärungen, die konkret weiterhelfen.

bietet von sich aus keine situationsspezifischen Erklärungen, die konkret weiterhelfen.

! ! ! ! ! ! !

bietet von sich aus situationsspezifische Erklärungen, die konkret weiterhelfen.

A2

Steuerbarkeit

Können Sie als Benutzer die Art und Weise, wie Sie mit der Anwendung arbeiten, beeinflussen?

Die Anwendung ...

--- -- - -/+ + ++ +++

bietet keine Möglichkeit, die Arbeit an jedem Punkt zu unterbrechen und dort später ohne Verluste wieder weiterzumachen.

!"! ! ! ! ! !

bietet die Möglichkeit, die Arbeit an jedem Punkt zu unterbrechen und dort später ohne Verluste wieder weiterzumachen.

erzwingt unnötig starre Einhaltung von Bearbeitungsschritten.

! ! ! ! ! ! !

erzwingt keine unnötige starre Einhaltung von Bearbeitungsschritten.

ermöglicht keinen leichten Wechsel zwischen einzelnen Menüs oder Masken.

! ! ! ! ! ! !

ermöglicht einen leichten Wechsel zwischen einzelnen Menüs oder Masken.

ist so gestaltet, dass der Benutzer nicht beeinflussen kann, wie und welche Informationen am Bildschirm dargeboten werden.

! ! ! ! ! ! !

ist so gestaltet, dass der Benutzer beeinflussen kann, wie und welche Informationen am Bildschirm dargeboten werden.

erzwingt unnötige Unterbrechungen der Arbeit. ! ! ! ! ! ! !

erzwingt keine unnötigen Unterbrechungen der Arbeit.

Erwartungskonformität

Kommt die Anwendung durch eine einheitliche und verständliche Gestaltung Ihren Erwartungen und

Gewohnheiten entgegen?

Die Anwendung ...

--- -- - -/+ + ++ +++

erschwert die Orientierung durch eine uneinheitliche Gestaltung. !"! ! ! ! ! !

erleichtert die Orientierung durch eine einheitliche Gestaltung.

lässt einen im Unklaren darüber, ob eine Eingabe erfolgreich war oder nicht.

! ! ! ! ! ! !

lässt einen nicht im Unklaren darüber, ob eine Eingabe erfolgreich war oder nicht.

informiert in unzureichendem Maße über das, was sie gerade macht.

! ! ! ! ! ! !

informiert in ausreichendemMaße über das, was sie gerade macht.

lässt sich nicht durchgehend nach einem einheitlichen Prinzip bedienen.

! ! ! ! ! ! !

lässt sich durchgehend nach einem einheitlichen Prinzip bedienen.

A3

Fehlertoleranz

Bietet Ihnen die Anwendung die Möglichkeit, trotz fehlerhaften Eingaben das beabsichtigte Arbeitser-

gebnis ohne oder mit geringerem Korrekturaufwand zu erreichen?

Die Anwendung ...

--- -- - -/+ + ++ +++

ist so gestaltet, dass kleine Fehler schwerwiegende Folgen haben können.

!"! ! ! ! ! !

ist so gestaltet, dass kleine Fehler keine schwer-wiegenden Folgen haben können.

informiert zu spät über fehlerhafte Eingaben.

! ! ! ! ! ! ! informiert sofort über fehlerhafte Eingaben.

liefert schlecht verständliche Fehlermeldungen. ! ! ! ! ! ! !

liefert gut verständliche Fehlermeldungen.

erfordert bei Fehlern im Großen und Ganzen einen hohen Korrekturaufwand.

! ! ! ! ! ! !

erfordert bei Fehlern im Großen und Ganzen einen geringen Korrekturaufwand.

gibt keine konkreten Hinweise auf die Fehlerbehebung.

! ! ! ! ! ! !

gibt konkrete Hinweise auf die Fehlerbehebung.

Individualisierbarkeit

Können Sie als Benutzer die Anwendung ohne großen Aufwand auf Ihre individuellen Bedürfnisse und

Anforderungen anpassen?

Die Anwendung ...

--- -- - -/+ + ++ +++

lässt sich von dem Benutzer schwer erweitern, wenn für ihn neue Aufgaben entstehen.

!"! ! ! ! ! !

lässt sich von dem Benutzer leicht erweitern, wenn für ihn neue Aufgaben entstehen.

lässt sich von dem Benutzer schlecht an seine persönliche, individuelle Art der Ar-beitserledigung anpassen.

