Marketing Automation mitMautic & TYPO3

Wir sind ein gutes Team.

Sup7even Digital Unser Team

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Volker Kemeter TYPO3 Development

Josef GlatzTYPO3 Development

Kathrin SchütteOnline Marketing

Attila JánosScrum Master

Doreen KallweitOnline Marketing

Claudia NikollajCreative Director Georg Ringer

TYPO3 Core-Development

Digital made with in Austria. Linz. Vienna.

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AGENDA

1. Marketing Automation

2. Strategy of Marketing Automation

3. What is Mautic

4. TYPO3 + Mautic

5. At the end of the day?

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2: Marketing Automation

From IP to contactFrom contact to converter

From converter to customer4

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AGENDA

1. Marketing Automation

2. Strategy of Marketing Automation

3. What is Mautic

4. TYPO3 + Mautic

5. At the end of the day?

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3: Strategy of Marketing Automation

Contact tracking/monitoring

Automates finding and muturing contacts

Landing Pages + Forms

Sending email | text messages | web notifications

CRM

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3: Strategy of Marketing Automations

1. Monitoring and tracking contactsTracking is based on: IP and/or Cookie // Page, View or URL

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3: Strategy of Marketing Automation

2. Magnify data

● Magnifying data about ○ Forms on Landing Pages, Newsletters submissions○ Whitepapers○ User registration

● “Don´t ask too much”

● “Make a deal”

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3. Maintain● Data consistency● Data structure

3: Strategy of Marketing Automation

4. Master• Using Data

• Personalized Content

• Integration in CMS will be standard in near future.

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AGENDA

1. Marketing Automation

2. Strategy of Marketing Automation

3. What is Mautic

4. TYPO3 + Mautic

5. At the end of the day?

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Mautic

Mautic is an open source marketing automation software (email, social & more).

Open SourceLicensed under GPL 3Self hosted + SaaS

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AGENDA

1. Marketing Automation

2. Strategy of Marketing Automation

3. What is Mautic

4. TYPO3 + Mautic

5. At the end of the day?

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2: The Goal

From IP to contactFrom contact to converterFrom converter to customer

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1: Define contact fields

2: Create segments

3: Setup landing pages

4: Create email

5: Create campaign

6: Define point triggers and actions

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Mautic + TYPO3 Campaign Workflow

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Mautic + TYPO3 Campaign Workflow

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website.com/landingpageNew Visitor Contact / known visitor

Contact segmentation

Campaign

Point trigger + action

CRM

Master data: Using Data

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http://mautic.sup7even.digital/ http://mautic-typo3.sup7even.digital/

AGENDA

1. Marketing Automation

2. Strategy of Marketing Automation

3. What is Mautic

4. TYPO3 + Mautic

5. At the end of the day?

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What is special?

Open Source Licensed under GPL No license costs

Self hosted Active community Agency support

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At the end of the day!

automated communication & marketing processes

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Marketing Automation delivers

… and a personalized content!

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Datenschutz

Um von dieser Technologie rechtssicher zu profitieren obliegt Ihnen als Werbetreibendem die Verpflichtung zur transparenten Aufklärung darüber, dass

● ein Cookie gesetzt wird (dies gebietet bereits die EU Cookie-Richtlinie)

● das Klickverhalten personalisiert gespeichert und über dieses Cookie zusammengeführt werden kann

● dieses gegebenenfalls zur Personalisierung Ihrer Contents sowie der E-Mail-Kommunikation verwendet wird

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Many thanks to all open source contributers at

and especialy

Jurian Janssen@woeler on Slack #typo3-mautic

Github.com/Woeler21

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Your question?

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