Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken...
of 14
/14
-
Author
paul-herwarth-von-bittenfeld -
Category
Business
-
view
1.474 -
download
2
Embed Size (px)
description
Slides zu meinem Vortrag beim Treffen des Lean Startup Circles FrankfurtRheinMain 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"
Transcript of Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken...
A Startup Story
Why you should care about being a Lean Startup
© 2013 //SEIBERT/MEDIA GMBH
TwentyFeet – Check your Track
© 2013 //SEIBERT/MEDIA GMBH
The exit – bought by SumAll
© 2013 //SEIBERT/MEDIA GMBH
September 2010:Launch with Feature
by Robert Scoble
Our startup journey
September 2009:
Ideation
Start of Prototyping
January 2010:Software-Development
with Team of 5
Autumn 2010:Payment Feature
March 2011:Growth Booster
Performance Tweet
July 2013:Sold to SumAll
July 2012:Lean Startup Team
© 2013 //SEIBERT/MEDIA GMBH
Lean Canvas for TwentyFeet
› Painful aggregation of data over different services
› Easy to use› One-shop-
stop for Social Media Metrics
› One tracking
for all services› Personal
analytics dashboard
› Number of User (later: Active Users)
› Revenue
› Scrum team financed by existing business
› Social Media Heavy User (Twitter, Facebook, …)
› Small businesses
› Hosting› Development
› Freemium › Micro payments
› Marketing
› Performance tweet
1 234
5
67
8
1 9
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned
1. Don't fall in love with your solution
2. Focus on delivering value in the first place
3. Capture the customer value from the beginning
4. Vanity metrics suck
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Don't fall in love with your solution
Image: Ash Maurya
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Focus on delivering value in the first place
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Focus on delivering value in the first place
Problem / Solution fit
Product / Market fit
Scale
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Capture the customer value from the beginning
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Vanity metrics suck
# of usersrevenuerevenue per user
© 2013 //SEIBERT/MEDIA GMBH
Summary
Lessons learned
› Don't fall in love with your solution
› Focus on delivering value in the first place
› Capture the customer value from the beginning
› Vanity metrics suck
© 2013 //SEIBERT/MEDIA GMBH
Stay in touch
Find me on:› Twitter: @pherwarth › LinkedIn › XING
© 2013 //SEIBERT/MEDIA GMBH
Sources
› Focus on Value: rethwill on flickr › Capture Value: eioua on flickr
