Post on 13-Apr-2017
#CoWebinar @CoSchedule @SumoMe
How to Exponentially Grow Your Subscriber List
Tips, Tools, Tricks, and Lessons from the team at
SumoMe.com
#CoWebinar @CoSchedule @SumoMe
Matt Ragland
Sumo Sensei
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Will there be a recording?
we will see…
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Have Questions?there will be answers!
at the end…
#CoWebinar @CoSchedule @SumoMe
Have Questions?there will be answers!
at the end…
Join on Twitter!
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#CoWebinar @CoSchedule @SumoMe
#CoWebinar @CoSchedule @SumoMe
2 Fundamentals of Email Lists
Predictable x scalable = Success
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Don’t Do One-Offs
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DON’T DO ONE-OFFS!
get it?
😀
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#CoWebinar @CoSchedule @SumoMe
Why Email?Facebook Fans: not controlled by you Twitter Followers: not controlled by you Instagram Followers: not controlled by you YouTube Subscribers: not controlled by you Email Subscribers: controlled by you
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AAA Formula
Ask Assets Acquisition
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ASK
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SumoMe Live Demo!
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Lazy Sunday Method
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Have an “Ask” Schedule
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#CoWebinar @CoSchedule @SumoMe
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ASSETS
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Email Signature
Your Employees Email Sig too!
———— Bonus: Setup an Auto-Responder
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FacebookWhat Groups are You In? (create one)
———— Search Your Social Graph
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Exportlinkedin.com/people/export-settings
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slack groups!SlackList.info
Traffic1m example
How to add people (Nat)
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Optimize the Success Page
Exact next step
Why
Urgency!
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ACQUISITION
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Target Your Landing Pages
Welcome a specific reader
Where are they coming from?
Guest Post? Ad Placement? Social Link?
Craft your content to match their interests!
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Not Specific - General to all Readers. “Hey, you!”
Super-Specific! “Welcome Inman!”
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How to Buy Ads
just keep it simple and boost a post to start
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Then Re-Target
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Re-Target Your Content
- No one WANTS to click ads! - Only spend $20! - I’ll walk you through this live
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The Flattery Method- Read someone's article, attend their webinar, or buy their course - Follow it exactly with a twist - Write it up & let them know about it
How this worked for me…
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Great marketing focuses on 1-2 activities that you can double, triple, 10x down on.
“ ”
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Stress-Free Webinar StrategyFind someone that has an audience you want. Agree on webinar Promote to your audience about the webinar
Presenter promotes to their audience and does the webinar
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Brian’s Email
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Recap! What You Can Do in 5 Minutes
Ask: Install Welcome Mat @ SumoMe.com
Assets: Update your email signature
Acquisition: Post your site to one FB group
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Rapid Fire!
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Email Frequency
Send one email per week!
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What’s a Good Conversion Rate?
Should be about 2% site-wide
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What’s a Good Open Rate?
• 20% is good • Use the Double-Open Trick
• Send 3-4 days later • Change the Subject Line • Only send to Un-Opens
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Bonus Time!
Video & Slides of Webinar
All the Links & Resources
Access to my Slack Experiment
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Bonus Time!1. Install SumoMe on your site
(already using? just send a screenshot of your Dashboard)
2. Forward Welcome Email (or screenshot) to
matt@sumome.com!
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Questions?