Review Economy

@SHedebrandt

What is Airtame?

Growth team

Content

Voice / Social

Reviews

Partnerships

Paid

Mail Flows

PR

Tracking / Analytics

What is the Review Economy?

How to win in the review economy?

How to ramp up the harvesting?

1. Create value for your customers

2. Built a system that identifies happy users

3. Harvest the goodwill

4. Direct the goodwill towards an online reflection

New customers

IndieGoGo

The customers gets the mail

Unhappy Customer

Happy Customer

Okay, get to the case… Can I make money on this?

What to do when that’s in place?

Start tracking your rankings

Learn how the search engine

Setup up ads

What have we learned?

BRAND

“If you could give one piece of advice to your younger self

that pertains to your career in marketing, what would it be?”

“I would tell myself that a brand is the sum of every experience

a customer has with your company, and a strong brand will

always generate long-term growth and revenue.

It’s important to think about the entire customer lifecycle and

relentlessly improve the interactions customers have with

your company.”

Bill MacaitisCMO - SLACK

@SHedebrandt