Lean Startup - Vortrag bei FRAppe an der Universität Frankfurt

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Vortrag bei FRAppe an der Universität Frankfurt am 17.6.2014 zum Thema "Lean Startup".

Transcript of Lean Startup - Vortrag bei FRAppe an der Universität Frankfurt

  • LEAN STARTUP Vortrag bei FRAppe am 17.6.2014
  • Paul Herwarth von Bittenfeld Seit 2003 Projektleitung und Geschftsfhrung fr Tochtergesellschaften der //SEIBERT/MEDIA GmbH. Initiator von Lean Startup Circle Rhein-Main und Rhein-Main- Startups.com Twitter: @pherwarth
  • https://www.flickr.com/photos/phobia/2308371224/
  • http://www.flickr.com/photos/betsyweber/6719450919/
  • 1. Wortsinn
  • LEAN (PRODUCTION)https://www.flickr.com/photos/toyotauk/4711057629/
  • A STARTUP is an organization dedicated to creating something new under conditions of extreme uncertainty. - Eric Ries http://www.flickr.com/photos/mikebehnken/5007703932/
  • 2. Vorgehen
  • http://www.flickr.com/photos/myfuturedotcom/6053042920/
  • BUILDLEARN MEASURE PRODUCT DATA IDEA
  • Minimum Viable MVP
  • Get out of the building! https://www.flickr.com/photos/tobiastoft/4356115459/
  • Persevere Pivot
  • Lean Canvas fr ein Social Media Tool Painful aggregation of data over different services Easy to use One-shop- stop for Social Media Metrics One tracking for all services Personal analytics dashboard Number of Active Users Revenue Scrum team financed by existing business Social Media Heavy User (Twitter, Facebook, ) Small businesses Hosting Development Freemium Micro payments Marketing Performance tweet 1 234 5 67 8 9
  • 3. Beispiele
  • https://www.flickr.com/photos/smartjunco/3262564224/
  • http://www.flickr.com/photos/sea-turtle/5167883243/
  • https://www.flickr.com/photos/bigpinkcookie/401577225/
  • http://www.flickr.com/photos/eugeniot/7698510122/
  • LEAN STARTUP CIRCLE RHEIN-MAIN: www.leanstartup-frm.de Kontakt: Paul Herwarth von Bittenfeld Twitter (@pherwarth), XING, LinkedIn, Facebook