! ! ! ! ! ! !

lässt sich von dem Benutzer gut an seine persönliche, individuelle Art der Ar-beitserledigung anpassen.

eignet sich für Anfänger und Experten nicht gleichermaßen, weil der Benutzer sie schwer an seinen Kenntnisstand anpassen kann.

! ! ! ! ! ! !

eignet sich für Anfänger und Experten gleichermaßen, weil der Benutzer sie leicht an seinen Kenntnisstand anpassen kann.

lässt sich - im Rahmen ihres Leistungsumfangs - von dem Benutzer schlecht für unter-schiedliche Aufgaben passend einrichten.

! ! ! ! ! ! !

lässt sich - im Rahmen ihresLeistungsumfangs - von dem Benutzer gut für unterschiedliche Aufgaben passend einrichten.

ist so gestaltet, dass der Benutzer die Bildschirmdarstellung schlecht an seine individuellen Bedürfnisse anpassen kann.

! ! ! ! ! ! !

ist so gestaltet, dass der Benutzer die Bildschirm-darstellung gut an seine individuellen Bedürfnisse

A4

anpassen kann.

Lernförderlichkeit

Bietet Ihnen die Anwendung die Möglichkeit, trotz fehlerhafter Eingaben das beabsichtigte Arbeits-

ergebnis ohne oder mit geringrem Korrekturaufwand zu erreichen?

Die Anwendung ...

--- -- - -/+ + ++ +++

erfordert viel Zeit zum Erlernen.

!"! ! ! ! ! !

erfordert wenig Zeit zum Erlernen.

ermutigt nicht dazu, auch neue Funktionen auszuprobieren.

! ! ! ! ! ! ! ermutigt dazu, auch neue Funktionen auszuprobieren.

erfordert, dass man sich viele Details merken muss. ! ! ! ! ! ! !

erfordert nicht, dass man sich viele Details merken muss.

ist so gestaltet, dass sich einmal Gelerntes schlecht einprägt. ! ! ! ! ! ! !

ist so gestaltet, dass sich einmal Gelerntes gut einprägt.

ist schlecht ohne fremde Hilfe oder Handbuch erlernbar.

! ! ! ! ! ! ! ist gut ohne fremde Hilfe oder Handbuch erlernbar.

A5

Anhang A2- Instruktion Treatment 1 ______________________________________________________________________

! Einführung in den Versuchsablauf am Beispiel der Domäne Reise:

Lieber/ liebe Versuchsteilnehmer/in,

vielen Dank, dass sie an unserer Untersuchung teilnehmen. Nachfolgend werden Ihnen der Inhalt und

Ablauf beschrieben. Anschließend haben Sie Gelegenheit, Fragen zu stellen.

In der nachfolgenden Untersuchung werden Sie verschiedene Bewertungen zur Gebrauchstauglichkeit

einer Website aus der Domäne Reise abgeben, mit der Sie z.B. Flüge, Fahrscheine oder Hotels buchen

können. Dazu zählen Websites, wie z.B. hotels.de, easyjet.de, ryanair.de, diebahn.de etc. Um die

Gebrauchstauglichkeit (Usability) bewerten zu können, werden Sie einen Fragebogen kennen lernen.

Weiterhin werden Sie beurteilen, wie wichtig Ihnen einzelne Kriterien dieses Fragebogens für ihre

Tätigkeit sind, im Internet Flüge, Fahrscheine, Hotels etc. zu buchen. Sie erhalten genaue Anleitungen

und haben zu jeder Zeit der Untersuchung Gelegenheit, Fragen an Ihren Versuchsleiter zu stellen.

Es ist wichtig, dass Sie sich für eine konkrete Website aus dem Bereich Reise entscheiden. Wenn Sie

im Alltag mehrere Anwendungen nutzen, dann wählen Sie diese aus, die Sie häufigsten verwenden.

Bitte achten Sie darauf, dass Sie in der gesamten Untersuchung in Ihren Bewertungen diese Website/

Domäne (Reise) betrachten.

Sie werden dabei zuerst beurteilen, wie wichtig Ihnen einzelne Aussagen des Fragebogens für Ihre

Aufgaben sind, im Internet, Flüge, Fahrscheine oder Hotelzimmer zu buchen. Danach bewerten sie die

Gebrauchstauglichkeit Ihrer Website. Im Anschluss beurteilen Sie erneut, wie wichtig Ihnen einzelne

Aussagen des Fragebogens für Ihre Aufgaben sind, im Internet, Flüge, Fahrscheine oder Hotelzimmer

zu buchen. Danach bewerten Sie erneut die Gebrauchstauglichkeit Ihrer Website.

