Sap integration salesforce_presentation

Integration

Dirk GronertSalesforceTechnical [email protected]

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Web FormsSocial Identity

Mobile App

Marketo

Identity Management

Sonja DingelsSMARTRAC TECHNOLOGY GmbHIT Manager Sales Applications

[email protected]

Yes, Salesforce can!

Intro:Thechangeofintegration

Salesforce-IntegrationsBestPractices

CustomerPresentation:Smartrac

Questions

Agenda

SafeharborstatementunderthePrivateSecuritiesLitigationReformActof1995:Thispresentationmaycontainforward-lookingstatementsthatinvolverisks,uncertainties,andassumptions.Ifanysuchuncertaintiesmaterializeorifanyoftheassumptionsprovesincorrect,theresultsofsalesforce.com,inc.coulddiffermateriallyfromtheresultsexpressedorimpliedbytheforward-lookingstatementswemake.Allstatementsotherthanstatementsofhistoricalfactcouldbedeemedforward-looking,includinganyprojectionsofsubscribergrowth,earnings,revenues,orotherfinancialitemsandanystatementsregardingstrategiesorplansofmanagementforfutureoperations,statementsofbelief,anystatementsconcerningnew,planned,orupgradedservicesortechnologydevelopmentsandcustomercontractsoruseofourservices.

Therisksanduncertaintiesreferredtoaboveinclude–butarenotlimitedto–risksassociatedwithdevelopinganddeliveringnewfunctionalityforourservice,ournewbusinessmodel,ourpastoperatinglosses,possiblefluctuationsinouroperatingresultsandrateofgrowth,interruptionsordelaysinourWebhosting,breachofoursecuritymeasures,theimmaturemarketinwhichweoperate,ourrelativelylimitedoperatinghistory,ourabilitytoexpand,retain,andmotivateouremployeesandmanageourgrowth,newreleasesofourserviceandsuccessfulcustomerdeployment,ourlimitedhistoryresellingnon-salesforce.comproducts,andutilizationandsellingtolargerenterprisecustomers.Furtherinformationonpotentialfactorsthatcouldaffectthefinancialresultsofsalesforce.com,inc.isincludedinourannualreportonForm10-KfiledandourquarterlyreportforthemostrecentfiscalquarterendedJuly31,2011.ThesedocumentsareavailableontheSECFilingssectionoftheInvestorInformationsectionofourWebsite.

Anyunreleasedservicesorfeaturesreferencedinthisorotherpressreleasesorpublicstatementsarenotcurrentlyavailableandmaynotbedeliveredontimeoratall.Customerswhopurchaseourservicesshouldmakethepurchasedecisionsbaseduponfeaturesthatarecurrentlyavailable.Salesforce.com,inc.assumesnoobligationanddoesnotintendtoupdatetheseforward-lookingstatements.

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* SCAN * MOBILE * ALWAYS ON * SOCIAL * SHARE * CLOUD * We all are using the new “worlds”

OldWorld Innovation NewWorld

We didn’t adopt anything else faster than mobile- and smartphones!

• Convenient

• Reachable

• Easy access to information: : I have all information right at my fingertips

• Easy information exchange / collaboration

• Leisure activity: Games, Fitness, Health

• Multi media

• Individual : It looks like that the device is adopted to “MY” needs ….

… we didn’t adopt anything else faster than mobile- and smartphones?Why …

Consu

mer

Cap

ability

“Consumerization of IT will force more IT change […] than any other trend.”*Dell: http://en.community.dell.com/techcenter/b/techcenter/archive/2011/05/11/interop-day-1

Related to IntegrationConsumerization of IT

Consu

mer

Cap

ability

Enterprise IT

“Integration, in terms of problem and solution patterns, has not changed a great deal in the last 20 years,” Linthicum writes. Many of today’s approaches and technologies function much the same as they did in 1997. While the functionality has increased and the prices have dropped, the future gap between the requirements upon this traditional technology and what’s actually on the market will be significant.”*SnapLogic: http://www.snaplogic.com/resources/white-papers/the-death-of-traditional-data-integration

“Consumerization of IT will force more IT change […] than any other trend.”*Dell: http://en.community.dell.com/techcenter/b/techcenter/archive/2011/05/11/interop-day-1

Related to IntegrationConsumerization of IT

Consu

mer

Cap

ability

Enterprise IT

“Integration, in terms of problem and solution patterns, has not changed a great deal in the last 20 years,” Linthicum writes. Many of today’s approaches and technologies function much the same as they did in 1997. While the functionality has increased and the prices have dropped, the future gap between the requirements upon this traditional technology and what’s actually on the market will be significant.”*SnapLogic: http://www.snaplogic.com/resources/white-papers/the-death-of-traditional-data-integration

“[…] you can keep making the same mistakes you’ve made for the past two decades, or you can finally get smart about integration. But, hey, don’t change for me — change for the

business.”1)

Integration is no longer an IT topic only!

