Studienprojekt #trcknr
-
Upload
steffen-smettan -
Category
Marketing
-
view
221 -
download
1
description
Transcript of Studienprojekt #trcknr
![Page 1: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/1.jpg)
DECKENWÄSCHETROCKNERRELOADED
Anikó Angyal, Christin Döhring, Susanne Neumer, Steffen Smettan
Strategien der WirtschaftskommunikationHTW Berlin, SoSe 2013, 26. Juni 2013
![Page 2: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/2.jpg)
STADTLEBEN
![Page 3: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/3.jpg)
DAS PROBLEMWENIG PLATZ
![Page 4: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/4.jpg)
VIEL WÄSCHEDAS PROBLEM
![Page 5: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/5.jpg)
UNSERE ZIELGRUPPEjunge Individualisten, Großstädter
![Page 6: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/6.jpg)
UNSERE ZIELGRUPPEEarly Adopter, internetaffin
![Page 7: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/7.jpg)
UNSERE ZIELGRUPPEHIER TRIFFT SICH
![Page 8: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/8.jpg)
UNSERER ZIELGRUPPEDAS IST DER STYLE
![Page 9: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/9.jpg)
UNSERE ZIELGRUPPESO FEIERT
![Page 10: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/10.jpg)
ABOVE THE LINEUNSERE LÖSUNG
![Page 11: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/11.jpg)
![Page 12: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/12.jpg)
EXKLUSIV
![Page 13: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/13.jpg)
STYLISCH
![Page 14: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/14.jpg)
PRAKTISCH
![Page 15: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/15.jpg)
GESTALTE DEINEN
![Page 16: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/16.jpg)
UNSERE KOMMUNIKATIONthe focus is online
![Page 17: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/17.jpg)
WEBSITE
SHOP BLOG
![Page 18: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/18.jpg)
SPOTPaar
![Page 19: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/19.jpg)
SPOTElternbesuch
![Page 20: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/20.jpg)
SPOTVorlesung
![Page 21: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/21.jpg)
SPOTBadewanne
![Page 22: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/22.jpg)
BANNER
![Page 23: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/23.jpg)
SPONSORED POSTSBLOGS
![Page 24: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/24.jpg)
GUERILLA-AKTION
![Page 25: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/25.jpg)
LAUNCH-EVENT
![Page 26: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/26.jpg)
AUF EINEN BLICK
WEBSITE
BANNERSOCIAL MEDIA
GUERILLA-AKTION
20.000 EUR
30.000 EUR
1.500 EUR
5.000 EUR
1.500 EUR
5.000 EUR
85.500 EUR
20.000 EUR
SPONSORED POSTS
LAUNCH-EVENT
SPOTS
GOOGLE ADWORDS 2.500 EUR
![Page 27: Studienprojekt #trcknr](https://reader033.fdokument.com/reader033/viewer/2022052906/558c62cad8b42a176c8b45da/html5/thumbnails/27.jpg)
LIFT UP YOUR LAUNDRY