Sie werden genau Anleitung erhalten.

Wenn Sie Fragen haben, können Sie diese jetzt stellen.

! Einführung in die Gewichtung von Usability-Aspekten:


Ihnen werden gleich Aussagen zur Gebrauchstauglichkeit präsentiert. Ihre Aufgabe wird es sein,

anzugeben, wie wichtig Ihnen die einzelnen Aussagen für Ihre Aufgaben sind, im Internet, Flüge,

Fahrscheine oder Hotelzimmer zu buchen. Sie werden die einzelnen Aussagen paarweise miteinander

vergleichen. Mit Hilfe einer neunstufigen Skala geben Sie dann an, wie wichtig Ihnen die Aussagen

sind – und zwar für Ihre Aufgabe, im Internet im Internet Flüge, Fahrscheine, Hotels etc. zu buchen.

Ihr Versuchsleiter wird dafür ein Programm starten und Sie anleiten!

Sie müssen nur angeben, wie wichtig Ihnen die Aussagen sind. Bleiben Sie den gesamten Versuch

über in Ihrer Domäne Reise. Stellen Sie sich die Arbeitsschritte vor, die Sie mit Ihrer Anwendung

ausführen.


A6

! Einführung in die Beurteilung der software-ergonomischen Qualität:


Sie sollen nachfolgend die Ihnen von gewählte Website aus der Domäne Reise hinsichtlich ihrer Gebrauchstauglichkeit beurteilen. Sie werden hierfür einen Fragebogen kennen lernen. Bitte beurteilen Sie, in welchem Ausmaß diese Aspekte auf Ihre Website zutreffen und führen Sie sich dabei die Aufgaben, die Sie mit ihr ausführen vor Augen.

Sie erhalten hierfür eine Anleitung. Ihr Versuchsleiter steht Ihnen jederzeit für Fragen zur Verfügung!

Abbildung A2-1. Einführung in die computergestützte Beurteilung der software-ergonomischen Qualität.

! Einführung in die nochmalige Gewichtung von Usability-Aspekten:


Sie haben eben beurteilt, wie gebrauchstauglich Sie Ihre Website finden. Nun sollen Sie die einzelnen

Aspekte des Fragebogens erneut für Ihre Aufgabe gewichten, im Internet im Internet Flüge, Fahrscheine,

Hotels etc. zu buchen. Hierfür nutzen Sie erneut das Verfahren, das Sie bereits kennen gelernt haben.

Bitte bleiben Sie bei Ihrer konkreten Website und stellen Sie sich die Aufgaben vor, die Sie mir Ihr

ausführen. Ihr Versuchsleiter wird Sie wieder anleiten und steht Ihnen jederzeit für Fragen zur

Verfügung!

A7

Anhang A2- Instruktion Treatment 2 ______________________________________________________________________

! Einführung in den Versuchsablauf:


vielen Dank, dass sie an unserer Untersuchung teilnehmen. Nachfolgend werden Ihnen der Inhalt und

Ablauf beschrieben. Anschließend haben Sie Gelegenheit, Fragen zu stellen.

In der nachfolgenden Untersuchung werden Sie verschiedene Bewertungen zur Gebrauchstauglichkeit

einer Website aus der Domäne Reise abgeben, mit der Sie z.B. Flüge, Fahrscheine oder Hotels buchen

können. Dazu zählen Websites, wie z.B. hotels.de, easyjet.de, ryanair.de, diebahn.de etc. Um die

Gebrauchstauglichkeit (Usability) bewerten zu können, werden Sie einen Fragebogen kennen lernen.

Weiterhin werden Sie beurteilen, wie wichtig Ihnen einzelne Kriterien dieses Fragebogens für ihre

Tätigkeit sind, im Internet Flüge, Fahrscheine, Hotels etc. zu buchen. Sie erhalten genaue Anleitungen

und haben zu jeder Zeit der Untersuchung Gelegenheit, Fragen an Ihren Versuchsleiter zu stellen.

Es ist wichtig, dass Sie sich für eine konkrete Website aus dem Bereich Reise entscheiden. Wenn Sie

im Alltag mehrere Anwendungen nutzen, dann wählen Sie diese aus, die Sie häufigsten verwenden.

Bitte achten Sie darauf, dass Sie in der gesamten Untersuchung in Ihren Bewertungen diese Website/

Domäne (Reise) betrachten.

