Lean Startup - Vortrag bei FRAppe an der Universität Frankfurt
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Vortrag bei FRAppe an der Universität Frankfurt am 17.6.2014 zum Thema "Lean Startup".
Transcript of Lean Startup - Vortrag bei FRAppe an der Universität Frankfurt
LEANSTARTUPVortrag bei FRAppe am 17.6.2014
Paul Herwarth von Bittenfeld
Seit 2003 Projektleitung undGeschäftsführung fürTochtergesellschaften der//SEIBERT/MEDIA GmbH.
Initiator von Lean Startup CircleRhein-Main und Rhein-Main-Startups.com
Twitter: @pherwarth
https://www.flickr.com/photos/phobia/2308371224/
http://www.flickr.com/photos/betsyweber/6719450919/
1. Wortsinn
LEAN(PRODUCTION)
https://www.flickr.com/photos/toyotauk/4711057629/
„A STARTUP is an organizationdedicated to creating somethingnew under conditions of extreme
uncertainty.“ - Eric Ries
http://www.flickr.com/photos/mikebehnken/5007703932/
2. Vorgehen
http://www.flickr.com/photos/myfuturedotcom/6053042920/
BUILDLEARN
MEASURE
PRODUCTDATA
IDEA
Minimum Viable
MV
P
Get out of thebuilding!
https://www.flickr.com/photos/tobiastoft/4356115459/
Pers
ever
e
Pivot
Lean Canvas für ein Social Media Tool
● Painfulaggregationof data overdifferentservices
● Easy to use
● One-shop-stop forSocial MediaMetrics
● One trackingfor all services
● Personalanalyticsdashboard
● Number ofActive Users
● Revenue
● Scrum teamfinanced byexistingbusiness
● Social MediaHeavy User(Twitter,Facebook, …)
● Smallbusinesses
● Hosting
● Development
● Freemium
● Micro payments
● Marketing
● Performancetweet
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3. Beispiele
https://www.flickr.com/photos/smartjunco/3262564224/
http://www.flickr.com/photos/sea-turtle/5167883243/
https://www.flickr.com/photos/bigpinkcookie/401577225/
http://www.flickr.com/photos/eugeniot/7698510122/
LEAN STARTUP CIRCLE RHEIN-MAIN:www.leanstartup-frm.de
Kontakt: Paul Herwarth von Bittenfeld
Twitter (@pherwarth), XING, LinkedIn, Facebook