There are always Data, Tasks and a time dependencyIntegration Design : The Process

TransactionHistory

Account

Opportunity

PriceBook

Product

Financials

GeneralLedger

Receivables

Assets Payables

OrderManagement

Pricing Configurator

OrderManagement

SupplyChainManagement

Inventory Procurement

Manufacturing

NeuerAccount

NeuerKunde

GeänderterCustomer

InvoiceHistorie

CreditInformation

InvoiceHistorie

AvailabletoPromiseCheck

NeueOpportunity

Neue/GeänderteOrder

Neue/GeändertePreisliste

Neue/GeänderteProdukte

Invoices,Products,Quotes,Pricing,Shipping,Accounts,Orders,Assets,Credits

Transformation,Validation,MassUpdate,DataCleansing,CustomLogic,Alerts&Workflow

SynchronvsAsynchron

Data

Task

Timing

User InterfaceIntegration Design : The right Level

* Mash-up (web application hybrid), a website or web application that combines content from more than one source.Source: https://www.widepedia.com

* Salesforce Canvas, Concept of the Mash-ups adopted to the needs of the Enterprises: Authentication, context based, casses to salesforce API and UI for interaction, event driven, cross-domain XHR.

Available in: VF, Chatter, SF1 Mobile

Process & Database LevelIntegration Design : The right Level

Middleware / Enterprise Service Bus

Call ExternalWeb Service

REST or SOAP API

Data Centric Access OutboundMessaging

Workflow

WS Callouts

Web Service Endpoint

Process Centric Access

ApexClass method

Apex Code

ETL / Batch

Bulk API (REST based)

Delegated Authentication

Authentication Source / Assertion

Metadata API

Software Development Lifecycle

IDE, Source Control

Streaming API

Presence, Instant Messaging,Real-time Updates

CTI API

Cloud or On-premise CTI integration

oData Source

Analytics API

Analytics Tools

Lightning Connect

Web-ServiceEndpoint

oDataSOAP/REST

BAPIiDoc

JCoJDBC…

oData

SOAP/REST

oData

SOAP/REST

SAP Integration Best Practices

PI/XI/PO/Direct

SAPNetweaver

Com

posi

te A

pplic

ati

on F

ram

ew

ork

Life

Cycl

e M

anagem

ent

Information Integration

Master Data Management

BI Knowledge Mgmt

People IntegrationMulti channel access

Portal Collaboration

Process Integration

Integration Broker

Business Process

Management

Application Platform

DB and OS Abstraction

J2EE ABAPESB

Rest/SOAP(A-)Synchron

UI:<iframe/>

• SAP provides Data via SAP Gateway

• PI is acting as a Proxy• Native SAP Data-

Support

The New World: Business driven, agile and efficientSalesforce Lightning Connect – unlock SAP in Minutes

HTTPS Request

HTTPS Response

Lightning Connect Data Visualisierung

Object UI

Apex VF Page SOQL SOSLReport

AnalyticsAPI

Salesforce Objects

Pricing

MasterData

Customer Order

Material Availability

SAP System

PassthroughConfiguration!

Sonja Dingels

IT Sales Application Manager, SMARTRAC Technology Group

SAP Integration: StellenSieIhreBackofficeDatendortzurVerfügung,wosiegebrauchtwerden

Donnerstag,02.07.2015

Sonja DingelsSMARTRAC Technology Group

IT Sales Application Manager

SMARTRAC - Short Company Overview

SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED

Overview

Salesforce - SAP / ERPIntegration

SMARTRAC - Short Company Overview


Overview

Key Facts


Highlights: World‘sleadingdeveloper,manufacturerandsupplierofRFIDinlaysandtagsforretail,financialservices,publictransport,industrialautomation,automotive,supply-chainmanagement,government,accesscontrolandmanymoreapplications

LargestglobalproductioncapacityintheRFIDindustry–over2.6billionRFIDtranspondersperyear

Mostcomprehensivetechnologyportfolioandbroadestproductrangewithmorethan1,000patentsandpatentapplications

EUR272millionrevenuein2014 Workforceapprox.3,600

Management Board: ChristianUhl,CEO,CFO(acting) NigelSealey,COO RobertHarmzen

HQ and founding year: Amsterdam,TheNetherlands,foundedin2000

Vision and Mission


“Empowering the Ecosystem of Connected Things”

SMARTRACistheleadingRFIDcompany

thatmakesabroadvarietyofphysical

objectssmart,toenablebusinessesto

identify,authenticate,trackand

complementtheirproductswithdigital

andWeb-basedservices.

