Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken...

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Slides zu meinem Vortrag beim Treffen des Lean Startup Circles FrankfurtRheinMain 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

Transcript of Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken...

  • 1.A Startup Story Why you should care about being a Lean Startup

2. TwentyFeet Check your Track 2013 //SEIBERT/MEDIA GMBH 3. The exit bought by SumAll 2013 //SEIBERT/MEDIA GMBH 4. Our startup journeyJanuary 2010: Software-Development with Team of 5September 2009: Ideation Start of PrototypingAutumn 2010: Payment FeatureSeptember 2010: Launch with Feature by Robert ScobleJuly 2012: Lean Startup TeamMarch 2011: Growth Booster Performance TweetJuly 2013: Sold to SumAll 2013 //SEIBERT/MEDIA GMBH 5. Lean Canvas for TwentyFeet 1 Painful aggregation of data over different services4 One tracking for all services Personal analytics dashboard93 Easy to use One-shopstop for Social Media MetricsScrum team financed by existing business5Number of User (later: Active Users) RevenueHosting DevelopmentMarketingSocial Media Heavy User (Twitter, Facebook, ) Small businessesPerformance tweet67 8 2 Freemium Micro payments 2013 //SEIBERT/MEDIA GMBH 6. Lessons learned1. Don't fall in love with your solution 2. Focus on delivering value in the first place 3. Capture the customer value from the beginning 4. Vanity metrics suck 2013 //SEIBERT/MEDIA GMBH 7. Lessons learned - Don't fall in love with your solutionImage: Ash Maurya 2013 //SEIBERT/MEDIA GMBH 8. Lessons learned - Focus on delivering value in the first place 2013 //SEIBERT/MEDIA GMBH 9. Lessons learned - Focus on delivering value in the first placeProblem / Solution fitProduct / Market fitScale 2013 //SEIBERT/MEDIA GMBH 10. Lessons learned - Capture the customer value from the beginning 2013 //SEIBERT/MEDIA GMBH 11. Lessons learned - Vanity metrics suck# of users revenue revenue per user 2013 //SEIBERT/MEDIA GMBH 12. Summary Lessons learned Don't fall in love with your solution Focus on delivering value in the first place Capture the customer value from the beginning Vanity metrics suck 2013 //SEIBERT/MEDIA GMBH 13. Stay in touch Find me on: Twitter: @pherwarth LinkedIn XING 2013 //SEIBERT/MEDIA GMBH 14. Sources Focus on Value: rethwill on flickr Capture Value: eioua on flickr 2013 //SEIBERT/MEDIA GMBH