Sie werden dabei zuerst die von Ihnen gewählte Website hinsichtlich ihrer Gebrauchstauglichkeit

bewerten. Danach beurteilen Sie, beurteilen, wie wichtig Ihnen einzelne Aussagen des Fragebogens für

Ihre Aufgaben sind, im Internet, Flüge, Fahrscheine oder Hotelzimmer zu buchen. Danach bewerten

Sie erneut die Gebrauchstauglichkeit Ihrer Website.

Sie werden genau Anleitung erhalten. Wenn Sie Fragen haben, können Sie diese jetzt stellen.

! Einführung in die Beurteilung der software-ergonomischen Qualität:


Sie sollen nachfolgend die Ihnen von gewählte Website aus der Domäne Reise hinsichtlich ihrer Gebrauchstauglichkeit beurteilen. Sie werden hierfür einen Fragebogen kennen lernen. Bitte beurteilen Sie, in welchem Ausmaß diese Aspekte auf Ihre Website zutreffen und führen Sie sich dabei die Aufgaben, die Sie mit ihr ausführen vor Augen.

Sie erhalten hierfür eine Anleitung. Ihr Versuchsleiter steht Ihnen jederzeit für Fragen zur Verfügung!

A8

Abbildung A2-2. Einführung in die computergestützte Beurteilung der software-ergonomischen Qualität.

! Einführung in die Gewichtung von Usability-Aspekten:


Eben haben Sie mit Hilfe eines Fragebogens bewertet, wie gebrauchstauglich Sie Ihre Website finden.

Jetzt wird Ihre Aufgabe sein, anzugeben, wie wichtig Ihnen die einzelnen Aussagen im Fragebogen

sind. Dazu werden Sie die einzelnen Aussagen paarweise miteinander vergleichen. Mit Hilfe einer

neunstufigen Skala geben Sie dann an, wie wichtig Ihnen die Aussagen sind – und zwar für Ihre

Aufgabe, im Internet im Internet Flüge, Fahrscheine, Hotels etc. zu buchen.

Ihr Versuchsleiter wird dafür ein Programm starten und Sie anleiten!

Sie müssen nur angeben, wie wichtig Ihnen die Aussagen sind. Bleiben Sie den gesamten Versuch

über in Ihrer Domäne Reise. Stellen Sie sich die Arbeitsschritte vor, die Sie mit Ihrer Anwendung

ausführen.


! Einführung in die nochmalige Beurteilung der software-ergonomischen

Qualität:


Sie haben eben beurteilt, wie wichtig Ihnen die einzelnen Aspekte für Ihre Aufgabe sind, im Internet im

Internet Flüge, Fahrscheine, Hotels etc. zu buchen. Nun sollen Sie, noch einmal beurteilen, in welchem

Ausmaß diese Aspekte auf Ihre Website der Domäne Reise zutreffen. Wie gebrauchstauglich beurteilen

Sie Ihre Website? Hierfür nutzen Sie erneut den Fragebogen, den Sie kennen gelernt haben.

Bitte bleiben Sie bei Ihrer konkreten Website und stellen Sie sich die Aufgaben vor, die Sie mir Ihr

ausführen. Ihr Versuchsleiter steht Ihnen jederzeit für Fragen zur Verfügung!

A9

Anhang A2- Transferbeispiel 1

____________________________________________________

Stellen Sie sich vor, Sie möchten eine schöne Urlaubsreise machen. Dann wäre es möglich, dass Reiseziel

anhand verschiedener Kriterien zu bewerten. Der Preis, das Freizeitangebot und die Entfernung des

Reiseziels können dabei solche Kriterien sein. Es ist hierbei davon auszugehen, dass Ihnen nicht alle drei

Kriterien gleich wichtig sind. So kann Ihnen der Preis sehr wichtig sein. Sie wollen nicht mehr als 300

Euro für eine Woche ausgeben. Möglicherweise legen Sie auch großen Wert auf das Freizeitangebot. Sie

möchten viel Sport treiben oder sich abends vergnügen. Die Kriterien haben für Sie verschiedene

Bedeutungen. Genauso sollen Sie gleich entscheiden, wie wichtig Sie die einzelnen Aussagen zur Ge-

brauchstauglichkeit beurteilen – in Bezug auf ihre Domäne Reise.

