Seminar Social Media Marketing
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Transcript of Seminar Social Media Marketing
Microsoft PowerPoint - socialmediamarketing.pptx
Halloerstmal.
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SocialMedia=Toolsthathelpconnectpeople.Indiesem Seminar:ein Ausschnitt.Konzentration zunchst aufFB&Twitter.Vorschlge werden gerne angenommen.http://www.slideshare.net/cc.becker/110319baw
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Kaplan,A.M.,&Haenlein,M.(2010).Usersoftheworld,unite!ThechallengesandopportunitiesofSocialMedia.BusinessHorizons,53(1),5968.doi:10.1016/j.bushor.2009.09.003.Social NetworksundCommunitysalsChancefrNonProfitOrganisationenhttp://www.slideshare.net/MichaelvanLaar/socialnetworksundcommunitysalschancefrnonprofitorganisationen2314198
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1.JavaA,SongX,Finin T,TsengB.Whywetwitter:understandingmicrobloggingusageandcommunities.Proceedingsofthe9thWebKDD and1stSNAKDD2007workshoponWebminingandsocialnetworkanalysis.2007.Availableat:http://portal.acm.org/citation.cfm?id=1348556.2.vanEimeren B,Frees B.Fast50MillionenDeutscheonline Multimediafralle?MediaPerspektiven.2010;(78):334349.3.Nielsen(2006)ParticipationInequality:EncouragingMoreUserstoContributehttp://www.useit.com/alertbox/participation_inequality.html
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Syncapse Corp.(2011).IncreasingCampaignEffectivenesswithSocialMedia.
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http://www.slideshare.net/peoplebrowsr/abriefcartoonhistoryofsocialnetworking19302011?from=ss_embed
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Ellison,N.B.,Steinfield,C.,&Lampe,C.(2007).TheBenefitsofFacebookFriends:SocialCapitalandCollegeStudentsUseofOnlineSocialNetworkSites.JournalofComputerMediatedCommunication,12(4),FacebookalsChance?http://www.bwlzweinull.de/index.php/2011/03/01/eineneueartderalphabetisierung/
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Mrz2011:Deutschland:17,19Mio.(+1,2Mio.seitFebruar2011)Schweiz:2,51Mio.sterreich:2,46Mio.http://www.facebookbiz.de/artikel/facebooknutzerzahlenmaerz2011
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Boyd,D.,Golder,S.,&Lotan,G.(2010).Tweet,tweet,retweet:Conversationalaspectsofretweeting ontwitter.hicss (p.110).IEEEComputerSociety.RetrievedDecember14,2010,fromhttp://www.computer.org/portal/web/csdl/doi/10.1109/HICSS.2010.412.
http://www.diosacommunications.com/twitterbestpractices.htmhttp://blog.twitter.com/2011/03/numbers.htmlhttp://techcrunch.com/2010/09/02/twitterstats/
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http://blog.sysomos.com/2011/03/15/nonofficialtwitterclientsstillwidelyused/
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Weinberg,T.(2009).TheNewCommunityRules:MarketingontheSocialWeb.O'ReillyMedia.
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http://offtherecord.de/2010/07/19/bvdwzehnregelnfuersocialmediamitbauchgefuehlundratio/
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http://www.mindjumpers.com/blog/2010/10/hm%E2%80%99suseoflmedia/1.10.2010http://www.youtube.com/watch?v=gza8dvN8Hkc Social MediaMarketingin3minutes
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http://mashable.com/2011/03/22/tipsbrandfacebookpage/
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http://offtherecord.de/2010/07/28/oldspiceunddermythosdeserfolgsimzeichendergier/http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php
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http://www.zeit.de/digital/internet/201103/guttenplagerfolgskriterien?page=allhttp://de.guttenplag.wikia.com/wiki/GuttenPlag_Wiki
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SocialmediaScrewUps AHistoryhttp://www.slideshare.net/socialmediainfluence/socialmediascrewups?from=ss_embed
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