schildener_deutsche telekom

8/3/2019 schildener_deutsche telekom

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Georg Schildener, Deutsche Telekom AG

m2m Forum 2011 / Milan / May, 5 th 2011

Future proofing M2M


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Deutsche Telekom at a glance.

Three Challenges to Future Proof M2M.

1) The Complexity Challenge.

2) The Relationship Challenge.

3) The Pricing Challenge.

Whats Next?


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May. 5th, 20112011-05-05_m2m Forum_v01.ppt 3

Deutsche Telekom, a Global Player.The only operator with seamless transatlantic footprint.

Deutsche Telekom Footprint

Main emphasis: mobile communications(majority shareholdings)

Integrated markets (majority shareholdings)

Telecom Srbija (via OTE)Serbia

Albania AMC (via Cosmote)

Bulgaria Globul (via Cosmote)Germany Deutsche Telekom

Greece OTE, Cosmote (via OTE)

United Kingdom Everything Everywhere*

Croatia T-Hrvatski Telekom

FYROMMakedonski Telekom (via Magyar Telekom),T-Mobile MK (via MakTel)

Montenegro Crnogorski Telekom (via Magyar Telekom)

Netherlands T-Mobile Netherlands

Austria T-Mobile AustriaPoland Polska Telefonia Cyfrowa (PTC)

Romania Romtelecom (via OTE), Cosmote Romania(via Cosmote)

Slovakia Slovak Telekom, T-Mobile Slovensko

(via Slovak Telekom)Czech Republic T-Mobile Czech Republic

Hungary Magyar Telekom, T-Mobile Hungary(via Magyar Telekom)USA T-Mobile USA

Telecom Srbija (via OTE)Serbia

Albania AMC (via Cosmote)

Bulgaria Globul (via Cosmote)Germany Deutsche Telekom

Greece OTE, Cosmote (via OTE)

United Kingdom Everything Everywhere*

Croatia T-Hrvatski Telekom

FYROMMakedonski Telekom (via Magyar Telekom),T-Mobile MK (via MakTel)

Montenegro Crnogorski Telekom (via Magyar Telekom)

Netherlands T-Mobile Netherlands

Austria T-Mobile AustriaPoland Polska Telefonia Cyfrowa (PTC)

Romania Romtelecom (via OTE), Cosmote Romania(via Cosmote)

Slovakia Slovak Telekom, T-Mobile Slovensko

(via Slovak Telekom)Czech Republic T-Mobile Czech Republic

Hungary Magyar Telekom, T-Mobile Hungary(via Magyar Telekom)USA T-Mobile USA

*JV with France Telecom.


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Deutsche Telekom A Pioneer in Enablement.We are the leading mobile wholesale provider in Europe and we create mutual benefits.

Textbox Headline

Competitors M2M ConsumerElectronics

We enable Business

MVNO


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Whats Next?


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The Complexity Challenge: The M2M Value Chain.Complex M2M delivery model includes players from different industries.

M2M Value chain & Ecosystem

Machine /Box supplier

ModemSupplier

CommunicationProvider Appl. Provider

SystemIntegratorEnabler

Sales /Cust. Care

M2M Providers need enablement to cope with the complexity of the value chain

=> Partnering is essential now and going forward


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The Complexity Challenge: Case Study.Public Sector: Truck Toll System.

Mastering the Complexity Challenge

Toll Collect is a consortium of Deutsche Telekom, Daimler and Cofiroute .

Commissioned by the German Federal Ministry of Transport, Toll Collect has established and operatesa turn key toll system that charges fees for trucks on designated German freeways ( usage based ).

AGPS unit built into the truck transfers data via GSM module, toll terminals automatically charge viaInternet. In addition toll bridges and mobile control stations prevent toll abuse.

System solution supply

Data center operation / Incident support

Toll-billing calculation

Technical consulting

SIM card supply and qualified SIM cardadministration process

Our service

Nationwide Truck Toll System in Germany


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Whats Next?


