DMEXCO
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Transcript of DMEXCO
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Wichtige TrendsVorschau
Everywhere
Anytime
Any Channel
Relevancy
Drives
Conversion
Engage
The
Audience
Eine gute Kundenerfahrung führt
dazu, dass Kunden wiederkommen
und Sie als Anbieter
weiterempfelhlen.
Top business driver : 41% of
businesses surveyed Improve
Customer Experience
Forrester
60% aller Online Besucher erwarten,
dass Sie über ihre Vorlieben für
Produkte Bescheid wissen,
• auch, ob Sie ein neuer oder
wiederkehrender Besucher sind..
• Forrester
Mobiler Datenverkehr wird steigen, um
4.000% bis 2014
Mehr Benutzer werden mit mobilen
Engeräten ins Internet gehen,
anstelle mit dem PC [ bis 2014]
Morgan Stanley
41 % der befragten Retailkunden
sagen, Personalisierung führt zu höherer
Kundenzufriedenheit, höheren
Bestellsummen und mehr Kundentreue.
Aberdeen
In Behavioral Targeting werden die
Investitionen steigen um 468% in USA
bis 2012
Sales & Marketing MagazineAnwender von Location Based
Services werden global ansteigen auf
mehr als 526 Millionen bis 2012
Mobile Advertising wird
erwartungsgemäß steigen von $530.2
million (2008) auf $7.5 billion in 2012.
Gartner
Best-in-Class Organisationen erhöhen
ihr Budget für mehr personalisiertes
Cross-selling, up-selling und
Wiederholungskäufe in 2010
Aberdeen
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About SDL
Publically traded on London
Stock Exchange
50 offices across 30 countries
Nearly 700 customers in
5 continents
12+ years of WCM experience
Highest Analyst rating for WCM
24/7 Support Centers in
Netherlands, Belgium,
US and Japan
Web Content Management
eCommerce
Structured Content
Language Services
Language Technologies
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ÄRA Web 1.0 ?
Content
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Heute:
Personalisierung & Konsistenz
Multi-Channel Touchpoints
Kundenverhalten
Communities
CRM Analytics Document
Output Mgmt
Search
WCM Archiving
DAM
Applications
Kundenerfahrung
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Visitor Aware Interaction
Ambient Knowledge
Gather Information
Leverage Eco System
Utilize in all channels
Visitor Aware InteractionBringt alles zusammen:
Visitor Intelligence GatewayAmbient Data Framework
CRM
Behavior
Social
Environment
Geo locationTransactions
Any 3rd party
Your Ecosystem
CRM System Support System Analytics System
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Maintenance als SchlüsselfaktorAutomatisierte Personalisierung bringt Effizienz in Zeit
Eff
ort
No. of personalized pagesCopyright © 2010 SDL, Inc
Page based
systems
+340%
Productivity
+569%
Productivity10 x
Faster time
to market
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Toys R Us Counts On
Maximize Promotions
“We automatically select the best
items to display on all our pages.
Saving us the manual labor we now
use our time to fine tune our rising
success.”
INCREASED:
Cross Sales + 250%
Same Customer Sales + 25%
Conversion + 40%
Leading International Toy Reseller
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Die GrundlagenEffizienz des Contents
Globalization/Localization
Re-use assets
Inherit applications
Multi-Channel Localization
End to End Translation
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Kontaktdaten
Simone Zahn | Business Development Executive D/A/CH | SDL | Web Content Management Solutions |(t) +49 711 78060 287 | (m) +49 176 320 21073 | email: [email protected] | www.sdl.com
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Everywhere, Anytime, Any Channel
Relevancy Driven Conversion
Engage The Audience
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Emirates Maximizes Conversion Globally with SDL
80 Web Sites including :
Chinese, Japanese and Arabic
(*double-byte characters)
15 Different Brands
Accelerated Time to Market Simultaneously across multiple
brands and channels
Maximized Cross-Sell
Automated Promotions based on unfulfilled capacity
“Our WCM efficiently structures enterprise-
wide processes for the creation,
management, distribution and delivery of
business critical content across multiple
Web sites, portals, e-applications and
paper-based publications”
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KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL
Central Brand Control But Local Flexibility
Speed To Market
Low Cost Per ChannelSignificant Cost Reductions
Maximizing Campaigns
“We only need to
develop our campaigns
and promotions once”
“We roll-out marketing campaigns
and sales promotions to more than
sixty countries – in the local
language – in just a few days”
15Gilbane Research 2009
HP reduced content globalization costs by $100 million
over 5 years –140+ Billion page views per year
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“ We needed to develop more than 30 regional
multilingual sites …SDL Tridion has helped us achieve
our goals via its unique BluePrinting technology,’’
Mike Simon, Senior VP
Corporate Communications , Emirates Group
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Christoph Oberli
VP eCommerce & Interactive
Mandarin Oriental Hotel Group
“The number of bookings we received through the
mobile site surpassed our expectations. The
investment we made was returned within two months.”
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“We roll-out marketing campaigns and sales
promotions to more than sixty countries – in the local
language – in just a few days”
Alexander Mul, E-marketing Director at KLM