Our Comprehensive Network


Global Sales and Customer Service Localsales,customerserviceandtechnicalsupportinAPAC,AmericasandEMEA

HighlyskilledRFIDindustryexperts

Sharingofinnovationandbestpracticesaroundtheworld

Global Manufacturing Capabilities #1inRFIDproductioncapacitywithsitesintheUS,Germany,Thailand,Malaysia&China

End-to-endqualitymanagementfromproductdesigntosupplychain

Designedforworldwidegeographicresiliency

We Are Global


Key Business Segments and Markets


Pre-LaminatesandeCoversforelectronicIdentification(eID)documents

ePassports eNationalIDCards eDriver’sLicenses

Government

eVisas eHealthCards eSocialSecurityCards

Pre-Laminates,TicketInlaysandWhiteCardProductsfordailylife

Finance, Transport, Access

AutomatedFareCollection

AccessControl

ContactlessPayment Loyalty Leisure&Entertainment

1. #

InlaysandTags,HardTagsforindustrialandlogisticsapplications

AssetManagement Automotive MediaManagement

Industry

Pharma&Healthcare ProcessControl SupplyChainManagement

InlaysandTagsforProductIdentification

ItemLevelTagging BrandProtection CustomerRetention

Retail

MerchandiseVisibility ConsumerExperience ProductAuthentication


Overview

Salesforce - SAP / ERPIntegration

CRM Anforderungen


StandardisierteundoptimierteVerkaufs-undUmsatzplanung

EinheitlichesReportingüberSystem-undStandort-Grenzenhinweg

ZusammenarbeitzwischenSales,CustomerSupportundProduktManagement

Prozesse

Customer Centric

HoheTransparenzallerKunden-undTransaktionsdatenfüralleMitarbeiter

WelcheMerkmalehatdereinzelneKunde?

StategicSelling,sowieCross–undUpsideSelling

CRM Anforderungen


Administration

Technologie

FlexibleZuordungderRollenundVerantwortlichkeiten

Einfacherweiterbarundanpassbar(schnelleUmsetzung)

CRMsolldiedynamischeVertriebs-Weiterentwicklungunterstützen

DatenqualitätundDatenverfügbar-undnutzbarkeitaufeinereinheitlichenundgemeinsamenPlattformweltweitauchübermobileEndgeräte

EinfacheundschnelleIntegrationindiebestehendeIT-Landschaft

SystembetriebmitgeringeminternenAufwand

CRM - Heute


Über 160 Mitarbeiter weltweit ausdenBereichenSales,Marketing,ProductManagementundCustomerServicenutzenSalesforce.comaktiv

Vertriebliche Kernprozesse werdendurchSFDCunterstützt:

• OpportunityManagement

• SalesForecastundBudget

• Lead-undCaseManagement

Unternehmensweites Sales Reporting (Actuals):

AlleKundenaufträgeundRechnungenausdenQuell-ERPSystemensteheninSalesforce.comzurVerfügung

Automatisierte ERP Schnittstellen sindimplementiert

Salesforce @ SMARTRAC – Stand 2015

Salesforce - SAP / ERP Integration


- Finland (Tampere)- USA (Fletcher) - China (Guangzhou)- Malaysia (Kulim)- Thailand (Ayutthaya)- Germany (Frankfurt)

- Germany (Wehnrath)

Salesforce – SAP Integration


Accounts

DEBMAS

ProductsMATMAS

Sales Orders

Billings

SD

Forecast

PP

Accounts

Products

Pricebook +Pricebook Entry

Opportunity

Forecast Data

Custom Objects

Transactional Data

Master DataInsert/UpdateCustomer

Insert/UpdateProducts/Pricing

Insert/UpdateSalesOrder/LineItemsandScheduledItems

Insert/UpdateBilling/LineItems

TransferOpportunityForecast

Salesforce – SAP Prozesse


IncomingLead

Marketing

Sales

Qualification

AccountCreation

Customer Service

Opportunity

Sales

ProductionPlanning

OMC

Sales Order

Customer Service

Billing

Salesforce – SAP Integration (Account)


Account Stammdaten

- Firmenbezeichnung- Adresse, Telefon- Zahlungs-, Lieferbedingungen- Sales / Order / Delivery Block- Account Gruppe- Account Owner

Real Time!

Salesforce – SAP Integration (Opportunity)


Opportunity

- Auswahl Account

aus SAP Stammdaten

- Auswahl Produkte

aus SAP Stammdaten

- Forecast nach SAP zur Produktionsplanung

Salesforce - SAP / ERP Integration


Transaktionsdaten

- Sales Order- Sales Order Line Items- Scheduled Items

- Billings - Billing Line Items

Real Time!

Salesforce – SAP Integration (Reporting)


Reporting

- 360-Grad-Echtzeitsicht

- Budget (Was ist das Ziel?) - Forecast (Was war der Ausblick?)- Sales Orders (Was wurde bestellt?) - Billings (Was wurde fakturiert?)

Salesforce – SAP Integration (Administration)


Administration

Übersichtliche Benutzeroberfläche

E-Mail Benachrichigungen

Täglicher Status Bericht

Common architecture for SAP outbound i:services


WebserviceMapping /

Transformation

IDoc

ALE Control

XML

XSLTRFC

RFC

Salesforce – SAP Integration


Global SAP Rollout

• KonfiguationSchnittstelle->NeueSalesOrg(s)

Initiale Account Anlage aus Salesforce nach SAP

• OptimierungderGeschäftsprozesse

Übertrag Salesforce Quote nach SAP

• Bessere„Matching“Qualität

Salesforce @ SMARTRAC – Ausblick

Questions?Title, company placeholder

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