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The Relationship Challenge: Case Study.Vehicle Telematics: Consumer Electronics.

Mastering the Relationship Challenge

Real-time navigation and routing services like LIVE traffic, local search, mobile speed control etc .

NAVIGON live services on NAVIGON devices with embedded Telekom SIM connectivity.

Launch in 15 countries simultaneously (October 2009).

What more? Deutsche Telekom integrates NAVIGON software into smart phones - on iPhoneNAVIGON software 2 years for free with a 24 month subscription.

Deutsche Telekom enables connectivity needswith one contract / one SIM for 15 countries.

Worry-Free use of real-time services around

Europe without additional roaming costs forusers.

Push of NAVIGON software via Integration intoDT App portfolio.

Our service

Strategic partnership in navigation business


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Whats Next?


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Greatly varying value per bit makes mere pay for MB a nonsense proposition=> Operators to provide individual Pricing for individual needs

The Pricing Challenge: M2M is different.Value per bit differs according to application.

Entire service offering requires acouple of bytes, transferred reliably and

fast.

Service offering requires largebandwidth, but transfer can be at off-

peak hours.

Fire Alarm Electronic Signage


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Project individual pricing - illustrative

The Pricing Challenge: Rates for individual demands.Different applications require different business models.

Fixed

Variable

Long

Short

Frequently

Rarely

Daily

One-time

High

Low

Monthly

Usage

abroad

Lifespan

of solution

Required

data volume

Predictability

of data volumeInvoicing


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Requests for a Life-Time-Fee offer from several industrieswith longer-lasting appliances.

One Price for all and for life.

Demand for LTF based on a clear, individual requirement forconnectivity which support the customers cost calculation .

For the entire (solution) system design:

Life-Time of solution

Traffic volume

Regional spread

We need one fixedprice for the lifetime of

the M2M solutionwhich we can integrateinto the calculation ofour production costs.

LTF is not a flat model to support unlimited traffic.

LTF shall not be misused, thus is designed for theconnectivity behavior of the solution.=> future proof through update of commercials if needed

Marketdemand

Pre-requisite

What it isNOT!

The Pricing Challenge: Lifetime Fee (LTF).LTF - How to enable predictable traffic ?


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The Pricing Challenge: Case Study.Vehicle Telematics: Navigation / traffic information.

Mastering the Pricing Challenge

BMW Connected Drive stands for intelligent connection between driver, vehicle and environment.Connected Drive delivers services like emergency call, breakdown service, information services, trafficinformation, internet access and more.

Divers/ End-Users can choose which Connected Drive package they want to use (BMW Assist, BMWOnline, BMW Internet) .

All services are available via one globalM2MSIM chip inside BMW vehicles.

Deutsche Telekom enables voice and data

communication world wide*.BMW can manage connectivity andservices via DT M2M interfaces directly.

Our service

BMW Connected Drive

*except US


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Global customers need a central partner.

Customers need one simple interface to managetheir multinational operation.

Price per MB does not cut it.

Solutions evolve over time and need constantbusiness model support.

Pricing needs to accommodate change.

Partnering is keyDelivery Value Chain is complex.

Doing everything alone will not work.

Summary: Future Proofing M2M .A new approach to Business models is needed to enable connected devices.

The Complexity Challenge

Central Interface

The Relationship Challenge

Business Model Innovation

The Pricing Challenge

The Complexity Solution

The Relationship Solution

The Pricing Solution


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Whats Next?


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What is next ?Future Proofing M2M in real life conditions.

EnergyHealth

Automotive

DT Solution Business

Joint project of DT and the city ofFriedrichshafen, launched in 2007

Real life conditions, customer feedbackand scientific research

Improvement for the futurequality of life

(residents) and business conditions

T-City and Solution Business

T-City

For more information visit: www.t-city.de


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Deutsche Telekom AGGeorg Schildener

International Mobile WholesaleCell: +49 151 1222 3022eMail: [email protected]

Questions Welcome

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