A10

Anhang A2- Überleitung zur Gewichtung dimensionsspezifischer Beispiele

______________________________________________________________________

Nachdem Sie nun die einzelnen Aspekte gewichtet haben, sollen Sie die Dimensionen betrachten, zu

denen die Aspekte gehören. Sie beurteilen also, wie wichtig Ihnen die Aspekte jeder Dimension in ihrer

Summe sind.

A11

Anhang A2- Transferbeispiel 2 ______________________________________________________________________

In dem eingangs geschilderten Reisebeispiel könnte beispielsweise der Preis das wichtigste Kriterium

sein, gefolgt von dem Freizeitangebot und der Entfernung. Wenn Ihnen der Preis doppelt so wichtig als

das Freizeitangebot ist und das dreimal so wichtig wie die Entfernung, dann muss ihnen der Preis auch

sechs Mal wichtiger sein als die Entfernung. Bitte überprüfen Sie vor diesem Hintergrund noch einmal

die Beurteilung des Vergleichs, den Ihnen der Versuchsleiter zeigt.

A12

Anhang A2- Einführung in das Gewichtungsverfahren Direct Rating

______________________________________________________________________

! Aus der Instruktion in die Gewichtung mit dem Verfahren Direct Rating

am Beispiel der Domäne Reise: (Einführung ansonsten wie in Studie 2, vgl. oben)

... Bitte lesen Sie sich in Ruhe die Aussagen durch. Bringen Sie die Aussagen dann in eine

Rangreihe – entsprechend der Bedeutung, der Sie Ihnen zuweisen. Danach sollen Sie 100 Punkte

über die Aussagen verteilen. Beachten Sie bei der Punktvergabe die Abstände zwischen den

Aussagen. Aussagen, die in Ihrer Wichtigkeit näher zusammen liegen, sollten sich in ihrer

Punktdifferenz weniger stark unterscheiden als Aussagen, die in Ihrer Wichtigkeit weiter

auseinander liegen. Wie Sie die Punkte vergeben (5er, 10er, 15er Schritte, Kommastellen etc.), ist

Ihnen freigestellt. Sie können keine identischen Punkte verteilen, da Sie Rangplätze vergeben

haben. Achten Sie darauf, dass die vergebenen Punkte der Bedeutung entsprechen, die Sie den

Aussagen zukommen lassen.

Beachten Sie, dass Sie beurteilen, wie wichtig Ihnen einzelne Aussagen für Ihre Aufgaben sind, im

Internet Flüge, Fahrscheine oder Hotelzimmer zu buchen. Betrachten Sie Ihre Domäne.

Ein Beispiel soll Ihnen die Gewichtung der Aspekte nahe bringen. Sie suchen beispielsweise einen

neuen Job und haben einige Angebote. Mögliche Aspekte, die Ihnen bei der Auswahl helfen

können, sind: das Gehalt, die Anzahl der Arbeitsstunden in der Woche, der Weg zur Arbeit und

Karrierechancen. Sie stellen eine Rangreihe der Aspekte auf und vergeben entsprechend der

Bedeutung, der Sie ihnen zuweisen folgende Punkte:

! Gehalt: 40 Punkte

! Karrierechancen: 35 Punkte

! Weg z Arbeit: 20 Punkte

! Anzahl der Arbeitsstunden: 5 Punkte.

Gehalt und Karrierechancen sind also sehr wichtige Aspekte. Der Abstand zwischen den Aspekten

beträgt 5 Punkte und spiegelt auch den Abstand wider, in dem die Aspekte in ihrer Bedeutung

beieinander liegen. Sie sind folglich ähnlich wichtig. Da die Anzahl der Arbeitsstunden in der

Woche am wenigsten wichtig ist, wurden für diesen Aspekt 5 Punkte vergeben. Die Summe der

Punkte ergibt 100.

Um die Punkte zu vergeben, können Sie sich als Hilfsmittel vorstellen, wie viel Punkte die Aspekte

erhalten würden, wenn Sie gleich wichtig wären. In dem eben skizzierten Beispiel würden alle

Aspekte 20 Punkte erhalten. Sie können dann ermitteln, wie stark die Bedeutung des Aspektes von

den 20 Punkten abweicht. Manchmal hilft es auch mit der Bepunktung von Aspekten zu beginnen,

die am wenigsten wichtig sind.

Sie können Ihre Punktvergabe zu jederzeit korrigieren. Denken Sie nur daran, die Bedeutung der

Aspekte für Ihre Aufgabe zu beurteilen, Fahrscheine oder Hotelzimmer zu buchen.

A13

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